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External and Internal Analysis

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Submitted By juan5769
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External and Internal Environmental Analysis
Yum Brands
University of Phoenix
Strategic Planning and Implementation
STR / 581
March 17, 2014 Both external and internal environmental analyses are very important components for any organization’s strategy plan. A review of both of these environments enables the company to identify which ways to compete in the industry they operate. With this planning an organization may also identify what the companies’ weakness and strengths are. Both the internal and external environments are just as importantly equal. In today’s business the external environment is receiving an increasing amount of attention because of the recession being now a global concern. Yum Brands has suffered some changes by the external environments. Analyzing some important factors like external operating environments, along with remote, and industry are some topics covered. Identifying strengths is important and finding the weaknesses of Yum Brands of which may impact their ability to manage these factors will be discussed.
Yum Brands is one of the top 10 fast food companies in the U.S. A clear leader in the quick-serve industry, Yum Brands operates about 18,000 restaurants domestically and almost 15,000 locations internationally. Yum Brands company sales accounted for $11million of annual sales in the fast food industry. This does not include franchise sales. Franchise fee accounted for $1.8 million which is approximately 4.5% of franchise sales.
Yum Brands has obtained great success, despite some challenges from external environments. External environment are the factors outside which could change a company. External environment can be made from these environments, industry, remote, and operating. Each one area is representing opportunities for improvements.
Remote has created a deep change to Yum Brands. “The remote environment…...

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