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Content Marketing Strategy

In: Business and Management

Submitted By thurein04
Words 331
Pages 2
Content Marketing Strategy

1. User Friendly ( Blog Content , guides , infographics , video content ) * Deliver some immediate value in exchange of viewing ( shows that the bank understand what the customers actually need and want ) * Positioning the brand as the trusted partner and making the information accessible to readers who need simple tips or ideas to manage their finances.

2. Great Resource ( Blog Articles ) * Give a lot of valuable advices , tips and information * Attractive , well-organised , easy to navigate * Not promotional and speak directly to the needs of readers

3. Brand’s Personality (Blog articles, webinars, infographics, videos) * Contents in a title layout * Images in every post * Modern visuals that draw attention * Solid tips and advice

4. Informative and educational ( Blog articles with call-to-actions ) * Resource center on website ( eg: financial education center where visitors can find financial guidelines and informational resources ) * Informative content about issues that students normally face. ( eg: selecting and applying to colleges in four easy steps ) * Targeted to both parents and students * Builds loyalty and the brand’s SEO 5. Display pictures and content focused on chairman , CEO and other business man and their perspectives , advice , and stories (real stories about business ideas , blog articles, videos )

6. Fun and Exciting ( effective way to catch readers’ attention ) * Having fun with the subject matter ( eg: content made on a song reference , memes ) 7. Straight forward and engaging ( Blog posts , infographics ) * Connection with the brand as the readers find answers to their questions and information about their concerns.
Bottom line * content for well-defined customer segments within the bank (…...

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