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Mkt1 Task

In: Business and Management

Submitted By JONESAJJJ
Words 2371
Pages 10
Company G

3-Year Marketing Plan

Assessment Code: CHV1

Table of Contents

Introduction 3
Mission Statement 3
Product Description and Classification 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 4
Analysis of Competition using Porter’s 5 Forces Model 4
SWOT Analysis 5
Strengths 5
Weaknesses 5
Opportunities 6
Threats 6
Market Objectives 7
Product Objective 7
Price Objective 7
Place Objective 7
Promotion Objective 7
Marketing Strategies 7
Product Strategies 7
Price Strategies 8
Place Strategies 8
Promotion Strategies 8
Tactics and Action Plan 8
Product Action Plan 9
Price Action Plan 9
Place Action Plan 9
Promotion Action Plan 9
Monitoring Procedures 10

Introduction

Company G has become a well established, highly rated & trusted brand by consumers. Company G prides itself on the innovation of new electrical appliances that provide convenience and improves the quality of consumer’s lives. Our new product, the SmartCooker, makes is convenient and makes life simpler by allowing customers with busy lives to come home to a home cooked meal.

Mission Statement

“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”

Product Description and Classification

Our new product, the SmartCooker, is a current and modern version of the Crock Pot. The new SmartCooker interacts with an app with any smart device. The app gives you the ability to turn the SmartCooker on or off, set the cooking temperature between 250-450 degrees. There is also a warm setting, if you are running late, and do not want your meal over cooked, simply set the SmartCooker to warm from your smart device and your meal is perfect with you arrive home.

The SmartCooker also allows for easy clean up. It has the typical one pot…...

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