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Swot Analysis of Apple Inc

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SWOT Analysis of Apple, Inc.
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SWOT Analysis of Apple, Inc.
Company Overview: Apple Inc.
Apple Inc. was co-founded by Steve Jobs and Steve Wozniak on April 1, 1976 (Johnson, 2012). Originally, the duo sought to develop a simple micro-computer board that could be offered to small and businesses. However, since its conception, Apple exhibited unprecedented growth in the ICT industry with its initial products, including Apple I, Apple II and Macintosh becoming the first commercially successful personal computers that assisted Apple to develop into a profitable, well-regulated firm that has come to be today. Today, the company focuses on the design, manufacture and marketing of a wide variety of consumer electronic products, including personal computers, smartphones, and portable music players, coupled with related computer software, applications, services and peripherals (Laugesen & Yuan, 2010). Apple has global supply chain with more than 250 retail stores distributed worldwide (Johnson et al., 2012). Starting with delivering music only, Apple has ventured into other entertainment content such as videos, television shows, films as well as audio books that are distributed via its ITunes Store (West & Mace, 2010). The current market environment features significant market players with relatively stronger and long established brands such as Microsoft, IBM, Google, Amazon, HP, Lenovo, and Dell (Zairi, 2013).
Strengths
Apple has several strengths over its market rivals. First, has relatively stronger financial position with an estimated total assets and cash in hand amounting to 162.9 billion and $116 billion, respectively (Johnson et al., 2012). This financial base is a significant strength as the firm can invest more in research and design (R&D) not only to keep up its competitive edge, but also maintain their its gross profit…...

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