Premium Essay

Dashboard Camera Marketing Plan

In: Business and Management

Submitted By virgiledumont
Words 8523
Pages 35
Dash Board Camera Marketing Plan 2013 Parrot SA

Table of Contents
1.
1.1. 1.2. 1.3. 1.4. 1.5.

Introduction ....................................................................................................................................................................................... 5 History........................................................................................................................................................................................................ 5 Location ..................................................................................................................................................................................................... 5 Number of employees ............................................................................................................................................................................ 5 Revenue and profitability ..................................................................................................................................................................... 5 Parrot Group's key appointments chart ........................................................................................................................................... 5 Company Analysis .......................................................................................................................................................................... 6 Positioning ................................................................................................................................................................................................ 6 Service quality ......................................................................................................................................................................................... 6 Marketing…...

Similar Documents

Premium Essay

Marketing Plan

...Table of Contents Page 1. Background …………………………………………………………………. 1 2. Company Description ……………………………………………………….. 1 3. Strategic Focus and Plan…………………………………………………….. 1 • Mission Statement……………………………………………………... 1 • Goals…………………………………………………………………… 2 4. Competitive Advantage ……………………………………………………… 2 5. Situational Analysis ………………………………………………………….. 3 • SWOT Analysis…………………………………………………………. 3 • Environmental Forces…………………………………………………… 3 • Consumer Analysis……………………………………………………… 4 6. Market product Grid ………………………………………………………… 5 • Service Offering………………………………………………………... 6 • Service Strategy………………………………………………………… 6 7. Break-Even Point …………………………………………………………….. 6 8. Marketing Program ………………………………………………………….. 10 • Promotion Strategy…………………………………………………….. 10 • Promotion Schedule……………………………………………………. 11 • Promotion Strategy (cont.)……………………………………………… 12 9. Implementation Phase …………………………………………………………. 13 10. Executive Summary ……………………………………………………………. 14 11. Bibliography …………………………………………………………………….. 16 Company Description Kids “R” Us Babysitting Service is a new and local child care service located in Harlingen, TX. After performing a brief survey to the local families in Harlingen, their main concern was trustworthy and reliable child care in the evening hours at their home. Reva Leanna Rodriguez, founder of Kids “R” Us Babysitting Service, knew this was exactly what the families of Harlingen needed. Kids “R” Us offers local babysitting services......

Words: 3272 - Pages: 14

Premium Essay

Marketing Plan

...Equipment Manufacturer This marketing plan was developed by: www.Business901.com This sample marketing plan has been made available to users of Marketing Plan Pro® powered by Duct Tape Marketing, marketing planning software published by Palo Alto Software. Names, loc ations and numbers may have been c hanged, and substantial portions of the original plan text may have been omitted to preserve confidentiality and proprietary information. You are welcome to use this plan as a starting point to create your own, but you do not have permission to resell, reproduce, publish, distribute or even c opy this plan as it exists here. Requests for reprints, ac ademic use, and other dissemination of this sample plan should be emailed to the marketing department of Palo Alto Software at marketing@paloalto.com. For product information visit our Website: www.paloalto.com or call: 1-800-229-7526. Copyright © Palo Alto Software, Inc., 2001-2010 All rights reserved. Confidentiality Agreement The undersigned reader ac knowledges that the information provided by _______________ in this marketing plan is confidential; therefore, reader agrees not to disc lose it without the express written permission of _______________. It is ac knowledged by reader that information to be furnished in this marketing plan is in all respec ts confidential in nature, other than information which is in the public domain through other means and that any disc losure or use of same by reader, may......

Words: 2896 - Pages: 12

Free Essay

The Note Phone Marketing Plan – Enhancing the Marketing Plan

...The Note Phone Marketing Plan – Enhancing the Marketing Plan Lisa S Carey Marketing Management – MKT 500 March 13, 2011 Instructor: Dr. Keith C. Jones Marketing Plan – Enhancing the Marketing Plan for the Note Phone 1. Discuss the company’s competitors, and the strengths and weaknesses of each. There are several companies that are the Note’s competitors, so let’s start with the top competitors: The Apple iPad is the first affordable tablet computer worth owning, but it won't replace your laptop (yet). The Xoom's spec sheet is enough to make any tablet tremble, but the price is high and Google still has some work to do before its tablet software experience is as fleshed out and intuitive as Apple's. The Galaxy Tab is a beautiful product with features that will make iPad owners envious, but its in-between size and possible carrier commitments hold it back from broad appeal. The ViewPad 7 offers a solid platform for Android 2.2, but it comes off as an oversize, overpriced smartphone--not a Netbook alternative. Now there are two competitors that we want to note as their product has not hit the markets yet, but they are targeting our segment target as well, BlackBerry Playbook and the Vizio VIA tablet both are due to release their tablets in the next 3 to 6 months. But we also have to address what the competition is using as their key platform or landscape options for their tablets as this will affect the target market as well: Apple iPad - There's probably no......

Words: 1891 - Pages: 8

Premium Essay

Marketing Plan

...               Multimedia Marketing & Consulting   BusinessB3   Brett, Melanie, Nathan Legal Page Confidentiality Agreement The undersigned reader acknowledges that the information provided by BusinessB3 in this marketing plan is confidential; therefore, reader agrees not to disclose it without the express written permission of BusinessB3. It is acknowledged by reader that information to be furnished in this marketing plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to BusinessB3. Upon request, this document is to be immediately returned to BusinessB3. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a marketing plan. It does not imply an offering of securities. 1.0 Marketing Vision 1 1.1 Goals 1 1.2 Purpose 1 1.3 Picture 1 1.4 Gap Dashboard 2 Table: Gap Dashboard 2 2.0 Ideal Customer 2 2.1 Market Description 2 3.0 Remarkable Difference 2 3.1 Differentiators 3 4.0 Core Strategy 3 4.1 Core Branding Elements 3 5.0 Product/Service Innovation 4 5.1 Price Rationale 4 6.0 Marketing Materials 4 7.0 Web Plan 4 7.1 Social Media Plan 5 8.0 Lead Generation Plan 5 8.1 Advertising 5 8.2 Referrals 5 9.0 Lead Conversion Plan 6 10.0 Service Experience 6 10.1......

Words: 4262 - Pages: 18

Premium Essay

Marketing Plan

...Table of Contents I. Executive Summary 2 II. Environmental Analysis 2 A. The Marketing Environment 3 B. Target Markets 4 C. Current Marketing Objectives and Performance 5 III. SWOT Analysis 6 A. Strengths 6 B. Weaknesses 7 C. Opportunities 8 D. Threats 8 E. Matching Strengths to Opportunities/Converting Weaknesses and Threats 9 IV. Marketing Objectives 9 V. Marketing Strategies 10 A. Target Market(s) 10 B. Marketing Mix 11 VI. Marketing Implementation 13 B. Activities, Responsibility, and Timetables for Completion. 14 VII. Evaluation and Control 15 A. Performance Standards and Financial Controls 15 B. Monitoring Procedures 16 Target Corporation Marketing Plan I. Executive Summary Target is an upscale retail store offering trendy, high quality merchandise at discount prices. Their slogan is “Expect More-Pay Less”. Target Corporation operates Target.com, an online, electronic retail store, as well as Super Target, which offers a full line grocery store in addition to the Target retail operation. The company’s other key business include Target Financial Services, which encompass the Target Red and Target Visa card business. Target Corporation, originally called the Dayton Corporation, was formed in 1902 by George Dayton. The company recorded revenues of $59,490 million during the fiscal year ending January 2007. Target Corporation prides itself on its corporate responsibility which includes charitable......

Words: 5538 - Pages: 23

Premium Essay

Marketing Plan

...Plan TAOF (Toys For Less) Marketing Plan ------------------------------------------------- Presented By: Group TAOF ( Md.Tariqul Islam, Ali Husnain Abbasi , Oluwapelumi Olajide, Farah Zaidi and Prabhavathi Batchalakuri) University: Devry University Keller Management School. TAOF (Toys For Less) Marketing Plan ------------------------------------------------- Presented By: Group TAOF ( Md.Tariqul Islam, Ali Husnain Abbasi , Oluwapelumi Olajide, Farah Zaidi and Prabhavathi Batchalakuri) University: Devry University Keller Management School. TABLE OF CONTENT 1.0 Executive Summary 3 2.0 Situation Analysis 4 2.1 Market Summary 5 2.2 SWOT Analysis 6 2.3 Competition 7 2.4 Product (Service) Offering 9 2.5 Keys to success 11 2.6 Critical Issue 12 3.0 Marketing Strategy 13 3.1 Mission Statement 15 3.2 Marketing Objectives 15 3.3 Financial Objectives 16 3.4 Target Markets 20 3.5 Positioning 22 3.6 Strategy 23 3.7 Marketing Mix 26 3.8 Marketing Research 27 4.0 Controls 28 4.1 Implementation 31 4.2 Marketing Organization 32 4.3 Contingency plans 33 5.0 Conclusion 34 References 34 1.0 Executive Summary In New York City, where 58% of the state’s low-income children reside, over half the children live in low-income families. Low-income parents struggle to make ends meet, thus it will be beneficial and also an investment for the parents to buy toys for their......

Words: 7523 - Pages: 31

Premium Essay

Marketing Plan

...Microsoft’s XBOX 365 Portable Gaming Device Marketing Plan Jason Hudson MKTG522 / Herbig 10/19/2012 1.0 Executive Summary Are you tired of playing “Angry Birds, Words with Friends, or Song Tune on your mobile phone…bored with your iPad? Are your kids fed up with beating Mario in races and his 3D worlds? Ever wanted to take the live-action first-person shooter, “Call of Duty” or “Madden” on the road and play against friends during a road trip or a long flight? Well guess what? Us…good folks here at Microsoft have been working day and night to on some monumental news!!! Microsoft’s ambitions have been nothing short of amazing and being a huge pioneer in the IT industry, dating back to its inception in the early 1980’s. Microsoft is the world’s number one leading in software development and has controlled an overwhelming share of the personal computer operating system market. Microsoft’s products, do not stop at the development of software, nor operating systems; the company supplies the world with a number and variety of different types of products, including their office software, Zune (digital music player), CRM applications, sever and storage software, and last but not least XBOX as well as, the XBOX 360 video gaming consoles. Now that we are entering 2013, XBOX has stood by idle, in the portable gaming device market as we watched Sony & Nintendo dominate their way through this particular gaming market. Well now!! Microsoft has been absence for far...

Words: 4734 - Pages: 19

Premium Essay

Marketing Plan

...Marketing plan Each business, product or brand needs a detailed marketing plan. What does a marketing plan look like? Our discussion focuses on product or brand plans. With a detail plan, any business will be better prepared to launch a new product or build sales for existing products. The purpose and content of a marketing plan A marketing plan serves to document how the organizations strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as the starting point. It also linked to the plans of other departments within the organization The role of research To develop successful strategies and action programs, marketers need up to date information about the environment, the competition and the marketers segments to be served. Often analysis of internal data is the starting point for assessing the current marketing situation, supplemented by marketing intelligence and research investigating the overall market, the competition, key issues and threats and opportunities issues. The role of relationships The marketing plan shows how the company will establish and maintain profitable customer relationships. In the process, however, it also shapes a number of internal and external relationships. From marketing plan to marketing action Companies generally create yearly marketing plans, although some plans cover a longer period. Marketers start planning well in advance of the implementation date to allow time for......

Words: 4273 - Pages: 18

Premium Essay

Marketing Plan

...MARKETING PLAN COMPONENTS Marketing plans vary by industry, by size of company and by stage of growth. The form isn't as important as the process of preparing it. Preparing a marketing plan is a process that makes you think about your business goals and what your marketing strategy will be to achieve those goals. This is an outline of a typical marketing plan. Your marketing plan may contain all or just some of these components, depending on your company type, stage of growth, and goals. I. Executive Summary Introduces your company and explains the major points of your plan * Briefly describe the nature of your business and the products or services you offer. * State your mission and company objectives * Describe your management and marketing team, and the structure of your organization * Summarize the marketing objectives and strategies contained in the plan II. Current Situation Provides information about your location, target market and competitive environment. Also, identifies key issues your company faces. * Describe your current or planned business location. * Describe you target market. * Include a brief competitor and issues analysis. III. Competitor and Issues Analysis The details. * Include information about other individuals or companies (competitors) who offer similar products and services as you. * List key business issues that are potential challenges, such as new legislation or the impact of an impending technological...

Words: 5005 - Pages: 21

Premium Essay

Marketing Plan

...4.0 Marketing Plan 4.1 5P’s 4.1.1 Product GX One will be sold in Malaysia with all of the features that have described in the product review section. We will keep improving our technology and feature in the future to produce more reliable and functional solar camera with the benefit sought by consumers. For the integral part of our product strategy are the solar cells beside the GX One and building the solar brand. However, the solar cell place beside the camera is a unique selling point of GX One which is the only in the market. 4.1.2 Pricing The price of GX One will be set at RM4299 per unit in every Solar and dealer stores. However, the wholesale price is RM4099. We are setting this price due to the high manufacturing cost and competition. The camera is set with the same price with Canon EOS 5D. So, that the consumers are able to do the comparisons with Canon. 4.1.3 Distribution Strategy Galaxy SdnBhd will set up several Galaxy stores and retailer in different states of Malaysia to distribute GX One to our customers. Our Galaxy stores will position in many big shopping mall in east and west Malaysia such as KLCC it is because it have a lot of traveller and crowed which is easier to create brand awareness and increase our product circulation. Besides, it is also easier and convenient for our customers to find Galaxy stores. Moreover, our product will be sold in many retailer shops in IT malls such as Low Yat and Plaza in Kuala Lumpur. It is because these are the......

Words: 1214 - Pages: 5

Free Essay

Marketing Plan

...[pic] TABLE OF CONTENTS Executive Summary………………………………………………………………. 3 Situational Analysis…………………………………………………………...….. 4 S.W.O.T. and Issues Analysis……………………………………………………. 16 Goals and Objectives……………………………………………………………... 19 Marketing Strategy……………………………………………………………….. 20 Action Plans and Programs……………………………………………………….. 25 Financial Analysis…………………………………………………………….….. 28 Controls and Contingencies…………………………………………………….… 29 Executive Summary Market Overview The kitchen cabinet industry consists of over 10,000 manufacturers with 2010 estimated sales of $9.7 billion. Industry revenue is concentrated within top manufacturers with the top 50 accounting for 65% of the revenue. Cabinet manufacturers have witnessed a drastic reduction in overall sales with a decline in sales of 45% over the past four years. Industry experts are predicting that the market will stabilize by the end of 2010 with industry sales increasing to $15.2 billion by 2014. Due to the drastic decline in the market, over the past four years, manufacturers have been focusing on cost cutting initiatives and efficiency improvement to achieve profitability. Cabinet manufacturers view fasteners (staples and nails) as a commodity primarily due to the lack of differentiation. Generic fasteners have slowly increased their presence, through distributors, resulting in increased focus on price. Fasteners are used during the assembly process to join the wood components until the...

Words: 8629 - Pages: 35

Premium Essay

Marketing Plan

...Five-Years Marketing Plan Table of Content Executive Summary……………………………………………………………………3-4 Company Product Description……………………………………………………….5 Strategic Plan and Focus……………………………………………………………..…6 Situation Analysis…………………………………………………………………………..7 Product-Market Focus…………………………………………………………………….8 Marketing Program…………………………….…………………………………………9 Financial Data and Projections……………………………………………………….10-11 Implementation Plan………………………………………………………………………..12 Evaluation and Control…………………………………………………………………….13 Bibliography…………………………………………………………………………………….14 Executive Summary If you still think that hacking webcams is only possible on movies, you are in for a big surprise. Unfortunately, many people still don’t believe that their web cams can be hacked. Hacking web cams is not a big deal now a day. Eexperts say that the technology is readily available for hackers to seize control of home computers, including webcams. And while such cases are rare, law enforcement officials have arrested people in cases that involved webcam hacking. How do hackers control your computer? It usually happens when you click on a file, link or pop-up window created by a hacker and without realizing you could install malicious software on your hard drives. That opens the door for hackers to control your computer. All of these began a few years ago with well-known China cyber-spy......

Words: 3135 - Pages: 13

Premium Essay

Marketing Plan

...VersaPhone: Marketing Plan Table of Contents VersaPhone: Marketing Plan 1 Executive Summary 4 1. Situation Analysis 5 1.1. Market Needs 5 1.2. The Market 6 1.2.1. Market Demographics 6 1.2.2. Market Trends 6 1.2.3. Market Growth 7 1.2.4. Macroenvironment 8 1.3. The Company 9 1.3.1. Mission 9 1.3.2. Service Offering 9 1.3.3. Positioning 9 1.3.4. SWOT Summary 10 1.3.4.1. Strengths 10 1.3.4.2. Weaknesses 10 1.3.4.3. Opportunities 10 1.3.4.4. Threats 10 1.4. Competition 11 1.4.1. Direct Competition 11 1.4.2. Indirect Competition 12 2. Marketing Strategy 13 2.1. Value Proposition 13 2.2. Critical Issues 13 2.3. Financial Objectives 14 2.4. Marketing Objectives 14 2.5. Target Market Strategy 14 2.6. Messaging 15 2.6.1. Branding 15 3. Marketing Mix 15 3.1. Product Marketing 15 3.2. Pricing 16 3.3. Promotion 16 3.4. Service 17 3.5. International Markets 17 3.6. Implementation Schedule 18 4. Financials 18 4.1. Break-even Analysis 18 4.2. Sales Forecast 19 4.3. Expense Forecast 19 4.4. Linking Expenses to Strategy and Tactics 20 4.5. Contribution Margin 21 5. Controls 22 5.1. Implementation 22 5.2. Keys to Success 23 5.3. Market Research 23 5.4. Contingency Planning 23 References: 25 ...

Words: 5971 - Pages: 24

Premium Essay

Marketing Plan

...Final Project Part 2-Marketing Plan Cathy Williams South University Online 5/09/16 Dr. Cale Final Project Part 2- Marketing Plan Introduction The Doggy Land Daycare marketing plan consist of all matters from pricing to implementation strategies. Utilizing a marketing dashboard will assist in understanding performances and assess the efficiency of a marketing plan. Budget estimates will include estimated forecasted sales, direct cost of sales and the marketing expense budget. I. Pricing Strategy Doggy Day Land will utilize premium pricing/differentiating strategy to encourage great perception to the buyers. This is because the buyers will regardless that the more the service cost the better the service is. Sometimes this is done to exploit the inclination for consumers to assume that having an expensive, reliable, desirable quality or distinction without justification. Even though when it comes to the consumer trusting someone to take care of their dog the way Doggy Day Land will do along with the extensive services provided will portray the true reputation Doggy Day Land intends to uphold (Bangs, 1998). II. Breakeven Analysis This analysis shows the number of units that need to be sold in order to show a zero profit. This tells you when the services you provide stop costing the company money and start producing a profit. The graph below will help in the understanding of the analysis(Kotler, 2011). Q = Break-even Point,......

Words: 987 - Pages: 4

Premium Essay

Marketing Plan

...M-X251 Marketing Plan In this paper, Team A will represent the top marketing team for the corporation General Dynamics. They will present a brief overview of General Dynamics, and describe a new product that the company will be selling in the near future. Additionally, Team A will describe the role marketing has played in the success of General Dynamics. After which, the team will present a SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new product that General Dynamics hopes to sell. In order to properly market this product, research will have to be done in order to develop a marketing strategy for this new product. Team A will explain that research approach as part of this first phase in marketing General Dynamic’s new product. General Dynamics General Dynamics Corporation is a company that has historically built its business on military defense contracts. Tracing their roots back to 1896 building military submarines, they are now the fourth largest defense contractor in the world (Defense Systems Staff, 2011). Headquartered in West Falls Church, Virginia, General Dynamics is a publicly owned corporation currently traded at the NYSE under the ticker symbol GD. Recently developed high profile military products include the Aegis Combat System, advanced submarine technologies, and military grade security for smart phones and tablets (General Dynamics Corporation, 2012). According to their Annual Report filed in 2011,...

Words: 6565 - Pages: 27