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Green Mountain

In: Business and Management

Submitted By riaanne3
Words 1584
Pages 7
Background and History
GMCR was formed in 1981 as a small café and later in 2006 merged it operations with Keurig. GMCR’s Keurig recognized as the market leader particularly in coffee industry just because of its quality standard and implementation of inventive techniques for brewing and fulfilling different socially responsible practices of business. The specialty of the business is beverages in K-cup portion packs and to sells various kinds of teas, cocoa and coffee. GMCR’s portfolio of brand comprises Van Houtte, Brûlerie Mont-Royal, Brûlerie St and Orient Express. In addition to this organization is also providing wide range of ground coffee and beans in fractional packs which can be easily used by customers of Away-from-Home (AFH) and At-home (AH) markets. This is because AFH and AH has extreme growth potential as no brand of coffee has been doing this to target the attractive markets. Currently, organization is operating with more than 5,600 employees. From the case study it is clear that GMCR announced to form a relationship by mixing the Starbucks and Tazotea brand and basic aim is to give premium quality single cup coffee (GMCR, 2011). So this assignment includes financial analysis, SWOT analysis, Porter’s Five Forces and Key Success Factors.
Income Statement
The case study shows that GMCR is making growth in financial market so effectively just because of its wide range of quality products. The basic aim of this financial data analysis is represent the horizontal data analysis of the organization so as to figure out the increasing and decreasing trends in incomes and expenses as well as assets and liabilities. The Figure: 1 is clearly showing the Income Statement of GMCR: Figure: 1: Income Statement of GMCR
In financial year ending 2010, organization was able to increase its net sale by 171% from $500,277 in 2008. This is the most significant…...

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