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Email Marketing

In: Business and Management

Submitted By northay
Words 4517
Pages 19
Email marketing

It informs your leads about new products, services, or offers that are relevant to their interests so that they can move into the next steps of the decision-making process.


* Segment B2B and B2C..

* Engage your prospects and existing customers.

* Prospect need to be informed. Existing customers have knowledge = different stages of the buying cycle

* Re-engage inactive customers. Look into new layouts, new content, reach them at different times.

* Personalize email

Different types of email marketing:

Customer acquisition and sales generating email marketing..
Customer loyalty and brand email marketing..
Customer retention marketing..

Simple strategies:

* Customer loyalty, brand building emails (most loyal customers)– holiday and birthday greetings, thank you emails, company status and advice, tips.

* Rentention emails – content is an offer, sale, discount or free gift. Or info on new products

* Customer win back – those who are inactive - Offers, sales, free gifts, free shipping.

Email newsletters VS direct sales newsletters


* Product reviews, features and announcements of new products  * Upcoming events calendars * Special offers and discounts * Featured quotes * Featured customers or users * Links to partner websites * Links to useful sections of your website * Links to social media such as Facebook, Twitter and YouTube * A call-to-action to forward the newsletter to friends * Articles about issues related to your industry * Opinion columns from experts * Tips and advice columns that will be useful to the consumers of your product * Question and…...

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