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Marketing Disasters

In: Business and Management

Submitted By adil5
Words 543
Pages 3
1) Nokia

History:
Nokia has been the top selling smartphone manufacturer for a very long time. At the end of 2012, it became the second largest mobile phone maker in the world. Nokia was one of the first mobile phone manufacturers and brought products with different features and price ranges for different parts of the worlds. Nokia used its own Symbian Operating system in the handsets.
Downfall:
Nokia failed to improve itself with the changes in the trends in the Mobile phone industry. In the recent years, Apple’s iPhone and Google’s Android powered devices started to capture market share from Nokia. Samsung’s Android smartphone surpassed the Highest Selling Mobile phones record of Nokia in 2012. In public’s opinion, Nokia’s Symbian powered handsets are of no match against the Android and iOS powered devices. Nokia which had more than 50% of market share in the last decade, has only 3.2% market share in the whole world. Nokia failed to follow the market trends and that is why its demand became this low.
Acquisition:
In 2011, Nokia replaced its Symbian Operating system with Microsoft’s newly introduced Windows Phone OS. These new devices only made average sales all around the world and were not very impressive. In September 2013, Nokia was Acquired by Microsoft for $7.17 Billion.
Return:
In February 2014, Nokia announced its new range of mobile phones which is powered by Android which is the leading OS around the world. Nokia is a very trusted and reliable brand and with this much needed upgrade, it is imminent that Nokia will take back its throne as King of the Mobile phones which it has been from 1998 to 2011. 2) Coca Cola

History:
In April 1985, Coca Cola launched a new marketing campaign in which they introduced the “New Coke”. This rebranding of the product came with a new tagline, “The Best Just Got Better!” Well, the company replaced the…...

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