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The Cow

In: Computers and Technology

Submitted By riturajmishra
Words 351
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cow Conclusion- When New Product and Customer Loyalty Collide

Pacer’s CEO should have done few market survey to come out of the situation and his confusion which is created due to a letter from one of his loyal customer. Following could possible be a way out:

1. Analysis of product life cycle stage for existing product: Henry could get a simple survey condugvfkjajbfgila;hg;iaognb;o kjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjbggiadghpighipghjpoagjoaghj[oaghjoaphgj’oagjh[gj[Ojgdhposahdpowshpswohgaswohg[paSOghjSPOhgdjpsohdgposwhdposwhgpsohdpos[;ghjdpSO:gdhjasjcted to know which product has started to decline and which one could still hold on to customers expectations. This survey could help him to plan his product portfolio accurately. 2. In a dynamic and highly segmented market such as athletic footwear, it’s smarter to let your customers drive your strategy. By focusing on customers rather than competitors, a company can uncover differences among market segments and design products and marketing programs that create value for buyers in specific segments. Because customer-oriented companies have a clear understanding of customer needs, they may compete based on meaningful differentiation, not bells and whistles. For example, Pacer could meet the needs of many runners by offering models that help correct pronation or that protect tender knees or backs, as well as models for the competitive runner who needs a basic, well-made shoe. This sort of differentiation would help Pacer avoid head-to-head competition and price competition 3. In a dynamic and highly segmented market such as athletic footwear, it’s smarter to let your customers drive your strategy. By focusing on customers rather than competitors, a company can uncover differences among market segments and design products and marketing programs that create value for…...

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