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De La Salle University - Manila College of Business

A Strategic Management Paper on SM Development Corporation

Submitted by: Encarnacion. Lipana. Raymundo. Rey. Soriano.

EXECUTIVE SUMMARY SM Development Corporation (SMDC) was originally incorporated on July 12, 1974 as Ayala Fund, Inc., a closed-end investment company. In March 1986, it was renamed SM Fund, Inc. after the SM Group of Companies took ownership of the company. After which, it stayed as an investment company that managed its investment thru diverse businesses in the country. In May 1996, SM Fund, Inc. was again renamed to SM Development Corporation to better state its new business of property development, whose focus is primarily to enter into the opportunities of the real estate industry. The paper aims to provide a comprehensive analysis on SM Development Corporation’s industry as one of the leading property development companies in the Philippines. Currently, the company is at full-swing with their openings of new condominiums for students, vacationers and business people depending on its location. SMDC has proven to be able to respond to buyers their locations are friendly to their target market and their price range is more affordable while amenities are not constrained. In order for the company to keep its head above their competitors, strategic management should be done. In line with this, the paper will be focusing on details such as the SWOT analysis, financial analysis and the different matrices used to evaluate the industry’s environment using the company’s chief executive officer’s point of view.

TABLE OF CONTENTS ACKNOWLEDGEMENTS INTRODUCTION I. EXTERNAL ENVIRONMENT ANALYSIS A. Definition of the Industry B. Analysis of Present Task Environment C. Analysis of Potential Changes in the Macro-Environment D. Threats and Opportunities E. External Factors Evaluation (EFE) Matrix F.…...

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