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1928–1971
A List of notable films produced in former British Bengal Presidency, then East Pakistan (now Bangladesh) during 1928 to 1971 both in Bengali and Urdu.
|Title |Director |Cast |Genre |Notes |
|1928 |
|Sukumari | |Nasrullah, Abdus Sobhan (a | |A silent short film and the first film venture of| |
| | |male playing the female role)| |this region. The screening was private. | |
|1931 |
|The Last Kiss |Ambuj Gupta |Khwaja Ajmal, Lolita, Charu | |The first full-length silent film | |
| | |Bala | | | |
|1934 |
|Dhruba | |Poet Kazi Nazrul Islam | |A Calcutta-based short non-silent film | |
|1954 |
|Salaam | | | |A short documentary | |
|1956 |
|Mukh O Mukhosh |Abdul Jabbar Khan |Abdul Jabbar Khan, Purnima | |The first full-length non-silent "talkie" film | |
| | |Sen Gupta | |and is considered as the first properly developed| |
| | | | |feature film of the region. It took 3 years to | |
| | | | |complete the film, while none of the cast had any| |
| | | | |prior experience in films. | |
|1957 |
| | | | | | |
|1958 |
| | | | | | |
|1959 |
|Akash Ar Mati |Fateh Lohani |Amin, Prabir Kumar, Sumita | | | |
| | |Devi | | | |
|Matir Pahar |Mohiuddin |Sumita Devi | | | |
|E Desh Tomar Amar |Ehtesham |Sumita Devi, Khan Ataur | | | |
| | |Rahman, Rahman, Subhash Dutta| | | |
|Jago Hua Savera (Urdu) The |A. J. Karder |Khan Ataur Rahman (also known| |The film won the Best Picture award in Moscow | |
|Day Shall Dawn (the English | |as Anis), Tripti Mitra | |Film Festival,1960. The story was taken from the | |
|title) | | | |popular novel written by Manik Bandopadhyay. The | |
| | | | |film was submitted for the 32nd Academy Awards in| |
| | | | |the Best Foreign Language Film category. | |
|1960 |
|Asiya |Fateh Lohani |Sumita Devi, Kazi Khaleque | |The film won the Presidents Award for the year. | |
| | | | |The Music director was Abbasuddin Ahmed. Shabnam | |
| | | | |played as the child artist in the film. | |
|Rajdhanir Buke |Ehtesham |Rahman, Chitra, Subhash | |A Musical Hit! Robin Ghosh and Ferdausi | |
| | |Dutta, Nargis| | |Rahman(Begum) collaborated in music direction. | |
|1961 |
|Kokhono Aseni |Zahir Raihan |Anis, Sumita Devi | | | |
|Harano Din |Mustafiz |Shabnam, Rahman | |This was Shabnam's first film as the lead heroine| |
| | | | |and was the first film to be shot at Rose Garden | |
| | | | |(Dhaka). The music director was Robin Ghosh. | |
|Je Nodi Moru Pothe |Salahuddin |Rowshon Ara, Khan Ataur | | | |
| | |Rahman, Nasima Khan | | | |
|Tomar Amar |Mohiuddin | | | | |
|1962 |
|Sonar Kajol |Kalim Sharafi & |Khalil, Sumita Devi | |. | |
| |Zahir Raihan | | | | |
|Jowar Elo |Abdul Jabbar Khan |Sultana Zaman, Amin, Anwar | | | |
| | |Hossain | | | |
|Notun Sur | | | |Shabana played as a child artist in this film | |
|Surjosnaan |Salahuddin |Nasima Khan, Rowshon Ara | | | |
|Chanda (Urdu) |Ehtesham |Sultana Zaman, Rahman, | | | |
| | |Shabnam | | | |
|1963 |
|Kancher Deyal |Zahir Raihan |Khan Ataur Rahman, Anowar | |Highly acclaimed film for the story and technical| |
| | |Hussain, Sumita Devi | |treatments | |
|Dharapat |Salahuddin |Sujata, Nasima Khan, Kazi | | | |
| | |Khaleque | | | |
|Taalash (Urdu) |Mustafiz |Shabnam, Rahman, Shawkat | |The biggest commercial hit of the year in entire | |
| | |Akbar | |Pakistan | |
|Kach Ghar (Urdu) | | | | | |
|Preet Na Janey Reet (Urdu) | |Shabnam, Khalil, Mustafa | | | |
|1964 |
|Dui Digonto | |Anowar Hussain, Sumita Devi | | | |
|Ei To Jibon | |Rehman, Sumita Devi | | | |
|Megh Vanga Rod | | | | | |
|Onek Diner Chena | | | | | |
|Raja Elo Shohore | | | | | |
|Sutorang |Subhash Dutta |Subhash Dutta, Kabori | |The first directorial venture of Subhash Dutta | |
| | | | |and the debut film of Kabori. The film won the | |
| | | | |second prize in Frankfurt Film Festival, 1965. | |
|Shesh Bikel | | | | | |
|Sangam (Urdu) |Zahir Raihan |Rosy Samad, Harun, Khalil, | |The first ever full length coloured film produced| |
| | |Sumita Devi | |in the entire Pakistan. | |
|Tanha (Urdu) | | | | | |
|Shadi (Urdu) | | | | | |
|Yeh Bhi Ek Kahani (Urdu) | | | | | |
|Paysa (Urdu) | |Shabnam, Azim, Shubhash Dutta| | | |
|Bandhan (Urdu) | |Chitra, Mustafa, Anwar | | | |
| | |Hossain | | | |
|Milan (Urdu) |Rahman |Deeba, Rahman, Shawkat Akbar,| | | |
| | |Shubhash Dutta | | | |
|Karwan (Urdu) | |Shabnam, Harun | | | |
|Maalan (Urdu) | | | | | |
|1965 |
|Roopban |Salahuddin |Sujata (actress) | | | |
|Ekaler Rupkotha | | | | | |
|Godhulir Prem | | | | | |
|Janajani | | | | | |
|Nodi O Nari | | | | | |
|Kaajal (Urdu) | |Shabnam, Khalil, Shubhash | | | |
| | |Dutta | | | |
|Agar (Urdu) | |Shabnam, Azim, Shubhash Dutta| | | |
|Ahana (Urdu) | |Kabari, Rahman | | | |
|Kaise Kahun (Urdu) | |Shabnam, Khalil, Shubhash | | | |
| | |Dutta | | | |
|Akhri Station (Urdu) | |Shabnam, Shawkat Akbar | | | |
|Mala (Urdu) | |Sultana Zaman, Azim, Sujata | | | |
|Saat Rang (Urdu) | |Sultana Zaman | | | |
|1966 |
|Behula | |Sumita Devi | | | |
|13 No Feku Ostagar Lane | |Sujata | | | |
|Abar Bonobase Rupban | | | | | |
|Apon Dulal | | | | | |
|Dakbabu | | | | | |
|Gunai Bibi | | | | | |
|Kagojer Nouka | | | | | |
|Kar Bou? | | | | | |
|Mohua | | | | | |
|Rahim Badshah O Rupban | | | | | |
|Raja Sannyasi | | | | | |
|Ujala | | | | | |
|Bhawal Sannyasi | | | | | |
|Zarina Sundori | | | | | |
|Ghar Ki Laz (Urdu) | | | | | |
|Jala (Urdu) | | | | | |
|Phir Milenge Hum Duno (Urdu) | | | | | |
|Eindhan (Urdu) | | | | | |
|Begana (Urdu) | |Shabnam, Khalil | | | |
|Poonam Ki Rat (Urdu) | |Rosy Samad, Shawkat Akbar, | | | |
| | |Mehfuz | | | |
|Bhaiya (Urdu) | | | | | |
|Parwana (Urdu) | |Nasima Khan, Hassan Imam | | | |
|1967 |
|Aina O Abasistho | | | | | |
|Anowara |Zahir Raihan | | | | |
|Ovishap | |Sumita Devi | | | |
|Agun Niye Khela | |Sumita Devi | | | |
|Agun Niye Khela | | | | | |
|Alibaba | | | | | |
|Bala | | | | | |
| | | | | | |
|Hiramon | | | | | |
|Jongli Meye | | | | | |
|Julekha | | | | | |
|Kanchon Mala | | | | | |
|Moyur Ponkhi | | | | | |
|Nayantara | | | | | |
|Oporajito | | | | | |
|Saiful Mulk Badiuzzamal | | | | | |
|Nawab Sirajuddaula | |Anwar Hossain, Anowara | |One of the very few historical films made in | |
| | | | |those days. The film received the "Best Film | |
| | | | |Award" in the International Film Festival, | |
| | | | |Tashkent in 1967. | |
|Is Dharti Par (Urdu) | | | | | |
|Chakori (Urdu) |Ehtesham |Shabana, Nadim | |The debut film of both Shabana & Nadim. This film| |
| | | | |launched both of their successful careers that | |
| | | | |lasted over three decades. | |
|Darshan (Urdu) | |Shabnam, Rahman | | | |
|Chhotay Sahib (Urdu) | |Shabana, Nadim | | | |
|Uljhan (Urdu) | |Rosy Samad, Khalil | | | |
|Hamdam (Urdu) | | | | | |
|Main Bhi Insaan Hun (Urdu) | | | | | |
|1968 |
|Saat Bhai Champa |Dilip Shom |Kabori, Khan Ataur Rahman | | | |
|Abirbhab | | | | | |
|Arun Barun Kironmala | | | | | |
|Atotuku Asha | | | | | |
|Ballo Bondhu | | | | | |
|Bhaggya Chakra | | | | | |
|Banshori | | | | | |
|Chena Ochena | | | | | |
|Chompakoli | | | | | |
|Chorabali | | | | | |
|Dui Bhai | | | | | |
|Kuch Boron Konnya | | | | | |
|Modhumala | | | | | |
|Momer Alo | | | | | |
|Nishi Holo Bhor | | | | | |
|Notun Digonto | | | | | |
|Oporichita | | | | | |
|Poroshmoni | | | | | |
|Rakhal Bondhu | | | | | |
|Rup Kumari | | | | | |
|Rupbaner Rupkotha | | | | | |
|Sheet Bosonto | | | | | |
|Shahid Titumir | | | | | |
|Sokhina | | | | | |
|Songsar |Zahir Raihan |Razzak, Suchanda, Babita (as | |This was the debut film of Babita, who was named | |
| | |a child artist) | |"Subarna" for this film. She played as the | |
| | | | |daughter of her real-life sister Shuchanda in | |
| | | | |this film. | |
|Sapta Dinga | | | | | |
|Suorani Duorani | | | | | |
|Soye Nadia Jagay Pani (Urdu) | | | | | |
|Jugli Phool (Urdu) | | | | | |
|Jugnu (Urdu) | |Sharmili Ahmed, Hassan Imam | | | |
|Tum Mere Ho (Urdu) | | | | | |
|Chand Aur Chandni (Urdu) | | | | | |
|Gori (Urdu) | | | | | |
|Kuli (Urdu) | |Shabana, Nadim | | | |
|Jahan Bajay Sehnai (Urdu) | |Suchanda, Rahman, Anwar | | | |
| | |Hossain | | | |
|1969 |
|Agontuk | | | | | |
|Alingon | | | | | |
|Alomoti | | | | | |
|Alor Pipasa | | | | | |
|Beder Meye | | | | | |
|Bhanu Moti | | | | | |
|Gazi Kalu Chompaboti | | | | | |
|Jowar Bhata | | | | | |
|Mayar Songsar | | | | | |
|Moynamoti | | | | | |
|Molua | | | | | |
|Moner Moto Bou | | | | | |
|Mukti | | | | | |
|Naginir Prem | | | | | |
|Nil Akasher Niche | |Razzak, Kabari | | | |
|Notun Nam-e Dako | | | | | |
|Notun Fuler Gondho | | | | | |
|Obanchito | | | | | |
|Padma Nodir Majhi | | | | | |
|Palabodol | | | | | |
|Paruler Songsar | | | | | |
|Patal Purir Rajkonna | | | | | |
|Protikar | | | | | |
|Sesh Porjonto | | | | | |
|Swornokomol | | | | | |
|Jeena Bhi Mushkil (Urdu) | | | | | |
|Daagh (Urdu) | | | | | |
|Pyasa (Urdu) | | | | | |
|Kangan (Urdu) | | | | | |
|Anari (Urdu) | |Shabana, Nadim | | | |
|Mere Arman Mere Sapne (Urdu) | |Sujata, Azim | | | |
|Geet Kahin Sangit Kahin | |Nasima Khan, Mohammad Ali | | | |
|(Urdu) | | | | | |
|Ek Zalim Ek Hasina (Urdu) | | | | | |
|1970 |
|Jibon Theke Neya |Zahir Raihan |Khan Ataur Rahman, Anwar | |A landmark film in the history of the country. | |
| | |Hossain, Rosy Afsari, Rowshan| | | |
| | |Jamil, Shuchanda, Abdur | | | |
| | |Razzak (actor) | | | |
|Adorsho Chaapakhana | | | | | |
|Eki Onke Eto Roop | | | | | |
|Amir Saudagar O Bhelua | | | | | |
|Sundori | | | | | |
|Aka-Baka | | | | | |
|Apon Por | | | | | |
|Bablu | | | | | |
|Bindu Theke Britto | | | | | |
|Binimoy | | | | | |
|Boro Bou | | | | | |
|Chhoddo Beshi | | | | | |
|Dhheu er por Dhheu | | | | | |
|Dip Nebhe Nai | | | | | |
|Dorpo Churno | | | | | |
|Ghurni Jhor | | | | | |
|Je Agune Puri | | | | | |
|Jog Biyog | | | | | |
|Ka Kha Ga Gha Uma | | | | | |
|Kanch Kata Heere | | | | | |
|Kothay Jeno Dekhechi | | | | | |
|Koto Je Minoti | | | | | |
|Manush Omanush | | | | | |
|Mishor Kumari | | | | | |
|Modhumilon | | | | | |
|Monimala | | | | | |
|Nayika | | | | | |
|Notun Probhat | | | | | |
|Odhikar | | | | | |
|Ontorongo | | | | | |
|Peech Dhala Poth | | | | | |
|Raj Mukut | | | | | |
|Rong Bodlaay | | | | | |
|Sadharon Meye | | | | | |
|Somapti | | | | | |
|Sontan | | | | | |
|Surjo Uthar Age | | | | | |
|Sworo Lipi | | | | | |
|Taka Ana Pai | | | | | |
|Taansen | | | | | |
|Maina (Urdu) | | | | | |
|Payel (Urdu) | |Shabana, Razzak | | | |
|Chalo Maan Gayee (Urdu) | | | | | |
|1971 |
|Amar Bou | | | | | |
|Gayer Bodhu | | | | | |
|Jolchhobi | | | | | |
|Nacher Putul | |Shabnam, Razzak | | | |
|Smritituku Thak | | | | | |
|Sukh Dukhkha | | | | | |
|Meherbaan (Urdu) | |Razzak, Shabana | | | |
|Jaltey Suraj Ke Niche (Urdu) |Zahir Raihan |Nadeem, Babita, Rozina | |The last Urdu film made from this region. | |

1972–1979
|Title |Director |Cast |Genre |Notes |
|1972 |
|Ora Egaro Jon |Chashi Nazrul Islam |Sumita Devi, Shabana | | | | |
|1973 |
|Dhire Bohe Meghna |Alamgir Kabir | | | | | |
|Titash Ekti Nadir Naam |Ritwik Ghatak | | | | | |
|1974 |
| | | | | | | |
|1975 |
| | | | | | | |
|1976 |
| | | | | | | |
|1977 |
|Shimana Perye |Alamgir Kabir | | | | | |
|1978 |
| | | | | | | |
|1979 |
|Surja Dighal Bari |Shaik Niamat Ali & | | | | | |
| |Masihuudin Shaker | | | | | |
|Rupali Shaikate |Alamgir Kabir | | | | | |

1980s
|Title |Director |Cast |Genre |Notes |
|1980 |
|Chhutir Ghanta | |Abdur Razzak (actor), Sujata | |Based on a true incident that had | | |
| | |(actress), Master Sumon | |occurred in Narayanganj. | | |
|Emiler Goyenda Bahini |Badol Rahman | | | | | |
|1981 |
|' | | | | | | |
|1982 |
|' | | | | | | |
|1983 |
|' | | | | | | |
|1984 |
|' | | | | | | |
|1985 |
|Teen Kanna |Shibli Sadiq |Babita, Suchanda, Champa, | |The debut film of Champa. Biggest | | |
| | |Sohel Rana, Ilias Kanchan, | |blockbuster of 1985. National Award | | |
| | |Prabir Mitra | |winning film. | | |
|1986 |
|Dhaka 86 |Razzak |Bapparaz, Ranjita | | | | |
|1987 |
|Surrender | |Jasim, Sabana | | | | |
|1988 |
|Abortan |Abu Sayeed |Abul Hyat, Laki Inam | | | | |
|1989 |
|Beder Meye Josna |Tojammel H. Bokul |Ilyas Kanchan (actor), Anju | | | | |
| | |Ghosh (actress) | | | | |

1990s
|Title |Director |Cast |Genre |Notes |
|1990 |
| | | | | | | |
|1991 |
|Nayjuddho |Montazur Rahman Akbar| | | | | |
|1992 |
|Chakor |Montazur Rahman Akbar| | | | | |
|Shonkhonil Karagar |Humayun Ahmed | | | | | |
|Qayamat Theke Qayamat |Sohanur Rahaman Sohan|Salman Shah, Moushumi | | | | |
|1993 |
|Moroner Pore |Shabana, Alamgir |Shabana | | | | |
| |Kabir | | | | | |
|Antorey Antorey |Shibli Saddiq | | | | | |
|1994 |
|Denmohor |Shamsuddin Togor |Salman Shah | | | | |
|Nodir Naam Madhumati |Tanvir Mokammel | | | | | |
|Tomake Chai |Motin Rahman |Salman Shah, Shabnur | | | | |
|Bikkhov |Mohammad Hannan |Salman Shah, Shabnur | | | | |
|Bichar Hobe |Shah Alom Kiron |Salman Shah, Shabnur, Humayun| | | | |
| | |Faridi | | | | |
|Chaowa Theke Paowa |Reza Hashmat |Salman Shah, Shabnur | | | | |
|1995 |
|Aguner Poroshmoni |Humayun Ahmed | | | | | |
|Asha Bhalobasha |Tommizuddin Rizvi |Salman Shah, Shabnaz | | | | |
|Jibon Shongshar |Zakir Hossen Raju |Salman Shah, Shabnur | | | | |
|1996 |
| | | | | | | |
|1997 |
|Ananda Osru |Shibli Sadique |Salman Shah, Shabnur, Kanchi | | | | |
|1998 |
| | | | | | | |
|1999 |
|Chitra Nodir Pare |Tanvir Mokammel | | | | | |
|Srabon Megher Din |Humayun Ahmed | | | | | |

2000s
|Title |Director |Cast |Genre |Notes |
|2000 |
|Phulkumar |Ashique Mostafa |Krishnendu Chattopadhyay | | | | |
|2001 |
| | | | | | | |
|2002 |
|Matir Moina |Tareque Masud |Jayanta Chattopadhyay | | | | |
|2003 |
| | | | | | | |
|2004 |
|Shyamol Chhaya | | | | | | |
|2005 |
| | | | | | | |
|2006 |
|Nirantor |Abu Sayeed |Shabnur, Doly Zahur, Jayanta | | | | |
| | |Chattopadhyay | | | | |
|2007 |
|Deshantori | | | | | | |
|2008 |
|Priya Amar Priya |Bodul Alma Kokun |Shakib Khan | | | | |
|2009 |
|Amar Praner Priya |Jakir Hossin Raju |Shakib Khan | | | | |
|Third Person Singular Number|Mostofa Sarwar |Mosharraf Karim | | | | |
| |Farooki | | | | | |

2010
A detailed list of films made in 2011 is also at Dhallywood films of 2011
|Title |Director |Cast |Genre |Notes |
|2010 |
|Number One Shakib Khan |Bodual Alam Kokun |Shakib Khan | | | | |
|Bhalobaslei Ghor Bandha Jay |Jakir Hossin Raju |Shakib Khan | | | | |
|Na | | | | | | |
|Moner Manush |Goutam Ghose |Raisul Islam Asad, Gulshan | | | | |
| | |Ara Champa, Prasenjit | | | | |
| | |Chatterjee | | | | |
|2011 |
|Amar Bondhu Rashed |Morshedul Islam | | | | | |
|Meherjaan |Rubaiyat Hossain |Jaya Bhaduri, Victor | | | | |
| | |Banerjee, Omar Rahim | | | | |
|Runaway |Amit Ashraf |Shahed Ali, Animesh Aich, | | | | |
| | |Shahin Akter Swarna | | | | |
|King Khan |Mohammad Hossain |Shakib Khan, Apu Biswas | | | | |
| |Jaimy | | | | | |
|Moner Jala |Malek Afsari |Shakib Khan, Apu Biswas | | | | |
|Onthore Acho Tumi |P A Kajol |Shakib Khan, Apu Biswas | | | | |
|Matir Thikana |Shah Alam Kiron |Shakib Khan, Purnima | | | | |
|Koti Takar Prem |Sohanur Rahman Sohan |Shakib Khan, Apu Biswas | | | | |
|Tor Karone Beche Achi |M. B. Manik |Shakib Khan, Apu Biswas | | | | |
|Tiger Number One |Shahin Sumon |Shakib Khan, Nipun & Shahara | | | | |
|EkBar Bolo Valobasi |Bodiul Alam Khokon |Shakib Khan, Apu Biswas | | | | |
|Jaan Kurbaan |M B Manik |Shakib Khan, Apu Biswas | | | | |
|I Love You |Musfikor Rahman |Shakib Khan, Purnima | | | | |
| |Golgar | | | | | |
|Devdas |Chashi Nazrul Islam |Shakib Khan, Apu Biswas, | | | | |
| | |Moushumi | | | | |
|Boss Number One |Bodiul Alam Khokon |Shakib Khan, Nipun, Shahara | | | | |
|Bhool |Raju Ahmed |Maheran, Shimla, Akhi | | | | |
|Anko Bangla Film |Shahin Sumon |Dipjol, Diti, Maruf, | | | | |
| | |Shahara,Imon | | | | |
|Campa Ranir Akhra |Swapan chowdary |Prince, Puja | | | | |
|Priya Amar Jaan |Razo Chowdhury |Shakib Khan, Apu Biswas | | | | |
|Chotto Songsar |Montazur Rahman Akbar|Dipjol, Recy, Maruf | | | | |
|Projapoti |Mostafa Kamal Raj |Moushumi, Zahid Hasan | | | | |
|Bondhu Tumi Amar |Najrul Islam |Riaz, Purnima | | | | |
|Moner Ghore Boshot Kore |Jakir Hossain Raju |Shakib Khan, Apu Biswas, | | | | |
| | |Chonchala Chonchu | | | | |
|Beili Road |Massoud Kayanat |Niloy, Achol | | | | |
|Ek Takar Chele Koti Takar |Kamol Sarker |Razzak, Nutan, Maruf, Shahara| | | | |
|Meye | | | | | | |
|Garments Konna |G Sarker |Popy, Imon |Najimuddin | | | |
|Ke Apon Ke Por |Shahin-Sumon |Amit Hassan, Apu Biswas |Family Drama | | | |
|Sathi Hara Nagin |Delower Jahan Jantu |Amin Khan, Shahara |Romance Film | | | |
|Pita Putrer Galpo |Kazi Hayat |Maruf, Shahara |Family Drama | | | |
|Mayer Gaye Biyer Sharee |A.K Sohel |Shimla |Family Drama | | | |
|Hridoy Vanga Dheu |Gazi Mazharul Anwar |M.A. Jalil Ananta, Afiea |Romance Film | | | |
| | |Nusrat Barsha | | | | |
|2012 |
|Lal Tip |Swapan Ahmed |Emon, Kusum Sikdar | | | | |
|Chorabali |Redoan Rony |Indraneil Sengupta, Joya | | | | |
| | |Ahsan | | | | |
|Chaya-Chobi |Mohammad Mostofa |Arefin Shuvo, Purnima | | | | |
| |Kamal Raj | | | | | |
|Top Hero |Montazur Rahman Akbar|Shakib Khan, Apu Biswas |Action Film | | | |
|Television (film) |Mostofa Sarwar |Chanchal Chowdhury, Mosharraf| | | | |
| |Farooki |Karim, Nusrat Imrose Tisa | | | | |
|Na Manush |Animesh Aich | | | | | |
|Hello Amit |Shankha Das Gupto |Hillol, Nowsheen | | | | |
|Ghetuputra Kamola |Humayun Ahmed | | | | | |
|Runaway |Amit Ashraf | | | | | |…...

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...The cardinalist and ordinalist approach to consumer behaviour discuss? Economics Questions Answers.com > Wiki Answers > Categories > Business & Finance > Economics View Slide Show Best Answer Consumer Behavior from a Cardinalist and Ordinalist Approach Utility means satisfaction which consumers derive from commodities and services by purchasing different units of money.From Wikipedia, the free encyclopedia "Ineconomics, utility is a measure of satisfaction;it refers to the total satisfaction received by a consumer from consuming a good or service. "Given this measure, one may speak meaningfully of increasing or decreasing utility, and thereby explain economic behavior in terms of attempts to increase one's utility. Utility is often affected by consumption of various goods and services, possession of wealth and spending of leisure time. According to Utilitarian's, such as Jeremy Bentham (1748- 1832) and John Stuart Mill (1806-1873), theory "Society should aim to maximize the total utility of individuals, aiming for "the greatest happiness for the greatest number of people". Another theory forwarded by John Rawls (1921-2002) would have society maximize the utility of those with the lowest utility, raising them up to create a more equitable distribution across society. Utility is usually applied by economists in such constructs as the indifference curve, which plot the combination of commodities that an individual or a society would accept......

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Consumer

...Consumer Protection Act 1986: After liberalization of economic policy, consumer goods have flooded the market as never before. Both foreign and India companies are introducing new products and brands with glossy and fancy packing as the middle and lower income groups are taking loans to-Companies still do not pay attention to the quality of their products and also do not value customer satisfaction. Very often a customer may get taken in by a misleading advertisement making tall claim as to the high quality and after-sales service. The consumer may discover later that the goods purchased by him are not up to the claims made by the manufacturer. Companies are not willing to invest in efficient after-sales service so long as their sales keep increasing. Newspaper columns can be seen to be full of complaints and many companies do not care to rectify the complaints. To enable the consumer to have his right to a deal, the consumer protection Act was passed in 1986. The Act promises to rectify all that and make accountant both the manufacture; s and providers of service. It provides for toe setting up of quasi-judicial bodies at district, state and national label for quick and inexpensive redressal of consumer grievances. Three groups-the consumer, registered voluntary consumer associations and the central and state government is covered by this facility. In case a group of person is seeking similar redressal, a class action suit can be filed or may be treated as a public interest......

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Consumer

...If the demographic segmentation is one of the most popular methods in today's market segmentation, is because of certain benefits that make it the first choice for various organizations. The two major advantages of this segmentation strategy are: The organization can categorize the needs of consumers on the basis of factors demographics such as age, gender, etc. Its variables are much easier to obtain and measure, in comparison with other strategies of segmentation variables. One of the disadvantages highlighted in this segmentation strategy of market, which is often cited by critics, is the one-dimensional approach that follows it. In this segmentation strategy, it is generally believed that all individuals who belong to a particular "group" have the same needs - which is not necessarily the case. If an organization is using only demographic segmentation, it is more likely to be vulnerable to competitors. Demographic segmentation helps the Organization to understand customers and their needs. In a market driven by intense competition, market segmentation analysis can be of great help. Basically, the market segmentation is based on the simple fact that you can not please all consumers with a single product, and therefore you have to identify the market pot Definition Description should give advantages and disadvantages of performing market segmentation vs. not performing marketing segmentation in a travel/tourism business, as follows: Advantages * Allows more precise......

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Consumers

...conduct. This lead to the need for law reform. Consumer laws objective was to remedy the imbalance between manufacturer and consumer and reflect the moral and ethical standards of society. The following essay will evaluate the effectiveness of the legal responses which protect consumers with regards to occupational licensing, implied terms, marketing and advertising, exclusion causes, and unfair contracts. A contract is a legally binding agreement. Every consumer transaction is a contract. A contract for goods and services is the main consumer contract; it involves one party (the supplier) supplying goods or a service to another party (consumer) in exchange for money. Contracts are governed under the Trade Practices Amendment (Australian Consumer Law) Act 2010 (Cwlth). The terms of a contract include express terms and implied terms. Implied terms are terms which apply automatically to any contract and don’t have to be stated within the contract. Implied terms include the requirement that the goods supplied: are of acceptable quality, are fit for the purpose of their use, and correspond to any sample shown by the supplier. Implied terms are effective as they can’t be removed and protect an individual and therefore protect society as a whole. However, in rare cases they can be ineffective as they can be hard to identify. The effectiveness of implied terms is shown in “Submission by CHOICE to the Inquiry into unfair terms in consumer contracts” (Choice, 2010) Exclusion......

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Consumer

...On-screen characters: their design and influence on consumer trust J.T. Luo Mayfair Artist Ltd, Bolton, UK, and Peter McGoldrick, Susan Beatty and Kathleen A. Keeling Manchester Business School, Manchester, UK Abstract Purpose – Previous research has focused on how trustworthiness can be evoked by the physical design of on-screen characters (OSCs) within the e-commerce interface. The purpose of this study is to investigate whether or not the OSCs representation, along with user differences, influence, how likeable, appropriate and trustworthy they are. Design/methodology/approach – A web site was created for a simulated online bookseller and 183 people from various countries participated in the experiments. OSC representations were tested under four conditions in the main experiment: facial appearance (human-like vs cartoon-like) and gender (male vs female). Findings – The results suggest that the human-like characters are more likeable, appropriate and trustworthy in general terms. However, when perceived capabilities of OSCs are measured, a mismatch can occur between expectations and capabilities of the human-like OSCs. In fact, cartoon-like OSCs, especially female, had more positive effects on the web site interface. Research limitations/implications – This study was limited to simulations of on-screen scenarios. Future work, with access to the huge database required, could investigate the effects of truly interactive OSCs. Larger national sub-samples would permit......

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Consumers

...What can consumers do to influence agricultural policy and promote healthier food choices? Subsides are sent to top corporations who are not interested in anything but making money. Subsidies were helpful in the Great Depression era and have since just continued when they should have been discontinued. Private sectors have been maintaining for many years now. By reducing the subsidies for the unhealthy crops we could see an increase for the healthier crops such as apples, blueberries, strawberries and such. The government is noticing the effect of the subsidies on the government budget and since, president Obama has cut the budget in 2012. I think the effort is the start of program enabling the government to completely discontinue the subsidies without shocking the industries and sky rocketing prices. Consumers can influence agriculture policy and promote healthier eating by choosing their food wisely. The more you buy of the fats and sugars the more the demand. The more you buy from the local farmer the more the demand and the healthier it is. We need to decrease our intake of fast foods and food grown so far away. Choosing the healthier choice we actually reduce many things. First, we eat healthier and we know where our food comes from, how it’s grown and how well it’s been taken care of. Choosing the local farmer could reduce animal cruelty. Secondly, if we buy locally it reduces the amount of transportation the food will need to get to the stores. Our carbon......

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Consumer

...feelings. * Knowledge function: Need for order, structure or meaning. * ABC model of attitude: * An attitude has three components: •Affect: the way a consumer feels about an attitude object. •Behavior: person’s intentions to do something with regard to an attitude object. •Cognition: beliefs a consumer has about an attitude object. * The standard learning hierarchy: Assumes that a person approaches a product decision as a problem-solving process. * The low-involvement hierarchy: Assumes the consumer initially does not have strong preferences for one brand over another and instead forms an evaluation only after she has bought the product. * The experiential hierarchy: We act on our emotional reactions. * Attitude toward advertisement: * We form attitudes toward objects other than the product that can influence our product selections. * We often form product attitudes from its ads. * Ad: attitude toward advertiser + evaluations of ad execution + ad evoked mood + ad arousal effects on consumer + viewing context * Attitude Commitment: * INTERNALIZATION: Highest level, deep-seeded attitudes become part of consumer’s value system. * IDENTIFICATION: Mid-level, attitudes formed in order to conform to another person or group. * COMPLIANCE: Lowest level, consumer forms attitude because it gains rewards or avoids punishments. * Consistency Principle: * We value/seek harmony among thoughts, feelings,......

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Consumer

...Chapter 1 Discussion Questions 1. What is consumption? Provide three examples of something you have “consumed” recently, and illustrate the concept of consumption with each example. Consumption is the process by which goods, services, or ideas are used and transformed into value. I needed a textbook for my consumer behavior course in order to do the assignments and successfully complete the class. This created my desire for the CB4 textbook so that I can address the need. I exchanged money for the CB4 textbook. The costs were 10 minutes of my time ordering the book online, and the money I had given to purchase the book. Benefits are better performance in the course, and a source of information/knowledge that I needed. I am deeply satisfied with this consumption as it has great value to me. I needed a way to listen to music through my phone without others being disturbed by it, which created my want for a pair of headphones. I exchanged cash for a pair of headphones; costs being the cash and the 30 minutes of time it took to go to Wal-Mart and purchase one, and the benefits are that I can listen to music without disturbing anyone else as well as take calls without having to unplug the headphones as they also have a microphone. I was very satisfied with the product and it has a tremendous value as I use it daily. I needed to be hydrated, therefore I wanted a case of water bottles and so I exchanged cash for the product. The costs were the trip to the......

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Consumer

...to a positive result. For example: a person who likes other person will be balanced by the same valence attitude on behalf of the other. Balance Theory is also useful in examining how celebrity endorsement affects consumers' attitudes toward products. If a person likes a celebrity and perceives due to the endorsement that said celebrity likes a product, said person will tend to like the product more, in order to achieve psychological balance. However, if the person already had a dislike for the product being endorsed by the celebrity, she may like the celebrity less in addition to liking the product more, again to achieve psychological balance. The multi attribute models Multi-Attribute model appeal to both consumer researcher and marketing practitioners because they examine attitudes in terms of selected product attributes or beliefs. While there are many variations of this type of attitude model, those proposed by Martin and his associates have the greatest amount of interest. The three element of multi attribute is attribute attitude object that characteristic of consumer consider when evaluating the attitude object, belief of attitude object is cognition of the attitude object and importance weight is reflect the relative priority of an attribute to consumer. The Fishbein theory The most influential mult iattribute model the Fishbein model also uses three components of attitude.  The first, salient beliefs, is a reference to the beliefs a person might gain during......

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Consumer

...Essay on Consumer Protection Even after sixty years of independence, the consumer is the most exploited segment of Indian society. During British rule, the colonial rulers exploited the Indian consumer to serve their own interests. He was cheated and fleeceds that wealth may continue to flow into England, the homeland of the imperialist rulers. However, things did not change even after independence. The consumer continued to be exploited and cheated in various ways by the traders, manufacturers, and industrialists in general. He was cheated both in quantity and quality of the goods he purchased. There was cheating at the time of weighing the gods and fancy prices were charged in the absence of any controls and tags indicating the price of article he purchased. Even when the price was indicated the words,” local taxes extra” provided ample scope for cheating. In the absence of any quality-control measures, adulterated goods were sold to him. Essential consumer items like milk, ghee, condiments, pulses, rice, wheat, etc., were all adulterated and sometimes such adulteration proved to be a serious health hazard. Even medicines he purchased were spurious and of inferior quality, sometimes resulting even in the death of the patient concerned. But no effective steps were taken to check such exploitation. The consumer remained helpless because he did not have any organized body or union of his own. Even when now and then, such organizations have been formed, they have remained......

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The Consumer

...The Consumer XXXXX HSA 505 Strayer University XXXXX May 27, 2012 1. Describe the selection process you would use to make the most cost-effective and employee-friendly decision. Benefits being provided by an employer can provide a source of financial protection to an employee. Today many health care organizations offer health benefits along with disability, basic life and tuition assistance. In an attempt to recruit and retain skilled employees, employers should consider significantly improving the selection of benefits they provide. The position as HR Director requires me choosing the most cost-effective and employee-friendly benefit package for the company. For me, the most important step in the selection process would be to create a list of what the needs of the employees might be. In the U.S. today many companies are made up of a diverse workforce and making a cost-effective and employee-friendly decision when it comes to employee benefits can be difficult. In this case, the company is looking at their benefits package as a means of saving money. Employee benefits can be used to by employers to strengthen the relationship with their employees. So, when choosing the best benefits package it is very important to consider the workers. The wants and needs of the workers may vary in a diverse work environment. In a workforce comprised mostly of women who have young children health care and childcare may be options that will motive them. Then again, if the......

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Consumer

...modern trade formats and an evolving consumer has also ensured that even emerging categories like body washes and hair conditioners get more buyers. Dove has capitalised on this trend. Apart from distribution in modern format stores, where Dove claims to be one of the leading brands with 11.54% share, the brand has also entered adjacent categories. In body washes, Dove claims to be nearly 19% of the market, while hair conditioners gets the brand sales of around Rs 40 crore. Segmentation Dove is the largest premium brand in the Hindustan Unilever portfolio," says Rajaram Narayanan, vice president, hair care and Lakme, HUL. Now the Dove portfolio delivers Rs 400 crore in sales. Dove has segmented and targeted the market towards urban areas as it is being positioned and repositioned as the premium brand like, mildest soap, trail for result. Globally it is not soap but a cream bar Continuously evolving the campaign Strong emotional touch Continuous innovation It tries to change the psychology of an average looking women that she can look equally beautiful. Targets girls and women of all ages, shapes and sizes. Especially targets the working women as they have busy schedules and cannot take out time for themselves so by using one soap they can get the benefits of soap as well as a moisturizer Maximum moisturizing content. As the add campaign of dove says that use it on half of your face and see the difference. -Consumers perceive high prices as an......

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Consumer

...Consumer awareness is about making the consumer aware of his/her rights.It is a marketing term which means that consumers are aware of products or services, its characteristics and the other marketing P’s (place to buy, price, and promotion).Though the first consumer movement began in England after the Second World War, a modern declaration about consumer’s rights was first made in the United States of America in 1962, where four basic consumer rights (choice, information, safety and to be heard ) were recognized. Ralph Nadar, a consumer activist, is considered as the father of ‘consumer movement’. March 15 is now celebrated as the World Consumer Rights Day. The United Nations in 1985 adopted, , certain guidelines to achieve the objectives of maintaining protection for consumers and to establish high level ethical conduct for those engaged in production and distribution of goods and services. High prices, duplicate articles, underweight and under – measurements, rough behavior, undue conditions, artificial scarcity are some of the ways by which consumers are exploited by manufacturers and traders. Limited information, limited supplies and low literacy are factors causing exploitation of consumers. In India, the concept of consumer protection is not new. References to the protection of consumer’s interest against exploitation by trade and industry, underweight and measurement, adulteration and punishment for these offences, were made in Kautilya’s ‘Arthashastra’.......

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The Consumer

...Assignment 4 - The Consumer Elvis Hoggard Strayer University HSA 505 Health Services Strategic Marketing Dr. Pica-Branco November 16, 2011 1. Describe the selection process you would use to make the most cost –effective and employee-friendly decision. One major objective of the new health reform law – the Patient Protection and Affordable Care Act (PPACA) is to ensure that the health insurance providers are regulated from driving up the cost of health insurance benefits. PPACA is supposed to allow families and businesses to choose the health coverage that is flexible and affordable. This new law applies to all health insurance plans. For example, in June 2010, the Department of Health and Human Services, Labor and the Treasury issued guidelines to enforce PPACA-which permitted children with pre-existing conditions gain coverage, and keep it, protect all Americans’ choice of doctors, and lifetime limits on care consumers may receive. (www.healthreform.gov). In order to select an employee benefit package for...

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The Consumer

...The Consumer 1 Running head: The Consumer The Consumer Monrolyn Dixon Richardson Dr Retta Evans HAS 505 Essentials of Health Care Marketing. Strayed University Spring 2011 05/27/2011 The Consumer 2 Describe the selection process you would use to make the most cost effective and employee friendly decision. I would use to make the most cost effective and employee friendly decision depends upon how these benefits are best for their situations. Being able to design and administer a benefits program requires knowledge of many laws and an understanding of the field of insurance. Controlling costs of benefits takes a constant monitoring of the insurance plans that form the core of the benefits program. Two methods of dealing with administrative costs are to search for alternative funding methods and to develop a system of competitive bidding that ensures that the organization is using the best and most cost effective insurance plans. The employee benefit plan includes the different types of health insurance which can pick from and would be best for their situation. (Bridgeford 2088) This approach, however, can negatively affect both recruitment and retention. A more viable approach is to offer benefits that are less costly, but equally desirable.......

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