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Ee Business Plan

In: Business and Management

Submitted By mikensikan87
Words 3740
Pages 15
1.0 Executive Summary
1.1 COMPANY & INDUSTRY

EE Records Corp. (EE) which means Elite Entertainments will capitalize on the growing entertainment market across the Africa and the world through the production and promotion of high quality entertainment, Located in Akwa Ibom State, Nigeria. The company will become highly profitable through the sale of pre-recorded music product, and ancillary profit centers. EE will own and control the masters (master copies), copyrights and licenses of its product, which will enable EE to create immediate revenue streams while growing its music catalog into a multi-million dollar asset.

1.2 PRODUCTS & SERVICES

The company has established three record labels to handle a variety of music genres including AfroPop, Rhythm & Blues, Afro Jazz, Gospel and rap. EE has compiled an exciting and diverse roster of recording artists. Selected over the past year, these highly talented veteran and debuting artists will enable EE to quickly penetrate the music marketplace.

1.3 MARKET ANALYSIS

EE will distinguish itself from other independent record companies through its marketing and promotional plan. Intense, calculated and relentless promotional campaigns will enable EE to earn massive revenues through the growing popularity of "singles", as well as traditional full-length albums. EE will utilize the success of its pre-recorded music to develop profit centers in independent distribution, merchandise and concert promotion.

1.4 STRATEGY & IMPLEMENTATION

EE maintains strong affiliations in the music industry. EE has been offered international distribution with Maxis Distributing (a distribution arm of Maxis) and the Alaba Group. This provides EE the opportunity to generate revenue from the world's largest music markets including Japan, Germany, the United Kingdom and South America.

1.5 MANAGEMENT

EE has formed an…...

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