Free Essay

Market Analysis

In: Business and Management

Submitted By garciar31
Words 1064
Pages 5
Market Analysis

Market Analysis

In today's market, there is a lot of competition for any firm or business. I will be present you with the market analysis of your company based on the data you have provided. My over viewed is based from your strategic planning, marketing goals, and surveys. The service provided me with strengths and weaknesses of your company. My job is to make recommendations on how your company is organized and we will change or improve your current marketing structure. Strategies provided will ensure the most effective and competitive strategies ensuring long-term profitability for your future. First, we will be discussing how well Kudler foods is doing in the marketplace. I am pleased to say Kudler foods is doing great in their current locations. There is currently no high-end competition in the area for this type of business. The store has been able to carry itself professionally with no investors and having the ability to expand new stores shows great potential.
The strengths of the company from recent surveys conclude great customer service, store hours, store atmosphere, and knowledge of the products. Merchandise displays are an asset to the stores as well. Courtesy and prices seem to displease customers on a continuous basis. Over the course of the 2 years for the survey, the change was about one percent improvement for negative areas. I suggest we implement supervision to seek out outstanding courtesy from employees, rather than negative feedback. Encourage more enthusiasm when it comes to customer relationships. Make excellent customer service our number one goal for performance. When it comes to pricing, the strategy I suggest is to see how we can insert a program that tracks all the supply and demand needs every quarter. The excess products can be tracked to one digits numbers. In return, we may be able to lower prices on certain products without hurting overhead costs. The financial planner will assess last year’s inventory and make the proper report to your business manager.
My analysis says Kudler foods is a Monopolistic competitor. Your product output is based on organic foods from various countries. Consumers are leaning towards non-pesticidal consumption. There literally is no competition and the market is small. Since you are already established, you are ahead of any gourmet shops in the area. In a sense, organic foods costs to start up are high.
Customer loyalty, costs advantages, independent scale of investments, and the agriculture community help Kudler foods become a good competitor in this industry. Your ability to maintain low costs, fresh products, marketing direction, and expansion all prove to be worthy. At this current state, there are no other real organic stores around your area of business. Your suppliers are local for the most part. You have created a following for your goods, but need to keep in mind how this will only change in the future. Others will begin to see how well Kudler foods is doing and may pursue opening a similar store. This structure has positive outcome because of the different way of representation and showmanship. Your stores have a variety of wines and cheeses imported from all over the world. Fresh baked goods and fresh produce is a value when it comes to product on hand. The process of special orders is not common when it comes to food stores. Barriers for the organic industry are very low. Being a different new type of variety market brings more choice to the consumer. Improvement of quality for service is helpful. In this industry, there is room to better products and service. The more you know about your product, the more educated consumers are and willing to purchase with knowledge of the beneficial factors of your items.
Disadvantages include liable excess capacity, allocation inefficiency, prices, and advertisements. Liable excess means there is not enough output to lower the cost and benefit from the economic scale. In other words, the process it takes (marketing, packaging, and advertisements) to sell the item may become a waste or deem useless. Inefficiency can cause a downward slope as the competition rises. If your price is above the marginal cost curve, competition may create a downward slope and demand may be higher for the product at a lower price shoving your business out. Advertisement is a tricky investment. In order for a company to get your product out there, you must have a decent budget for it. One negative impact could be over manipulating or over rating your product. Too much desire for an average product may bring negative feedback from consumers. The last negative fact is the weather and farmers producing on time with enough supply to meet their demand.
The strategy that serves this company best is the differentiation strategy. Kidler foods have realized the potential wants, desires, and needs of a healthier society in perspective. Since opening in 1998, the store has established one of the finest gourmet shops around. Knowing what consumers are after ultimately grows the potential of profit for the future of your business. Taking the time to see what is the desire of the targeted audience can help identify the best strategy for long-term profitability.
The only strategy I recommend for Kudler foods is keeping an eye out for competition, imposing technology for inventory, and forecasting their projections to stay on top of their products. The only real world competition is two California based stores which are Barons marketplace and Trader Joe's. I have personally been to both stores and there are similar to Kudler foods in the sense of organic foods and wines. They also sell soup and gourmet type entities that you can find difficult to locate as well. It would be wise for all three companies to stay a good distance away from one another.
In conclusion, my analysis concludes Kudler foods is headed in the right direction for future enterprising. Do not move to fast and stay with the current pace.

References
Collander, D. C. ((2010)). Economics (8th Ed.). Retrieved from The University of Phoenix eBook Collection database.
The Organic Monopoly and the Myth of 'Natural' Foods: How Industry Giants Are Undermining the Organic Movement. ((2009), Summer). COMMON DREAMS, (),. Retrieved from http://www.raw-wisdom.com/naturalfoodsmyth
Kathy Kudler, University of Phoenix. ((2011)). Kudler Fine Foods Virtual Link [Multimedia]. Retrieved from Kathy Kudler, University of Phoenix, ECO/365 website.…...

Similar Documents

Premium Essay

Market Analysis

...conference hall of Dhaka chambers of commerce and industries and formed an association under the nomenclature of Real Estate and Housing Association of Bangladesh or briefly `REHAB’. The memorandum and article of association of REHAB was drawn up at the earliest possible time. Government approval to the formation of REHAB was received in June, 1992. In October, 1992, the association was incorporated with the register of joint stock companies. 1.2 Literature review: Author Topics Objectives Findings Research Gap Shib Shankar Roy (Journal of IBS-2002) “Real Estate Marketing of Bangladesh: Problems and Prospects” To investigate how the private Real Estate sector solving the housing need and to analyze the market situation & perception of customer about the Real Estate marketers. An overall evaluation of its present marketing proportion indicate that it is not yet ready to cater to the need of middle-middle class people in Bangladesh. To meet the housing need of middle-middle class people the private real estate company needs to cater their marketing strategy. ABU Sayeed Talukder & Md. Zakir Hossain Bhuiyan (Dhaka University Journal of Business studies-1992) “Apartment Marketing in Dhaka City: Present and Future” To examine and assess the present patterns of apartment marketing and its future. Future apartment building projects should be planned to cater to the needs of the middle income people. Proper marketing......

Words: 6048 - Pages: 25

Premium Essay

Business Studeis Market Analysis

...Business Studies- Market Analysis Homework “Thorough market analysis is essential for a company like Samsung in order to achieve its market objectives.” Discuss (18marks) Market analysis - The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past - present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors the business may face. One reason why market analysis is essential for a company like Samsung to achieve its marketing objectives, is that market analysis acts as a sales booster, as it builds direct relations with consumers - therefore knowing their demands, by Samsung knowing what the customers want and need they are able to optimise their profit, which may be a marketing objective, if quality market analysis were to be taken out by Samsung then specific products could be put on the market, such as their new Smart Tv’s or their Galaxy S3 smartphone, from these products it is clear Samsung take great care in their customer’s needs via creating slightly niche products, helping them to gain the competitive advantage over rival companies such as pioneer, LG, or Apple in the telecommunications industry. In doing so Samsung would build a customer base, and if sales were to increase more intensive research......

Words: 756 - Pages: 4

Premium Essay

Market Analysis

...Market Competitive Analysis of Texas Instruments Incorporated Richard Horner, Jaclyn Lampton, Renae' Harrison, and Lizbeth Parra ECO/365 September 9, 2013 Prof. Hank Lewis Market Competitive Analysis Businesses across the world experience the pressures of constant evolving technological changes in their industry. The recent economic recession forced many businesses to close. The businesses that survived technological advances, and economic hardship researched the market to develop sustainable marketing strategies. One company managing to stay afloat is Texas Instruments. The organization managed to revolutionize its industry, and its market research enables it to develop competitive products that consumers buy. Consumers across the world prefer companies that offer high quality products and services in a responsible manner at an affordable price. Texas Instruments invests time and money researching consumer behavior to discover what consumers want, and compares this data with other companies to remain competitive. The organization focuses mostly on technological advances and research. The following discussion details an analysis of the current market conditions for the development of a new product by Texas Instruments. History Texas Instruments is best known for its calculators, most people use these calculators in school. The company, established in Dallas, Texas, has 80 years vested in its industry. The organization experienced technological advances......

Words: 1632 - Pages: 7

Premium Essay

Market Analysis

...DEFINITION OF MACRO-ENVIRONMENT Larger societal forces that affect the micro-environment. EXAMPLES OF MACRO-ENVIRONMENT IN THE FOLLOWING TOPICS: Scanning and Analysis All organizations should continuously appraise their situation and adjust their strategy to adapt to the environment. One technique used by organizations to monitor the environment is known as environmental scanning. It allows marketers to understand the current state of the environment, so that the organization can predict trends. The Macro Environment There are a number of common approaches for how the external factors, which describe the macro environment, can be identified and examined. The segmentation of the macro environment according to the six presented factors of the PESTEL analysis is the starting point of the global environmental analysis. Environmental scanning is one technique used by organizations to monitor the environment. The Dynamic Environment It is important to place equal emphasis on both the macro and micro-environment and to react accordingly to changes within them. The Marketing Environment Two key levels of the marketing environment are the micro-environment and the macro-environment. The Micro-environment The micro-environment includes the company itself, its suppliers, marketing intermediaries, customer markets, and competitors. The company aspect of micro-environment refers to the internal environment of the company. The Macro-environment The macro-environment......

Words: 703 - Pages: 3

Premium Essay

Market Analysis

........ 5 1.2 FACTORS DRIVING THE GROWTH OF DERIVATIVES................................................. 6 1.3 DERIVATIVE PRODUCTS ........................................................................................................ 7 1.4 PARTICIPANTS IN THE DERIVATIVES MARKETS ........................................................ 8 1.5 ECONOMIC FUNCTION OF THE DERIVATIVE MARKET ............................................ 8 1.6 EXCHANGE-TRADED VS. OTC DERIVATIVES MARKETS ........................................ 10 1.7 NSE' S DERIVATIVES MARKET ............................................................................................ 11 1.7.1 Participants and functions.................................................................................................11 1.7.2 Trading mechanism.............................................................................................................12 1.7.3 Turnover ...............................................................................................................................13 CHAPTER 2..................................................................................................................................................15 MARKET INDEX .......................................................................................................................................15 2.1 UNDERSTANDING THE INDEX NUMBER....................................................................... 15 2.2 ECONOMIC......

Words: 48339 - Pages: 194

Premium Essay

Market Analysis

...Market Analysis of Froyo Loco The Influencing Cultural, Social and Personal Factors The goal of marketing Froyo Loco in El Paso is to make sure that the service meets and satisfies the targeted customer’s needs and wants better than the local frozen yogurt shops already established in the area. In order to accomplish this task, we must look at the potential customer base and understand how they live in order to ensure we reach our targeted consumer. This analysis will define what cultural, social and personal factors are likely to most influence consumer purchasing of Froyo Loco products and services. Cultural Factors El Paso, Texas is located on the most western tip of Texas and shares a border with Mexico and New Mexico. According to facts found at the Center for Interdisciplinary Health Research and Evaluation for University of Texas at El Paso (UTEP), “The majority (80%) of El Paso's population is Hispanic and many people are fluent only in Spanish”(2011). The large Hispanic population of El Paso will be the major cultural factor to consider when marketing Froyo Loco. Social Factors In addition to cultural factors, social factors must be taken into consideration. Two primary membership groups will influence the marketing of Froyo Loco. The first membership group to consider is the families of El Paso as they will be the main target consumer for the cafe. Another membership group that must be analyzed is the college students attending UTEP. Since......

Words: 1426 - Pages: 6

Premium Essay

Analysis of Market

...Analyses for the Market research “Marketing research is the systemic design, collection, analysis and reporting of data relevant to a specific marketing situation facing an organization” -Philip kotler. Marketing is a composes process in a society by which demand structure for economic goods and services anticipated or enlarged and satisfied marketing research is the scientific and controlled process of gathering of non routing marketing information problem. Employee’s marketing efforts starts and ends with customers marketing research is tool to optimize the marketing effort so that we have minimum of waste and maximum of waste and maximum of advantages. It enables identification and analysis of consumer market. Each component of the marketing mix is formulated on the basic of Marketing information and distribution. Marketing research contains steps in it. Que. Are you user of pump or pipe? Table:- |Answer |No. |Percentage | |Yes |35 |87.50 | |No |5 |12.50 | Chart:- [pic] Interpretation:- From the above chart I can say that 87.50% people use the pump or pipe and 12.50% people do not use......

Words: 1446 - Pages: 6

Premium Essay

Market Analysis

...marketing managers are trying to both gain a potential customer’s attention and hold the interest of a repeat customer. 2. What are the different marketing objectives a manager may try to achieve with advertising? Find and describe 2 different advertisements (either print or online) and identify the specific objectives each of the ads appears to be directed at. Do you think it is doing a good job of meeting its objective? Why or why not? Advertising is a form of mass selling whose target can often be broad and undefined. However with specific and carefully defined objectives, a marketing manager can direct advertising and make it more effective. Advertising objectives can include introducing a new product to specific target markets, positioning a brand and promoting its benefits, driving immediate buying actions, obtaining placement of a product in desirable locations and letting customers know about that placement, providing initial information about a product that can later be completed through personal selling, maintaining contact and good relationships with customers without the need for personal selling and thereby encouraging repeat business, as well as building trust with customers. In my local newspaper, TrueValue hardware recently ran a small ad for the “Green Thumb” NeverKink garden hose. The ad states that it is on sale for $19.99 but is regularly $34.99. It lists nine bullet points detailing the benefits and features of the hose, including its......

Words: 1605 - Pages: 7

Premium Essay

Market Analysis

...buy, but it also allows for the customer to pay for the items on their mobile device. The primary motivation for mobile grocery shoppers is to save money and time. Our application allows the customer to add items and coupons to their cart and this function is consistent with the needs of consumers. So I think with the increasing of the Smartphone for grocery shopping, our application will have a board market. HOW GROCERY SHOPPERS USE MOBILE [pic] Grocery shoppers are downloading supermarket apps with increasing regularity as a way to save both time and money, and also to be inspired and informed. Meanwhile our application can make a common task easier, quicker, and more convenient. A 2010-2013 survey shows that in 2013 more than one-third (36.9%) of US primary had downloaded grocery apps, up more than 235% since 2010. US Grocery Shoppers who download food or beverage apps is constantly increasing from 2010 to 2013. Meanwhile our app function is very convenient and considerable, so it is predictable that our mobile app will be very popular in the market. Mobile apps have been on a steady rise during the past four years while most other formats have declined or remained relatively flat. [pic] Mobile coupons are also becoming more influential. The percentage of US grocery shoppers who said newspaper and magazine coupons often influenced their purchase decisions declined. Although the proportion of mobile phone app is less than......

Words: 335 - Pages: 2

Free Essay

Market Analysis

...provides companies with the opportunity to gain new capacity and expertise. It will allow us to enter new geographic markets, that is, India or China and gain new technological knowledge access to greater resources, including technology and sharing of risks with them. China and India is not an easy market to enter, as from geographic point of view, they are vast and also they possess a total different culture. Again, it will be difficult for us to monitor and sustain. So, by joint venture, we will be able to penetrate their market and also to their culture easily and quickly through them as they already have enough knowledge about their market. EXTERNAL ANALYSIS – PESTLE ANALYSIS THE PESTEL ANALYSIS OF INDIA Political: (Stable) After researching the taxation and government policies, it can be said that India is politically stable and it will not upset doing business or growth of the company. India has an open system for the foreign entry. But sometimes the country faces ups & downs in the political sector. Tax rate in India is 30% for Indian companies and 40% for foreign companies. The foreign investments are highly encouraged as 100% Foreign Direct Investment and Joint Ventures are permitted. The political situation in India is quite stable for doing business. Economical: (Fluctuating) India is developing into an open-market economy, yet traces of its past autarkic policies remain. The GDP is 6.5%, inflation rate is 9.7%......

Words: 3294 - Pages: 14

Premium Essay

Market Analysis

...longer than 5 years. Market Overview Pet World specialises in providing popular breeds of dogs and cats, from purebred to designer breeds. The target market is currently pet owners that live in a 10km radius of the store. There is a large selection of pet food, healthcare products, and a good range of boutique accessories. The largest market segment for Pet World is in pet food sales; with 55% of revenue per year generated from pet food products. Pet World have been able to develop as a market leader in the segment due to a wide range of pet food products available for many stages of a dog’s life, and a variety of cost effective to organic style products. There are no direct competitors in the local area that can compare to the variety they supply; this benefit combined with a loyalty card program, has assisted and continues to maintain a loyal customer base. Sales revenue from healthcare and accessories generates 30% of the businesses revenue per year; this has steadily grown in the last three years as more healthcare products are developed by suppliers. Live sales of dogs and cat generates 15% of the remaining revenue per year with cats making up 40% and dogs making up 60% of this revenue. Marketing Objectives Pet World is ready to consider ideas for expanding the business from their current location. The store wants to seek new marketing opportunities to realise the following goals: 1. Increase sales by 10% in the next 12 months 2. Penetrate a new market......

Words: 831 - Pages: 4

Free Essay

Market Analysis

...Executive Summary This marketing plan is a means for Elite Fitness to refocus its identity as differentiated from competitors in its local market. The primary goal for Elite Fitness is help achieve a healthy community by focusing on lifestyle fitness. This will involve rebranding, refocusing activities, and redeveloping many marketing materials in the coming 12 months. Follow up and careful examination of results over the next three years will determine whether this marketing direction is having the desired effect. Company Overview Elite Fitness strives to be a one-stop shop for all of your health and fitness goals located in the growing city of Grain Valley, Missouri. Here we don’t just believe that health and fitness is about “losing weight” or eating well. Being fit and healthy means that your body and mind are working together to become the best “you.” And that’s what we specialize in at Elite Fitness. All of the services we offer provide the opportunity to improve any individual’s level of fitness, feel better and ultimately, be healthy. At Elite, our customers are not just a number, they’re family. * Inspire the community to take a step in a healthier direction by hosting monthly themed “fun runs” with an extra prize if a participant completes all 12 races. Each fun run will include educational resources for things such as training, stretching, and nutrition. * Hire an on-staff chiropractor. In order achieve our dream of becoming a “one-stop-shop” for all...

Words: 2601 - Pages: 11

Premium Essay

Market Analysis

... STRATEGIC ANALYSIS OF AVON PRODUCT INC Name: Institution: Tutor: Course: Date: Table of Contents Strategic Analysis of Avon Product Inc 2 Executive Summary 2 Introduction 3 1.1 Background of the Company 3 2.0 Market Segmentation strategy 4 2.1 Value addition for new products and services 4 2.2 Strategic economic evaluation and implementation processes 4 2.3 Development in sales and cost effectiveness 5 2.4 Good market studying strategies 5 2.5 Proper search of the new market and opportunities 6 3.0 Targeting strategy 6 3.1 Proper market survey 6 3.2 Diversification through acquisition 7 3.3 Waste reduction and Environmental sustainability 7 3.4 Production of healthy and high quality products 8 4.0 Positioning strategy 9 4.1 Techno-economic paradigm 9 4.2 Proper market decision 9 4.3 Primary and secondary data collection 10 Recommendation 10 References 11 Strategic Analysis of Avon ProductInc Executive Summary Avon Company is the leading world beauty company that operates as a manufacturer, retailor, and marketer of cosmetics and other beauty related products. It started its operations in 1880s as a small segment through a door-to-door sale of perfume products. It later diversified into health-related products in 1980s, a period during which it recorded negative profit margin due to poor management, production and market plans. Despite the challenges, Avon Company has grown to be the number one global producer and marketer of the beauty products with......

Words: 2697 - Pages: 11

Premium Essay

Market Analysis

...Smartphone Industry Analysis By Abstract We define a smartphone to be a mobile device possessing cutting-edge capabilities and features likened to cellular phones. Their hardware and software features are supposed to functionalities like browsing the web, taking fine pictures, and watching HD videos and much more (Darlin, 2008). A notable principle trend in the current market is the increased demand for big-sized screen smartphones. With the development of better platforms like virtualization, cloud computing, and disposition of next-generation LTE networks like 3G and 4G, people have too great extent intensified activities such as internet browsing, playing games, and playing videos on these devices, taking the worldwide demand for smartphones to another level (Dediu, 2013). This paper examines the changing aspects that are enabling sustained disruption in the international smartphone setting and such aspects that will propel more change over in the next few years. Introduction The smartphone industry has seen astonishing growth in modern years; sales volumes rose by more than 40 percent in 2014 to go not far from the 1.8 billion unit threshold focus of 2018, and it is more than $300 billion in value (Dawson, 2010). Nonetheless, this volatile growth has been complemented by the substantial disruption. Players in Web market are targeting to take the advantage that smartphones offer in the instances of assignation, context,......

Words: 2645 - Pages: 11

Premium Essay

Market Analysis

...personalized customer experience. The vision is to merge the best of old grooming techniques with the latest equipment and technology to change the landscape of a man’s haircutting experience in Nigeria. Q 3: Does this meet a particular need or demand (your competitive advantages if any?) Yes. There are large numbers of professionals and middle class individuals in Nigeria who desire clean, high quality and yet affordable grooming services. The existing services are mostly barbershops with questionable hygienic practices. Our business seeks to meet this pent up demand among the Nigerian professional male population. Q4: Name five of your existing or expected top customers. How will you attract these customers to your point of sale? Our target market include certain, well defined demographics: i. Professionals such as lawyers, bankers, insurance brokers, accountants etc. ii. Sportsmen, actors, and top policy makers. In attracting our target customers, we will have a well-trained sales team that will sell our services. We will also be located in easy-to-reach neighborhoods Q5: How many new, full time (or equivalent) staff will be employed in the business 12 months from receiving the first stage award? Within the first 12 months, we intend to open at least three service locations with each location having a staff base of about 10 people. Some will be groomers while others will be in sales, payment management and other support services. We will thus have about......

Words: 1024 - Pages: 5