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Competitve Analysis

In: Business and Management

Submitted By carolynbrown1
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Competitive Analysis and Offering

Competitors of the iFlash USB ports argued that the iFlash could not charge faster, has 2.4 amps and only two ports. While doing research, several competitors USB Car Chargers are all built large and chunky with two ports. Many customers complained about the size but noticed that Apple’s car charger is much shorter and not awkward in the car. Apple also created a device for the iPhone, iPad and iPod called the iFlashDrive. In order to beat out the competition, Apple has to know what the customer demands are, knowledge of the iFlash, economy, price advantage, new technology protection, and barriers to entry. An Apple retailer may stress to lower the costs if the customer does not purchase a newer model. Apple depends on their customers, orders and competitor’s prices. Retailers may reduce spending and use a similar or older model. Many competitors will try and match the performance of the iFlash and sell the item at a lower price. A customer may purchase it but will not receive the same value or quality, this is considered a significant threat of substitution but the outcome may not be a positive one. There are many different types of retailers that sell the iFlash; the Apple retailers, electronic stores, computer stores that sell the iFlash. The value of the iFlash will dictate the prices based on the number of suppliers and the differences in the rates.

Packaging and Value The packaging for the Apple i-FlashDrive depends on the target market. The i-FlashDrive can plug in the iPhones, iPads, iPods, laptops and automobiles. When designing a package to promote the i-FlashDrive, it is important to take into consideration personalization and different colors. These colors should match the other devices of Apple and come in different shapes. For the business person, it should be packaged in solid…...

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