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Mkt201

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MARKETING 201: PRINCIPLES OF MARKETING

Instructor: Derick Davis, PhD
Kosar/Epstein Faculty Office Wing, Office: KE-515
Phone Office: 305.284.6145
E-mail: ddavis@bus.miami.edu

Section O: Tuesday and Thursday 9:30-10:45 Stubblefield Classroom 502
Section Q: Tuesday and Thursday 12:30-1:45 Dooley Memorial Classroom 200
Section R: Tuesday and Thursday 2:00-3:15 Dooley Memorial Classroom 200

Office hours: Tuesday and Thursday 3:30-5:00 Friday 9:00 – 11:00, or by appointment
Please feel free to ask questions anytime. Email is the quickest way to communicate with me. However, it is unlikely I’ll respond after 8:00 P.M.

REQUIRED MATERIAL
A text will be used in class. The text is Marketing, by Grewal and Levy, 4th Edition, McGraw-Hill, 2013 is available in the bookstore (ISBN 978-0-07-802900-4) at a price of $154.00 for a new book. It is highly recommended that you read the assigned reading before the class in which it will be discussed.
Additionally, chapter slides and/or outlines are available on the course website. It is recommended you review and print these, bringing them to class to help you with note-taking.

We will be discussing three HBR cases. You have to download them from http://cb.hbsp.harvard.edu/cbmp/access/28012946 They will be used for individual assignments and also discussed in class. The cost is around $12.00.

We may also use several articles throughout this course (available on Blackboard) under Course Reserves and/or I will email them to you.

RECOMMENDED MATERIAL
The course web site is www.courses.miami.edu. Please register, as course documents and suggestions will be available on the site. Please download and print materials available for this course on the site for classes.

You are also encouraged to stay up-to-date on marketing-related news. A good source for this is the Wall Street…...

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