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Entering Hong Kong's Laptop Market

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Running Head: 4-3 Short Paper: Market Potential Indicator: Hong Kong 1

4-3 Short Paper: Market Potential Indicator:
Hong Kong
Chris Hicks
Southern New Hampshire University

4-3 Short Paper: Market Potential Indicator: 2
Abstract
The world as we know it in the business sense is made of established markets and and emerging markets. With the Market Potential Indicator (MPI), a diverse combination of international economies, consumption/use data, and socio-politics, are all condensed into a (mostly) easy to read format that is an invaluable tool to help businesses may make the tough decisions of where they should locate and grow their international footprint. The MPI index is armed with a wide variety of dimensions and weighted measurements that it uses to come up with ratings. Some of those are Market Size, Market Intensity, Market Consumption Capacity, Market Growth Rate, Commercial Infrastructure, Market Receptivity, Economic Freedom, and Country Risk. Measurements draw upon Urban Population, Real GDP (gross domestic product) Growth Rate, Electrical Consumption, technology use ( IT, smartphones, PCs, TVs), etc. Sharing the boon of modernization, privatization, and fast industrialization, these emerging markets comprise almost fifty percent of the world’s population and account for a large portion of the world’s output. With the kind of strong GDP growth that is attractive to investors for their large market potential, global marketing has become more far more important to gaining a corporate edge as organizations increase their international presence. This report will examine the chess game of deciding which emerging market to enter and the adapted market strategy to implement for those specific countries. Keywords: MPI, GDP
4-3 Short Paper: Market Potential Indicator: 3

The Market Potential Indicator (MPI), the workhorse study conducted…...

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