Free Essay

Hard Cafe Encore

In: Other Topics

Submitted By bodaseenu
Words 1148
Pages 5
Restaurants[edit]

Hard Rock Cafe located onBroadway in the heart of Times Square
The first Hard Rock Cafe (HRC) opened on 14 June 1971, in Piccadilly, London, under the ownership of young Americans Peter Morton and Isaac Tigrett. Hard Rock initially had an eclectic decor but it later started to display memorabilia. Hard Rock has amassed one of the largest collections of rock and roll memorabilia in the world. The chain began to expand worldwide in 1982 with locations in (among others) Toronto, Los Angeles, San Francisco, Chicago, Paris and Berlin.[4] Hard Rock Cafe locations in the United States vary from smaller, more tourist driven markets (Biloxi, Pigeon Forge, Key West, etc.) to large metropolises (Houston, Philadelphia, New York, Chicago, Boston, Washington DC, etc.). Hard Rock Cafe typically does not franchise cafe locations in the United States. All US cafes are corporate owned and operated, except for cafes in Tampa and Four Winds New Buffalo casino.[5] However, in the transition of the Las Vegas Hard Rock Hotel property originally owned and then later sold to Rank by founder Peter Morton, Peter retained hotel naming rights West of the Mississippi. When Peter Morton sold his Las Vegas Hard Rock Hotel to the Morgans Group, he also sold those naming rights, which then gave rise to two U.S. franchise Hotels (without cafes) in Albuquerque and Tulsa. The Albuquerque hotel no longer pays for the Hard Rock rights and reverted to its former name in June 2013. More hotels franchised off from Morgan's are planned for Sioux City and Vancouver.
In 1990, The Rank Group, a London-based leisure company, acquired Mecca Leisure Group and continued expansion of the concept in its geographic territory. Rank went on to purchase Hard Rock America from Peter Morton as well as Hard Rock Canada from Nick Bitove. After the completion of these acquisitions, Rank gained worldwide control of the brand. In March 2007, the Seminole Tribe of Florida acquired Hard Rock Cafe International, Inc. and other related entities from Rank forUS$965 million.[1] In 2008, anonymous members of the wait staff criticized the business because of its practice of paying them less than half the official minimum wage in the UK, with the business allocating tips to staff to bring their salaries within the law. Most customers, it was argued, do not realize that they are subsidizing a low wage when they give the tip.[6]
Music memorabilia[edit]

Jon Bon Jovi's guitar on display at the cafe in Moscow
HRC is known for its collection of rock and roll memorabilia. The cafes solicit donations of music memorabilia but also purchase a number of items at auctions around the world, including autographed guitars, costumes from world tours and rare photographs; these are often to be found mounted on cafe walls. The collection began in 1979 with an un-signed Red Fender Lead II guitar from Eric Clapton, who was a regular at the first restaurant in London. Clapton wanted management to hang the guitar over his regular seat in order to lay claim to that spot, and they obliged. This prompted Pete Townshend of The Who to give one of his guitars, also un-signed with the note "Mine's as good as his! Love, Pete."[7] Hard Rock's archive includes over 77,000 items, and is the largest private collection of Rock and Roll memorabilia in the world. Marquee pieces from the collection were briefly displayed in a Hard Rock museum named "The Vault" in Orlando, Florida from January 2003 until September 2004. After the closure, items were disbursed to various restaurant locations.[8] The London Vault remains open and free to visitors, located in the retail Rock Shop of the original cafe.[9] In 2005, Deep Purple launched its new albumRapture of the Deep in Hard Rock Cafe London. This show at the release party itself was released as a DVD.[10]
The Hard Rock Café is also in possession of a Bedford VAL 6 axle coach used in the 1967 film The Beatles Magical Mystery Tour. The vehicle was completely refurbished after filming. It is currently displayed in the US, but makes regular appearances in events in the UK, especially at the original Hard Rock Cafe in London. In 2001, a competition was run to win the actual bus, but it was never given away and remained with the Cafe.
-------------------------------------------------
Expansion into other businesses[edit]
Casinos, hotels, and racinos[edit]

Hard Rock Hotel Macau
In 1995, Peter Morton spent $80 million to open the Hard Rock Hotel near the Las Vegas Strip in Las Vegas, Nevada. A subsequent $100 million expansion in 1999 nearly doubled the hotel's capacity.[11]
In May 2006, Morton sold the Hard Rock Hotel & Casino, Las Vegas to Morgans Hotel Group for $770 million, including the rights to the Hard Rock Hotel brand west of the Mississippi, including Texas, California, Australia and Vancouver, British Columbia.[12] The hotel began another expansion in 2007 at a cost of $750 million. The project added 875 rooms in two towers and expanded meeting space.[13] In March 2011, Morgans surrendered control of the property to partner Brookfield Asset Management citing the high debt on the property in the face of the economic downturn.[14]
Today, the Seminole Tribe of Florida owns and operates all units except the Las Vegas,Tulsa, Sioux City and Vancouver properties. In 2004, Hard Rock International and Sol Melia Hotels and Resorts launched Lifestar Hoteles España SL, a joint venture that intended to manage Europe's first Hard Rock Hotel in Madrid, but it was never opened as a Hard Rock property upon the dissolution of the joint venture in 2007.[15] The other joint venture hotels are in Chicago, New York and San Diego (the San Diego property includes Hard Rock condominiums). Hard Rock also operates hotels and resorts in Orlando, Florida (a joint venture with Loews Hotels); Bali, Indonesia; and Pattaya, Thailand, (a joint venture with Ong Beng Seng/Hotel Properties Limited). Hard Rock International continues to expand internationally (including hotels, casinos, resorts, and condominiums) through several joint ventures (Becker Ventures, Ong Beng Seng/Hotel Properties Limited and Loews Hotels), including hotels in Chicago, Bali, Orlando, Penang, San Diego, Singapore, and planned openings in Abu Dhabi, Cancun, Dubai, Hungary, Panama, Punta Cana and Vallarta[16] - as well as hotel-casinos in Hollywood, Florida; Tampa, Florida;Biloxi, Mississippi; Las Vegas, Nevada; and Tulsa Catoosa, Oklahoma.[17] The Hotel Zoso in Palm Springs, California is being converted into a 160-room Hard Rock Hotel, with the transition expected to be completed by 2014.[18] A location inAtlantic City, New Jersey was planned but canceled.[19] All-inclusive resorts operate under the Hard Rock brand in Mexico and the Dominican Republic. In 2013, the Hard Rock Rocksino Northfield Park, opened as joint slot machine and track venture. The Rocksino is located near Cleveland.…...

Similar Documents

Premium Essay

Wii Encore

...Wii Encore Case Analysis Since 1983Nintendo has continued to introduce game consoles to the gaming market starting with Famicon in 1983 and more recently the Nintendo Wii in 2006. They have focused on keeping the platform prices low but also offering the consumer high game quality as well as image quality. Nintendo has been associated with popular games such as Super Mario Brothers (1985), The Legend of Zelda (1987), and Metroid (1987). Since the release of the Nintendo Wii in 2006, famous for the introduction of motion-censoring controllers, Nintendo continued to outsell its two competitors, Sony PlayStation and Microsoft Xbox. It was not until 2010 that both of Nintendo’s competitors launched their version of motion sensing controllers. This was the beginning of Nintendo’s fall in sales compared to Sony and Microsoft. Recently, Nintendo had a press conference about the release of their new console called the Wii U. The Wii U console also features a new controller referred to as the “GamePad” which is embedded with a touch screen. The system will be backwards compatible with the previous console, the Wii. Being that Nintendo has continued to be outsold by its competitors in 2010 and 2011, the Wii U is a smart move for Nintendo. Running another low-end encroachment (Wii U) could be Nintendo’s successor of the Wii. Rather than sustaining their current the technology, the Wii, by just making small incremental improvements, creating a disruptive technology could help......

Words: 637 - Pages: 3

Premium Essay

Encore

...-Sajja Shah Contributing in the betterment of the society; Social Welfare Society of IoBM is committed to raising funds and awareness to improve the living conditions of those members of the community who are less privileged and deserve more. Playing its due part once again SWAT organized a fundraiser event, ENCORE- the night of performing Arts a fundraiser in its own capacity to bring betterment to the underprivileged. ENCORE was held on Sunday 9 December, 2012 at the Royal Rodale Club, Karachi. The night of Encore started with a theatrical performance, a play namely “Kuttey” which was a dark comedy performed by Naatak bridge. Following the play was Silent Sketches by FESF Deaf Performers which was highly applauded by the audience. As a token of appreciation, team SWAT presented certificates to the participants. The evening proceeded further with Improvised Comedy by LOL WAALAY and came to its end with the outstanding musical by Usman Riaz . There were also performances by the very own members of SWAT that included Moaz Afridi and Zair Zaki skills at music and vocals. Along with the events SWAT also organized an exhibition going for apparel and home accessories where multiple designer labels like Colour Rush, Niche by Nusrat Alamgir, Rumor, Muzna’s Malboosat, U & M, Shagufta Imam, Amna Noorani, Shahid Afridi Menswear, Naqash, Jiya’s Casual Line, Buttons Wear, and Orange displayed their clothes. Well known jewelers namely Fari’s, Al Oman Jewelers displayed their......

Words: 389 - Pages: 2

Premium Essay

Hard Rock Cafe

...Sudhanshu Kumar e-mail:sk4724@students.poly.edu MG 6303-Operations Management CASE#1 Chapter#2 “Hard Rock Café’s Global Strategy” Q1. Identify the strategy changes that have taken place at Hard Rock Café since its founding in 1971? Ans. Hard Rock Café has been serving food and rock music with enthusiasm since the opening of its first café in London in 1971.The strategy changes that have taken place are as follows: 1. Hard Rock introduced the concept of ‘experience economy’ to its café operations .The strategy was to incorporate a unique ‘experience’ into its operations which was similar to mass customization in manufacturing. 2. The experience concept provided a unique dining event that included a unique visual and sound experience which was not duplicated anywhere else in the world as the staff of Hard Rock café served customers with enthusiasm and showed passion for rock music. 3. Special consideration was given to the supply chain management for the restaurant and its accompanying retail store by introducing collectible merchandise of various artist such as Kurt Cobain, Jon Bon Jovi, and Green Day etc and sshowcasing its collection of rock and roll memorabilia. It also introduced location specific merchandise, such as tees, apparels and fashion merchandise which contributed to 48% of café sales. 4. Special preferences was given to menus for local taste and introducing new international food items into its menu by taking reviews from customers about...

Words: 1197 - Pages: 5

Premium Essay

Hard Rock Cafe

...Operation Management decisions (Hard Rock Cafe) The success of Hard Rock Café was to a certain extent determined by the operations management decisions. Let us analyze each of 10 operations management decisions of the Hard Rock networks of cafes. 1. Location The managers of the café are very precise in determining the location of each new café (restaurant, casino, museum) etc. They choose the state, city and even street or corner with regard to customer preferences (Johnston, 2008). Governance of Hard Rock Café believes that every choice is important and that location decisions strongly affect their brand. 2. Human resources and job design The employees of Hard Rock Café are attracted not only by the brand and working conditions; they are chosen basing on their passion for music and they mostly have engaging personalities. Jobs are designed to motivate the employees and make them part of the company. 3. Layout One more issue that makes Hard Rock Cafés unforgettable, is their layout. Everything has its place, from memorabilia, screens and sound to kitchen and bar layout (Lussier, 2008). Also, the connection of bars and cafes with retail shops are a successful decision which allows to increase revenue. The circulations paths are carefully thought out and lead the customer into the Hard Rock empire. 4. Product design The product in Hard Rock Café is food; in retail stores the assortment of the stores can also be accepted as product. With museums, it is the choice of......

Words: 779 - Pages: 4

Free Essay

Case Study: Hard Rock Cafe - Florence Challenge

...Case Study: Hard Rock Cafe - Florence Challenge Hard Rock Cafe is an international restaurant franchise with a strong internal culture and external brand, and it recruits individuals that fit this unique culture. For its new venue in Florence (Italy), Hard Rock decided to supplement its hiring with Facebook, since traditional channels often proved slow and inefficient for sourcing candidates. Hard Rock not only needed to source 120 server to manager-level positions in four weeks, but also had to find candidates that fit their unique culture. Converting fans to hires through social engagement and branding Solution • Hard Rock recognized that its consumers and candidates were often the same person, and launched a multi-faceted Facebook campaign to leverage their strong ‘fan brand.’ • Hard Rock created a Facebook page from scratch, installed the Work for Us app, and uploaded their open positions. They allowed candidates to submit applications directly within Facebook. • They also ran Facebook Ads targeting people around Florence who ‘liked’ such items as ‘Rock and Roll’ and particular rock bands. Dynamic demographic and interest targeting honed in automatically on users that responded most to the job content. • Fans brought to the Page by ads could use social features embedded within the app to socially broadcast jobs. This drove viral fan growth, as the Page went from 0 to 1,000 fans in less than 24 hours and to 6,100 fans in 4 days. • The Hard Rock team responded to......

Words: 565 - Pages: 3

Premium Essay

Encore

...Misheailia Neil Which performances contained the greatest value in performance content (style, genre) and characteristics (audience response, performer interaction, company size, training; length of performance, structure, technique)? Identify 3 performances to build the content of your argument. (Noises Off, Orchesis, and Vivo Flamenco Carlota Santana) The performing arts has always had trivial meaning within the academic and artistic portions of my life, but after being continuously exposed to the Elmira College Encore Program for two consecutive semesters my creative side has truly developed after attending each of the performances. Each individual show provided a diverse atmosphere accompanied by a lively essence that compelled me to seek more. The distinctive characteristics and content of the discrete productions further encouraged the development of my artistic taste with each performance consisting of a remarkable blend of style, technique, musical composition, choreography, acting, and performer interaction. Each performance seemed to be almost incomparable to the last and it was such a pleasure to be an audience member at every show I attended. The development of my artistic taste allowed me to easily depict which characteristics and content were most valuable within a performance. Without some of the content......

Words: 1365 - Pages: 6

Premium Essay

Hard Rock Cafe Global Strategy

...Lisa Nash Case Study: Hard Rock Café DeVry University Managing Supply Operations Professor Albert Lapierre March 14, 2014 Case Study: Hard Rock Café The definition of forecasting is to compile previous data and predict what will happen in the future. Forecasting will help determine to outcome of future sales projections in the business world. The Hard Rock Cafe` uses the following forecasting types: moving averages, weighted moving averages, exponential smoothing, and regression analysis. The reason that Hard Rock uses forecasting is for the long term, short term, purchasing orders, and buying supplies in their Cafés, hotels, and night clubs. The sales forecast for the company is used by the month, year or five year plans depending on the department and its financial responsibility. It is important that the financial choices are made wisely because it will determine how long the company will need to be in contract with various vendors that supply meat, produce, and condiments just to name a few. When there is a desire to expand the business it is very important to have a forecast report to present to the lending institution so there will be an appropriate amount of funds requested to complete the expansion. The method used to determine a manger’s bonus is the weighted measure 40/40/20 and it is based on the last 3 years of sales at their store. If the store has met their sales goal then the manager will receive their bonus. The POS is formatted based......

Words: 515 - Pages: 3

Premium Essay

Forecasting at the Hard Rock Cafe

...Date: 3. 11. 2011 – until at 17.00 to Room B408[2] HARD ROCK CAFE: OPERATIONS MANEGEMENT IN SERVICE In its 39 years of existence, Hard Rock has grown from a modest London pub to a global power managing 129 cafes, 12 hotels/casinos, live music venues, a rock museum, and a huge annual Rockfest concert. This puts Hard Rock firmly in the service industry —a sector that employs over 75% of the people in the U.S. Hard Rock moved its world headquarters to Orlando, Florida, in 1988 and has expanded to more than 40 locations throughout the U.S., serving over 100,000 meals each day. Hard Rock chefs are modifying the menu from classic American—burgers and chicken wings—to include higher-end items such as stuffed veal chops and lobster tails. Just as taste in music changes over time, so does the Hard Rock Cafe, with new menus, layouts memorabilia, services, and strategies. At Orlando’s Universal Studios, a traditional tourist destination, Hard Rock Cafe serves over 3,500 meals each day. The cafe employs about 400 people. Most are employed in the restaurant, but some work in the retail shop. Retail is now a standard and increasingly prominent feature in Hard Rock Cafes (since close to 48% of revenue comes from this source). Cafe employees include kitchen and wait staff, hostesses, and bartenders. Hard Rock employees are not only competent in their job skills; they are also passionate about music and have engaging personalities. Cafe staff is scheduled down to 15-minute intervals......

Words: 660 - Pages: 3

Premium Essay

Encore

...Case Analysis: Encore International Encore International -Case Study Overview of Case Study Encore International is a casual wear company and had experienced rocketed sales of $300 million i.e. spectacular growth subsequent to 10 year of business. Their further plan comprises of a long term expansion in market of Europe and Latin America preserving their future dividend growth. Furthermore, analyst of the Encore has speculated that this company perhaps encounters small or no growth in future as well as future dividend. As the same time, the founder of the company Jordan Ellis consider that the company can preserve steady annual growth rate in dividend per share of 6% or possibly 8% for next two years and 6% afterward. This is based on the European and Latin American market expansion plan. With this, it is expected that the risk will be from 8.8% to 10%. The risk free rate is 6%. CFO of the company has assign Marc Scott - junior financial analyst for evaluating the current stock of the firm with respect to the conservative's and Jordan Ellis's predictions. Discussion From the data available in the case study we will calculate firm's current book value per share, firm's current P/E ratio, current required return for Encore stock, new required return for Encore stock assuming that they expand into European and Latin American markets as planned, with no growth in future dividends the value per share of the Encore stock. a) Encore International......

Words: 308 - Pages: 2

Premium Essay

Forecasting at Hard Rock Café

...Forecasting at Hard Rock Café Managing Operations Across the Supply Chain Trapanger Stephens DeVry University Dr.Thomas Knopp 1. Describe three different forecasting applications at Hard Rock. Name three other areas in which you think Hard Rock could use forecasting models.   Sales forecasts:   • Long range forecasting: in setting a capacity plan • Intermediate term forecasting: for locking in contracts for leather goods (used in jackets) and for food items as beef, chicken, and pork • Short term forecasting: daily forecasts which contain the effect of special events in the town (including staff forecast)     Human Resources:   • Bonuses for managers: a 3-year weighted moving average is applied to cafe sales and if the cafe general managers exceed their targets, a bonus is computed • Staff recruitment: Adapt the necessary workforce according expected demand. • Staff management: Determine necessary roles on each section of the restaurant.     Menu planning/placement:   • Regression analysis. • How could affect price variations on one product to the rest of the elements on the menu • How could affect reorganizations of the menu to the sales.   Other possible areas of application:   • To include seasonal forecasting in the menu planning • To predict......

Words: 541 - Pages: 3

Free Essay

Hard Rock Cafe

...Managing Supply Operation GSCM 206 Case - Hard Rock Café’s Global Strategy and Pearson Video Library Professor: Craig Williams Jameila Givens July 10, 2015 Week 1 Hard Rock Café’s Global Strategy Identify the strategy changes that have taken place at Hard Rock Café since its founding in 1971. Since the Hard Rock Café was established in 1971, it has constantly redesigned itself to convey the brand where it is presently, by adjusting to the times and changing when change is requested. The organization embraced numerous changes including stores, redesigning it's menu, moving to places that are not really tourist destinations, and best of all, including live music and rock shows into the general customers experience. The Hard Rock put in millions to make a visual and acoustic situation ideal for their visitors. The company also brought into their "experience" to concept their own merchandise, which is one of a kind in every area and it gives an immense income to the organization. Hard Rock is known for its extensive and museum-worthy memorabilia and products. Today, its memorabilia collection is evaluated to be worth $40 Million. Every restaurant rotates their items to keep the experience new. Their merchandise records at 48% of its sales. . As Hard Rock Café has changed its strategy, how has its responses to some of the 10 decisions of OM changed? The strategy of Hard Rock was to change from local to international with upgrades to their Manu for each restaurant......

Words: 744 - Pages: 3

Premium Essay

Forecasting at Hard Rock Cafe

...Case Study: Forecasting at Hard Rock Café 1. Describe three different forecasting applications at Hard Rock. Name three other areas in which you think Hard Rock could use forecasting models. Hard Rock uses long-range forecasting in sitting capacity plan, intermediate-term forecasting for locking in contracts for leather goods (used in jackets) and for such food items as beef, chicken and pork, and short-term sales forecasts are conducted each month, by cafe, and then aggregated for a headquarters view. Hard Rock could use forecasting for menu items according to season (types of food people generally eat depending on time of year), forecast developing areas where new cafes could be build, and forecast changes in retail as fashion changes. 2. What is the role of the POS system in forecasting at Hard Rock? Point of Sale (POS) system is the heart of the sales forecasting system. POS system captures transaction data on nearly every person who walks through a café’s door. Sale of each entrée represents a customer and everyday those sales are transmitted to the headquarters in Orlando where the financial team begins to forecast monthly guest counts, retail sales, banquet sales, and concert sales in each café. General Managers of each café can also tap into that same information in order to prepare for the daily forecast of their individual cafe. 3. Justify the use of the weighting system used for evaluating managers for annual bonuses. Hard Rock doesn't limit its use of......

Words: 485 - Pages: 2

Premium Essay

 Hard Rock Café Location Strategy

...Case Study 4  Hard Rock Café Location Strategy 1.From Munday’s Standard Market Report Checklist, select any other four categories and provide three subcategories that should be evaluated? A) Demographics (local, city, region, SMS, with trend analysis 1. Economic indicators: - Changes in foreign currencies - Inflation rates- Unemployment rates  B) Visitor Market  1. Hotels ` - Current number of hotels in market are - Age of existing hotels in market area - Occupancy rate of current hotels, as well seasonality of occupancy - Rates of new hotel construction (could indicates per year during last ten years)     C) Political Risk  - What type of government system is in place - Nationalization of major industries - Reduction of foreign interest in local business ventures D) Real Estate Markets - Liquidity of real estate - Current vacancy rates/occupancy rates - Number of real estate properties owned by global companies - Real estate turnover rates (how often are properties sold and converted to new business venture) - Cost of buying versus leasing commercial real estate 3. Why does the Hard Rock put such serious effort into its location analysis? Location decisions for Hard Rock Café begin with a global view which involves analyzing a country, then a region within the country and then finally a city location......

Words: 647 - Pages: 3

Premium Essay

Hard Rock Cafe'

...1. Describe three different forecasting applications at Hard Rock. a. Long-term forecasting is used to determine capacity for growth of sales per store. b. Intermediate forecasting is used in the creation of contracts for items for raw materials, such as leather to manufacture Hard Rock’s leather coats. c. Short-term forecasting is used to forecast sales by store so that the food and labor is scheduled appropriately. Name three other areas in which you think Hard Rock could use forecasting models. a. Human resources could use intermediate forecasting to evaluate if how much their employees can produce. b. The implementation of a new product and the impact to Hard Rock’s customers could be forecasted using long-term strategic forecasting. c. Long-term strategic forecasting can be used when looking at possible locations to open new restaurants to determine if the demand is going to be large enough to make the restaurant profitable. 3. Justify the use of the weighting system used for evaluating managers for annual bonuses. I think using the weighting system makes certain that managers maximize their present and future results, as well as the company’s. Hard Rock’s concept of their annual bonus considers sales from a period 3 years: • Most recent year: 40% • The prior year: 40% • 2 years ago: 20% It provides incentive for managers to be continuous efficient. If sales are down in one year, this affects the amount of bonus to......

Words: 311 - Pages: 2

Free Essay

Hard Rock Café

...HARD ROCK CAFÉ : WHAT DISCRIMINATES THEM FROM COMPETITION RELATED TO OPERATIONS Many companies in the restaurant business have come and gone, however, Hard Rock Café remains strong and keeps its reputations all over the world. There are several reasons that have contributed to the success of Hard Rock Café. First of all, flexibility is important for Hard Rock Café’s success. They are flexible with design, food and entertainment of their restaurants based on the local market they serve. That means that they customize themselves in accordance with local customs and traditions and life style. Another strategy that Hard Rock Café has is that they focus on new experience economy. In other words, Hard Rock Café focuses more on selling experience than just food. Food is not excellent but good enough to satisfy the customers but the delivering food with exceptional entertainment and dining experience is important. Indeed, 70% of Hard Rock Café’s customers are travelers who want to have new experiences in the places to visit. Music is universal and it has no boundaries, everyone likes music. Hard Rock Café uses music to its business’ advantage. They sell Rock and Roll, Hard Rock experience along with serving their food.That’s why they attract tourists from all over the world. Hard Rock Café also makes big revenue from their merchandise sales. Hard Rock Café name is well recognized brand all over the world. They are not only selling their hat, t-shirt and jacket but also using them...

Words: 306 - Pages: 2