Premium Essay

Media Relation

In: Business and Management

Submitted By lilkeri14
Words 418
Pages 2
differences between the old (1850s – 1900s) and new model (1990s – Present) of media relations

SBM4201
As our textbook mentioned, “all of the sports communication process have evolved drastically over the years” The distribution of communication is among the biggest differences between the old and new model of relations. The old models excessive use of magazines and newspapers to share news about sports, whereas the new models advance in technology every article can be downloaded. I think that it is good that media relations have evolved because everything now is much easier to report and publish. Also the information is received faster. Never the less the traditional mass media such as the newspaper, magazine, television, and radio are still use today. The former idea of media ownership of a professional sports team did not last long. The flaws and advances of our nation is what ultimately caused the old model of media relations to diminish and make way for the new model. One aspect the old model did not do opposed to the new model is increasing the voices of the audiences. For an example, college football is aired on a massive amount of stations. The new model creates opportunities for different branches of media relations. For an example, I am familiar with ESPN’s College Game Day. This is where college students get to vote for ESPN to broadcast the pregame show from there campus. A handful of NCAAF DI matchups are nominated and whichever competition receives the most votes win. This establishes use of online, television, wireless and many other communication tools for media relations. Ideas as such are why the old model did not last. It could not keep up with the pace of the uprising and popularity of a sport or athlete. As technology continues to improve, so will the new model.
A few old ways back in the 1850s was telegraphing boxing matches. Today with…...

Similar Documents

Premium Essay

The Role of Social Media in Public Relations

...changed in the online world with the introduction of new media, in particular the explosion of social media. This has not only changed how people interact and communicate with each other, it has also had a massive effect on how consumers interact with organisations and businesses. With this in mind, public relations practitioners must now consider how to engage their audience whilst embracing social media as part of an integrated public relations strategy. The term “social media” commonly refers to online social networking sites and blogs and has been proclaimed as leading a universal change that allows instantaneous worldwide, connected communication (Weaver Lariscy et al., 2009, p.314). Where traditional public relations methods such as press releases and statements, can be viewed as being structured and more of a scripted and guarded approach (Anonymous, 2010, p.1), social media has the ability to facilitate a more open engagement method tailored for the target audience, which can be effectively implemented within a multi faceted approach to gain rapid momentum for the organisation as it grows and evolves. Ultimately social media can be the element of a public relations strategy that ‘cuts to the chase’ and delivers the desired messaging to the audience and engages by provided an opportunity for two-way communication and a forum for public opinion, both good and bad (Hudson, 2010, pp.210-1). With this in mind, social media tactics must be aligned with the......

Words: 902 - Pages: 4

Free Essay

News of the World Phone Hacking a Scandal, a Media Relations Analysis

...in place to ensure a just reciprocal relationship between the government and the press. That is, it is the job of the press to act as a watch dog for a nation’s citizens, as it is long believed that a free media is the key to an effective democracy; and that it is the job of a government, to govern justly and in turn act as a watchdog for its citizens, to ensure the press does not violate their human rights as well as take action on parties choosing to engage themselves in criminal activity. In 2005, one of the biggest if not the biggest and most public phone hacking scandals came to light. The scandal in question is none other than the “News of The World” phone hacking scandal. (Chandrasekhar. Wardrop. Trotman. 2005.). The nature, size and impacts of the scandal were so immense that it led to not only several cases of litigation over the span of 6 years but also more on going cases outside of the scandal as a result of evidence collected, ultimately culminating in the closure of the “News of the World” in 2011. (Chandrasekhar. Wardrop. Trotman. 2005.). Moreover, in 2007 former British Prime Minister Tony Blair delivered a speech in regards to the scandal which very much relates to this essay. He said in a statement and I quote, “I do believe this relationship between the media and public life is now damaged in a manner that requires repair. The damage saps the country’s confidence and self-belief; it undermines its assessment of itself, its institutions; and, above all, it......

Words: 2398 - Pages: 10

Premium Essay

Asymmetric Race Relations in Media: Negative Stereotypical Portrayals of African Americans

...Americans are moving toward Martin Luther King Jr.’s dream of racial equality, yet a gap between races remains. This racial segregation is prevalent in the media, particularly in advertisements, magazines, and television. Today’s media have been more inclusive of different ethnic minorities, as the numerical representation of, for example, African Americans has increased. The media, however, have been condemned for exhibiting and perpetuating the racism still existent in our culture. This critique is due mainly in part to the media’s contribution to the social construction of minority stereotypes. Through the media, stereotypes generally distort the images of minority groups, thereby revealing white Americans’ attitudes toward minorities, particularly African Americans. The most dominant attitude promulgated by the media is one that emphasizes low status roles of African Americans. Although more minorities are being represented in contemporary media, the progression of race relations is often diminished by racist overtones that insinuate inferiority of African Americans. Subordination of African Americans through media stereotypes reflects an asymmetrical stance on race relations. An asymmetric race relation is founded in the notions of white domination and black inferiority, with whites on the higher end of the seesaw. While most degrading stereotypical portrayals of African Americans as slaves, porters, coons, and bucks, have faded, depictions of African Americans still......

Words: 2331 - Pages: 10

Premium Essay

The Rspca and the Use of Social Media for Public Relations Purposes

...The use of Social Media channels for public relations purposes has become increasingly popular in recent years; organisations use a variety of channels in order to effectively communicate with their publics. The NSW RSPCA demonstrates how a not-for-profit organisation can utilise several social media channels to successfully enhance and maintain their reputation as well as relating with their publics. The methods in which the NSW RSPCA uses social media to connect with their publics can be correlated with several public relations theories; Maslow’s Hierarchy of Needs, two of Grunig’s four Public Relations models – Public Information and Two-Way Symmetrical models, the Diffusion of Innovation Theory and the Social Learning Theory are just a few of the theories that can be applied to the use of social media for Public Relations purposes by the NSW RSPCA. The NSW Royal Society for the Prevention of Cruelty to Animals (RSPCA) was founded in Sydney in 1873. The organisation receives less than 2% funding from the government, therefore relying on donations and fundraisers to effectively maintain their 40 shelters (RSPCA NSW, nd). The RSPCA have embraced the new age technology of social media, and combine their integral website with several social media channels (digitalbusiness.gov.au, 2012 [3]), the most popular of which being Facebook, Twitter and YouTube, which as of July 2013 the organisation had over 54, 000 ‘likes’ on Facebook (RSPCA NSW Facebook, nd), over 6, 000......

Words: 1927 - Pages: 8

Premium Essay

Media

...Within the vast world of communication in this country, there are many aspects of ethical issues that present themselves within each field. Media practitioners of all sorts face these ethical dilemmas often, especially when dealing with honestly reporting or relaying information to their surrounding society. Specifically the individuals, who work in journalism, the news, or public relations, face these issue within their code of ethics on a daily basis. Journalists and news agencies have an obligation to their field and society to report the information they have gathered truthfully and absolutely impartially to the people. If a journalist reports a story about someone that is bias or untrue, they are breaking the code of ethics within their field. Although many people view the news and journalism as two totally different forms of reporting, both have to use the same code of ethics when reporting a story. With so many different sources of news outlets and journalists in this country, we often may hear slightly different information between outlets while dealing with the same story. If all news outlets are supposed to report what they learn truthfully, impartially and fairly then the facts within a report should not change depending on the news outlet it is coming from. Media bias is something that has been going on since the beginning of media practice in this country. There are many factors that can make one news outlet different from another such as, but not limited to,......

Words: 502 - Pages: 3

Free Essay

National Labor Relations Board and Social Media Policies

...Student:XXX Professor:XXX National Labor Relations Board and Social Media Policies National Labor Relations Board has been an important federal agency that administers and enforces the National Labor Relations Act of 1935, being and important middleman in relationship between employers and employees. The area of our interest is section 7 of the National Labor Relations Act (29 U.S.C. §157) that permits employees to engage in so called "protected concerted activity” and the recent changes that needed to be brought in order for the Act to catch up with modern day technology advances. Internet has penetrated our lives and social networks started to play an important role in our daily communication. As with everything else, employment and issues associated with it are often being discussed between employees. Reasonably, there is a number of concerns regarding this particular type of online activity and NLRB had to step in in order to clarify its standing regarding these concerns and provide social network communication policies. Social networks like Facebook, Twitter and LinkedIn have become the central communication arena for various companies’ employees and social media policies were established by various employers in order to limit what and how can be expressed when communicating online. The idea is to discourage potential discussions that portray the company in a negative way. Employers also don’t want their...

Words: 2926 - Pages: 12

Free Essay

Media

...ocial networking websites like Facebook, twitter, MySpace, youtube and etc. are very much common among youth. Social media has several impacts on students and their academic work as Students use social media websites for discussion and for study purposes. Social media has become a vital part in modern society. Social media is becoming increasingly important for this era, because of increasing global outreach potential offered by the internet. Students can contact, address and influence many other people at the same time all around the world, via various forms of social media. Social media also have some positive points, as it helps people in online communities and enhance communication. Social media has been used in many ways in this era as it is the era of technology. Youth is learning fast on social media and using it for constructive purpose also. One can educate people about the society, good and bad, values, ethics and culture, if its use is preceded in a positive way. Sometimes, Students use these social media tools in their studies also. They talk about their lectures, subjects or a single topic of their syllabus with their campus community groups. Many of teens, youth but also adults also use it. Many of them don’t know how to use it safe. Over the past few years, social media networks have become one of the most popular applications on the internet. Social networking sites attracts youth, teens specially students towards them. While chatting and talking to friends,...

Words: 597 - Pages: 3

Premium Essay

Human Relations Through Media

...Alexandra Santillan Assignment #3 November 21, 2014 Human Relationships Through Media In the early ages media was referred to as print media, which consisted of newspapers, press releases, books, etc. With the drastic and still continuing changes in technology, we don’t rely as often on those forms of media to inform us about everyday things. Instead we are so accustomed to the new age media: social media. When one thinks of the word media in today’s society, they consider communication devices that are used to interact and communicate with others. Cell phones, computers, and the Internet are things we are exposed to everyday and use subconsciously. In this essay, I will examine ways relationships function through social media by recalling things I learned Core Concepts. With social media we are able to connect with others at a distance and much quicker pace. The transmission model, which is one of the five models of communication, demonstrates any form of communication made through social media. It consists of the sender, message, and receiver. The sender is ultimately responsible for encoding a message as well as choosing the transmission channel of the message. The message, which is what the sender is communing about, is the main object of communication. Once the message is sent, the receiver is the end of the communication channel. The receiver decodes the message, stimulates thoughts, and is eligible to send feedback. Without realizing and also taking for granted,...

Words: 612 - Pages: 3

Free Essay

Environmental Sustainability & Social Media Relations

...Evaluation of UHV's Social Media Movement  Social media can either be a fantastic tool for a business, or a mediocre attempt at  keeping up with the times.  If content is interesting and managed well, frequently updated and  easy to access, social media is a fantastic way to connect with the community and send a  message.  It also allows a company to move away from a mentality of just trying to make a sale,  when a connections is made via facebook or twitter, it becomes more than just about the product,  its a way to get to know the company or the personalities of the people that they put in charge of  their social networking sites.  It’s also becoming a way for companies to address concerns  directly with their consumer, to also be available and able to accurately portray a company  image.  UHV actually goes a step further than most companies who are utilizing social media.  UHV connect is a fantastic tool that most companies haven’t gone the extra mile to implement.  This is most likely because of the target audience.  Because it is a university, and to most college  age people, social media is “all the rage” it’s important for a college to put forth the extra effort  to participate.  UHV connect goes a step beyond facebook or twitter and includes just about  everything that a student would need to know.  The career section is especially helpful for  seniors or new graduates trying to get a foot in the door to the workforce.  UHV successfully ......

Words: 892 - Pages: 4

Premium Essay

Media

...Social Media, therefore you have to use your best judgment when logging on to the internet. One advantage of Social Media is being able to connect with family and friends across the world. Not only can you share pictures and videos, you can also speak with friends and family live. No longer do you have to write a letter or make long distance phone calls because your close ones are now a Facebook message a way. I have family in St. Louis Mo who keep up with everything from graduations to birthdays etc... Social Media is the closest thing to being with your family and friends that we have especially for our Soldiers fighting for our country. If you’re an artist you can share your music on different Social Media sites like Facebook, YouTube and even Myspace. Uploading your music to social media saves you money because you’re not paying a company to promote your music. Broadcasting your music online also gives you a chance to reach out to broader audience and share it with others. The disadvantage is that you’re dealing with all different kinds of people who are willing to criticize your music, so it’s best that you have tough skin. There are people out there who will say things just to hurt your feelings, I call those people cyber bullies because they intentionally hurt people for no reason. Social Media is also a way to bring attention to issues that are happening in our world every day that are not aired on television until it’s posted everywhere on social media. For......

Words: 933 - Pages: 4

Free Essay

Medias

...Media relations refer to the relationship that a company or organization develops with journalists, while public relations extend that relationship beyond the media to the general public. As it implies, MR is serious and real therefore it requires real management and importantly engagement of skilful individuals with great communication skills. Before contacting the media, having an idea about what type of journalists and or reporters you are going to talk to is incredibly important. This is essential to bear in mind, as we are between two generations: traditional; and modern. This is about innovativity and creativity as basic principles of gathering attention of the media for what organisations may have to say to their public. One way of maintaining good MR is to keep updating available data and evaluate the organisation performance constantly. Therefore, enhancing effective communications is essential. Through professional approach and appreciating reporters’ and journalists’ limited time, organisations can attract their attention more effectively. space and time to them to get back to you rather than bothering them by constant calls. information should be designed in a way to encourage the reporters to get back to you as quickly as possible. Also, follow up is an important task for organisations to ensure the effectiveness and appropriateness of what is taking place with respect to the organisation purposes. Suggest ethics and positive media exposure, needs to be......

Words: 362 - Pages: 2

Free Essay

Media

...ROLE OF MEDIA IN CONDEMNING VIOLENCE AGAINST WOMEN Ankita Yadav LL.M.- 2nd Semester Dr. Ram Manohar Lohiya National Law University Phone No. -9453014362 Email Address- ankita2189yadav@gmail.com INTRODUCTION The media's the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power. Because they control the minds of the masses. - Malcolm X Media is considered fourth pillar of a country thus it has lots of responsibility towards society. Media in a democratic country is considered to be a pedagogue of freedom and making society aware about the realities by reporting. It has to reflect the realities of society and report the truth in order to protect the basic human rights especially of marginalised sections of society like women. In Indian society, woman occupies a vital position but unfortunately venerable place. The Vedas glorified women as the mother, the creator, one who gives life and worshipped her as a ‘Devi’ or Goddess. It can be inferred via a relatively high position occupied by the women in Rig Vedic era, where they were part of the governance institutes like Sabha and Samiti. India's major religion i.e Hinduism portrays women as a representation of power i.e. Shakti in the form of Durga and Kali. From Vedic period onwards to the mid of 19th century, the condition of women kept on deteriorating. They were excluded from education, property and cultural rituals, and their......

Words: 2536 - Pages: 11

Free Essay

Media

...and backgrounds. So what exactly defines the “perfect female?” Is it the girls featured on “Girls Gone Wild” in Cancun, or the half naked models posing for Victoria’s Secret? Or is it the perfectly put together “Miss America” pageant queens? Or is it the Hollywood actresses with billion dollar dresses, and priceless jewelry? Or the well toned, well defined professional team cheerleaders, and dancers we watch? WE, speaking for us “average” women, who often tend to idolize, and carry pieces of all these girls within us, and envy them, for not being able to ever look like one of them…so damn perfect in every single way. These women, among many others all contribute to the foundations, of media, public relations, and entertainment sectors. Women are usually seen as the sex symbol in the media world, and do whatever they have to do, to earn and keep their image, and title....

Words: 319 - Pages: 2

Free Essay

The Media

...The media Anne O’Keeffe Historical overview of media discourse ‘The media’ is a very broad term, encompassing print and broadcast genres, that is anything from newspaper to chat show and, latterly, much more besides, as new media emerge in line with technological leaps. The study of ‘the media’ comes under the remit of media studies from perspectives such as their production and consumption, as well as their aesthetic form. The academic area of media studies cuts across a number of disciplines including communication, sociology, political science, cultural studies, philosophy and rhetoric, to name but a handful. Meanwhile, the object of study, ‘the media’, is an ever-changing and ever-growing entity. The study of ‘the media’ also comes under the radar of applied linguistics because at the core of these media is language, communication and the making of meaning, which is obviously of great interest to linguists. As Fairclough (1995a: 2) points out, the substantively linguistic and discoursal nature of the power of the media is a strong argument for analysing the mass media linguistically. Central to the connection between media studies and studies of the language used in the media (media discourse studies) is the importance placed on ideology. A major force behind the study of ideology in the media is Stuart Hall (see, for example, Hall 1973, 1977, 1980, 1982). Hall (1982), in his influential paper, notes that the study of media (or ‘mass communication’) has......

Words: 7914 - Pages: 32

Premium Essay

Media

...The Power of Media to influence youth Abstract: This study is based on one of the most common methods of qualitative research – Thematic Analysis. It highlights the extent to which print media is using sexuality to generate interest amongst the youth for a particular product or service. The study also focuses on the effect that mass media have on our youngsters. To prove this further, the theory of Social Reflection has been used as a tool which shows the kind of impact a particular message or an advertisement (in this case) will have on society. For this test random sampling method was used, fourteen random newspapers from 30th May 2002 to 10th November 2011 were taken as samples to conduct the test. The study has verified and there are enough grounds on basis of which it can be said that print media or media in general is communicating the messages in a way which has got huge impact on our young generation. Introduction: United Kingdom is facing a lot challenge because of increasing rate of teenage sex and the credit for this goes to media which openly portrays sexual activities. Apart from this United Kingdom is also worried about the rising health issues amongst teens who are highly vulnerable to media .Schools in United Kingdom have incorporated sex education as a subject to equip students with the needed information. Still teenage pregnancy cases are highest in United Kingdom. Only teaching sex education as a subject in Schools......

Words: 1991 - Pages: 8