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Green Retailing

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Green Retailing
Jason Marquardt
William Penn CWA

Green Retailing
Now a days a lot people are trying to go green to save the environment, from recycling tin, plastic and glass products that we use in our everyday lives to using products that are environmental friendly to clean our homes. Not only are retailers trying to make their products greener, they are also making their stores green as well. They are taking the building materials that go into the stores and building with recycled or locally sourced materials and are also using Energy Star rated roofing materials to help in reducing the energy uses that using a traditional roof would cost (Kotler & Armstrong, 2014).
When purchasing products that say they are green it is hard for the everyday shopper to be able to know what exactly the ingredients are in them. This is because there are very few ingredients that are familiar to them and even one dish liquid that is popular includes ingredients such as sodium laureth sulfate, lauryl glucoside, and sodium benzoate. Not many people can even pronounce the ingredients, let alone be able to tell what effects the products will have on the environment (Palmer, 2014).
Many retailers are offering green products, even when you purchase plants for your garden there is a bio-degradable package that is around it. This will dissolve over time in the ground and provide fertilization for the plants as well. This saves you from having to take the plants out of plastic containers and then recycling them in the trash. Retailers such as Staples have started programs such as Eco Easy program “makes it easier to make a difference” this helps customers be able to identify products that are green and then be able to bring in items such as printer cartridges, cell phones, computers and other electronic devices into the store to have them recycled properly. Staples is responsible for recycling over 30 million printer cartridges and around 10 million pounds of technology that has gone out of date every year (Kotler & Armstrong, 2014).
In order to get third-party certifications product testing is been set up by the industry standards and must work using these standards. They must list all of the ingredients and where they got the ingredients of the products from, and the product must have very little effect on animals that are used in laboratory experiments after they have been exposed by ingestion, inhalation or skin exposure of the product (Palmer, 2014).
Because manufacturers of household products often pays for the right to carry the Green Seal, it is very criticized and the certification system that is used is not a ratings system and will not help you tell what the differences are between products that are certified. Less than 10 products carry the Green Seal stamp and there are not many more than the 10 that carry the Eco Logo certification (Palmer, 2014).
By using green retailing it helps to gain customers that are in favor of supporting eco-friendly products. Wal-Mart has developed a world-wide Sustainable Product Index in which it uses to rate what products they are receiving from suppliers. By using this index they are planning on putting it into a format that is easy for consumers to use so that they can make choices that are more sustainable (Kotler & Armstrong, 2014).
By going “green” companies are attracting customers who are looking to support the eco-friendly products and they also help the company reduce costs and help increase the bottom line. An example would be Amazon.com in its packaging system, it increases convenience for the customer and it helps to reduce the “wrap rage” and also saves on packaging costs (Kotler & Armstrong, 2014).
So the next time that you go to the store and are looking for eco-friendly products it is important to look at the ingredients and look for the Green Seal and certification that it has passed the test to prove that it is free of harmful chemicals that may harm the environment. This will help you make your choices in purchasing products and help you be a more “greener” you.

References
Kotler, P., & Armstrong, G. (2014). Principles of Marketing. Upper Saddle River: Pearson Education, Inc.
Palmer, B. (2014, March 31). How to know if your “green” cleaner is really eco-friendly- a primer. Retrieved from The Washington Post: http://www.washingtonpost.com/national/health-science/how-to-know-if-your-green-cleaner-is-really-eco-friendly--a-primer/2014/03/31/8490635e-b36d-11e3-8cb6-284052554d74_story.html…...

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