Free Essay

Bus 475 Strategic Plan

In: Business and Management

Submitted By breannaj14
Words 1310
Pages 6
Prior to the Grand Opening, there are countless tasks that must be accomplished by a business. The greatest item that must be completed is the planning. When a business spends a great deal of time and effort towards forming a strategic plan, their odds of surviving in the real world are hopeful. My fictional business idea is a Crossfit gym that provides a tremendous workout to people of all ages while focusing on younger kids and older adults. Crossfit is a fitness company founded in 2000 and is much different from most gyms. According to Thurmond (2009), “The prescription for CrossFit calls for three things: constant variation, high intensity and functional movement. By switching up your regular fitness routine, you keep your body constantly guessing the next move. In short, it's the cure for the common workout”. A Crossfit gym involves a great deal of cardio workouts and weight lifting, in a very competitive, yet friendly, atmosphere. Crossfit workouts can be extremely intense, but each workout can bea altered to fit the needs of each person. Whether it is starting at a low weight load, or using bands to be able to do certain workouts, Crossfit can be well-suited for any individual and does not discriminate against gender, age, or skin color.
The gym will be known as Crossfit for All and will focus on bringing families closer through Crossfit. Crossfit allows people to be the best they can be in terms of fitness. Different from a regular Crossfit gym, our audience is adults who are very young or older and have a not been introduced to an active lifestyle or have a hard time being active. The membership fee for a standard gym is around $30 a month. At most Crossfit gyms, the membership starts at about $100 a month and sky rockets from there. At Crossfit for All, we offer monthly memberships starting at $50 per person. However, we offer incentives for families to sign up together. Two people can join Crossfit for All for $75 a month and three people can come join the fun for $100 a month. The first person in each family is $50 and each additional person is only $25. The best part about the pricing is that it includes one family activity a month. These activities include going to the zoo, walking around a local museum, or going on an adventurous hike. While doing the activities mentioned may not seem like a strong workout, it is enough to get families on their feet and spend time with one another. We are able to offer low pricing because many businesses in our community have volunteered to make donations that support the effort.
Our Mission
A mission statement represents a business’s philosophy. At Crossfit for All, we aim to enhance the quality of living with the help from our inspirational Crossfit trainers at a reasonable price. Our mission is to introduce Crossfit into the lives of community members and help them see why Crossfit is not only a workout, but a lifestyle.
Our Future Vision
The vision statement answers the question, “Where do you want your business in the future”. AADE is a business that focuses on caring for people with diabetes and other chronic illnesses. Their vision is, “Optimal health and wellness for all people with diabetes and related chronic conditions” ("Mission statement," 2012). This statement is the overall goal for AADE and was essentially their purpose for creating a business. At Crossfit for All, our vision is to create a healthy lifestyle for community members. As people reach a certain part in their life, they are prone for certain illnesses or diseases. The likelihood of obtaining many of these ailments is highly increased when an individual is unhealthy. Likewise, when children have lived their life without sports or athletics, they can quickly be brought into an unhealthy lifestyle. When you are not introduced to something early on you are not familiar with it and do not see the need to later on. Being active is one of these things. Many children and teenagers in today’s culture would much rather spend an hour watching television than an hour riding bikes with friends. It is our social responsibility to increase the chance of people living a long, healthy, happy life. We want people in our community to choose to take part in a family activity instead of sitting in silence for hours while everyone plays on his or her personal tablets. We want to develop a healthy lifestyle for community members because when you feel healthy, you live better. A key value for many American’s is accomplishment and we aim to help people in our culture accomplish their fitness goals.
Crossfit for All takes pride in helping older adults gain back their back. As people get older, they are unable to do many of the things they were once able to do. There are many people in the 50s and 60s who have grandkids but are unable to do many activities together. As Crossfit for All, we want to help these people improve their strength and cardio so they can enjoy the simple pleasures of life like they once could. Our primary goal is to bring families together through fitness.
Company Values Our main value is to serve our community. The greatest part of a community is the families that exist within the community. We want to ensure our families are not being held back because of their health. Our customers’ needs are to live a healthy lifestyle and we formed our business because of the value we see in this need. Crossfit for All employees work for each customer. Our team demonstrates ethics that support the company’s values and work to uphold them daily. Crossfit for All can easily gain competitive advantage and be more profitable than competitors because of its strong belief in the values we have. Mak (2013) states, “CrossFit runs a web of thousands of loosely controlled affiliate gyms that are independently owned and operated. Affiliates are charged an annual fee, as opposed to paying a cut of their profits as traditional franchises do, but they also control how their operations run, like their hours and prices. Further, the organization's staff is scattered across the country, with offices in San Diego; Santa Cruz, Calif.; Arizona and Washington, D.C”. Each gym owner chooses the amount he or she charges, and business owners want to profit as much as possible. Making a huge profit is not our goal. Crossfit for All is less expensive than most Crossfit gyms, which will attract more customers. This gym also offers discounts for families who sign up together and monthly activities that bring families closer together. The unbeatable pricing and extraordinary family outings allow Crossfit for All to easily gain competitive advantage in the fitness business.
Conclusion
Before the business was started, we asked ourselves what our goal. We easily came to the conclusion that our goal was to better our community by promoting a healthy lifestyle while demonstrating the importance of family. Crossfit for all values the community it serves and aims for success. The future our Crossfit for All includes countless families in our community coming together at our gym. In addition to this, we strive to set younger adults on the track to live a healthy lifestyle and hope to provide older adults with the opportunity to not let their fitness hold them back.

References
Mak, T., (2013). Crossfit openly exercises its libertarian views. The Examiner, Retrieved from

http://search.proquest.com.ezproxy.apollolibrary.com/docview/1437152126

Thrumond, B., (2009). Crossfit. Air Force Times , 1-4 . Retrieved from

http://search.proquest.com.ezproxy.apollolibrary.com/docview/203842965

Unknown. (2012). Mission statement. The Diabetes Educator, 38(4), 451-452 . Retrieved from

http://tde.sagepub.com.ezproxy.apollolibrary.com/content/38/4/451…...

Similar Documents

Premium Essay

Plan Estrategico Final Bus 475 W5

...Plan Estratégico Rosa Carrión Colón University Of Phoenix Bus 475 Prof. Judith Monrouzeau-Lopez 28 de Abril de 2012 Plan Estratégico En este trabajo se observaran todas las etapas con todo lo que se ha desarrollado para el plan estratégico de PepsiCo. Se integrara en el trabajo la conceptualización del negocio, el analisus FODA(SWOTT), balance socorecard, el plan de comunicación y por ultimo luego de un análisis se darán las recomendaciones que pueden ser positivas para el continuo éxito de la empresa. Pepsi Co. Inc. es una empresa multinacional que comenzó en 1890 en Carolina de Norte cuando un farmacéutico llamado Caleb Bradham creo una bebida para curar dolores de estomago la que luego se le puso el nombre de Pepsi. La misma no solo produce, distribuye y vende una variedad de bebidas sino que también produce otros productos como aperitivos dulces y salados al igual que otros alimentos. Además de las relacionadas con Pepsi incluyendo Mountain Dew, la compañía posee las siguientes marcas: Quaker Oats, Gatorade, ,Frito-Lay y Tropicana.(Pepsi Co, 2011). Esta es una de las razones por lo cual se diferencia en productos ante su mayor competidor que es Coca Cola. Esta compañía se diferencia de otras ya que brinda muchísima importancia de llenar las necesidades de sus consumidores al mismo tiempo que responsablemente hacen todo lo posible para no afectar los recursos del planeta cuidando el medio ambiente en todo lo que hacen. Invierten constantemente en un futuro......

Words: 3721 - Pages: 15

Premium Essay

Bus/475 Final Strategic Plan Week 5

...Final Strategic Plan and Presentation Amy Paul BUS/475 Individual Paper Week 5 03/25/2013 Dallas Walton Final Strategic Plan and Presentation To start my strategic plan I would have to figure out my summary of my initial considerations for the business intended called Amy’s Flower Shop before its opening. Here are some initial strengths, weaknesses, opportunities, threats, and of course trends. Then one must find their vision mission, know their values, SWOTT analysis, and balanced scorecards and have a good communication plan in place before starting a business. Summary of Initial SWOTT Analysis Considerations for the Business Strength | Providing healthy and fresh flowers with a big variety of flowers which can also be special colored if a customer so wishes and to add an Internet site for customers to order from home not just buy at Amy’s Flower Shop. | Weakness | To keep within the overhead costs for special coloring. | Opportunity | To bring in more customers by making a commercial about the business and what it can offer its clients and new customers that other stores do not offer such as coloring a rose purple, black naturally by contracting with a vendor that specializes in growing different colored flowers and a vendor that delivers fresh flowers in a variety of color ranges to give the customers what they want. | Threat | Competition with other flower shops | Trend | To be innovative, be honest in my...

Words: 4396 - Pages: 18

Free Essay

Business 475 Strategic Plan 1

...regulations in developed countries has been even more accelerated, challenging the chemical process industries (CPI) and their suppliers of air-monitoring equipment to reach new heights. It has been determined that fine particles are more damaging to human health than larger ones. New regulations in the US require states to reduce the quantity of fine particles in ambient air.” (“MONITORING AIR EMISSIONS,” 2009, p. 16) A concern from manufacturers is related to expense. A process to convert these emissions to an energy source would require capital investment but would also lower energy costs for the facility. The return on investment of such a project makes it the most appealing option. This would also integrate into the sustainability plan in place for the organization.  A second option for Riordan to consider is the use of air scrubbers to reduce emissions. Air scrubber technology is well advanced, but do not reduce emissions. The process eliminates the largest particles from current emissions and is widely used in coal-fired facilities. Implementation of this technology has a marginal benefit for Riordan A third option seen by TBCI is easily administered and requires comparatively minimal investment by the organization. A comprehensive, well enforced, program to reduce the emissions from company owned vehicles is an engaging first step to obtain sustainability. The program would involve conversion of company vehicles to alternative......

Words: 1487 - Pages: 6

Premium Essay

Bus/351 Strategic Plan 1

...Strategic Plan Part 1: Conceptualizing a Business In today’s society fitness has become a vital part of day to day life, whether its running, going to the gym, or doing fitness videos in the comfort of your own home. Because of this, fitness centers have become a staple for almost every community not just in the continental United States but worldwide, which is why Snap Fitness has been selected as the business venture that will be embarked on in order to provide a greater fitness experience for communities within the Imperial Valley, and eventually across southern California. Snap Fitness is a 24 hour fitness center which provides every amenity any other fitness center or gym can offer, without the obligation of a contract, as well as being open 24 hours a day seven days a week without having to rely on personal to be there in order to enjoy the facility. Snap Fitness can provide its customers everything from tanning, group fitness sessions, personal training sessions, hydro massage therapy, as well as enough fitness equipment to satisfy the beginner to the advanced weight lifter. These luxuries are often offered by other fitness centers but with an increase in membership fees with every option upgrade, with Snap Fitness the membership will be on a month to month basis, with the fees being all inclusive, meaning one fee to utilize every amenity the fitness center has to offer, which is why the mission statement for Snap Fitness is “fast-convenient-affordable”. If a......

Words: 1163 - Pages: 5

Premium Essay

Bus 475 Strategic Plan (Swott)

...SWOTT Analysis Strategic Plan Part II BUS/475 A SWOTT examination is a critical systematic resource used internally and externally at . They each involve showing how here at the Extended Homecare Resorts business plan impacts the organization. Currently Resort organization uses SWOTT to assess their sell or advertise their type of organization. The SWOTT analysis allows Homecare Resort to improve and acquire information about its achievable strengths and weaknesses, future opportunities, threats, as well as risk to future business goals. The management team here at Future Wave of Extended Homecare Resort has made assessments using the SWOTT analysis. This is another plan used to find out the likelihood of developing a competitive advantage and how well stakeholders are content with the organization. The external factors Resort face includes several factors that impact the business. These factors include economic, technological, socio-cultural, innovation as well as legal and regulatory factors. These factors have the ability to have a negative impact over Future Wave of Extended Homecare Resort. We here Resort is focusing on a plan to assure the future success of our business is continued through constantly improving and sticking to our goals and objectives. Some of the ways we intend to maintain a successful business here at Resort is to start with legal and regulatory factors because, of the importance of innovation and economic development. Factors such as......

Words: 902 - Pages: 4

Free Essay

Strategic Plan Scorecard Bus/475

...Score Card Table Wilfredo Marquez Rosado Bus 475 Agosto 19, 2013 Professor Didier Barreto Introducción Wild Eve es una marca que está abriendo mercado en Puerto Rico y próximamente en los planes a largo plazo comenzara a exportar. El SWOTT análisis nos provee una base de información muy valiosa para complementar un balance score card que incluye medidas genéricas, objetivos, elementos externos e internos y la iniciativa que se implementara en la compañía de ropa interior Wild Eve. Considerando la visión y misión establecemos estrategias y objetivos del cuadro de participación en el mercado que sirve como ejemplo precios en las acciones, incrementos y el total del retorno a los accionistas. Devolución total a los accionistas | 1 año | 3 años | 5 años | Compañía | 26% | 242% | 280% | Bonos a mediano plazo | 14% | 71% | 56% | Al detal | 17% | 93% | 84% | Índice 500 | 16% | 56% | 35% | (Precio de la acción aumenta un 14% y la devolución total un 26%.) Data de las acciones Precio (52 semanas) | 19.12-35.48 | Símbolo/Intercambio | LTD | Variación en rentabilidad | 1.55 | Acciones en circulación | 332. M | Saldo diario promedio | 4,424,610 | Valor actual del mercado | 9,707,7 M | Valor actual | 31.48 | Dividendos | .60 | Rendimiento de los dividendos | 2.1% | Precio (Por acción) Análisis Cualitativo | $34.56 | Análisis Comparable | $26.47 | Precio Actual | $31.84 | Precio a pagar por......

Words: 2107 - Pages: 9

Premium Essay

Bus 475

...Strategic Plan, Part III: Balanced Scorecard Joanne Mele August 25, 2013 BUS/475 – Integrated Business Topics Victor De Jesus A Balanced Scorecard is, “A set of four measures directly linked to a company’s strategy: financial performance, customer knowledge, internal business processes, and learning and growth” (Pearce & Robinson, 2009, p. 202). The Serenity Corner needs to develop a balanced scorecard in order to assist in defining the company’s mission, values, vision, and SWOTT analysis. Herein, the four perspectives, financial performance, customer knowledge, internal business processes, and learning and growth will be discussed as they relate to The Serenity Corner’s mission, values, vision, and SWOTT analysis. Shareholder Value/Financial Perspective “If we succeed how we will look to our stakeholders” (BSI 2009, ¶5). The Serenity Corner will need to look at its asset utilization, customer satisfaction, increased net revenues, minimizing store production, and achieving financial stability. One way to measure these items is to monitor Earnings per share, Operating cost, revenue growth, Return on interest, and Return on capital. Implementing the objectives and performance measuring tools into the company’s daily routing, The Serenity Corner will be able to achieve the company’s goals that were defined in the mission and vision statement. Customer Value Perspective “To achieve our mission, how must we appear to our customers” (BSI 2009, ¶5). The Serenity......

Words: 1372 - Pages: 6

Premium Essay

Bus 475

...Strategic Plan, Part III: Balanced Scorecard BUS/475 Intro A balanced score card is necessary when analyzing the objectives of a strategic plan. Mix and Go will be able to use this method as part of our strategic plan. The four areas of the strategic plan that can be analyzed using the balanced scorecard include: Financial, customer, internal operations, and learning and growth. Each one of these categories will be analyzed separately in order to understand each of their cause and effect relationships. The analysis starts by defining the objectives of each category, and then proceeded by the goals and initiatives of Mix and Go. The scorecard below is in table format to help develop an organized plan for reaching our business objectives outlined in the previous SWOTT analysis. See Score Card Below ------------------------------------------------- Financial Scorecard Objectives | Measures | Targets | Initiatives | Decrease the cost of packaging by offering Eco-friendly merchandise to package food in that is reusable | Increase in the amount of merchandise sold to new customers who return using their own packaging | Frequent repeat business, incentives for going green and helping reduce waste and lower our costs | This can be achieved by actively promoting the benefits of waste reducing and recycling in our store | Lower overall inventory costs while maintaining the highest quality of goods. | Inventory costs should match revenues to support the......

Words: 1072 - Pages: 5

Premium Essay

Strategic Plan Part 2 Bus 475

...SWOTT Analysis Laura Bagley BUS 475 May 2, 2011 StevenVerrone SWOTT Analysis |[pic] |[pic] | |[pic] |[pic] |[pic] | | |Strategy | | | |Processes and systems |Structures | | |Goals |Resources | | |Strategic capabilities |Technologies | | |Innovations | | | |Intellectual Property | | | |Leadership ...

Words: 1029 - Pages: 5

Premium Essay

475 Strategic Plan Part

...Strategic Plan Part 1: Conceptualizing a Business BUS/475 Integrated Business April 9, 2015 Strategic Plan, Part 1: Conceptualizing a New Business Introduction When I say " Pappadeaux Restaurant," many envision the many delicious mouth watering cuisines that this restaurant is so famous for. The Pappas trade name is a southern powerhouse, notorious for nourishing individuals and families by the masses for approximately 39 years. Founders Chris and Harris Pappas, according to their website, …were encouraged to avoid the restaurant industry and given warnings about its long hours and unpredictable schedules. The brothers managed to stay away – for a little while. Harris earned a finance degree from Texas A&M University and served as a 2nd Lieutenant in the U.S. Army. Chris received a degree in engineering from the University of Texas and took a job at IBM computers. But the lure of the restaurant biz proved too strong for both brothers. Soon, Harris found himself managing his father Jim's first restaurant, the Dot Coffee Shop, only to be followed shortly by Chris who stepped in at his brother's request. (About Us, 2015) The initial restaurant started by Chris and Harris was The Strawberry Patch. This was only the beginning. As of today the brothers currently own and control virtually 100 restaurants in as many as seven states. Pappadeaux is one of nine trade names. So everyone will be happy with something from which Pappas offer. Their food ranges from Tex-Mex......

Words: 1821 - Pages: 8

Premium Essay

Bus/475 Week 2 Business Model and Strategic Planning Individual Paper

...Business Model and Strategic Planning BUS/475 Business Model and Strategic Planning Apple Inc formerly known as Apple Computer Inc which provides corporate Server, MAC OS Systems and Operating System. Apples core product lines are the iPhone, iPod and Macintosh System. Steve Jobs and Steve Wozaniak, The founder of Apple has created the Apple Computer on 1st April 1976 and integrated in the company on 3rd January 1977, in Cupertino California. It has driven the Computer manufacturing market for more than two decades. Mr. Steve Jobs who was expelled in 1985 was return as CEO of the APPLE Inc in 1996 with new Ideas and corporate philosophy. With introduction of successful IPod Player in to 2001 Apple has again proved itself as a Market leader in consumer electronics. Latest era of extraordinary success of the company is in iOS based Apple products like I Phone, IPod slim, I Pad and now I Pad 2. Now a day’s Apple is a biggest technology corporation in the planet with the profits of more than $65 billion. It has about 49,400 employs all over the world. Fortune Magazine most Admired Company in United State in 2008 and in the world in 2008, 2009 and 2010. Apple Vision and Mission Statement Apple, Inc’s vision statement is “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.” Explanation of Vision Statement: Apple lives this vision through the technologies it......

Words: 1031 - Pages: 5

Premium Essay

Bus 475 Week 1

...homeworkproviders.com/shop/bus-475-week-1/ BUS 475 WEEK 1 BUS 475 WEEK 1,Strategic planning is the process of management determining where the company is heading in the next year or so, how it's going to get there and how it will know if it achieved its goal. Strategic planning is a goal for the whole company not just a product or program of the company. The purpose of strategic planning is to make sure that top management all know where the organization wants to head and they are all on the same page. There are different processes that can be followed to develop a strategic plan; goals based, issues based and organic. Strategic planning defines the purpose of the organization and establishes realistic goals and objectives in line with that purpose. The purpose of strategic planning is to communicates the goals and objectives to the organizations top employees. Develop a sense of ownership of the plan. Ensure the Strategic planning is the process of management determining where the company is heading in the next year or so, how it's going to get there and how it will know if it achieved its goal. Strategic planning is a goal for the whole company not just a product or program of the company. The purpose of strategic planning is to make sure that top management all know where the organization wants to head and they are all on the same page. There are different processes that can be followed to develop a strategic plan; goals based, issues based and organic.......

Words: 311 - Pages: 2

Premium Essay

Bus 475 Week 1

...BUS 475 WEEK 1 A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=bus-475-week-1 Visit Our website: http://hwsoloutions.com/ Product Description BUS 475 WEEK 1,Strategic planning is the process of management determining where the company is heading in the next year or so, how it’s going to get there and how it will know if it achieved its goal. Strategic planning is a goal for the whole company not just a product or program of the company. The purpose of strategic planning is to make sure that top management all know where the organization wants to head and they are all on the same page. There are different processes that can be followed to develop a strategic plan; goals based, issues based and organic. Strategic planning defines the purpose of the organization and establishes realistic goals and objectives in line with that purpose. The purpose of strategic planning is to communicates the goals and objectives to the organizations top employees. Develop a sense of ownership of the plan. Ensure the Strategic planning is the process of management determining where the company is heading in the next year or so, how it’s going to get there and how it will know if it achieved its goal. Strategic planning is a goal for the whole company not just a product or program of the company. The purpose of strategic planning is to make sure that top management all know where the organization wants to head and they are all on the same page. There are different......

Words: 322 - Pages: 2

Premium Essay

Bus 475

... Value Alignment Learning Team B Anita Duray, Genia Lewis, Lisa McNeill, Tamiko Perry, and Michael Rogerson BUS 475 July 9, 2012 Paul Gerlach In this paper Learning Team B analyzed the individual values and the organizational values as reflected by the organization’s plans and actions of the Mayo Clinic. The Learning Team B selected the Mayo Clinic because of its long history and high values. The Mayo Clinic’s founder was Dr. William Worrall Mayo and back in 1863 in Rochester, Minn. From the beginning the Mayo Clinic main focus was helping people with a more team driven practice. The clinic would request other doctors or science researchers to join them in the world’s first private group practice in medicine. This teamwork method through the Mayo Clinic continues today with more than 55,000 doctors, nurses, scientists, students, and allied health staff at locations in the Midwest, Arizona, and Florida. (“Mayo Clinic History”, 2012) With the data available about the Mayo Clinic the Learning Team B is going to analyze the evolution of the clinic’s personal and workplace values. The team will explain and analyze the alignment of the clinic’s individual and organizational values. Then finally the team will explain the differences between the individual and organizational values as reflected by the Mayo Clinic’s plans and actions. Personal and Workplace Values Mayo Clinic is a medical clinic. This medical clinic main design is to help......

Words: 1292 - Pages: 6

Free Essay

Strategic Plan Part 1 Bus 475

...Strategic Plan, Part I: Conceptualizing a Business A business that I would like to begin is offering online Personal Training and nutrition plans to people. * What is the mission statement of your organization? How does it demonstrate your decision on what you want your business to become in the future? Why is the mission statement important? KRK Training is committed to developing personalized fitness program that will motivate, support, and get each individual to their desired fitness goals by using safe and effective training techniques, for guaranteed results. My mission statement indicates that I want my business to touch and change people’s lives because I care, which will keep customers training for longer periods of time. The mission statement creates the foundation and is a reminder of the company’s overall purpose: To change people’s lives for the better. * What is the vision of your organization, and why is it important? “Fitness is a journey, not a destination…..” The vision I have communicates the purpose and value of my company and gives employees direction and inspiration to give their best. * What is the strategic direction of your organization? The strategic direction of my company will involve taking a realistic look at strengths, weaknesses, opportunities, and threats. Understanding the strategic drivers will put my objectives into action, and establishing long-term decisions that involve people and resources and how they interact. The...

Words: 669 - Pages: 3