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Tesco on-Site Study

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Tesco On-Site Study

PART ONE:The development of supermarkets business
Describe the history of retail business.
In the late 1800s and the early 1900s, those single-product stores governed people's daily life. That scene gradually changed in the 1850s with the introduction of department stores. For the first time, shoppers had a range of services, brands, and products available in one location. Similarly, customers in rural locations invented the catalog merchant where most of the items are not displayed; customers select the products from printed catalogs in the store and fill out an order form. Later came the era of the supermarkets. The first supermarket was the King Kullen Grocery Company in New York. King Kullen opened in 1930.In the 1950s, after World War II, practicality and efficiency became the driving trends. Therefore, various kinds of discount stores were born. With the advent of the Internet, e-Commerce took the industry by storm 1990s.
When and where did the first supermarket appear?
The first supermarket appeared in New York in 1930.
Who opened the first supermarket?
King Kullen opened the first supermarket.
How did supermarkets model change the traditional sales model?
Firstly, the one-stop shopping has become popular. This means that people can now get nearly all the things they need at one place, which saves much time and frees people from the tiresome shopping. Secondly, people examined and re-examined the prices and value in order to pick out the goods attractive in both price and quality. Thirdly, there are unending streams of critical customers, sharing their views on the things that they have purchased. Finally, shopping is now more than a transaction, but an "occasion". It is even considered as pastime after a whole week of demanding work.
What are the essentials for this change?
To begin with, steady jobs and regular wages…...

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