Premium Essay

Join Venture Between India and China

In: Business and Management

Submitted By fernando0214
Words 280
Pages 2
Activity number 6

Eduardo Jose Garcia Nieves

Atlantis University
International Business
Miami, Estados unidos

Veronica Doria

Research a firm that has recently announced a joint venture in India or China.
What is the nature of the firm’s partner in the joint venture?
Why do you think this firm was chosen as a joint venture partner?
From my point of view, the nature of a joint venture is a common goal between this 2 o more companies. For example, according to Ryohin Keikaku agreement of joint venture with Reliance Brands Limited. The purpose is make profit. Reliance Brands Limited is part of Reliance Industries Group. Its operations began in October 2007 with the purpose to launch and build international and domestic brand equity in the premium to luxury segment across apparel, footwear and lifestyle business. Today its current portfolio of brand partnerships includes BCBG Max Azria, Brooks Brothers, DC SHOES, diesel, etc. In other hand, the MUJI is a company that sell many products from goods and food until clothes. So, these companies made this union because they have the purpose to smooth launch MUJI's products in the India's market, due to MUJI is a new company for Indian people, and at the same time helps Reliance Brands Limited to make more business (making more profit that already have, and having more companies in its portfolio). Thus, they have a common goal, and they will achieve as a joint venture.

MIJU: Ryohin Keikaku Signs Agreement for Joint Venture in India. (06/08/2015). MIJU Web sites. Retrieved August 03, 2015 from…...

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