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Lays Project

In: Business and Management

Submitted By AreebaAshraf
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Introduction to company:- PepsiCo serves 200 countries and is a world leader in providing food and beverage products. Its brands consist of Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International and Quaker Foods North America. Some of PepsiCo's brands are over 100 years old; however the company was only founded in 1965 when Pepsi-Cola merged with Frito-Lay. PepsiCo then attained Tropicana and Gatorade when they merged with the Quaker Oats Company. The combined retail sales average about $92 billion. The company is focused on being the premier producer in supplying the world with convenient foods. They offer a wide variety a food options as well, including healthy options. PepsiCo stands out as a company because of its sustainable advantage. It includes widely known brands, innovative products, and powerful market skills. The company also tries to benefit the community. To make themselves a sustainable company, they have put a focus on the environment and benefiting society with their business. Recently, PepsiCo released information of their plan to drive sustainable water practices and improve rural water in Africa, China, India, and Brazil. Public Relations people have great opportunities to improve the company's reputation because of the size and financial stability of the company. PepsiCo is extremely well known in the world as a leading source of food and beverage products with immense revenue. The challenge for the Public Relations people is that if something negative were to affect PepsiCo it would put a damper on all of the products that the company makes. Therefore, the PR people would have a lot of crisis management in their hands.

History of company:- PepsiCo was created in 1965 with the merger of two large well known companies: Frito-Lay and Pepsi-cola, but this is…...

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