Free Essay

History of Google

In: English and Literature

Submitted By madhankumar8682
Words 1044
Pages 5
The History of Google
Introduction And Definition : Google, the leading search engine worldwide, was founded in 1998 by Stanford University graduate students Larry Page and Sergei Brin.While at Stanford in 1996, Page and Brin began developing a search engine they eventually entitled BackRub. This search engine was designed to look at the connecting links between web pages in order to determine a site's authority. In 1998, Page and Brin set up their first data center in Page's dorm.With the encouragement of fellow Stanford alum David Filo, who started Yahoo a few years earlier, Page and Brin decided to start a company and started looking for investors to back them. Andy Bechtolsheim, one of the founders of Sun Microsystems, invested $100,000 in the company after receiving a demo of their search technology. Eventually the pair raised over $1M.Google, Inc. was established on September 7, 1998 in a friend's garage in Menlo Park, California. Page and Brin hired their first employee, Craig Silverstein, who was later to become Google's Director of Technology.In their humble beginnings, Google served over 10,000 queries a day and quickly gained a reputation as a trustworthy source of four walls of a garage to the now mega Googleplex headquarters in Mountain View, California.Google achieved praise and publicity as news spread rapidly through online and offline media as well as their receipt of numerous awards and recommendations. Their audience continued to grow along with their reputation for effectiveness, relevance, speed and reliability.In 2000, Google replaced Yahoo's own internal search engine as the provider of supplementary search results on Yahoo. Now, with more than 50% share of the total search market, Google provides search results for numerous search engines on the web.Google has become all-important to both search engines and search engine optimization specialists alike. The other search engines have a tendency to mimic any algorithmic changes made by Google. Likewise, search engine optimization specialists continually study the changes as well in order to provide their clients with the best search engine rankings. |

About Google Nowadays:

Google is an American multinational corporation specializing in Internet-related services and products. These include search, cloud computing, software, and online advertisingtechnologies. Most of its profits are derived from AdWords.
Google was founded by Larry Page and Sergey Brin while they were Ph.D. students atStanford University. Together they own about 16 percent of its shares. They incorporated Google as a privately held company on September 4, 1998. An initial public offeringfollowed on August 19, 2004. Its mission statement from the outset was "to organize the world's information and make it universally accessible and useful",[9] and its unofficial slogan was "Don't be evil".[10][11] In 2006 Google moved to headquarters in Mountain View, California, nicknamed the Googleplex.
Financing and initial public offering :
The first funding for Google was an August 1998 contribution of US$100,000 from Andy Bechtolsheim, co-founder of Sun Microsystems, given before Google was incorporated. Early in 1999, while graduate students, Brin and Page decided that the search engine they had developed was taking up too much time and distracting their academic pursuits. They went to Excite CEO George Bell and offered to sell it to him for US$1 million. He rejected the offer and later criticizedVinod Khosla, one of Excite's venture capitalists, after he negotiated Brin and Page down to $750,000. On June 7, 1999, a $25 million round of funding was announced, with major investors including the venture capital firms Kleiner Perkins Caufield & Byers and Sequoia Capital.
Growth :
In March 1999, the company moved its offices to Palo Alto, California, which is home to several prominent Silicon Valley technology startups. The next year, against Page and Brin's initial opposition toward an advertising-funded search engine, Google began selling advertisements associated with search keywords. In order to maintain an uncluttered page design and increase speed, advertisements were solely text-based. Keywords were sold based on a combination of price bids and click-throughs, with bidding starting at five cents per click.
Search engine :
According to market research published by comScore in November 2009, Google Search is the dominant search engine in the United States market, with a market shareof 65.6%. Google indexes billions of web pages, so that users can search for the information they desire through the use of keywords and operators.
Environment :
Since 2007, Google has aimed for carbon neutrality in regard to its operations. Google disclosed in September 2011 that it "continuously uses enough electricity to power 200,000 homes", almost 260 million watts or about a quarter of the output of a nuclear power plant. Total carbon emissions for 2010 were just under 1.5 million metric tons, most due to fossil fuels that provide electricity for the data centers. Google said that 25 percent of its energy was supplied by renewable fuels in 2010. An average search uses only 0.3 watt-hours of electricity, so all global searches are only 12.5 million watts or 5% of the total electricity consumption by Google.
In June 2013, the Washington Post reported that Google had donated US$50,000 to the Competitive Enterprise Institute, a libertarianthink tank that calls human carbon emissions a positive factor in the environment and argues that global warming is not a concern.
In July 2013, it was reported that Google had hosted a fundraising event for Oklahoma Senator Jim Inhofe, who has called climate change a "hoax".
Employees :
As of 2013, Google had 47,756 employees (in the fourth quarter, including the Motorola subsidiary), among them more than 10,000 software developers based in more than 40 offices.
Other products :
Google Translate is a server-side machine translation service, which can translate between 35 different languages. The software uses corpus linguistics techniques, where the program "learns" from professionally translated documents, specifically UN and European Parliament proceedings.
Enterprise products :
Google Search Appliance was launched in February 2002, targeted toward providing search technology for larger organizations. Google launched the Mini three years later, which was targeted at smaller organizations. Late in 2006, Google began to sell Custom Search Business Edition, providing customers with an advertising-free window into Google.com's index. The service was renamed Google Site Search in 2008.…...

Similar Documents

Free Essay

Google

...MGT500 Aug 06, 2011 Essay Questions: Google Case Study 1. Do you think Google will be able to maintain its entrepreneurial culture in spite of its recent growth and increased size? Why or why not? It appears that Google will maintain its entrepreneurial spirit at least for the foreseeable future. Google now employs over 28,000 people around the globe and as of February this year, maintained a market share of 65.6% in the search engine industry (Kell, 2011). On top of this their additional product lines are impacting the market on global scale such as Gmail and Google Maps, making Google a major player in the technology sector. However, even with all explosive growth, Google recently confirmed its desire to maintain its entrepreneurial roots. As stated by Google CFO Patrick Pichette, “With scale there always becomes this tension of how do you keep the start-up philosophy, we don't want to lose our start-up philosophy" (Millman 2011). The question then becomes not do you want to remain entrepreneurial, but rather how do you maintain it. When the size of an organization reaches 28,000 it is inevitable that a more bureaucratic model becomes necessary to maintain organized operations. With bureaucracy and the stability it brings, innovation and flexibility tend to suffer. However, Google has proven it can maintain and grow revenues even while it aggressively expands the size of its operation. This is demonstrated by Google continuing to reinvent itself with......

Words: 1130 - Pages: 5

Premium Essay

Google

...Screen-reader users, click here to turn off Google Instant. Search About 13,820,000,000 results (0.14 seconds) Web Images Maps Videos News Shopping More Sydney, NSW Change location Search Options The web Pages from Australia More search tools Search Results Google www.google.com.au/Offers the choice of searching the whole web or web pages from Australia. Also advanced search, image and groups search, news and directory from the Open ... Google Maps View maps and find local businesses on the web ... About Google Learn more about Google - History, offices, news, jobs, investor ... Advanced Search Advanced Search. Find pages with... To do this in ... Search one site ... Google Images Google Images. The most comprehensive image search ... Google News Comprehensive up-to-date news coverage, aggregated from ... iGoogle iGoogle is your personalised Google page. Add news, photos ... More results from google.com.au » News for google Google in "defining fight" with Apple Brisbane Times‎ - 17 minutes ago Google Executive Chairman Eric Schmidt says Google and Apple are ... Google and Apple were once close partners, with Schmidt serving on ... Google reigns in search for September while Yahoo falls off CNET‎ - 12 minutes ago Google adds 400000km of new photography to Street View - including Hamlet's Elsinore NEWS.com.au‎ - 1 hour ago Google - Wikipedia, the free encyclopedia en.wikipedia.org/wiki/GoogleGoogle Inc. (NASDAQ: GOOG) is an American......

Words: 436 - Pages: 2

Premium Essay

Google

...Evaluating Google Inc. Business Strategy Introduction In today’s date, Google has become world’s famous and successful in internet search engine, as well as one of the most popular companies that people are highly desired to be employed. As a global technology leading company, Google is always improving their wed search engine and advertising. This report is aimed to evaluate and analysis how Google address the internal and external environment, by using SWOT analysis and Porters five forces to examination how Google viable and achieve within the environment. Moreover, in this report will be analysing how Google organising its resources and capabilities. Economic During the period of recession, many of companies had a significant impact on consumer demand. However, the company likes Google it seems to be no effect and still managing to make some profit. In fact, according to Schiffman (2008) says that company like Google focus on highly targeted looks particularly well-positioned to the recession. Compare with other businesses in same market, Google’s measurable advertising makes it more resistant during the recession. Grant (2010) add up, in order for Google to minimize the lost advertising revenue, Google should focus their strategy on a “clear recognition” from the recent recession. Political and Legal factors Over the years, Google holds mass amount of data from their internet, as lack of notification to both user and third party website owner, Google has......

Words: 1641 - Pages: 7

Premium Essay

Google

...due to its close relationship with the Chinese government. · Google is less well-known and perceived more negatively than Baidu. · Chinese government interferes with normal business operations due to censorship policies, resulting in substandard service. · Low actual advertising revenues. 2. From an ethical perspective, what are the arguments for and against entering the market for Internet search in China in 2005? For: · Offer an alternative to search engines with excessive state involvement. Against: · The Chinese government exercises control over free flow of information and Google, contrary to its company values, would give Chinese citizens a distorted view of the world. · Google would possibly have to work with the Chinese government, which has a long history of human rights violations, to essentially become part of a nationwide spy network. · Google could be coerced into violating privacy standards, similar to what Yahoo! did with Shi Tao and Zhao Jing. 3. If Google decides to enter China, how can it do so while mitigating ethically adverse impacts? Please formulate possible options and evaluate their strengths and weaknesses. It is difficult to see how Google could ethically enter the Chinese market. One of the only options I can think of is a compromise in which Google allows the Chinese government to censor search results and access Google's records about Chinese citizens, but Google would not be obligated to allow access to private......

Words: 549 - Pages: 3

Free Essay

Google

...Google Google is a great innovative technology company that has changed on how we use the internet. Google is well known for being one of the best internet search engines to grace our world today. Along with that Google has been a part of the mobile technology world since the introduction of Android phones and has been the best friend for many for wanting to know something in a hurry. Naturally as the mobile demand grows Google will want to be a part of that market share. Google’s attempt to buy into the wireless spectrum was part of Google’s idea of bringing the internet to everyone everywhere. Google knew that the large key players such as AT&T and Verizon, although doing their best to provide internet access to rural areas Google could do it better because it has so much more money to invest in the research and development to succeed. The interview by Marguerite Reardon with Chris Saca, head of special initiatives for Google he explains why Google is so interested in the 700 MHz spectrum: Q: Why is Google so interested in the upcoming 700MHz auction? Sacca: The 700MHz spectrum auction represents the last big chance that the United States has to create an opportunity for meaningful change in access to the Internet for the broadest set of people possible. But why is Google, in particular, interested in this spectrum? Sacca: I think it's consistent with our company mission statement and consistent with our history of interaction with users. We have fought...

Words: 794 - Pages: 4

Premium Essay

Google

...What is Google? Google is a website that has not only transformed the way we process endless information found on the internet, but it has also altered the way we think and talk about the internet. Google is a multinational company that specializes in public computing and internet search technology; it is utilized as a search engine to research documents, news, and using different applications. Since the startup of the company, Google has grown to be recognized by many companies seeking to get more involved with Google and how they intended to change the way people look up information on the Internet. However, what is the history behind this important corporation? When and how was it created? Google began its production in March 1996 as a research project by the founders of Google, Larry Page and Sergey Brin. Both were in a Ph.D. program at Stanford University, working on the Stanford Digital Library Project. At the time, Page was attempting to come up with a topic for his thesis; he favored writing about the mathematical structure of the World Wide Web and how it could be understood. In my research I discovered that the Goggles work environment is a laid back fun atmosphere. Google believes that it’s the people that make Google the kind of company it is. They hire people who are smart and determined, and are favor ability over experience. Although Google’s share common goals and visions for the company, their culture consists of all walks of life and speak tons of......

Words: 1460 - Pages: 6

Free Essay

Google

...unique, latest ideas, and then leading employees started their own firms. Over the next 20 years, this snowball process launched the momentous startup company explosion of information technology firms. Essentially, Silicon Valley began as 65 new enterprises born out of Shockley’s eight former employees.[4] Wikipedia Google made a big move Monday, announcing plans to acquire Nest Labs for $3.2 billion. With Nest on board Google continues to position itself to change the world on a grand scale. 1. They now have a key player behind the iPod and iPhone on their side. Before he was CEO of Nest, Tony Fadell led the Apple team that developed the iPod. He’s sometimes called “the Podfather” and had a hand in the iPhone as well. This is huge for Google, a company that has lacked a hip, aesthetic touch. Google Glass looks like something for cyborgs. Apple has long had talent for making beautiful objects that can win mainstream acceptance. Take one look at the Nest Thermostat or Nest Protect and you’ll be struck by its looks. With at least 100 former Apple employees now joining Google, a lack of elite design instincts is addressed. 2. The Internet of Things is exploding, and Google has its hottest products. Not long ago, a phone was something you simply placed calls on. Now, a smartphone can be used as flashlight, alarm clock, pocket watch, calculator, GPS, camera and more. The gadgets smartphones don’t kill off will be reinvented too with computer chips and online access. We’re......

Words: 1548 - Pages: 7

Premium Essay

Google

...Google Ventures : Disrupting Corporate Venture Capital? I. Case Summary. New trends occur in US, where Companies tend to establish their own Venture Capital (VC) arms and become a corporate venture capitalist. Google as an internet and technology giant launched it VC on March 2009 with name Google Venture with an objective to find and fund also help to develop highly promising start-ups in number of areas, such as: * Consumer internet * Software * Bio-tech * Health Care * Clean-tech Google Ventures (GV) no just provide start-ups with monetized support, but add-on service including space in their campus. Google Ventures, with its strong financing capability and numbers of start-ups add-on services offered potentially will set new chart or standard bar in the VC industry. The case study explored the concept of Venture Capital, Google’s entry, its strategy, and the challenge and potential gain for Google in Venture Capital Industry. The VC industry is undergoing some massive changes and is in the process of being disrupted by a new breed of investors that are attacking the edges of the market and competing with a new, differentiated approach. Google has a history of reinventing industries and questioning conventional wisdom – and they’re trying to do it again with their approach to venture capital. II. Understanding Venture Capital Money provided by investors to startup firms and small businesses with perceived long-term growth potential.......

Words: 1394 - Pages: 6

Premium Essay

Google

...Journal of Case Research in Business and Economics Google: searching for value Ronald Kuntze The University of Tampa Erika Matulich The University of Tampa ABSTRACT Google is a company well known for providing a unique work environment for employees that provides plenty of benefits. However, these benefits come at a significantly higher cost structure. Are these costs worth it? How does providing value to the employee also provide value to the firm and to the customer? Can employee value be sustained during recessionary times? Keywords: Google, value, employee benefits, human resources Google: Searching for Value, Page 1 Journal of Case Research in Business and Economics Introduction The Google search engine has become so popular that it is now listed as a verb in the dictionary (Merriam-Webster 2009). The American Dialect Society members voted “Google” as the most used word of the year 2002 (Google, Google Milestones, 2009). Co-founded by Larry Page and Sergey Brin while students at Stanford University, Google was incorporated as a privately held company in 1998 (Google, Google Milestones, 2009) and is a textbook example of modern ‘employee-centric’ policies and benefits. Google has come a long way from its modest beginnings as a university project called the Backrub (Google, Google Milestones, 2009) to a billion-dollar company; but they have retained the collegiate vision of creative campus-like corporate environs and unparalleled employee......

Words: 4008 - Pages: 17

Premium Essay

Google

...and researchers scour its history and its works on, hoping to distil general lessons for different firms to duplicate. “The superior results delivered by Google quickly drew the attention of Web surfers, and in short order it became the dominant search engine. But serving up free search results is not, in itself, much of a business model. And that brings us to the second critical innovation: the development of an auction to sell ads linked to search results” (Carr, 2007). Google is broadly known for its working environment inventiveness and advancement inside of the innovation field. Its web crawler is the most broadly utilized inquiry device as a part of the world, its information investigation are progressive, and it keeps on increasing present expectations for advancement and outline with Google Glass, brilliant watches, and cell telephones. Google has been highlighted in many innovation and business magazines. Established in 1998 by two Stanford University Ph.D. understudies (Google History and Trivia), web crawler Google's name is a play on the word googol-the number spoke to by a 1 took after by 100 zeroes-a reference to the immense measure of information on the web. With an inquiry of over 200 million on a day by day basis, the organization has turned a benefit by concentrating on pursuits alone and not including different administrations. By focusing on dull content, staying away from promotions and utilizing advanced hunt algorithms, Google supplies a quick and......

Words: 1358 - Pages: 6

Premium Essay

Google

...Management In a few words, Google is a multinational corporation dedicated to a broad range of internet-based services and products. Google Inc. began as a modified and improved web search engine but it quickly began to grow and evolve. In the present day, Google has infiltrated itself into a variety of different markets in order to continue to develop new ideas and projects. Google's other enterprises include Internet analytics, cloud computing, advertising technologies, and Web app, browser and operating system development. In merely 19 years of existence, Google has been able to transform itself from being a tool to becoming part of our culture and everyday life. Such incredible success is the result of its transcendental leadership, its innovative corporate culture and its well distributed and managed corporate strategy. In 1996, Larry Page and Sergey Brin, the original leaders of Google, developed the search engine “Backrub” as a research project while they were Ph. D students at Stanford University. Page’s and Brin’s mission was to develop a way to categorize infinite amount of information in an attempt to organize the internet in terms of relevance to the search’s input. Backrub used a technology to determine a website's rank by the number of pages, the importance of those pages, and by checking backlinks to estimate the importance of a site. After working under Stanford University’s domain for one year and recognizing their success, Brin and Page left Stanford and...

Words: 2008 - Pages: 9

Premium Essay

Google History

...Google’s History Google was the creation of Larry Page and Sergey Brin who met at Stanford Grad School. The first name of Google was actually called BackRub which was on Stanford’s servers for a little over a year. BackRub eventually became too large and was taken off of the servers. The two decided that they needed a better name for the engine and ultimately came up with Google. In august of 1998 Andy Bechtolsheim wrote the two a check in the sum of $100,000. The two set up their work space in a garage in Menlo Park. They also filed for incorporation on September 4 in the state of California. Craig Silverstein was the first employee of this at the time very small company. However in February of 99 they had too many people for the garage and moved the company to Palo Alto now with 8 employees. By June of 99 at their 1st press release they announce that Sequoia Capital has given them $25 million and in august the company moves again to Mountain View. By May of 2000 Google was now in 10 different languages and in June a partnership was developed with yahoo to be the default search. This is where the company really begins its humongous growth. In October Google Ad words is released then in December Google toolbar By February of 2001 the company has its first acquisition of Usenet Discussion Service, and by March Google is now in 26 languages. In August they opened an office in Tokyo and Eric Schmidt is named CEO. In February of 2002 AdWords now uses cost-per-click in......

Words: 511 - Pages: 3

Premium Essay

Google

...Google Himadri D. Koladia Monroe College Abstract Google is an organization evidently understood for giving a one of a kind workplace to representatives that provide many advantages. Be that as it may, these benefits come at a fundamentally higher cost structure. Are these costs justified, despite all the trouble? How does giving quality to the representative to give worth to the firm and the client? Can representative value be supported amid recessionary times? Keywords: Google, Human Resources, Values Google Google, an organization, established before less than twenty years by two Californian college understudies in a carport, has turned into a multinational mixed media stone monument. At first, a web-based web index supported by promoting income it has gained a 65% piece of the pie, utilizes 55,000 specialists and has resources of $70billion. The organization's improvement has been exponential, and its authors now own such significant stakes in it that they can stand to pay themselves yearly pay rates of $1. The organization's effect on the availability of learning and considerably in the world economy and society is the thing that makes it unique and seemingly matches the consolidated impact of the East India Company, the Henry Ford Motor Corporation, Lloyds of London, and the fabulous foundations which have molded the present day time. Google has not just changed the way we work, act and think, in any case, as indicated by some recognized natural chemists, its......

Words: 2497 - Pages: 10

Premium Essay

Google

...explanation of Google……………….…… P. 3 ii. Marketplace assessment of current online microenvironment. …………………………..… P. 4-6 iii. SMART Objectives………………….…………. P. 7-8 iv. Target group of Google Inc…………………...... P. 8 v. Digital Strategies adopted by Google Inc ……… P. 9-11 vi. Evaluation of existing Digital strategies……...…P. 11-13 vii. Conclusions…………………………………..… P. 14 viii. References……………………………………… P. 15-16 Brief explanation of Google Google is an American large business company and software corporation, which operating in several countries around the world. To be more precise, Google specializes in Internet research, cloud computing and advertising technologies. Google develops a huge number of internet-based services and products and its main source of revenue coming from advertising through its Adwards program, which includes local, national and international distribution. Google began as a research project in March 1996 by Larry Page and Sergey Brin, who graduated their PhD Degree from the University of Stanford in California and firstly it based in a fellow student’s garage in Menlo Park in California. In their research, Larry Page and Sergey Brin came up with a plan in order to make a search engine which contains websites according to the number of other websites that linked to that site. The domain google.com was registered on September 14th 1997 and Google began its operation in September of 1998. Also, it must be stressed that Google sold......

Words: 4490 - Pages: 18

Premium Essay

Google

...------------------------------------------------- Top of Form Bottom of Form CORPORATE HISTORY 1995-1997 1995 * Larry Page and Sergey Brin meet at Stanford. (Larry, 22, a U Michigan grad, is considering the school; Sergey, 21, is assigned to show him around.) According to some accounts, they disagree about almost everything during this first meeting. 1996 * Larry and Sergey, now Stanford computer science grad students, begin collaborating on a search engine called BackRub. * BackRub operates on Stanford servers for more than a year—eventually taking up too much bandwidth to suit the university. 1997 * Larry and Sergey decide that the BackRub search engine needs a new name. After some brainstorming, they go with Google—a play on the word “googol,” a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects their mission to organize a seemingly infinite amount of information on the web. Back to top 1998 August * Sun co-founder Andy Bechtolsheim writes a check for $100,000 to an entity that doesn’t exist yet: a company called Google Inc. September * Google sets up workspace in Susan Wojcicki’s garage at 232 Santa Margarita, Menlo Park. * Google files for incorporation in California on September 4. Shortly thereafter, Larry and Sergey open a bank account in the newly-established company’s name and deposit Andy Bechtolsheim’s check. * Larry and Sergey hire Craig......

Words: 11054 - Pages: 45