Premium Essay

Filoil

In: Business and Management

Submitted By smarkies
Words 304
Pages 2
Marketing
Situational Analysis
A. External Environment
Regulatory/ Political
Economic
Social/ Cultural
International/Global
B. Corporate Review
Mission
The mission of Filoil Gas Company is to provide qualified entrepreneurs a good source of earnings by operating their own retail stations. Our company is dedicated in providing quality petroleum products and services for all its customers and is geared towards helping elevate the lives of Filipinos.
Vision
Filoil’s vision is to become the national symbol of energy and power for the new generation. Filoil believes that the Filipinos can fight poverty by engaging in entrepreneurship as its competitive edge for growth and success.
Long Term Goals
Filoil is dedicated to uplift the Filipino entrepreneurial spirit as the catalyst for sustainable success and profitable business operation.
Objectives
* To profit * Sell about 2500-4000 liters a day * Build customer loyalty through good service and clean products * Increase sales by 10% annually * To offer the lowest possible price in the gasoline market
Organizational Chart

C. Product Category Review
General description * Premium Gasoline “Flash Gas”- 93 Octane reading with engine cleaning additives * Unleaded Gasoline “Speedy Max”- 93 Octane Rating Lead-Free * Regular Gasoline- 83 Octane Rating * Biodiesel Fuel * Lubricants
Sale Trends
Gasoline is a necessity and it should be available at anytime of the day. Gasoline is one of the factors why the society goes on and the market prices rises. Gasoline makes everything faster than the way it is. People usually gas up before a price hike for them to save cash.
Distribution Profile
Filoil caters to both private and public cars. Filoil- Gonazaga caters to mostly the establishments near the location, from class A, B, and C.
Pricing Overview
In the petroleum industry, pricing…...

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