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Sample Marketing Plan

In: Business and Management

Submitted By delaih25
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Executive Summary
Introduction
Chef Vending (Chef), LLC is a family start-up business that specializes in importing vending machines and commercial food and beverage equipment from Spain. Chef will penetrate the vending industry with innovative, first to market, high quality vending machines. Chef will establish our own vending routes in the Southern and Central Florida region. Chef also plan to participate in the $321 billion food and beverage industry by supplying high-quality innovative equipment. With the establishment of one strategic alliance with a national brand name in either of their vending lines, Chef expect to easily exceed the financial forecasts.
The Company
Chef Vending's mission is to be the leader in introducing innovative, quality vending machines and restaurant equipment to the market. Through close customer contact and excellent relationships, Chef will meet the needs of the customers.
Chef Vending, LLC, is a privately-held Florida corporation and maintains an office and a small warehouse in a mixed-use area of North Miami Beach, Florida.
Three of the four investors in the company have full operational responsibility. Mauricio Ordonez and Javier Palmera, the co-founders, have both entrepreneurial and industry experience. Charles Mulligan brings operational management, marketing, and financial skills to the operation.
The Products
Chef Vending will have two product lines, each for the various markets it serves. The vending products line will include the unique Sandwich Express machine, a Fresh Orange Juice machine and the Multi-line Dispenser. The restaurant equipment products will be toasters, espresso makers, and fresh juice squeezers.
Most of the products, such as Sandwich Express are innovative machines that have functions and advantages not found in today's common vending machines, thus providing Chef Vending a competitive…...

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