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Company Analysis Report

In: Business and Management

Submitted By penpennie92
Words 1195
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Google Inc.
Company Analysis Paper
FINA 3301
Wenxin Nie

Introduction of Google Inc.
Google Inc. is an American multinational corporation and specializing in internet-related services and products. It is in the leading status in the industry and covers almost 70% of market share compared to other searching engine. Google’s major competitors in the industry of Internet information providers are Yahoo and Facebook; as well as two Chinese corporation Baidu.com and Tencent.. In this case, I would discuss the competitors of Yahoo and Facebook in the following ratio analysis.
Google Inc. is well known as an internet base searching engine, it also provides an integrated package of content and services, such as news, e-mails, instant messaging, maps, calendars, music downloads, video streaming and more, all in one place in Google. For the type of Google corporation, it generate revenue primarily by attracting very large audiences, charging advertisers for advertising placement, collecting referral fees for steering customers to other sites, and charging for premium service. The online advertising service has evolved into a primary source of revenue of Google. Furthermore, on August 15, 2011, Google announced an agreement to acquire Motorola Mobility, which is a leading company in the industry on mobile innovation and development. The acquisition of Motorola Mobility enables Google into a higher level of technology innovation development as well as generates more revenue and gains market capitalization and market share.
For the corporate governance perspective, Google are striving to maximize its shareholders and stockholders’ value by maintains a long-term focus. Furthermore, rather than thinking about ways in which Google can create short-lived economic gains each quarter, they focus on serving the users by delivering the most relevant information as fast as…...

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