Premium Essay

Mkt 438 Public Relations Final Exam Answers

In: Other Topics

Submitted By RosalynStjohn
Words 980
Pages 4
MKT 438 Public Relations Final Exam Answers http://www.projbid.com/downloads/mkt-438-public-relations-final-exam-answers/

Multiple Choice Value: 40 Points (2 point each) 1. The objective of public relations is to sell:
1. An organization’s products
2. An organization’s people
3. An organization’s cash flow
4. An organization
2. The R-A-C-E approach to defining public relations includes the following components:
1. Results, analysis, communication, explanation
2. Research, attitude, communication, explanation
3. Research, action, communication, evaluation
4. Research, analysis, communication, evaluation
3. The job of public relations professional is very much that of an “interpreter,” where he interprets:
1. Management to the public and the public to management
2. Management to the public
3. The public to management
4. Many publics to many managers
4. Which of the following trends contributed to the evolution of public relations in the United States?
1. Economic recovery from the depression
2. America’s expansion into the western part of the continent
3. The growth of big business
4. The rise of powerful political machines in Washington politics
5. Public relations goals must be defined by:
1. Good judgment
2. Public relations management
3. Marketing goals
4. An organization’s goals
6. Morale at the company was low after a series of severe firings. “I’ve got just the thing to get morale back up again,” said Darren, the firm’s public relations director. “We’ll start an employee television program. We start filming tomorrow.” What vital public relations step did Darren overlook?
1. Implementation
2. Communication
3. Research
4. Action 7. A public relations professional isn’t really communicating unless someone at the other end ___________the communication.
1. Hears
2. Hears and acts on
3. Hears and understands
4.…...

Similar Documents

Premium Essay

Comm132 Final Exam Answers

...ANSWER SHEET A: Question 1 - What marketing mix and ‘other’ key issues need to be addressed? Complete using charts below, please. Marketing Mix Issues | Proof/evidence from case | Product | Value Added Product * Client turnover and loss related to Canadix Convenience service support and intranet system – This support system is only offered to SME and larger businesses, nothing similar and customized is offered to large retail chains that may benefit from an easier way to order PDA systems to better suit the needs of customers locally therefore increasing sales * Service for PDA systems is provided by CCC certified technician from a third-party service partner that typically provided service for several manufacturers products – These technicians are not loyal to the CCC brand and may not uphold the same quality level of service that an employee working directly for CCC will provide (First time fix 30% below industry average). They may also be working on other repair processes for other manufacturers and the CCC PDA system may not be priority and therefore lengthening repair time. Technicians may have a personal opinion on PDA products and pitch another product to the customer * Average time of 240 hour fix time is much above the industry average of 144 hours – PDA systems are a hefty investment and needed daily, a fix time so much above the industry average will result in frustrated and negative customer feedback and negative word of mouth in the industry the......

Words: 3642 - Pages: 15

Premium Essay

Mgmt 591 Final Exam with Answers

...* All assigned chapter readings are covered. * All TCOs are covered. * The Final Exam is 230 points total broken out as follows: 5 Short Answer (10 pts each), 4 Essays (45 pts each). * You have 3.5 hours to complete the exam. * SAVE frequently, because when the time limit is reached you will automatically be exited from the exam. * There are 2 pages for the exam. They do not need to be completed in order. * Help Desk phone number: 800-594-2402. * See Syllabus/"Due Dates for Assignments & Exams" for due date information. Week 8 : Final Exam and Looking Ahead - Final Exam ------------------------------------------------- Top of Form Time Remaining:  |     | Page:  1  2  | Page 1  Question 1.1. (TCO A, B) How is job dissatisfaction reflected in an organization? (Points : 10)             Job satisfaction is the collection of feelings and beliefs people have about their jobs. Job satisfaction is a positive feeling about your job resulting from an evaluation of its characteristics as we studied in the last weeks job dissatisfaction is reflected within any organization or company through the attitudes , actions and performance of that dissatisfied employees within that organization, we all agreed in our weekly Discussion that when employees are dissatisfied they are less likely to perform their job effectively and efficiently, show no enthusiasm to go the extra for the company or fellow employees, and tend to be absent a lot,......

Words: 4148 - Pages: 17

Free Essay

Law 421 Final Exam Answers

...LAW 421 Final Exam Are you preparing for Law 421 Final Exam? Do you feel that you are not polished enough to pass the first time out? Are you confused about the question pattern? If you are going to pay attention to the bellow information, you will have a clear change of succeeding. As Michael Jorden said “If you're trying to achieve, there will be roadblocks. I've had them; everybody has had them. But obstacles don't have to stop you. If you run into a wall, don't turn around and give up. Figure out how to climb it, go through it, or work around it.” And here we will help you out to figure out everything that would help you to cross any hurdle of this exam. To be true the test isn’t tough enough if you prepare yourself from the beginning. Law 421 is an essential part of the higher education and to gain good grades one has to put it some efforts. With our help you won’t go through any hassle and headache that other’s goes through when this exam comes knocking, Preparation is everything, and with our courses and strategies you would have a good chance to top whenever you take Law 421 final exam. Review Our Course Work and Notes The first thing that you would want to do is to review all coursework. Here we provide you with the entire course of Law 421 final exam. All in separate weeks. The role rendered by the hearing officer is an extremely minute, but essential concept that should be primarily known to the students. In addition, the LAW 421 Final Exam is beneficial for......

Words: 679 - Pages: 3

Premium Essay

Ldr 535 Final Exam Answers

...LDR 535 FINAL EXAM 1) According to the path-goal theory, supportive leadership contributes most to subordinate satisfaction and motivation when the task is A.important and meaningful B.complex and variable C.tedious and stressful D.interesting and enjoyable 2) What is a facilitating condition according to the social contagion theory of charismatic leadership? A.Complex, significant tasks B.Crisis or disenchantment C.Weak, dependent followers D.Exemplary behavior by a role model Click here to download LDR 535 Final Exam Answers 3) What is the most common indicator of personal integrity in the theories of ethical leadership? A.Leader values are consistent with follower values. B.Leader behavior is consistent with follower values. C.Leader behavior is consistent with the leader's espoused values. D.The leader's espoused values are consistent with cultural norms. 4) What is the most likely benefit from using participation in decision making? A.The decision will be made more quickly. B.The quality of the decision will be better. C.There will be more decision acceptance by participants. D.There will be greater agreement among the participants. 5) Which decision procedure combines participation with leader control over the final decision? A.Decision made by a......

Words: 1358 - Pages: 6

Free Essay

Public Relations

...Clinical Faculty COM 259 Introduction to Public Relations Required Text: Think:Public Relations, by Wilcox, Cameron, Reber, and Shin, Second Edition with MySeachLab Recommended: The New York Times, Wall Street Journal Instructor: Bill Brewer, APR Office: 150 Williams Office Phone: 529-3548 (Williams Hall number) E-Mail: brewerwe@miamioh.edu Office Hours: Mon. 4-5, Tues. and Thurs. 10:30-11:30 and 1-2, Friday 11-12 and by appointment. We also have virtual office hours through Webex on Sunday from 3-5 pm. Teaching Assistants: Kaitlyn Blaney blaneyka@miamioh.edu Joe Dahm dahmjm@miamioh.edu Robert Engle englerj@miamioh.edu Sarah Grega gregasm@miamioh.edu Grayson Hagerman hagermgp@miamioh.edu James Harper harperj5@miamioh.edu Madison Mullen mullenmm@miamioh.edu Tyler Springhetti springtr@miamioh.edu Course Objectives This course is designed to provide an introduction to the closely related fields of strategic communication and public relations. This is an exploration of social influence and how communication is used strategically to achieve social influence goals of a broad variety of organizations and individuals. It introduces the 20th century history and development of the field and discusses the influence of strategic communication and the profession of public relations on society. Specific attention is given to the role of economic class, race and sex in the profession of public relations. It will explore central theory,......

Words: 1739 - Pages: 7

Free Essay

Proj 587 Final Exam Answers

...PROJ 587 Final Exam Answers http://www.devryguiders.com/downloads/proj-587-final-exam-answers/ PROJ 587 Final Exam Answers http://www.devryguiders.com/downloads/proj-587-final-exam-answers/ PROJ 587 Final Exam Answers http://www.devryguiders.com/downloads/proj-587-final-exam-answers/ PROJ 587 Final Exam Answers http://www.devryguiders.com/downloads/proj-587-final-exam-answers/ PROJ 587 Final Exam Answers http://www.devryguiders.com/downloads/proj-587-final-exam-answers/ PROJ 587 Final Exam Answers http://www.devryguiders.com/downloads/proj-587-final-exam-answers/ PROJ 587 Final Exam Answers http://www.devryguiders.com/downloads/proj-587-final-exam-answers/ PROJ 587 Final Exam Answers http://www.devryguiders.com/downloads/proj-587-final-exam-answers/ PROJ 587 Final Exam Answers http://www.devryguiders.com/downloads/proj-587-final-exam-answers/ PROJ 587 Final Exam Answers http://www.devryguiders.com/downloads/proj-587-final-exam-answers/ PROJ 587 Final Exam Answers http://www.devryguiders.com/downloads/proj-587-final-exam-answers/ PROJ 587 Final Exam Answers http://www.devryguiders.com/downloads/proj-587-final-exam-answers/ PROJ 587 Final Exam Answers http://www.devryguiders.com/downloads/proj-587-final-exam-answers/ PROJ 587 Final Exam Answers http://www.devryguiders.com/downloads/proj-587-final-exam-answers/ PROJ 587 Final Exam Answers http://www.devryguiders.com/downloads/proj-587-final-exam-answers/ PROJ 587 Final......

Words: 406 - Pages: 2

Free Essay

Bus 407 Final Exam Answers

...BUS 407 Final Exam Answers http://hwguiders.com/downloads/bus-407-final-exam-answers/ BUS 407 Final Exam Answers BUS 407 Final Exam Answers http://hwguiders.com/downloads/bus-407-final-exam-answers/ BUS 407 Final Exam Answers BUS 407 Final Exam Answers http://hwguiders.com/downloads/bus-407-final-exam-answers/ BUS 407 Final Exam Answers BUS 407 Final Exam Answers http://hwguiders.com/downloads/bus-407-final-exam-answers/ BUS 407 Final Exam Answers BUS 407 Final Exam Answers http://hwguiders.com/downloads/bus-407-final-exam-answers/ BUS 407 Final Exam Answers BUS 407 Final Exam Answers http://hwguiders.com/downloads/bus-407-final-exam-answers/ BUS 407 Final Exam Answers BUS 407 Final Exam Answers http://hwguiders.com/downloads/bus-407-final-exam-answers/ BUS 407 Final Exam Answers BUS 407 Final Exam Answers http://hwguiders.com/downloads/bus-407-final-exam-answers/ BUS 407 Final Exam Answers BUS 407 Final Exam Answers http://hwguiders.com/downloads/bus-407-final-exam-answers/ BUS 407 Final Exam Answers BUS 407 Final Exam Answers http://hwguiders.com/downloads/bus-407-final-exam-answers/ BUS 407 Final Exam Answers BUS 407 Final Exam Answers http://hwguiders.com/downloads/bus-407-final-exam-answers/ BUS 407 Final Exam Answers BUS 407 Final Exam Answers http://hwguiders.com/downloads/bus-407-final-exam-answers/ BUS 407 Final Exam Answers BUS 407 Final Exam......

Words: 551 - Pages: 3

Free Essay

Bus 508 Final Exam Answers

...BUS 508 Final Exam Answers http://hwguiders.com/downloads/bus-508-final-exam-answers/ BUS 508 Final Exam Answers BUS 508 Final Exam Answers http://hwguiders.com/downloads/bus-508-final-exam-answers/ BUS 508 Final Exam Answers BUS 508 Final Exam Answers http://hwguiders.com/downloads/bus-508-final-exam-answers/ BUS 508 Final Exam Answers BUS 508 Final Exam Answers http://hwguiders.com/downloads/bus-508-final-exam-answers/ BUS 508 Final Exam Answers BUS 508 Final Exam Answers http://hwguiders.com/downloads/bus-508-final-exam-answers/ BUS 508 Final Exam Answers BUS 508 Final Exam Answers http://hwguiders.com/downloads/bus-508-final-exam-answers/ BUS 508 Final Exam Answers BUS 508 Final Exam Answers http://hwguiders.com/downloads/bus-508-final-exam-answers/ BUS 508 Final Exam Answers BUS 508 Final Exam Answers http://hwguiders.com/downloads/bus-508-final-exam-answers/ BUS 508 Final Exam Answers BUS 508 Final Exam Answers http://hwguiders.com/downloads/bus-508-final-exam-answers/ BUS 508 Final Exam Answers BUS 508 Final Exam Answers http://hwguiders.com/downloads/bus-508-final-exam-answers/ BUS 508 Final Exam Answers BUS 508 Final Exam Answers http://hwguiders.com/downloads/bus-508-final-exam-answers/ BUS 508 Final Exam Answers BUS 508 Final Exam Answers http://hwguiders.com/downloads/bus-508-final-exam-answers/ BUS 508 Final Exam Answers BUS 508 Final Exam......

Words: 969 - Pages: 4

Premium Essay

Bios 231 Final Exam Answers

...BIOS 231 Final Exam Answers Follow Link Below To Get Tutorial http://homeworklance.com/downloads/bios-231-final-exam-answers/ BIOS 231 Final Exam Answers Q.1) ATP is converted into cAMP by which enzyme? Q.2) According to Ohms law, if the voltage increases, the current decreases. Q.3) Afferent fibers are fibers that transmit impulses from the receptors to the CNS. Q.4) These cells cushion the brain Q.5) Exocytosis is the process in which Q.6) Threshold of a neuron is reached at how many millivolts? Q.7) Glands are innervated by the somatic motor system. Q.8) Saltatory conduction also occurs in post-synaptic fibers. Q.9) Typically, what is the charge of a neuron at rest? Q.10) The autonomic nervous system is responsible for maintaining the constancy of the body’s internal environment (homeostasis). Q.11) These cells form the myelin sheath in the CNS. Q.12) “J” REPRESENTS THE _____________ Q.13) The sympathetic division conserves energy and promotes nonemergency functions. Q.14) ______ and ______ causes depolarization of the post synaptic membrane.......

Words: 513 - Pages: 3

Premium Essay

Public Relations

...Public Relations Priscilla A. Gillespie MKT/438 September 5, 2011 Ricco Rizzo Public Relations Throughout history public relations many definitions are changing. Historian Daniel J. Boorstin is quoted as saying, "Some are born great, some achieve greatness, and some hire public relations officers," Public relations is an art and involves careful consideration and creativity on the part of the public relations representative. The job of any good PR rep is to communication a message to the public the organization represented wants to convey. This paper will (a) introduce and examine three definitions of public relations, (b) introduce a newly constructed definition of public relations, and (c) compare and contrast definitions of public relations. Three definitions of Public Relations Two-Way Communication The first definition comes from The Practice of Public Relation, Tenth Edition. According to Seital (2007), “Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication” (p. 4). The first aspect of this definition says, “Planned.” The act of public relations is a deliberate process planned by an organization. The next aspect of this definition is, “Process to influence.” The process to influence means to have an effect. The framework of public relations is to have an influence or an effect on the public. The next aspect of this definition is “two-way......

Words: 1200 - Pages: 5

Premium Essay

Acct 221 Final Exam Answers

...ACCT 221 Final Exam Answers Click Link Below To Buy: http://hwaid.com/shop/acct-221-final-exam-answers/ Question 1: 30% points: On December 31, 2014, Frick Incorporated, had the following balances (all balances are normal): Accounts Amount Preferred Stock, ($100 par value, 5% noncumulative, 50,000 shares authorized, 10,000 shares issued and outstanding) $1,000,000 Common Stock ($10 par value, 200,000 shares authorized, 100,000 shares issued and outstanding) $1,000,000 Paid-in Capital in Excess of par, Common 150,000 Retained Earnings 700,000 The following events occurred during 2014 and were not recorded: a. On January 1, Frick declared a 5% stock dividend on its common stock when the market value of the common stock was $15 per share. Stock dividends were distributed on January 31 to shareholders as of January 25. b. On February 15, Frick reacquired 1,000 shares of common stock for $20 each. c. On March 31, Frick reissued 250 shares of treasury stock for $25 each. d. On July 1, Frick reissued 500 shares of treasury stock for $16 each. e. On October 1, Frick declared full year dividends for preferred stock and $1.50 cash dividends for outstanding shares and paid shareholders on October 15. f. One December 15, Frick split common stock 2 shares for 1. g. Net Income for 2014 was $275,000. Requirements: a. Prepare journal entries for the transactions listed above. b. Prepare a Stockholders’ section of a classified balance sheet as of December 31,......

Words: 2564 - Pages: 11

Premium Essay

Mkt 578 Final Exam

...Archaeologists inform us that public relations has roots in A. Iraq, where bulletins informed farmers how to grow more food B. England, where 18th century bulletins hailed the coming of the British Industrial Revolution C. Rome, where tablets paid tribute to new rulers D. China, where during the Ming Dynasty peasants wrote messages on the Great Wall 2) The word propaganda originated with A. the Creel Committee during World War II B. Pope Gregory XV, who established a College in 17th Century Rome to spread the word about Catholicism C. Sophists, who walked around telling citizens of Rome who to vote for. D. the farmers who grew grapes in ancient Italy 3) The growth of public relations as an accepted business-like practice in the United States of America stems from A. the British Industrial Revolution B. the American Industrial Revolution C. the efforts of people like Samuel Adams and Amos Kendall D. the hype of P.T. Barnum 4) Applying the widely repeated definition of public relations developed by the late Denny Griswold to serve an organization properly, practitioners ought to serve as A. counsels to chief legal officers B. honest brokers to management C. advisers to human resources directors D. consultants to directors of marketing 5) To effectively communicate with a public, it is important to recognize that A. all publics have the same needs B. all publics are most interested in the technology you use C. all publics have their own special......

Words: 1634 - Pages: 7

Premium Essay

Mkt 578 Week 6 Public Relations Plan

...MKT 578 Week 6 Public Relations Plan Prepare a plan of no more than 4,900 words based on the organizational scenario described in the Learning Team's Weeks Two and Five assignments, as well as the Individual assignment for Week Three. This assignment incorporates the prior three project installments, while integrating new information relevant to developing and implementing a public relations response or campaign for the selected scenario. Entire Course All Weeks Discussion Questions MKT 578 Week 6 Problem Framing Paper Include the following in the plan: • The detail discussed in prior papers regarding organizational background, the problem or opportunity facing the organization, the publics and target audience(s), the objectives targeted by the campaign, the research requirements, and the public relations tactics • Additional public relations messages delivered via web-based and social media • A thorough discussion regarding projected costs and how expense will be managed to keep the effort within budgeted constraints • A discussion of the crisis management implications inherent to the scenario • Contingency plans for potential information that has yet to be disclosed regarding the scenario or another potential event that could compound the severity of the existing scenario • Include at least six references, at least two of which must come from the University Library and two of which must be from the learning activities citing public relations......

Words: 385 - Pages: 2

Premium Essay

Mkt 571 Final Exam (Newest)

...strategies refer to the ________. a) amount of creative content in a communications message b) degree of innovation involved in the marketing of a product c) way marketers translate their messages into a specific communication d) novelty of a marketing communication 4. Top Gear is an award-winning British television series about motor vehicles, mainly cars. The show is presented by hosts who test drive new cars and provide reviews on the cars' performance, prices, and other factors. Which of the following personal communications channels is Top Gear closest to in description? a) Formal channel b) Sponsored channel c) Social channel d) Expert channel Find the final exam answers here MKT 571 Final Exam (Newest) 5. Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good, resulting in positive brand contact. Mark is most likely experiencing brand ________. a) parity b) alliance c) bonding d) essence 6. Robert is the owner of an automobile manufacturing company. He calls for a board meeting and tells his directors that he wants to build a car that lets drivers experience power and exhilaration. He tells them that the car must allow users to soar from 0 to 60 mph in about 4 seconds. He also says the price of the car must be affordable enough for anybody making a good salary. In accordance with the given scenario, Robert is trying to segment the market on the basis of......

Words: 1646 - Pages: 7

Premium Essay

Mkt 575 Final Exam (Newest)

...customers' needs 4. Which of the following observations concerning sales analysis is NOT correct? • There is no one best way to break down sales data. • It is a detailed breakdown of a company's sales records. • Data can easily be obtained from basic billing and accounts receivable procedures. • Product category is the best way to analyze sales data. • It is easy to do, and usually it's inexpensive. 5. Managers should make operational decisions___________. • on a month-to-month basis and never daily or weekly • within the guidelines set down during strategy planning • with great care as these decisions are the same as strategic decisions • for the long-run to help formulate strategic plans Find the final exam answers here click MKT 575 Final Exam (Newest) 6. When Fresh Produce Wholesaler Inc. buys fruit and vegetables from a variety of different farmers and takes large bushels and breaks them into smaller package sizes. Fresh Produce is addressing__________. • discrepancies of assortment • discrepancies of quantity • discrepancies of need • discrepancies of time 7. A(n) _______ is a marketing mix that customers see as better than a competitor's mix and cannot be quickly or easily copied. • competitor analysis plan • sustainable competitive advantage • resource combination • competitor matrix 8. Studies have shown that customers who weren't satisfied with response to their complaints__________. • on average told ten people about their......

Words: 1380 - Pages: 6