Free Essay

Apple vs Samsung

In: Business and Management

Submitted By neoirka
Words 1940
Pages 8
STRATEGIC MANAGEMENT APPLE VS SAMSUNG

Apple

Apple Inc. (sebelumnya bernama Apple Computer, Inc.) adalah sebuah perusahaan multinasional yang berpusat di Silicon Valley, Cupertino, California dan bergerak dalam bidang perancangan, pengembangan, dan penjualan barang-barang yang meliputi elektronik konsumen, perangkat lunak komputer, serta komputer pribadi. Apple Inc. didirikan pada tanggal 1 April, 1976 dan diinkonporasikan menjadi Apple Computer, Inc. pada tanggal 3 Januari, 1977. Pada 9 Januari, 2007, kata "Computer" dihapus untuk mencerminkan fokus Apple terhadap bidang elektronik konsumen pascapeluncuran iPhone.

Apple dikenal akan jajaran produk perangkat lunak diantaranya sistem operasi OS X dan iOS, pemutar musik iTunes, serta peramban web Safari, dan perangkat keras diantaranya komputer meja iMac, komputer jinjing MacBook Pro, pemutar lagu iPod, serta telepon genggam iPhone.

a. Visi Ada Apple disetiap meja
b. Misi Apel memicu revolusi komputer pribadi pada tahun 1970-an dengan Apple II dan diciptakan kembali komputer pribadi pada tahun 1980 dengan Macintosh . Apple berkomitmen untuk membawa yang terbaik pengalaman komputasi personal kepada siswa , pendidik , profesional kreatif dan konsumen di seluruh dunia melalui hardware yang inovatif , perangkat lunak dan Internet penawaran. c. Manajemen Strategis 1. Pangsa Pasar Yang Dibidik Pasar yang dibidik Apple inc antara lain kalangan pelajar, pekerja, pemerintahan, serta masyarakat internasional. 2. Strategi Pemasaran Strategi pemasaran produk Apple bermacam – macam. Ada yang secara langsung kepada konsumen ( Mac dan ipod ) dan ada pula yang memalui makelar yaitu dengan cara bundling dengan beberapa operator selular ( iphone 3G dan iphone 3GS ). Di sini saya akan menjabarkan mengapa Apple menggandeng operator selular untuk memasarkan iphone 3G dan iphone 3GS. Berikut ini adalah 4 alasan mengapa Apple menggandeng operator selular untuk memasarkan iphone : • Strategi Aras Korporasi Menjualnya secara eceran, melalui distributor ataupun melalui kerjasama dengan operator selular adalah sebuah pilihan. Sebuah cara dalam berdagang dan ini tidak melanggar etika bisnis. Cara ini dipilih sebagai strategi perusahaan dalam berbisnis. Hal utama adalah bisa mendatangkan margin. • Berkelas dan Ekskusif Dengan memilih tidak melayani pelanggan secara langsung, RIM dan Apple Inc ingin menonjolkan kesan mewah dan hanya untuk kalangan tertentu. Dengan harga yang cukup tiggi dan dipaket bersama jasa operator selular artinya hanya orang-orang yang berduit saja yang mau secara rutin mengeluarkan biaya bulanan. IPhone dan Blackberry yang dibeli selain dari operator selular adalah produk “Haram”. • Membangun Loyalitas Salah satu sifat mendasar manusia adalah ingin dihargai dan diakui. Dengan menggunakan produk yang bukan sejuta umat, secara tidak langsung penggunanya merasa bahwa mereka sebagian kecil kaum yang sukses secara materi. Loyalitas pada perangkat ini terus mereka pertahankan demi status sosial. • Mengikat Konsumen Cinta itu tumbuh karena kebiasaan, konon begitu katanya. Kewajiban berlangganan dalam waktu tertentu, minimal 2 tahun untuk bisa menggunakan IPhone akan membuat orang cinta mati. Seperti nikotin atau zat adiktif, ada yang hilang jika berhenti memakainya. Apalagi ditambah dengan berbagai service yang menarik dari operator. Bahkan Barrack Obama ngotot untuk bisa tetap bermain dengan BlackBerrynya walaupun sebagai presiden tidak dibenarkan oleh protokoler kepresidenan US, akhirnya ia diizinkan.

d. Analisa SWOT 1. Kekuatan. • Apple adalah perusahaan yang sangat sukses. Penjualan dari pemutar musik iPod telah meningkatkan laba kuartal kedua hingga $ 320 (Juni 2005). Persepsi merek yang menguntungkan juga meningkat penjualan komputer Macintosh. Jadi iPod perusahaan memberikan akses ke seluruh seri baru segmen yang membeli ke bagian lain dari merek Apple. Penjualan dari produk-produk notebook juga sangat kuat, dan merupakan kontribusi besar untuk pendapatan untuk Apple. • Merek adalah yang paling penting. Apple adalah salah satu yang paling mapan dan sehat merek IT di Dunia, dan memiliki seperangkat sangat setia antusias pelanggan yang mendukung merek. Kesetiaan yang begitu kuat berarti bahwa tidak cukup hanya merekrut pelanggan baru, hal itu tetap mereka yaitu mereka datang kembali untuk lebih banyak produk dan jasa dari Apple, dan perusahaan ini juga memiliki kesempatan untuk memperluas produk-produk baru kepada mereka, misalnya iPod. 2. Kelemahan. • Hal ini melaporkan bahwa iPod Nano Apple mungkin memiliki layar rusak. Perusahaan telah berkomentar bahwa batch dari produk layar yang patah di bawah pengaruh, dan perusahaan menggantikan semua item rusak. Hal ini merupakan tambahan masalah dengan iPod awal baterai yang rusak, di mana perusahaan menawarkan pelanggan bebas kasus baterai. • Ada tekanan pada Apple untuk meningkatkan harga dari musik download file, dari industri musik itu sendiri. Banyak dari perusahaan-perusahaan ini membuat lebih banyak uang dari iTunes (yaitu musik download file) dari dari penjualan CD asli mereka. Apple telah menjual sekitar 22 juta iPod pemutar musik digital dan lebih dari 500 juta lagu meskipun toko musik iTunes. Bertanggung jawab atas 82% dari semua musik download secara legal di AS. Perusahaan ini tegas, tetapi jika menyerah pada produser musik, hal itu dapat dianggap sebagai kelemahan komersial. • Awal tahun 2005 Apple mengumumkan bahwa itu adalah untuk mengakhiri hubungan lama dengan IBM sebagai pemasok chip, dan bahwa itu akan beralih ke Intel.Beberapa ahli industri berkomentar bahwa swap bisa membingungkan konsumen Apple. 3. Kesempatan. • Apel memiliki kesempatan untuk mengembangkan pemutar musik iTunes dan teknologi ke dalam ponsel format. Para perangkat ponsel Rokr dikembangkan oleh Motorola. Ini memiliki layar warna, speaker stereo dan sebuah sistem kamera muka. Sebuah versi dari Apple toko musik iTunes telah dikembangkan untuk telepon sehingga pengguna dapat mengelola trek toko mereka di atasnya. Download yang tersedia melalui kabel USB, ands perangkat lunak pada handset musik jeda jika telepon panggilan masuk baru aliansi strategis teknologi dan menawarkan kesempatan untuk Apple. • Podcast di-download acara radio yang dapat di-download dari Internet, dan kemudian diputar ulang pada iPod dan perangkat MP3 lainnya pada kenyamanan pendengar.Para pendengar dapat berlangganan Podcast gratis, dan pada akhirnya pendapatan dapat dihasilkan dari dibayar untuk berlangganan atau melalui pendapatan yang dihasilkan dari penjualan download lainnya. 4. Ancaman. • Ancaman terbesar bagi perusahaan-perusahaan IT seperti Apple adalah sangat tinggi tingkat kompetisi di pasar teknologi. Sukses kompetisi menarik, dan Apple bekerja sangat keras untuk penelitian dan pengembangan dan pemasaran dalam rangka untuk mempertahankan posisi kompetitif. Popularitas iPod dan Apple Mac tunduk pada permintaan, dan akan terpengaruh jika ekonomi mulai goyah dan permintaan jatuh untuk produk mereka. • Ada juga produk tinggi efek substitusi dalam inovatif dan bergerak cepat habis pakai TI pasar. Jadi iPod dan MP3 aturan hari ini, tapi baru kemarin itu CD, DAT, dan Vinyl.Teknologi Besok mungkin akan sama sekali berbeda. Teknologi nirkabel dapat menggantikan kebutuhan fisik pemutar musik. • Pada tahun 2005 Apple memenangkan kasus hukum yang memaksa nama Blogger untuk sumber-sumber informasi yang empted pra-peluncuran produk Apple baru. Itu menduga bahwa karyawan Apple sendiri telah membocorkan informasi rahasia tentang produk asteroid baru mereka. Tiga orang dituntut, semua milik Apple upeti situs, dan penggemar berat produk perusahaan. The blog telah muncul di situs mereka, dan mereka dipaksa untuk mengungkapkan sumber mereka. Yang berkuasa melihat kerahasiaan komersial lebih penting sebagai hak untuk pidato individu. Apple rentan terhadap kebocoran yang dapat merugikan mereka keuntungan.

SAMSUNG

Samsung Group dibentuk pada 1938 oleh Lee Byung-chul (1910-1987). Pada 1951, perusahaan ini berubah menjadi Samsung Corporation.

Samsung Electronics dibentuk pada 1969 di Daegu, Korea Selatan dengan nama Samsung Electric Industries yang pada mulanya memproduksi perangkat elektronik seperti TV, kalkulator, kulkas, pendingin ruangan dan mesin cuci. Pada 1981, perusahaan ini telah memproduksi lebih dari 10 juta TV hitam-putih. Pada 1988, perusahaan ini bergabung dengan Samsung Semiconductor & Communications.

Visi : Samsung dipandu oleh satu visi: memimpin pergerakan konvergensi digital. Kami meyakini bahwa melalui inovasi teknologi saat ini, kami akan menemukan solusi yang kami perlukan untuk menghadapi tantangan hari esok. Teknologi membuka kesempatan—bagi bisnis untuk tumbuh, bagi warga negara di pasar yang sedang berkembang untuk hidup sejahtera dengan memasuki tahap ekonomi digital, dan agar masyarakat dapat menemukan peluang baru.

Misi : Semua yang kami lakukan di Samsung dipandu oleh misi kami: menjadi “digital-εCompany” yang terbaik. Samsung tumbuh menjadi perusahaan global dengan menghadapi tantangan secara langsung. Dalam tahun-tahun kedepan, orang-orang kami yang berdedikasi akan terus menghadapi banyak tantangan dan memberikan ide-ide kreatif untuk mengembangkan produk dan layanan yang memimpin pasar. Kecerdasan mereka akan terus menjadikan Samsung sebagai perusahaan global yang menguntungkan dan bertanggung jawab.

Tujuan : Mengembangkan teknologi yang inovatif dan proses efisien yang menciptakan pasar baru,memperkaya hidup semua orang,dan terus menjadikan samsung sebagai pemimpin digital yang terpercaya.

2. Dalam perusahaan Samsung ,Visi yang terdapat diperusahaan ini termasuk visi strategik karna perencanaan visi strategik di perusahaan SAMSUNG ini mencakup kinerja perusahaan dalam jangka pendek maupun jangka panjang,juga mengenai menemukan solusi untuk menghadapi tantangan hari esok. 3. ya , pertanyaan misi dapat menjawab pertanyaan "bagaimana mencapai visi"

Visi : Inovasi Teknologi saat ini akan menemukan solusi yang diperlukan untuk menghadapi tantangan hari esok.

Misi : Samsung akan tumbuh menjadi perusahaan global dengan menghadapi tantangan secara langsung.perusahaan samsung akan terus berdedikasi dalam menghadapi banyak tantangan dan memberikan ide-ide kreatif untuk mengembangkan produk dan layanan yang memimpin pasar.

a. Manajemen Strategis Marketing Samsung lebih memilih untuk memciptakan produk-produk high-end yang tentu saja menawarkan stylish best-practice products. Produk-produk tersebut antara lain DRAM, SRAM, Flash memory, CDMA mobile phones, TFT-LCDs, Computer monitors, Big-screen TVs, VCRs, DVD players, MP3 players, Microwave ovens, dan lain-lain. Samsung lebih menekankan pada kualitas produk, sehingga penentuan harga ditetapkan berdasarkan pada tingkat kualitas masing-masing produk tersebut. Berhubungan dengan pendistribusian produk kepada konsumen, Samsung tidak lagi menggunakan outlet-outlet distribusi yang murah seperti Wal-Mart dan Target, melainkan mempercayakannya pada level yang lebih tinggi Samsung upmarket seperti Best Buy dan Circuit City. Dalam rangka rebranding, Samsung telah mengurangi 55 agency periklanan dan hanya memusatkannya pada satu perusahaan. Samsung menandatangani kontrak $ 400 juta dengan Madison Avenue firm, Foote, Cone & Belding Worldwide. Perusahaan tersebut bertugas untuk menciptakan sebuah global brand image untuk Samsung yaitu sebagai pembuat stylish best-practice products.

b. Analisa SWOT 1. Strength • Samsung memiliki brand-image yang melekat di masyarakat. • Samsung telah memprakarsai Era Digital. • Samsung menawarkan produk-produk yang berkualitas. • Samsung senantiasa melakukan inovasi-inovasi pada perkembangan produknya.Teknologi yang diciptakannya mengikuti perkembangan jaman.Desain produk-produk. • Samsung sangat baik dan diunggulkan.Harga produk-produk Samsung bervariasi dan rata-rata terjangkau.Adanya diversifikasi produk. • Samsung merupakan supplier high-end mobile handsets. • Samsung merupakan pemegang pangsa pasar global terbesar untuk tiga belas item di antara produk Samsung, termasuk semikonduktor, TFT-LCD, monitor dan ponsel CDMA. • Pada tahun 2008 Samsung menduduki posisi pertama dalam pasar ponsel AS, Menduduki posisi No.1 pangsa pasar TV dunia selama sembilan kali secara berturut-turut. • Dengan pandangan ke depan, Samsung telah membuat kemajuan bersejarah di bidang RnD lini semikonduktor, termasuk flash memori dan non-memori, semikonduktor khusus pesanan, DRAM dan SRAM, dan juga memproduksi LCD yang terbaik di kelasnya, telepon seluler, peralatan digital, dan lebih banyak lagi. • Samsung mengadakan partnership dengan Amerika dan perusahaan-perusahaan ternama.

2. Weakness (Kelemahan) • Budaya Korea yang lebih menekankan hirerki yang dapat menghambat ide-ide kreatif atau pendapat yang berbeda. • Budaya korporasi Korea yang tidak fleksibel. • Pengalaman dalam mengelola perusahaan global masih terbatas. • Adanya tekanan yang ketat pada karyawan untuk mencapai sasaran-sasaran yang membuat karyawan berusaha menjual teknologi rahasia Samsung kepada para pesaingnya.

3. Opportunity (Kesempatan) • Produk-produk yang ditawarkan Samsung merupakan produk keperluan rumah tangga yang selalu dicari. • Adanya peningkatan permintaan masyarakat akan barang-barang elektronik yang sudah merupakan suatu kebutuhan. • Tingkat gengsi pada masyarakat yang selalu ingin memiliki produk elektronik terbaru dan tercanggih. • Pengaruh globalisasi yang mendorong pemasaran barang elektronik yang tiada batas. • Permintaan masyarakat pada produk-produk yang gaya, best practice, simple, dan respon yang cepat pada perubahan-perubahan pasar.

4. Threat (Ancaman) • Adanya ketergantungan produk-produk lokal pada negara tertentu sehingga pasar sulit ditembus. • Kekuatan merek lain yang lebih dahulu mengusai pasar. • Munculnya produk-produk baru yang lebih inovatif dari perusahaan lain. • Adanya produk-produk dari perusahaan lain yang menawarkan harga yang lebih murah dengan kualitas yang tidak kalah bagus. • Ketidakstabilan perekonomian tiap-tiap negara . • Terjadinya krisis financial menyebabkan turunnya daya beli masyarakat. • Era globalisasi yang dapat mendorong perusahaan Eropa masuk dan melakukan penetrasi pasar Asia.…...

Similar Documents

Premium Essay

Apple vs. Samsung

...Apple Inc. v. Samsung Electronics Co., Ltd. was the first of many lawsuits between Apple and Samsung. Apple Inc. filed its patent infringement lawsuit in April 2011 and engaged legions of the country's highest-paid patent lawyers to demand $2.5 billion from its top smartphone competitor. Samsung Electronics Co. fired back with its own lawsuit seeking $399 million. By August 2011, Apple and Samsung were carrying out their legal battles in 19 ongoing lawsuits in 12 courts in nine countries on four continents; by October, the fight expanded to 10 countries, and by July 2012, the two companies were embroiled in more than 50 lawsuits around the globe with billions of dollars in damages claimed between them. The ultimate cost of these patent wars to consumers, shareholders, and investors is yet unknown, but it is increasing both business costs and product pricing. Some of the things that Apple claimed had been copied by Samsung are: the Galaxy line infringes the “Trade Dress” (which refers to design aspects that are non-essential to the function of a device) of the iPhone and iPad by using a rectangular design with rounded edges also the black borders around the Galaxy Tablet are very similar to those exhibited by the IPad; the use of small square app icons and the software used by Samsung were one of Apple's claims. I think Apple has a point with respect to software used by Samsung, but despite that does not seem to be anything more. The shape of the phone and tablet are just......

Words: 551 - Pages: 3

Premium Essay

Apple vs. Samsung Effects of Globalization

...the Smartphone industry. The companies that will be compared in this paper are Apple and Samsung. This paper will begin with a brief overview of the history of each of the companies as well as their initial business strategies and core competencies. In addition to this, it will be addressing globalization, the drivers to globalization and the affects that it had toward the business strategies of each of the two companies. Furthermore, the paper will look at the technological advances that have occurred in the industry and how that has impacted the companies, along with how it has shaped each business in order to keep up with the rapidly evolving and expanding market. Lastly, it shall explore what the companies are planning for the future and some of the trends that are occurring within the industry that may be influencing Apple and Samsung. Brief report of Companies Apple Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. The company was founded by Steve Jobs and Steve Wozniak on April 1, 1976 and was later incorporated the company on January 3, 1977, in Cupertino, California. In 1985, Jobs left Apple and founded NeXT, acquired the graphics division of Lucasfilm (Pixar), and joined the Disney’s Board of Directors. It was not until 1997 that Jobs returned to Apple and saved it from bankruptcy. Apple currently operates in 13 countries and has over 70,000 employees......

Words: 3189 - Pages: 13

Premium Essay

Apple vs Samsung

...Apple Inc. v. Samsung Electronics Co., Ltd. From Wikipedia, the free encyclopedia Apple Inc. v. Samsung Electronics Co., Ltd. was the first of a series of ongoing lawsuits between Apple Inc. and Samsung Electronics regarding the design of smartphones and tablet computers; between them, the companies made more than half of smartphones sold worldwide as of July 2012.[1] In the spring of 2011, Apple began litigating against Samsung in patent infringement suits, while Apple and Motorola Mobility were already engaged in a patent war on several fronts.[2] Apple's multinational litigation over technology patents became known as part of the mobile device patent wars: extensive litigation in fierce competition in the global market for consumer mobile communications.[3] By August 2011, Apple and Samsung were litigating 19 ongoing cases in nine countries; by October, the legal disputes expanded to ten countries.[4][5] By July 2012, the two companies were still embroiled in more than 50 lawsuits around the globe, with billions of dollars in damages claimed between them.[6] While Apple won a ruling in its favour in the U.S., Samsung won rulings in South Korea and Japan, and the UK. Contents [hide] 1 Origin 2 South Korean lawsuit 3 Japan lawsuits 4 German courts 5 French and Italian courts 6 Dutch courts 7 Australian courts 8 British courts 9 U.S. courts 9.1 First US Trial 9.1.1 US verdict 9.1.2 Injunction of US sales during first trial 9.1.3 First trial appeal 9.2......

Words: 3372 - Pages: 14

Premium Essay

Apple vs Samsung

...Battle? Apple is trying to protect its patent. “A patent is a set of exclusive rights granted by the government,”(piperpat.com) usually for a new invention/product. Apple have many patents, however they cannot protect them all as there is a constant change and upgrade in technology that only specific new features can be protected such as their ‘pinch and stretch’. Apple won a court battle after suing Samsung for “$1.05billion due to patent infringement.”(Opinion,2012) However they only won the battle as Samsung copied their ‘pinch and stretch’ trick. Below shows the courts ruling over certain patent claims by Apple towards Samsung. Samsung retaliated by trying to claim that Apple copied some of Samsung’s patents. However the judges ruled against Samsung. The key factors, in this patent battle are to prevent the other from gaining more market share and stealing their ideas. Both companies are large and have a large share in the tablet and smart phone market. The paperwork is based around a battle for patent, it is clear that it’s a battle over market share, reputation and a fight for dominance. This is why neither will back down, or accept they are at fault. The court battles are costing them millions and if it carries on the costs will damage the company’s reputations and profit’s as these costs need to be covered someone. Who are the main actors implicated and what are their claims? The billion-dollar patents dispute between hi-tech heavyweights Apple Inc.......

Words: 867 - Pages: 4

Free Essay

Samsung vs. Apple

...TECHNOLOGY APPLE VS SAMSUNG: FRENEMIES AT THE GATE It’s one thing to be a culturally vibrant brand in one part of the world. It’s another to radiate that vibrancy at high amplitude across the world. It means the brand has not only tapped into global shifts in values and attitudes, but also expressed itself and engaged people in ways that resonate culturally on a local level. As the world shrinks and our connectivity to one another grows, brands need to stay true to their roots, and do so in ways that are Visionary, Inspiring, Bold and Exciting, regardless of where they play. In 2012, the battle between Apple and Samsung took place on a global stage, both inside and outside of courtrooms. What makes this turf fight particularly interesting is the dependency these two titans have on one another. After all, Samsung is Apple’s biggest parts supplier, yet its fiercest competitor in the smartphone market. By year’s end, Apple was victorious on the legal front, but Samsung won on the main stage, with consumers. Apple was the world’s No1 company by market value, but Samsung was the world’s largest technology company by sales. This same, “Yes, but…” phenomenon is also reflected in the brands’ cultural vibrancy. Apple’s global VIBE is stronger overall, but Samsung’s VIBE – just behind Apple’s – is more stable across countries. Apple’s VIBE is being pulled into the stratosphere by the devotion it has earned in the USA, Western Europe and Australia. It’s a bumpier road for the brand in......

Words: 995 - Pages: 4

Premium Essay

Samsung vs Apple

...Earnings Release Q2 2013 Samsung Electronics July 2013 Disclaimer The financial information in this document are consolidated earnings results based on K-IFRS. This document is provided for the convenience of investors only, before the external audit on our Q2 2013 financial results is completed. The audit outcomes may cause some parts of this document to change. This document contains "forward-looking statements" - that is, statements related to future, not past, events. In this context, "forward-looking statements" often address our expected future business and financial performance, and often contain words such as "expects”, "anticipates”, "intends”, "plans”, "believes”, "seeks” or "will ". “Forward-looking statements" by their nature address matters that are, to different degrees, uncertain. For us, particular uncertainties which could adversely or positively affect our future results include: · The behavior of financial markets including fluctuations in exchange rates, interest rates and commodity prices · Strategic actions including dispositions and acquisitions · Unanticipated dramatic developments in our major businesses including CE (Consumer Electronics), IM (IT & Mobile communications), DS (Device Solutions) · Numerous other matters at the national and international levels which could affect our future results These uncertainties may cause our actual results to be materially different from those expressed in this document. Income Statement (Unit:...

Words: 1818 - Pages: 8

Free Essay

Apple vs Samsung

...Apple and Samsung had their number of lawsuits between each other that was related with tables and smartphone designs. These series of cases were very important because both these companies together had half the smartphone and tablet market share throughout the world. The very first case was made by Apple (Chellel). In 5th of January 2007, Apple sued Samsung for four design patents. Next, in June 2007 there a massive case files against Samsung for violating color design patent of hundred and ninety three screen shots of numerous iPhone graphical user cross points. The suing was based on violation of Apples patents, trademarks, user interface and bravura (Wingfield & Tabuchi). Samsung countersued Apple for falsifying documents that was misleading the court. In april 2011, Samsung counter-sued by placing a federal complaint in the courts of Germany and Tokyo for infringement of patents for mobile communication (Wingfield & Tabuchi). In June 2011 Samsung sued Apple in United States District Court for the District of Delaware and British High court of Justice. This was the beginning of the so called “smartphone patent wars” and by October 2011 Samsung and Apple were having nineteen cases in 10 different countries (Wingfield & Tabuchi). The phones in particule Apple was suing Samsung were but not limited to Nexus S 4G, Continuum, Infuse 4G, Galaxy Tab 10.1, Galaxy note and Galaxy S III. In July 2012 the number of legal cases they had between each other became......

Words: 382 - Pages: 2

Premium Essay

Apple and Samsung

...Loizides Apple and Samsung: Some Phones are Smarter Than Others “Apple and Samsung: Some Phones are Smarter Than Others” discusses the profits of major companies such as Apple and Samsung as well as HTC. Initially, Apple lead the pack in sales of smartphones due to its advanced technology. However, other companies such as HTC and Samsung have caught up with Apple’s technology and sales (Wrinkler and Beck, 2013). The article reports Samsung’s stocks increased sixty percent from the end of 2010 through early 2013, and its global smartphone market has tripled though sales from the new Galaxy S4 phone, is not expected to make a big impact based on current findings (Wrinkler and Beck, 2013). HTC’s stock peaked in early 2011 but due to still competition from Samsun its profit margins have been cut and stock reportedly have fallen eighty percent since peaking in 2011. Since technology changes often-- one company, Motorola, reportedly plans on driving down the prices of their smart phones. Motorola’s chief executive officer stated that “there is no good reason anyone should make big margins on smartphones.” However, other companies sell their Androids at near cost, and make money on accessories. This can be a detriment to other companies as they will have to revamp their strategies and pricing (Wrinkler and Beck, 2013). Tony Mungo Marketing 301 Professor Michael P. Loizides Reading assignment critique The purpose of this article is to compare Apple and Samsung......

Words: 611 - Pages: 3

Premium Essay

Samsung Apple Analysis

...REPORT ON ENTERPRISE ANALYSIS: DESK RESEARCH COURSE (COURSE CODE 115) OF FIRMS M/s. Apple Inc. And M/s. Samsung Electronics Ltd. SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF THE MBA DEGREE PROGRAMME OF THE UNIVERSITY OF PUNE OCTOBER, 2013 SUBMITTED BY Komal Singh ROLL NO. 13216 (BATCH - 2013-14) SADHU VASWANI INSTITUTE OF MANAGEMENT STUDIES KOREGAON ROAD, PUNE 411006 DATE: 15th October 2013 This is to certify that Miss KOMAL SINGH, Roll No. 13216, is a bona fide student of this Institute, currently pursuing her Semester-I of the MBA Programme. She has successfully completed the report on Enterprise Analysis Desk Research course (Course Code 115 ) as a generic elective and submitted the same for further evaluation. (Dr. Prof. Mahesh Halale) (Dr. Prof. B.H. Nanwani) Subject Facilitator Director APPLE INC. Table of Content TOPICS Page No. Company 1 - Apple Inc. 1. Enterprise history & background 1 2. Organization 5 3.Markets 8 4. Financial 11 5.Governance 15 6. Summary 17 7. Learning’s 18 8. Bibliography 19 Samsung Electronics Ltd. Table of Content Company 2- Samsung Electronics Ltd. Topics ......

Words: 11395 - Pages: 46

Free Essay

Samsung vs Apple

...on lectures) Read the case Samsung attacks Apple and answer to the following questions: 1. How important role do Samsung and Apple play in global smartphone market? 2. What is guerrilla marketing and discuss how Samsung tried to win the smartphone battle by guerrilla marketing? 3. Discuss various strategies adopted by Samsung to win over Apple? 4. Discuss the opportunities and challenges arising out of the battle between Samsung and Apple? This assignment represents 5% of your final grade. Deadline: Friday, 5th September 2014! INTERNATIONAL BUSINESS SCHOOL YEAR 2014/2015 INDIVIDUAL ASSIGNMENT (2-3 pages, typed and handed in personally on lectures) 1. Samsung is the one of two largest smart phone producers in the world. Samsung, a South Korean company was founded in 1938 by Byung-Chull Lee .'Samsung Electronics' which was popular in the world for various consumer electronic goods such as TV, Computers, Mobile Phones, Music System, and Camera etc. ln late '1970s and early 1980s, Samsung forayed into various international markets and the company started expanding its business globally. ln 2010, Samsung introduced its first smart phone 'Samsung Wave' based on its own operating system Bada. ln October 2011, the company introduced its most challenging smartphone Galaxy S ll, which was considered as a tough competitor for Apple's smartphone. Another largest smartphone producers and best know brand is Apple. Apple was founded by Steve Jobs......

Words: 461 - Pages: 2

Premium Essay

Apple and Samsung

...Apple and Samsung Name Institutional Affiliation Apple and Samsung Apple and Samsung are leading brands in electronics and technology around the globe. Apple Inc. was launched as a computer company in 1976. It was established by Steve Jobs, Steve Wozniak and Ronald Wayne. It is considered as one of the best company that has unsurpassed products and services so far. Apple is behind products like Macintosh desktops and laptop computers, phones, iPods, iTouch, iTunes, icloud and Apple TV. Furthermore, Apple Company has its own computers and it develops its own software.Apple is the world’s most valuable company even though it faces fierce competition from its competitors. Apple has partnered with other companies like LG and Samsung for the ipad and iphone displays. All the way, they have partnered with China with a company called Foxconn which is behind manufacturing its devices. Apple operates in 13 countries and has employed over 70,000 employees around the globe. Apple is a solid company that has shown a lot of innovation and growth over the years and it is a force to be reckoned with. On the other hand, Samsung is also an important brand worldwide with its wide range of electronic appliances and technology. Samsung is a North Korean company that was established in 1983. It operates its markets mainly in the United States, Asia and Europe. The first...

Words: 2164 - Pages: 9

Premium Essay

Xiaomi vs Apple

...Xiaomi Vs Apple Introduction Xiaomi Inc. (Chinese: 小米科技; pinyin: Xiǎomĭ Kējì, literally "Xiaomi Tech", or "Foxtail millet tech")is a privately owned Chinese electronics company headquartered in Beijing, China. It is the world's 3rd largest smartphone distributor that designs, develops, and sells smartphones, mobile apps, and consumer electronics.[4] Since the release of its first smartphone in August 2011, Xiaomi has gained market share in mainland China and expanded into developing a wider range of consumer electronics. The company's founder and CEO is Lei Jun, China's 23rd richest man according to Forbes. The company has over 3,000 employees, mainly in mainland China, Malaysia, Singapore, and is expanding to other countries such as India, and Indonesia. As per the new research by IDC, Xiaomi is now the third largest smartphone maker in the world followed by Lenovo and LG at fourth and fifth place respectively. Samsung remains at the first place despite declining shipment volume, followed by Apple Inc. at second place. Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its online services include iCloud, iTunes Store, and App Store. Apple's consumer software includes......

Words: 1129 - Pages: 5

Premium Essay

Advertising: Apple Ipad vs Samsung Galaxy

...Apple iPad Air vs. Samsung Galaxy Tab Pro 10.1 The Apple iPad Air and Samsung Galaxy are two very similar products. Both are the new generations of tablets which combine the gaming ability of the modern smartphone with the computing power of a laptop computer. In addition, these products seek to catch the eyes of user bases of all ages, from the younger kids using it for the aforementioned gaming to the college student using it for fantasy football or taking notes to the working adult who uses it for work presentations. In this analysis, it will be shown how the products are currently positioned within the market, then from there each’s internet presence, television commercials, and messages will be compared and contrasted. The market for the tablet is a rapidly growing market with the question no longer being whether or not the tablet will catch on but when will the tablet overtake the laptop computer as the preferred mobile, large computing device. In the business market, the percentage of tablets owned by a business was 11% in 2012 and is projected to rise to 18% by 2017. With such a priority on the tablet, the big electronic product companies have had their eye and hand in the industry for a while. So far, the two best companies, for a variety of reasons, are Apple with its iPad and Samsung with its Galaxy Tablet. According to TabTimes, as of Q2 in 2014, Apple was at 26.9% and Samsung at 17.2% of the total tablet market share in the world. Another interesting statistic......

Words: 1658 - Pages: 7

Premium Essay

Apple vs. Android

...John Kelley Admin400 – R10 Apple vs. Android When it comes to analyzing the Apple iPhone, it is important to understand their main strategies that they use to try and give themselves a competitive advantage. Judging by the products that Apple has put out in their iPhone line, it certainly appears that they have achieved a competitive advantage over other companies, most notably ones in the Android market. The Apple iPhone has always been known for its sleek and highly aesthetic design, along with most other Apple products. This has become a staple of their company, and a strategy that has proved to be successful. The iPhone is physically appealing to most customers, and in the Wired Android article they mention that the visual aspect of the phone is a huge factor in what type of phones consumers will buy. It mentions that people don’t want to buy ugly phones that are hard to use. This is something that the iPhone has taken advantage of to give themselves an edge, by creating a phone that is pleasing to the eye and relatively simple to use. As far as the Android phones, they take a different approach to try and appeal to their customers. They want to express that their technology is “smarter” and has more capabilities than that of Apple’s iPhone. This is a concept that may appeal to some people, but also may steer people away from their product if they are looking for a phone that is easier to use. Although Android phones are still quality products, it......

Words: 408 - Pages: 2

Premium Essay

Comparison of Samsung and Apple

...| 2015 | | Samsung Student name | [Comparison of samsung and apple] | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Abstract This essay covers the economic, legal and social environment factors impacting Samsung and Apple. Tough economic conditions are forcing them to take their fight to the emerging markets. Social factors are forcing them to operate locally while being global companies while legal factors are making them to fight over patent infringement etc. The organizational culture is impacting their performance so they are trying to make it positive by involving employees in the decision making and making them more autonomous. The leadership style is pretty aggressive and they are taking higher risk to gain higher returns. Technological advancements means the rivals are also customers and vendors of each other as well. I have selected Samsung as it is the company for which I want to work after graduation. Samsung is famous for its electronic products specially smartphones and smart TVs. My second selection as per requirement is Apple Inc. Samsung’s biggest rival. Economic Environment Economic environment is particularly important for both Samsung and Apple because both are working in numerous developing and developed economies and are expending upon their foot......

Words: 1258 - Pages: 6