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Rhetorical Analysis Essay

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Rhetorical Analysis Essay
Rossetti Christina Romo
Devry University
ENGL 112
Professor K.Mckilligan

Sabre Jet F-86D Advertisment

There are several elements that North American Aviation uses to draw in their potential audience. The printed ad was marketed during the Korean War (Cold War) a time where Americans were highly concerned about their overall safety and well-being of their families. The ad use Pathos (emotions), Ethos (creditability) and Logos (reasoning) .The usage of both genders in military uniform in a aviation tower with at an “at ease” look while sharing communications with one of the most important and manufacturer fighter jets during the war, makes many feel that their concerns about safety are being met and this appeals to the emotion aspect of the advertisement. The United States Air Force (USAF) higher rank personnel used along with the Sabre Jet F-86D right above the manufactured name is the creditability that the audience can trust, the stamp of approval. Being that North American Aviation (NAA) is the manufacturer of the Sabre Jet F-86D, the most important and best fighter jet in 1953, the manufacturer’s longevity is used in the reasoning appeal because not only was NAA the largest company but also the oldest being found in 1928 and their first combat aircraft, BC-1 produced in 1937.
The ad is of a F-86D Sabre Jet that were mainly manufacturer to kept up with the similar winged Soviet MiG-15 during the Korean/Cold War era(1950-1953).North American Aviation was the manufacturer of these swept swing fighter jets during this era. Which were also highly rated in comparison to other fighter during 1950-1953. The Sabre Jets F-86D were considered one of the best and most important fighter aircraft. Also in the advertisement, there are 2 military personnel. A female and male personnel from the USAF. During this time, the Korean War was the first shooting war for the newly independent USAF. The USAF units and aircraft were substantial because of the Korean War. Air Force F-86 Sabre jets were the first was the first time U.S. jet aircraft entered into battle. Under the Picture of the USAF personnel is the manufacturer name, North American Aviation, in bold. North American Aviation (NAA) was a major American aerospace manufacturer. Originally a holding company founded December 6, 1928 due to the forced breakup of holding companies because of the Air Mail Act of 1934, NAA became a manufacturing company.
The two higher rank military personnel dressed in in USAF blues and insignia, The name of the manufacture in bold, and the Sabre Jet F-86D being the in the USA with over 9000 produced by the one of the major aerospace manufacturer in 1953 is the Ethos( creditability) appeal in the advertisement. The longevity of the major aerospace manufacturer is the reasoning behind the advertisement print. The women standing over the man with an calming look on her face as she communicates with the fighter jet, from the aviation towers shows that she is just as important and not only herself but her employer are also a important part in helping the fighter jets promote safety and keeping the states secured.
The Korean War was hard time for Americans and one of their main concerns was “Who is keeping us safe and how?” This advertisement not only answer their concerns but also reassures that the best of the best is doing their part to make Americans safe and also not only keeping up with the competition, in this case the Soviet fighters but also outperforming the similar wing fighters. The creditability is the name that American could trust and it comes from the one of the major largest, oldest aerospace manufacture, the reasoning is longevity behind the company and this major company, NAA, is producing a highly rated fighter jet in comparison to other fighters during the era. The emotion is acting on the fears and concerns of the overall safety during the war. This advertisement not only is marketing a product but also acts as an insurance policy.…...

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