Premium Essay

Bus 499

In: Business and Management

Submitted By jordan730
Words 2119
Pages 9
-------------------------------------------------
Assignment 2
External and Internal Environments
May 7, 2016
Lavoria riddick
BUS. 499 Professor Beverly Williams
May 7, 2016
Lavoria riddick
BUS. 499 Professor Beverly Williams

Assignment 2: External and Internal Environments Starbucks was founded in Seattle, WA in 1971, beginning with a single store in the Pike Place Market. The Starbucks name was inspired by the mermaid in the Moby Dick novel. It offered some of the best fresh-roasted whole bean coffee. According to starbucks.com, Starbucks set out to be a different kind of company from the beginning. Not only a company that celebrated the rich tradition of coffee, but also one that brought a feeling of connection amongst people. The idea was for it to be the common place between work and home. Today there are over 16,000 stores in 50 different countries (starbucks.com website). In this paper, I will discuss the segments of the external and internal environments influence on Starbucks. According to the text, the challenge to each firm is to scan, monitor, forecast, and assess the elements in each segment of the general environment to determine the effects on the company (Hitt, Ireland, Hoskisson 2013). The segments include demographic, political/legal, sociocultural, technological, global, and physical environment. The demographic segment considers the population’s size, age structure, geographic distribution, ethnic mix, and income distribution. The political/legal segment involves the area in which organizations compete for attention, resources, and a voice in overseeing the body of laws and regulations guiding interactions among nations, firms, and governmental agencies. The sociocultural segment involves the attitudes and cultural values of a society. The technological segment involves the creating new knowledge and its…...

Similar Documents

Free Essay

Mgt 499 Slp 1

...MGT 499 Module 1 SLP 1 MGT 499 ­ Strategic Management Module 1 Session Long Project Christie E. Rains Trident University International Professor: Sara GarskiMGT 499 Module 1 SLP 2 The organization I chose to cover for my Session Long Project will be a small business I once owned. A few years back, my father and I chose to enter into (purchase a piece of) a franchise company “Pittsburgh Paints”; a part of a larger organization, PPG Industries: “Bringing innovation to the surface”. PPG has several different business opportunities, including: paints and coating, optical, speciality materials, chemicals, and glass and fiberglass. My father, being a contractor/builder, in our small town, leased a store front for his previous construction company. In lieu of utilizing this space for his business, we decided to open a House Paint and Deck Stain store. The town my father lives in is small, therefore, everyone living and working in the county must “work together” in order for all to provide for their individual families. With that being said, there was already a house paint store in place, just located on the opposite side of town. To not impose, we chose a company more geared towards “sub­contractors” vice the “homeowner” (though we still provided a homeowner line of product for those coming into our store “off the streets”. Our store, selling PPG’s Pittsburgh Paints, was called “Pro­Formance Paints”. PPG Industries' vision is to continue to be the world’s leading......

Words: 649 - Pages: 3

Premium Essay

Bus 499

... Strategic Management and Strategic Competitiveness Sherry Carmichael BUS499 Professor Shereen Turner July 13, 2013 The telecommunication industry is moving fast. Sprint Nextel is one of the top three telecommunication company in the US. Sprint Nextel has extensive operations throughout the United States and in three of the U.S. territories — U.S. Virgin Islands, Puerto Rico and Guam. Sprint Nextel provide products and services to individual consumers, business, government subscribers and resellers. Sprint Nextel service both post paid and pre paid services. Sprint Nextel has moved at a fast pace with technology. Sprint Nextel has moved from basic phone services in the 1990’s to direct connect walkie talkie services in the early 2000’s all on an analog network now in 2013 have moved passed even CDMA digital network . Sprint Nextel is advancing with technology sprint now offer service on one of the fasted network 4G LTE. If I was to describe how fast sprint is moving I would have to use perpetual innovation. Sprint Nextel now offer phones that you can talk on, listen to music, and watch TV, surf the internet and now have face to face time right from your phone and more. Sprint services are not just limited to the US Sprint offer service in some international countries. As the demand for new ways to communicate are needed Sprint Nextel are producing products to keep up with it consumers needs. Sprint Nextel have advanced passed cell phone they now offer other......

Words: 1480 - Pages: 6

Free Essay

Assignment 1 Bus 499

...Strategic Management and Strategic Competitiveness Melinda Upchurch Dr. Debra Sherrill Business Administration Capstone May 1, 2014 1. Assess how globalization and technology changes have impacted the corporation you researched. Blockbuster has evolved throughout the 25 years that the company has been in business. Blockbuster initially provided home videos and video games rentals and throughout the years added DVD rentals, DVD by mail, streaming, video on demand and Cinema Theater. The company merged with Viacom in 1993, but was unsuccessful so Viacom bought Blockbuster for $8.4 billion dollars. Blockbuster also moved business across the globe into the United Kingdom and became the number one video store in the United Kingdom. In the year 2000 Blockbuster turned down the opportunity to purchase Netflix which has become one of the biggest on-demand internets streaming media available to viewers across the globe. Blockbuster was at an all-time high in sales in 2004 employing over 60,000 people with over 9,000 chains of stores. From 2003 to 2005 Blockbuster loses 75% of its market value as competition increases from the likes of Netflix and Redbox. (Marcus, Schaefer 2011) By 2010 the competition from Netflix drove sales for Blockbuster down causing the company to suffer and file for Chapter 11. Globalization may be defined as the integration of the world’s people, firms and government (Green n.d). Technology has expanded and made...

Words: 1418 - Pages: 6

Free Essay

Bus 499

...Running head: BUSINESS-LEVEL AND CORPORATE-LEVEL STRATEGIES Business-Level and Corporate-Level Strategies Introduction The company selected for this assignment is AT&T Mobility. AT&T was founded in 1875 by Alexander Graham Bell. He was funded by two financial institutions. In the following year, he invented telephone and patented it. Due to the uniqueness of the telephone invention, the company started an elaborate strategy of becoming monopoly. AT&T acquired Western Electric Company and this further entrenched its position in the market. Following an antitrust lawsuit against the company by the United States government, AT&T divested in some areas and this loosened its stranglehold of the telephone and related markets. According to analysts, AT&T has wasted considerable amount of money running into billions of dollars in acquisitions and mergers that did not significantly improve its position in the market (Hitt & Ireland, 2008). AT&T services AT&T Mobility is a wholly owned subsidiary of AT&T Inc. The company has a total of 107 million customers in United States and Puerto Rico. It is the largest wireless communications provider by number of customers closely followed by Verizon wireless. AT&T Mobility has the second largest digital coverage that cover close to 300 million people in North America using different wireless communication standards. The core communication standard the company uses to reach million is......

Words: 1959 - Pages: 8

Free Essay

Assignment 1 Bus 499

...Problems and Solutions when Fracking to Produce Natural Gas English 215 7 December 2013 Professor Jordan Problems and Solutions when Fracking to Produce Natural Gas In light of the reality of a brutal U.S. Economy and dismal employment numbers, as well as soaring gas prices, it has never been more important than now to aggressively pursue energy independence. One way to do this is to expand fracturing. While this concept is popular in some circles, be they economists or politicians, it is not popular with all, and therein lays the challenge. Where there is challenge though there is also opportunity, and where a problem is identified, a solution must be offered. Does this concept of fracturing make sense to pursue? Yes it does, and we will explore the fracking of shale as a national policy, the challenges thereof, and look at some possible solutions that our lawmakers embrace. We will begin with a brief historical overview of the fracturing of shale. Fracturing in the United States is not exactly unknown, as hydraulic fracturing began in this country 130 years ago, making us the most “fracked” country in the world. Large scale fracking began in earnest though in the 1980s, when Mitchell Energy Development Corporation used this technology on the Barnett Shale play in Texas. What is the current status of shale fracturing? The United States in the past 130 years has produced more than 839 trillion cubic feet of gas (TCFG). Shale gas production is expected to...

Words: 3914 - Pages: 16

Premium Essay

Bus 499 Assignment 3: Business-Level and Corporate-Level Strategies

...Professor Rufus Robinson Assignment 3: Business-Level and Corporate-Level Strategies Business 499 February 17, 2014 The business that I chose to research is General Electric. GE is one of the oldest and largest businesses in the United States. They are ranked #26 largest firm in the U.S and the 14th most profitable. GE is a massive, diversified and profitable conglomerate with a lot of very good but unrelated businesses. GE has expanded to incorporate television, airplane engines, medical devices, household appliances and commercial financing. Analyzing GE’s business-level strategy is somewhat difficult being that GE has so many different divisions. Any of these products would serve as a large and viable business on its own but GE has them all under one corporate umbrella. GE’s business level strategy states “GE is building the world by providing capital, expertise and infrastructure for a global economy. GE Capital has provided billions in financing so businesses can build and grow their operations and consumers can build their financial futures. We build appliances, lighting, power systems and other products that help millions of homes, offices, factories and retail facilities around the world work better.” Figure 1 GE’s Organizational Structure and Business Portfolio. 2001 Figure 2 GE’s Organizational Structure and Business Portfolio. 2007 What is most important to the long-term success of GE is long term growth and investing in innovative......

Words: 1209 - Pages: 5

Premium Essay

Bus 499 Assignment 2: External and Internal Environments

...Assignment 2: External and Internal Environments Professor Rufus Robinson February 2, 2014 Business 499 The industry that I chose to research is the travel and cruise ship industry. The cruise industry is a small part of the travel/leisure industry. The U.S. cruise industry has experienced substantial growth in recent years. Nationwide, direct spending by cruise lines and passengers increased from $9.4 billion to $14.7 billion, (56%) between 2000 & 2004. Including multiplier effects, the U.S. cruise industry supported 315,830 jobs and provided $12.4 billion in wages and salaries in 2004. In recent years, the cruise industry has seen remarkable growth in the ports of Bar Harbor and Portland, Maine. Bar Harbor hosted 76 cruise ship visits in 2005, a 36 percent increase above the 56 ships that came to town in 2001. According to Portland’s Seaport Statistics, Maine’s largest city hosted over 40,000 cruise ship passengers in 2001 and 2002, up from about 14,000 passengers in 1999. Portland welcomed 45,225 cruise ship passengers in 2005. Cruise ship passengers provide a stimulus to the local retail economy of host ports. Todd Gabe and Thomas Allen: http://umaine.edu/centro/files/2011/07/ME-Cruise-Ships-2005.pdf Cruise lines are differentiated according to the market that they serve. The industry is divided into three different segments, luxury, premium and contemporary. The luxury segment caters wealthier clientele and the price starts at more than $500 daily...

Words: 1746 - Pages: 7

Premium Essay

Bus 499 Capstone Paper

...Strategic Management and Strategic Competitiveness BUS 499- Business Administration Capstone Strayer University- Augusta Campus April, 2014 Abstract The purpose of the paper is to research and understand how the changes of globalization and technology have impacted the music industry. This paper will also apply the industrial organization model and the resource-based model to determine how the music industries earn above-average returns. This paper will explain how the music industry’s success is through its mission and vision statements with Universal Music Group as an example. Finally, this paper will evaluate how the importance each category of the stakeholder impacts is to the overall success of the music industry. Assess how globalization and technology changes have impacted the corporation you researched. The company researched was Universal Music Group because the music industry is ever growing and wanted to know more about the company. As we all know, technology has been a major part of the music industry both good and bad. Technology has helped plenty of artists and hurt others. Since the introduction of the mp3 and the popularity of the IPOD device, compact disc sales have declined and more music is being released without the record company’s permission. Some may view this as a major problem to the other major record labels that distribute music globally. But some are using the mp3 to their advantage. A while ago an artist could not walk out of a studio...

Words: 1489 - Pages: 6

Premium Essay

Bus 499

...Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion. High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article. See our Ts&Cs and Copyright Policy for more detail. Email ftsales.support@ft.com to buy additional rights. http://blogs.ft.com/energy-source/2010/03/02/bps-strategy-presentation-growth-cost-cuts-biofuels-ma-and-more/#ixzz3AHpONpiH Overall, the theme from Tony Hayward, the CEO, is that BP has great assets, in part thanks to the deals of the past decade, such as the takeovers of Amoco and Arco and the creation of TNK-BP, but is still not managing them as well as it could. Having lagged well behind the pack of oil majors when Hayward took over, as measured by return on capital, BP is now about average, but it would like to get closer to the leader, Exxon. That is the context for all the plans B The key points of that plan are: 1. $3bn to be saved through cost-cutting and efficiency improvements over the next 2-3 years. 2. Roughly $2bn from refining, putting the emphasis on efficient operations rather than just getting the refineries running, which has been the priority. A further $1bn from better project management, resulting from the creation of a new global development......

Words: 1759 - Pages: 8

Premium Essay

Gen 499 Entire Course

...com/shop/gen-499-entire-course/ GEN 499 ENTIRE COURSE GEN 499 Entire Course, GEN 499 Entire Course GEN 499 Entire Course you will find the next documents: GEN 499 Week 1 DQ 2.docx GEN 499 Week 1 DQ1.docx GEN 499 Week 2 Assignment Critique GEN 499 Week 2 DQ 1.docx GEN 499 Week 3 Assignment Final Paper Topic, Thesis Statement and Annotated Bibliography.docx GEN 499 Week 3 DQ 1.docx GEN 499 Week 3 DQ 2.docx GEN 499 Week 4 Critical Thinking Quiz.docx GEN 499 Week 4 DQ 1.docx GEN 499 Week 4 DQ 2.docx GEN 499 Week 5 Assignment Final Research Paper GEN 499 Week 5 DQ 1.docx GEN 499 Week 5 DQ 2.docx GEN 499 Entire Course GEN 499 Entire Course you will find the next documents: GEN 499 Week 1 DQ 2.docx GEN 499 Week 1 DQ1.docx GEN 499 Week 2 Assignment Critique GEN 499 Week 2 DQ 1.docx GEN 499 Week 3 Assignment Final Paper Topic, Thesis Statement and Annotated Bibliography.docx GEN 499 Week 3 DQ 1.docx GEN 499 Week 3 DQ 2.docx GEN 499 Week 4 Critical Thinking Quiz.docx GEN 499 Week 4 DQ 1.docx GEN 499 Week 4 DQ 2.docx GEN 499 Week 5 Assignment Final Research Paper GEN 499 Week 5 DQ 1.docx GEN 499 Week 5 DQ 2.docx GEN 499 Entire Course GEN 499 Entire Course you will find the next documents: GEN 499 Week 1 DQ 2.docx GEN 499 Week 1 DQ1.docx GEN 499 Week 2 Assignment Critique GEN 499 Week 2 DQ 1.docx GEN 499 Week 3 Assignment Final Paper Topic, Thesis Statement and Annotated Bibliography.docx GEN 499 Week 3 DQ 1.docx GEN 499 Week 3 DQ......

Words: 355 - Pages: 2

Free Essay

Bus 499 Assignment 4

...RUNNING HEADER: BENEFIT OF MERGING AND STAYING INDEPENDENT Assignment 4: Merger, Acquisition, and International Strategies By: Professor Unknown Business 499 Business Administration Capstone Strayer University Winter Quarter 2015 BENEFIT OF MERGING AND STAYING INDEPENDENT Every week as we fill up our gas tanks and wonder why gas prices are up and down; we wonder a few things. How much is this company making off us? Why are gas prices going up now? As I get to what this assignment is about, the question for you I have is. Do you think and oil company could get even bigger? In 1999, Exxon and Mobil agreed to an $80 billion dollar merger to form Exxon- Mobil Corporation. According to Mary DiMaggio’s article, “The Top 10 Best (and Worst) Corporate Mergers of All Time... Or, the Good, the Bad, and the Ugly”, dated 9/15/09, not only did Exxon- Mobil become the largest company in the world, but it reunited its 19th century former selves, John D. Rockefeller’s Standard Oil Company of New Jersey (Exxon) and Standard Oil Company of New York (Mobil). In my opinion and based on research I think the merger was a wise choice. It’s a wise choice because they set themselves up to lead in a few different markets. You could say that they are a small rich oil nation. The first reason I think it was a wise choice because now that the two companies have merged they have reduced their expenses. Reducing expensing means more money in revenue. Another......

Words: 519 - Pages: 3

Premium Essay

Gen 499 Entire Course

...GEN 499 ENTIRE COURSE A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=gen-499-entire-course Visit Our website: http://hwsoloutions.com/ Product Description GEN 499 Entire Course, GEN 499 Entire Course GEN 499 Entire Course you will find the next documents: GEN 499 Week 1 DQ 2.docx GEN 499 Week 1 DQ1.docx GEN 499 Week 2 Assignment Critique GEN 499 Week 2 DQ 1.docx GEN 499 Week 3 Assignment Final Paper Topic, Thesis Statement and Annotated Bibliography.docx GEN 499 Week 3 DQ 1.docx GEN 499 Week 3 DQ 2.docx GEN 499 Week 4 Critical Thinking Quiz.docx GEN 499 Week 4 DQ 1.docx GEN 499 Week 4 DQ 2.docx GEN 499 Week 5 Assignment Final Research Paper GEN 499 Week 5 DQ 1.docx GEN 499 Week 5 DQ 2.docx GEN 499 Entire Course GEN 499 Entire Course you will find the next documents: GEN 499 Week 1 DQ 2.docx GEN 499 Week 1 DQ1.docx GEN 499 Week 2 Assignment Critique GEN 499 Week 2 DQ 1.docx GEN 499 Week 3 Assignment Final Paper Topic, Thesis Statement and Annotated Bibliography.docx GEN 499 Week 3 DQ 1.docx GEN 499 Week 3 DQ 2.docx GEN 499 Week 4 Critical Thinking Quiz.docx GEN 499 Week 4 DQ 1.docx GEN 499 Week 4 DQ 2.docx GEN 499 Week 5 Assignment Final Research Paper GEN 499 Week 5 DQ 1.docx GEN 499 Week 5 DQ 2.docx GEN 499 Entire Course GEN 499 Entire Course you will find the next documents: GEN 499 Week 1 DQ 2.docx GEN 499 Week 1 DQ1.docx GEN 499 Week 2 Assignment Critique GEN 499 Week 2 DQ 1.docx GEN 499 Week 3 Assignment...

Words: 366 - Pages: 2

Premium Essay

Bus 499

...“Nestle: Sustaining Growth in Mature Markets” Bus 499 Summer Quarter 2010 Describe each of the following elements in the Current Competitive Landscape: Globalization, Technology, Knowledge, Strategic Flexibility, Quality, and Profit Pool. The Nestlé Food Company has been part of the global community since it was first founded in 1866 marketing its products in 130 countries across the world. “Over the previous 130 years, Nestlé had acquired profound knowledge of markets all over the world, and enjoyed great success in adapting its products to local tastes” (Hitt, Ireland, & Hoskisson, 2009). In doing this Nestlé has retained the reputation as a heroine company who “thinks globally but acts locally” (Hitt, Ireland, & Hoskisson, 2009). Nestlé has not just succeeded in the food industry but is taking strong leads to impact nutrition, health, and wellness. The Nestlé Company continues to stay competitive within the global market while continually working with a failing economy; according to Barbara Kollmeyer of Market Watch (2009) "It's still a good defensive stock. Its international profile, combined with presence in 25 businesses provides good resilience in a downturn. The development of the product mix towards Nutrition and Health should have increased the group's defensive profile. This strategy is based on a price positioning that should remain competitive.” The knowledge that Brabeck introduced in 1997 brought many new strategies to Nestlé......

Words: 1835 - Pages: 8

Premium Essay

Acc 499- Accouting Changes

...are noted in the journal. Since changing to straight line method, it will more likely increase the balance sheet and income statement. The foot as follows will read: On January 2009, the company decided to transfer from the accelerated method to the straight-line method. The change will be for the previous acquired plant asset as well as for the newly acquired plants. The change is reported as an accounting estimate. Companies clearly have to evaluate all statements for the well being of the company before any restatement is configured. It will determine the fate of the company prosperousing or subsiding. Shareholders accepting changes or loosing trust, money and support for the company.   References Strayer University (2009). ACC 499: Accounting capstone: Custom edition. New York: McGraw-Hill Primis. Update No. 2010-25—Plan Accounting— Retrieved April 29, 2011, from http://www.fasb.org...

Words: 684 - Pages: 3

Free Essay

Business 499

...Running head: DIVERSIFICATION STRATEGIES Week 4 Assignment 2 Dr Hassan Yemer Contemporary Business/BUS 508 Strayer University January 24, 2011 1) Compare and contrast the two businesses—core business, their size, financials, global presence, use of e-business (marketing, sales, etc.). A diversified company is one that has multiple, unrelated businesses. Unrelated businesses are those, which (1) require unique management expertise, (2) have different end customers and (3) produce different products or provide different services. One of the benefits of being a diversified company is that it buffers a company from dramatic fluctuations in any one-industry sector. However, this model is also less likely to enable stockholders to realize significant gains or losses because it is not singularly focused on one business. Investopedia (2011) states that companies may become diversified by entering into new businesses on its own, by merging with another company or by acquiring a company operating in another field or service sector. One of the challenges facing diversified companies is the need to maintain a strong strategic focus to produce solid financial returns for shareholders instead of diluting corporate value through ill-conceived acquisitions or expansions. Wal-Mart and Kmart; along with Target are the three primary......

Words: 1543 - Pages: 7