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Flipkart E Commerce

In: Business and Management

Submitted By muralignata
Words 2737
Pages 11
BEIHANG UNIVERSITY
北京航空航天大学
SCHOOL OF ECONOMICS
AND MANAGEMENT
经济管理学院

ELECTRONIC COMMERCE
Mini Report
“Flipkart.com – The E - business success story in
India ”

Profesor:
CHEN JING

Students:
GANTA. MURALI
- LS 1508233
VU THI THU HIEN
- LS 1508226
NGUYEN KHANH LINH - LS 1508230
NGUYEN HAI YEN
- LS 1508256
NGUYEN THI THU HIEN - LS 1508257

Beijing, April 11th, 2016

Flipkart.com
The E - business success story in India

ABSTRACT:
The Research paper provides information about overall of e commerce leading platform
Flipkart from India. Incredible growth in e-commerce sites in India show high rate of internet penetration in the world leading to changing facets of economic growth in the country. Today no company can afford to avoid e-commerce, and in the future E-commerce shall become part of core business functions just like marketing or finance. Flipkart is one of the first in presenting people in India with an option of online shopping and has grown to become a biggest in the business today.

KEYWORDS:
E-tailing , E-business, E-Commerce, Online Shopping, Flipkart,…

Beijing, April 11th, 2016

INTRODUCTION
Flipkart .com
Vision
“ To become
Amazon of
India”
Mission
“Providing a delightful and memorable customer experience” Objective
“Completely
hassle free shopping experience with best prices in India

Flipkart, an Indian e-commerce firm, was founded by Sachin Bansal and Binny Bansal, both being graduates from IIT, after Ex- Amazon, in the year 2007 with an initial investment $9000. Flipkart initiated its operations from headquarter Banguluru, Karnataka and began operations as an online book retailer and rapidly grew into one of India‟s largest e-commerce companies. In India, Flipkart is one of the most popular websites which selling everything from entertaintment products (movies, music, games, toys) ,…...

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