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The Role of Bayan Mo I-Patrol Mo in Empowering People in Information Dissemination

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Every Juan is a Hero: The Role of Bayan Mo i-Patrol Mo in
Empowering People in Information
Dissemination
Aiza Saguit, Camille N. De Luna, Kyle Amos Licong,
Sean Marciano, and Mr. Ivan L. Inductivo
Lyceum of the Philippine University Cavite

Abstract. This study aimed to determine the level of awareness of the respondents to citizen journalism projects such as Bayan Mo i-Patrol Mo(BMPM). Also, it seeks to identify the perception of the respondents to BMPM as an information disseminator. The study also intends to find out the level of agreement of the respondents on the role of
BMPM in empowering people in information dissemination. Each objective was tested by conducting series of procedures including surveys. The self-made survey – questionnaire method was used to acquire primary data from the respondents. On the other hand, books, journals, articles and internet sources served as reference for secondary information for the related literatures. The furnished questions were then given to each respondent and were eventually collected for recording purposes. Data was then analyzed by using the measure of central tendency, Mean.
According to the results of the survey activity, it was found that majority of the students are well aware of the existence of citizen journalism in the Philippines. Most of the respondents recognize Bayan Mo i-Patrol Mo as an informative program and also agrees that it empowers the people in disseminating information. Based on the findings from the survey activity, the researchers concluded that students including AB Communication Major in Broadcasting are aware of Bayan Mo i-Patrol Mo. Also, majority of the respondents perceives Bayan Mo i-Patrol Mo as an effective information dissemination program. Most of the respondents agreed that Bayan Mo i-Patrol has a good role in empowering people in information dissemination.
Keywords: Bayan Mo i-Patrol Mo, Citizen journalism project, Empowerment, Information Dissemination

INTRODUCTION

From the past years of technological development, media networks such as ABSCBN introduced their version of citizen journalism project. Implemented on 2007,
Bayan Mo, I-Patrol Mo (BMPM) was first launched as Boto Mo, iPatrol Mo as it has been the first stepping stone in aggravating the citizens to voice out during the Presidential election period (Belmonte, 2013). According to
Ressa as cited by Gonda and Ortega (2012), citizen journalism started from an anonymous concerned citizen who risked his life thrice just to tell the world the outrageous carnage during the Maguindanao massacre. In June 13,
2014, TV Patrol reported that BMPM had already reached 1,000,000 Bayan Patrollers from Luzon, Visayas and Mindanao.
There have already been studies conducted about citizen journalism, one of

which is the study of Eugene L. Meyer (2010) entitled, “By the People: The Rise of Citizen
Journalism.” He mentioned that citizen journalism didn’t start in Facebook, twitter or any other social media sites. But through technology, today’s iteration offers bandwidth of opportunity and the ability to reach more people with both news and views, despite the governmental efforts at suppression (Meyer,
2010, p.25).
In addition, in a study by Emgeelee
Pantig Gonda and Denie Rose Tabajonda
Ortega (2012), they analyzed the news selection and publication of news stories submitted by the citizen journalists to TV
Patrol’s Bayan Mo, i-Patrol Mo and 24 Oras’
You scoop.
In their study, they mentioned that citizen journalists contribute an essential

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function in terms of adding significant news content in media. Also, news values and video qualities are considered when the BMPM and
You Scoop teams are selecting news stories from the citizen journalists. Yet, there have been no study regarding the role of BMPM in empowering people in information dissemination. With various issues arising within the country that cannot be covered immediately by the media people, the proponents discovered the role of Bayan Mo, I-Patrol Mo in making the people realize that they are capable of being a citizen journalists. Through the innovation of technologies that are present today, delivering news anywhere became attainable. Statement of the Problem
Specifically, the following were inquiries that the study answered:
1. What is the level of exposure of the respondents to Bayan Mo i-Patrol Mo?
2. What is the perception of the respondents to Bayan Mo i-Patrol Mo as an information dissemination project?
3. What is the level of agreement of respondents on the role of Bayan Mo i-Patrol
Mo in empowering people in information dissemination? Respondents
The respondents for this study are the
AB Communication students of all levels in
Academic Year (AY) 2014-2015 for the reason of seeing their major in broadcasting which was suitable for one of the focus of this study which is citizen journalism. This Academic Year, the total number of the AB-Communication students was 235. Slovin’s formula was used to get a number of 26 students per section for a total of 156 students were covered in this study. Scope and limitation

This study was conducted to determine the role of Bayan Mo, I-patrol Mo in empowering people in information dissemination. The researchers have limited the study to 1st year up to 4th year students taking AB
Communication – Broadcasting at Lyceum of the Philippines University Cavite Campus as respondents. This research focused on the students of Academic Year 2014-2015. The sample population includes 156 students, 26 respondents per section. This research has also limited the study to the citizen journalism project Bayan Mo I-Patrol Mo only.
LITERATURE REVIEW

Internet is a network of networks that use the TCIP/IP (Transmission Control
Protocol/ Internet Protocol) to link computers to computers. The Internet serves as the transport vehicle of stored files or documents on another computer. Internet provides different services such as Electronic mail (email), Telnet or remote login, FTP or File
Transfer Protocol, Gopher and the World Wide
Web (WWW or “the Web”). According to
Malinao (2003), WWW is the largest, fastest and growing activity on the Internet. Users can retrieve documents, view images, animation and video, listen to sound files, speak and hear voice, and view programs that run on practically any software in the world, providing your computer has the hardware and software to do these things (Malinao, 2003).
According to Friedman and Friedman
(2008), the so-called new media technologies – often referred to as Web 2.0 – encompass a wide variety of web-related communication technologies, such as blogs, wikis, online social networking, virtual worlds and other social media forms. The researchers studied the five critical characteristics of the new media technologies – the Five C's: communication, collaboration, community, creativity, and convergence. Communication: Generally, new media technologies advance people to communicate in different forms. The term viral

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– as in viral marketing or viral videos – is used to imply a rapid speed of transmission throughout networked society (Friedman &
Friedman,
2008).
Collaboration:
The collaboration of e-mail to our documents explains this characteristic. We use to attach documents repeatedly for us to send it on different accounts. Community: Under the new media, the social media builds different community through social networking sites which make the world smaller for us.
Creativity: With the right software, today’s people create, edit, and post videos, pictures, etc. through new media technologies.
Convergence: Some of the results of this trend are: companies that produce printers are now in the camera business; long distance telephone calls use a broadband internet connection; photographs are transmitted via email using a cellular telephone; several companies are competing for video-ondemand; computer manufacturers are in the music business; and many more. Researchers conclude that through the new media technologies, everyone now knows the latest happenings around the globe.

using it and with that we have already started forgetting the essence of face-to-face communication. Another disadvantage of new media is Cyber bullying, Pedophiles and
Stalkers using social networking sites to get valuable information from their targets and
Terrorist using the internet to post videos of potential attacks as cited by Smyth (2011).

Stated by a Paul Smyth (2011) there are several advantages of new media just like getting updated issues from a wide range of sources such as twitter posts and Facebook statuses wherein you don’t need to wait until morning to receive newspapers and to see news on TV since we already have the internet at the back of our pockets. It is likewise helpful for those OFW’s that are working abroad, instead of spending hundreds for texting and for just a minute of call with the use of Skype together with internet connection they can directly call or text their loved ones at home for free. With the help of new media, each one of us can disseminate information by constructing our own post of our view on what’s happening around the world. There are also several disadvantages of new media, we can notice that the “medium” of new media is the Internet wherein we are being controlled by it by means of spending a lot of our time on

As cited by Mzumara (2014) Journalist cum lawyer, Chris Mhike, who is also a commissioner in
Zimbabwe
Media
Commission, said that there is a possibility that citizen journalism can help in rebuilding democracy for it is also used as a medium of freedom. According to Mhike, citizen journalism became acceptable because as it broadens, the access to information became easier and it can also improve the continuous flow of information (Mzumara, 2014).

In everyday terms, journalism refers to the exercises and conclusions of a professional individual, who collects, analyze and publish
‘news. It is necessary in a form of being the primary medium of public expression and it provides each individual the right amount of information in forming their opinions and choices according to Denis Mcquail (2013). He defined the features of early journalism as having allusion to recent or current news, informative in a form of providing the selected facts to the public and can be seen regularly on print. Mcquail also shared best practices of journalism that can be distinguished between the three level of attention which are the society, the news organization, and the individual journalist.

Citizen journalism for ordinary citizen became possible. It has enabled voices to be heard in the new and traditional media. The two-way process of communication between the media and ordinary people is now being applied especially nowadays that easier access of delivering information is being wanted to be

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proclaimed by ordinary people without fear of being criticized (Mzumara, 2014).
According to Richard Craig (2005), online journalism is the most exciting new field in today’s journalism industry. It is unlikely any news medium that went before from various perspectives, it offers the best characteristics of both telecast and print news and some particular features of its own. It can have the profundity of data found in print news-casting, the quickness of TV through quick redesigns, live sounds and features, plus the unique capability to take users to locales where they can read more about a subject if they wish.
Dissimilar to other media, its measures and organizations are still generally new and advancing. Craig likewise expressed that there is no single set of expectations for the position
"online journalism," which exhibits challenges for those looking to enter the field, yet these difficulties are not unrealistic. At its heart, news coverage is still news-casting. Journalists need to accumulate data, check its legitimacy and present it in a captivating and instructive way. Be that as it may, your first occupation may not be in straight reporting, and you have to be ready for that. Individuals inside the field agree that in the event that you bring strong basic abilities to the table, along with a willingness to apply them in numerous diverse ways, you will probably succeed. In that interest, they additionally agree that it is essentially necessary to comprehend the qualities of the medium and to art your work to make the best utilization of these qualities to captivate and illuminate the user. Not everybody assents to the most ideal approach to do this - online news-casting is new to the point that it is as of now advancing – yet there is a feeling that there is considerably more undiscovered potential in this medium. One way or the other, those working in this field all appear to be really eager to be in on procedure of online news coverage's development he included. The stunning rate of progress in online news coverage can cover a straightforward truth: online news is still news according to
Ryan Thornburg (2011). Advance technology only benefits the people if journalists provide good service as well as good stories. People must also know how to utilize the right tools to get the right data to the right people at the correct time because nowadays we cannot just depend on what we perceives. To turn into a complete online news maker, Thornburg stated that one individual must learn how to convert stories into a complete news experience for those demanding audiences. He also shared the best practices to produce stories is by using the online journalism's three pillars which are multimedia, interactivity and on-demand delivery.
According to Henriquez (2012) the online world is now being surrounded by countless Facebook posts, tweets, and blogs by the netizens. These posts (text, pictures or videos) have its potential to be published in blogs, journals and newspapers. Because of numerous numbers of citizen journalists nowadays, getting information within minutes got its bigger chance of possibility. With the presence of mobile devices, citizen journalist found their own ways of making varied raw news concepts that add a diverse dimension in journalism. Professional journalists are not capable of reporting all the stories available in our country. That’s why citizen journalists have been very helpful with covering reports and accompanying them with photos and videos.
Citizen journalism sometimes aims to convey information in alternative ways. It encourages people by making them attentive on issues that may affect their lives in which mainstream media might miss. With the way of letting people speak out, it may also make the media even stronger (Kirkwood, 2013).
According to Andrew Skerritt (2013), citizen journalism is a combined aspect of citizenship and journalism. It involves civic

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pride, concern for the oppressed, challenging authority and speaking truth to power while ignoring the consequences. In Skerritt’s article, he provided the public with an exemplary deed of a concerned citizen, Renee Miller, wanting to expose the reality behind the exploited homeless people in Tallahassee – Leon Shelter.
Miller pretended to be a homeless woman and admitted herself in the shelter but instead of care, she was demoralized. A few days later, a blog about subjugation of homeless people appeared and apparently it was the heroic work of Renee Miller. This story proves that citizen journalism being a beacon of citizenship and journalism is worth promoting.
According to Austin (2007), internet in the Philippines began when the Philippine
Network Foundation (PHNet) enabled the
Filipino people to be connected via 64 kbps link to Sprint in the United States in March
1994. She also claimed that the development of the Internet in the country becomes more important because for Filipino people view
Internet as very useful in meeting their personal needs and interests. And in 2011,
Philippines was named as Social Networking
Capital of the World with Facebook as the country’s most popular website having a penetration rate of 93.9 % (Russell, 2011).
Through the Internet, dissemination of
Citizen-generated news links, photos, and videos will now spread quickly and widely with different social networking sites such as
Facebook, Twitter and YouTube (Santos, 2010).
According to Santos (2010), Karlo
Mikhail Mongaya, a contributor to Global
Voices Online - in forum said that Citizen
Journalism projects became crucial not just during elections but also on other significant news. Different media companies in the
Philippines accepted participatory journalism with the use of mobile phones to submit their own news. ABS-CBN News and Current Affairs

launched their citizen journalism project,
Bayan Mo, iPatrol Mo during the first automated election in 2010 where citizens can report the news (Santos, 2010).
As cited by Niyomukiza (2013), Salem stated that Citizen Journalism has significantly created new opportunities and changed positively mainstream media in different ways.
He also cited that Citizen Journalism has proven itself to be an effective part of news reporting and an asset to journalists and editors. However, Paulussen et al. (2007) stated that mainstream media people are not happy with citizen journalism because it tends to undermine the authority on deciding what news to broadcast. In other words, citizen journalism tends to overpower the traditional media. Furthermore, journalists are wary about losing their jobs (Niyomukiza 2013).
Also, as cited by Niyomukiza (2013),
Paulussen et al. concluded that this generation of modern communications technologies provides both opportunities and challenges or threats to mainstream media.
According to Curtis 2012, some of the professional journalists criticized citizen journalists for they have not undertaken the orientation about the practices and trainings of professional journalism. In addition, they referred citizen journalists as subjective, inaccurate and haphazard. However, Curtis also stated that citizen journalists should possess some of these characteristics: critical thinking, proactive curiosity, brevity, consistency, and competency with new digital media and Internet tools.
Spud (2013) discussed the pros and cons of citizen journalism wherein he emphasized the fact that citizen journalism widened the color of information and this shows how multifaceted media can be. One of the citizen journalism groups named Demotix

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also stated that reporters should also consider the opinion of the public. Yet, the consistency of the citizen journalists’ is still being doubted.
Spud quoted NewsMeBack, “usually citizen journalists record an event and present it to the public, very often without checking all the facts related to the event.” At some cases, citizen journalists are usually being referred to as being bias for they mostly write news stories without even hearing the justifications of the both sides.
In the last decade, journalism has improved through the aid of increasing levels of technology. Several major events were cited and the way the information was disseminated was discussed for each instance. In year 1999,
East Timor’s declaration of Independence was heard throughout the globe but it took days to deliver facts. Two years after, September 11,
2011, the massive event of the twin tower terrorist attack in the World Trade Center,
New York was heard only in a few moments after the said incident. These were through the aid of both amateur and professional footages.
According to Australian journalist Patrick
Baume (2009), both citizen journalism and technological advances did not replaced traditional news gathering but improved the scope of sources for information.
There are general reasons why we disseminate information. Researchers aim not only to share the data that they have gathered but also to get judgment from the individuals and entities. Through this, it will improve their knowledge base; in order to educate and increase the awareness of the public; the researchers expect some feedbacks from the public in order to validate some figures which have been claimed by them (DWTDI, 2014).
The European Commission in their latest update this year gave an overview about the different dissemination methods. They indicated 13 methods on how we can spread information. These include newsletter awareness, project website, press releases, flyers/brochures, programme meetings, conference presentation, conference posters, workshops engage, demonstrations engage, online discussion lists, journal articles, case studies, reports and other documents. For research studies, four of the methods can be applied. First is the online discussion lists which pertains to Emails that we can use to share the developments, problems and issues that the researcher have discovered for the community’s awareness. Second are the journal articles. Before publishing articles, the researchers should make sure that their writings and discoveries surpassed to experts who would criticize their work to ensure that they are publishing reliable facts. Third are the case studies in which the researchers would share their learning so that the society would benefit too. Lastly are the reports and other documents. They discussed that their findings can also be posted online so they are accessible to a wide audience.
According to Lopez link (2013), ABSCBN’s Bayan Mo i-Patrol Mo(BMPM)have conducted seventy workshops not only around the country but even also abroad. Before the
2013 elections, BMPM’s forum attracts almost two-thousand participants in which 70% are youths age 15-35. Inday Espina Varona, current head of BMPM, said that even Regional News
Group (RNG) joined the said workshops which include reporters Israel Malasa, TJ Manotoc,
Tony Velasquez, Atom Araullo, Chiara
Sambrano, Jeff Canoy, Jing Castañeda, and
Niña Corpuz.
Synthesis
New media has been an essential means of transmitting, processing, and interpreting data from various sources including electronic media and the World Wide
Web. The internet, being a series of connected networks, provides numerous services to comply with the distribution of information from a source to its receivers. These services include electronic mail or e-mail and the File

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Transfer Protocol (FTP) which allow the users to manipulate data or information for them.
Furthermore, the widespread improvement of electronic media technologies gave rise to modern communication through blogs, social networking and several types of virtual worlds thus, advancing in the fields of communication, collaboration, the community, creativity, and convergence. These fields comprise the different innovations caused by the progress of media by being the lead sender of raw information. The new media provides several benefits like continuous updates about the most recent trends compared to the traditional way of reading newspapers to know the current situation locally and internationally. On the other hand, too much exposure to new media may cause lack of attention towards the outside world. Also, the widespread use of the Internet caused several cases of cyber bullying, pedophiles, and stalking. Privacy is also a major issue regarding the abuse of the World Wide Web.
Another benefit of new media includes the freedom of the users to express their own thoughts towards a certain topic, issue, current event, or trend. This act of articulating ideas is called citizen journalism. Though frequently bashed for illegitimacy, citizen journalism enabled voices to be heard in the new and traditional media. Online journalism allows amateur reporters to convey their messages through the aid of social networking sites and sites connected to a main line of network.
Encouraged citizen journalists engulfed the online world because of the presence of different media like Facebook and Twitter.
Together with the use of mobile devices and computers, sharing information, photos, and videos became possible. In this manner, the public may know the current news unable to be relayed by professional reporters, within minutes and by expressing first-hand information, citizen journalists bring encouragement to other aspiring people even stronger. Also, several acts of heroism regarding citizen journalism have been

recorded throughout history. Meanwhile, the
Philippines was hailed as the Social Networking
Capital of the World, having a Facebook penetration rate of almost 94%. Citizen journalism compared to mainstream journalism has earned continuous innovations of technology. Most news coming from the netizens are more viral compared to news aired on televisions and newspapers. Although citizen journalism serves as the speaker of the public’s opinions, consistency of the reports are still being doubted. Some judge citizen journalism as bias for topics are being onesided in favor of the citizen journalist.
METHODOLOGY

BMPM empowered the people to disseminate information. The outcome can be seen through the public who showed their own responses in accordance to their exposure, perception and agreement about the step made by BMPM.
In this study, Bayan Mo, I-Patrol Mo
(BMPM) is defined as a citizen journalism project of ABS-CBN’s TV Patrol where citizens are allowed to submit their news stories in the form of photos and videos. Also, Bayan
Patrolers are the Filipino citizen journalists who upload news stories (photos or videos) in the ABS-CBN’s Bayan Mo, I-Patrol Mo
(BMPM)’s official website and other social networking sites that are directly linked to the program. In addition, Citizen Journalism is based upon the citizens who take the responsibility in terms of gathering and analyzing news information. Moreover,
Information Dissemination is the process of spreading information.

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Research Design
This research applied the quantitative type of research because of its suitability to the study. According to Shuttleworth (2008), quantitative experiments all use a standard format, with a few minor inter-disciplinary differences of generating a hypothesis to be proved or disproved. This hypothesis has been proved by mathematical and statistical means.
The researchers required the use of their selfmade survey method which served as the basis of their study. The gathered data helped the researchers to prove the actual role of Bayan
Mo, i-Patrol Mo in empowering people in information dissemination.

Respondents
The respondents for this study are the
AB Communication students of all levels in
Academic Year (AY) 2014-2015 for the reason of seeing their major in broadcasting which was suitable for one of the focus of this study which is citizen journalism. This Academic Year, the total number of the AB-Communication students was 235. Slovin’s formula was used to get a number of 26 students per section for a total of 156 students were covered in this study. Formula:

=

Data Gathering Procedure
There were two sources used in gathering data for this study, one is the primary data source using the self-made survey-questionnaire of the researchers about the effectiveness of Bayan Mo i-Patrol Mo in empowering people in information dissemination and the second one is through the secondary data source from books, journals, news articles, and internet sources.
The survey data were collected from the ABCommunication students from all levels
Academic Year 2014-2015. The secondary data were based from related literatures from books, articles, journals, theses and the Web.
The researchers provided an excuse letter which has been noted by the thesis adviser for the formality of showing the said excuse letter to the professor in charge of the class to be surveyed.
The researchers prepared a survey instrument for the chosen participants. The survey forms have been furnished together with the introduction letter and survey questionnaire. The survey forms are collected within the day of distribution. The data has been organized for the analysis. Data was then analyzed by using the measure of central tendency, Mean.
Research Instrument

1+( 2 )
=

235
1 + (235)(0.05)

= 156
Where:
= Sample size
N= Population size e= Margin of error (0.05

A self-made survey questionnaire was used as the main instrument in gathering data.
The survey questionnaire has three parts:
Part 1 provides the questions about the level of the exposure of the respondents to
Bayan Mo, I-Patrol Mo.
Part 2 provides the questions about the level of perception of the respondents to
Bayan Mo, I-Patrol Mo as an information dissemination project.
Part 3 provides the question about the level of agreement of the respondents on the

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role of Bayan Mo, I-Patrol Mo in empowering people in information dissemination.
The questions constructed in the survey questionnaire helped the researchers determine the role of Bayan Mo, I-Patrol in empowering people in information dissemination. Statistical Treatment
The survey instrument was recorded, tabulated, and analyzed with the help of the researchers’ thesis adviser. Descriptive statistical procedures were used to present the frequency distribution, mean scoring and verbal interpretation for each of the items on three main variables such asthe level of exposure of the respondents to Bayan Mo, IPatrol Mo, the perception of the respondents to Bayan Mo I-Patrol Mo as an information dissemination project, and the level of agreement of the respondents on the role
Bayan Mo, I-Patrol Mo in empowering people in information dissemination.

Data Analysis
In order to interpret and analyze and interpret the data, the researchers used the following parameters: For the first table,
Highly Exposed. Respondents are extremely aware of the citizen journalism project, Bayan Mo i-Patrol Mo. These participants are most likely to have the most interest in citizen journalism and are exposed to news and current affairs programs.
Exposed. Respondents are fairly aware of the citizen journalism project, Bayan Mo iPatrol Mo. These participants have fair knowledge about the existence of citizen journalism. Moderately Exposed. Respondents are moderately aware of the citizen journalism project, Bayan Mo i-Patrol Mo. These participants are most likely to have moderate interest about citizen journalism.
Slightly Exposed. Respondents are slightly aware of the citizen journalism project,
Bayan Mo i-Patrol Mo, These participants are most likely to have the minimum interest for citizen journalism.
No Exposure. Respondents are not aware of the citizen journalism project, Bayan
Mo iPatrol Mo. These participants have no interest and have no access to citizen journalism.

For the second table,
Highly Informative. Respondents find Bayan
Mo i-Patrol Mo as a major source of information about current news and trends.
Moderately Informative. Respondents consider Bayan Mo i-Patrol Mo as an information disseminator occasionally.
Somewhat Informative. Respondents do not prioritize citizen journalism as their source of information but still considers Bayan
Mo i-Patrol Mo as an information disseminator. Somewhat
Less
Informative.
Respondents see Bayan Mo i-Patrol Mo as not much informative in nature.
Less Informative. Respondents show least interest in Bayan Mo i-Patrol Mo as an information disseminator. Participants only consider citizen journalism as their last resort for information.
Not Informative. Bayan Mo i-Patrol
Mo is not considered by respondents as a source of reliable information

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For the last table,
Strongly Agree. Respondents strongly agree that Bayan Mo i-Patrol Mo serves as a paragon of empowering people towards citizen journalism. Agree. Respondents accept the role of
Bayan Mo i-Patrol Mo to empower people in information dissemination.
Somewhat Agree. This implies that the respondents see a bit of the role made by
Bayan Mo i-Patrol Mo in empowering people in information dissemination.

Somewhat Disagree. Respondents can’t somehow see the role of Bayan Mo iPatrol Mo in empowering people in information dissemination.
Disagree. The role of Bayan Mo iPatrol Mo in empowering people in information dissemination is doubted by the participants. Strongly Disagree. Respondents never consider the role of Bayan Mo i-Patrol Mo to empower people in information dissemination.

Rating scale Adjectival Rating, Mean Interval Scale, and Verbal Interpretation of respondents’ level of exposure on Bayan Mo i-Patrol Mo

Rating Scale

Adjectival Rating

Mean Scoring

1

Extremely Aware

1.00-1.79

Verbal
Interpretation
Highly Exposed

2
3
4
5

Aware
Moderately Aware
Slightly Aware
Not Aware at all

1.80- 2.59
2.60- 3.39
3.40- 4.19
4.20-5.00

Exposed
Moderately Exposed
Slightly Exposed
No Exposure

Rating Scale, Adjectival Rating, Mean Interval Scale, and Verbal Interpretation of respondents’ perception on Bayan Mo i-Patrol Mo as an information dissemination project

Rating Scale

Adjectival Rating

Mean Scoring

6

Strongly Agree

6.00- 5.17

5

Agree

5.16- 4.34

4

Somewhat Agree

4.33- 3.51

Verbal
Interpretation
Highly Informative
Moderately
Informative
Somewhat
Informative

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3

Somewhat Disagree

3.50- 2.67

2
1

Disagree
Strongly Disagree

2.66- 1.84
1.83- 1.00

Somewhat Less
Informative
Less Informative
Not Informative

Rating Scale, Adjectival Rating, Mean Interval Scale, and Verbal Interpretation of respondents’ Level of Agreement on the role of Bayan Mo i-Patrol Mo in empowering people in information dissemination

Rating Scale

Adjectival Rating

Mean Scoring

6
5
4

Strongly Agree
Agree
Somewhat Agree

6.00- 5.17
5.16- 4.34
4.33- 3.51

Verbal
Interpretation
Strongly Agree
Agree
Somewhat Agree

3
2
1

Somewhat Disagree
Disagree
Strongly Disagree

3.50- 2.67
2.66- 1.84
1.83- 1.00

Somewhat Disagree
Disagree
Strongly Disagree

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that there still exists a small part of the population unaware with this development.
(Craig, 2005)

RESULTS AND DISCUSSION
As shown below, results show that generally the respondents are exposed to citizen journalism. With a total mean score of
2.16, the respondents are proven highly aware about ABS-CBN’s news program TV Patrol together with its news anchors. A computed average of 43.03% of the respondents is highly exposed while 8.33% were unaware. The remaining data were 22.91% aware, 16.88% moderately aware and 8.85% slightly aware.
The researchers may conclude that majority of
AB-Communications Major in Broadcasting are exposed to Bayan Mo i-Patrol Mo. This also implies that the level of exposure of the respondents is high enough to perceive the role of Bayan Mo i-Patrol Mo in information dissemination. This shows that the citizen journalism in our country is still progressing

As illustrated in the second table, the respondents have agreed that BMPM can really speed up the distribution of information through the help of the citizen, to whom they have approved the reliable source. A total mean score of 4.66 showed that the respondents from AB-Communications Major in Broadcasting perceived BMPM as moderately informative. A total average of 416 responses or 29.63% strongly agreed that
BMPM can disseminate information effectively while only 1.42% strongly disagreed. The results below show that generally majority of the respondents

TABLE 1
Level of exposure of the respondents to Bayan Mo i-Patrol Mo

ITEMS
1. ABS-CBN’s News programs
2. ABS-CBN’s news program TV Patrol
3. The news anchors of TV Patrol are Noli de Castro, Korina Sanchez and Ted Failon.
4. ABS-CBN’s news program Bandila
5. The news anchors of Bandila are Karen Davila, Ces Drilon and Julius
Babao.
6. BMPM’s existence
7. BMPM as a citizen journalism project of ABS-CBN.
8. BMPM being aired under TV Patrol
9. BMPM being aired under Bandila
10. Bayan Mo i-Patrol Mo was first launched as Boto Mo i-Patrol Mo.
11. The journalists of Bayan Mo i-Patrol Mo are ordinary citizens.
12. Anyone can submit their own opinion about the recent issues aired in Bayan Mo i-Patrol Mo via social networking sites.
13. Meaning of Bayan Patroler
14. Over 1million Bayan Patrolers submit their own news coverage to
BMPM.
15. Bayan Mo i-Patrol Mo has its own website, Facebook page and
Twitter Account.
TOTAL

MEAN
SCORE
1.96
1.56
1.49

VERBAL
INTERPRETATION
Exposed
Highly Exposed
Highly Exposed

2.06
2.01

Exposed
Exposed

2.26
2.29
2.28
2.6
2.56

Exposed
Exposed
Exposed
Moderately Exposed
Exposed

2.12
2.19

Exposed
Exposed

2.26
2.43

Exposed
Exposed

2.31

Exposed

2.16

EXPOSED

LPU-Cavite Research Article Format-Undergraduate

TABLE 2
Level of perception of the respondents to Bayan Mo i-Patrol as an information dissemination project
Mean
Score

Items

1. All news are well disseminated.
2. All news are shown without bias.
3. The media practitioners in ABS-CBN present their news objectively.
4. Citizen journalism project like Bayan Mo iPatrol Mo (BMPM) can speed up the distribution of information. The distribution of information. 5. BMPM has been effective information dissemination project.
6. The news presented by the citizen journalists are reliable.
7. BMPM airs the same raw information reported by the citizen journalists.
8. With the availability of cellular phones, tablets and laptops, anyone now can be a source of information. 9. BMPM contribute to the improvement of your knowledge and thinking towards journalism

Verbal
Interpretation

4.43
4.11
4.62

Moderately Informative
Moderately Informative
Moderately Informative

4.83

Moderately Informative

4.78

Moderately Informative

4.57

Moderately Informative

4.42

Moderately Informative

5.11

Moderately Informative

5.03

Highly Informative

4.66

MODERATELY INFORMATIVE

TOTAL perceive Bayan Mo i-Patrol Mo as an effective information disseminator. These results contrast with the statement of Curtis, 2012 that citizen journalists are unreliable due to insufficiency of skills acquired from practices and trainings for professional journalism.
Based on the results shown in Table III, ABCommunications Major in Broadcasing gave a total mean score of 4.89. Majority of the respondents said that they agree having a total mean average score of

554 responses or 35.51%. This shows that generally most of the respondents agreed that Bayan Mo iPatrol Mo showed its role in empowering people in information dissemination and this is through their responsible and creative way of informing and educating the citizens. According to Santos (2010), citizen journalism in the Philippines became an important factor in spreading news all over the country thus, an effective information disseminator.

LPU-Cavite Research Article Format-Undergraduate

Table3
Level of Agreement of the Respondents on the role of Bayan Mo i-Patrol Mo in empowering people in information dissemination
Items

Mean
Score

Verbal Interpretation

1. Bayan Mo i-Patrol Mo (BMPM) serves as a guide to aspiringjournalists to report their scoops.
2. BMPM always makes sure that their contact information is shown to TV Patrol and Bandila every night. 3. BMPM uses the most visited website which is
Facebook to informthe citizens about the opportunity of being a citizen journalist wherever they are.
4. BMPM is helpful in empowering people in information dissemination for the transparency of
Halalan 2013.
5. During the 2010 Presidential Election, Bayan Mo iPatrol Mo illustrates the importance of the voice of the citizens in terms of sending news coverage in their own provinces.
6. BMPM makes sure that there will be an immediate action whenever a Bayan Patroller asks for help.
7. BMPM’s ongoing workshops are helpful in educating the citizens in disseminating reliable information for the society.
8. BMPM aims to create a stronger bond among
Filipinos by empowering people to ensure the better future of the country.
9. BMPM has its own role in encouraging people to disseminate trustworthy information.
10. BMPM has been effective in encouraging people to disseminate information.
TOTAL:

5.1

Agree

4.81

Agree

4.83

Agree

4.77

Agree

4.95

Agree

4.74

Agree

4.9

Agree

4.88

Agree

4.94

Agree

4.99

Agree

Based on the results shown in Table 3,
AB-Communications Major in Broadcasting gave a total mean score of 4.89. Majority of the respondents said that they agree having a total mean average score of 554 responses or
35.51%. This shows that generally most of the

4.89
Agree
respondents agreed that Bayan Mo i-Patrol Mo showed its role in empowering people in information dissemination and this is through their responsible and creative way of informing and educating the citizens. According to Santos
(2010), citizen journalism in the Philippines

LPU-Cavite Research Article Format-Undergraduate

became an important factor in spreading news all over the country thus, an effective information disseminator.
CONCLUSION

Based on the findings or results from the survey activity, the researchers concluded that students including AB Communication
Major in Broadcasting are aware of Bayan Mo iPatrol Mo. Their level of exposure rated at
43.03% proved that citizen journalism is well introduced to the youth. However, a part of the population rated at 8.33% was unaware. This shows that the country’s implementation of citizen journalism is still propagating.
It was also concluded that the majority of the respondents perceives Bayan Mo i-Patrol
Mo as an effective information dissemination program. This proves the legibility and credibility of the said news program in delivering current news to the public. However, a significant 1.42% strongly disagreed supporting the fact that citizen journalists are questioned for their reliability.
Furthermore, it was concluded that the role of Bayan Mo i-Patrol Mo as information disseminator was greatly recognized nationwide. Most of the respondents agreed that BMPM opens opportunities for aspiring journalists to continuously empower the essence of citizen journalism throughout the country. The researchers then realized that conducting workshops, posting of easy ways to pass news coverage and illustrating the importance of the participation of the citizens are some of the roles made by Bayan Mo iPatrol Mo in empowering people in information dissemination. Also the sustainability of their function can still be seen every day through
Internet and Broadcast media.
RECOMMENDATIONS

With the help of the result and findings from the study conducted, the following recommendations are proposed: News

programs should continue encouraging the
Filipinos to be a citizen journalist; The citizens are expected to partake in social issues in order to speed up the dissemination of information;
AB-Communication students are anticipated to be more involve in worldwide and nationwide news as it has been in relation to their future careers. As a guide for future researchers the following topics can be further discussed: the role of other citizen journalism project like
24oras’ You Scoop in empowering people in information dissemination; comparison of
Bayan Mo i-Patrol Mo and YouScoop; difference of the strategies used by Bayan Mo i-Patrol Mo and YouScoop in terms of reaching out the
Filipinos; level of involvement of the Filipinos on the said citizen journalism projects; the emergence of citizen journalism in the
Philippines.

REFERENCES
Austin, J. (2007). The History of the Internet in the Philippines. Inside Technology
360.Retrieved June 21,
2007http://www.insidetechnology360.com/index.
php/the-history-of-the-internet-in-the-philippines35089/.
Craig, R. (2005). Online
Journalism, Belmont, CA: Thomson Wadsworth
Curtis, A. (2012). Citizen
Journalism.http://www2.uncp.edu/home/acurtis/C
ourses/ResourcesForCourses/Journalism/CitizenJ ournalism.html. Friedman, L. W., & Friedman, H.
(2008). The New Media Technologies: Overview and Research Framework, Baruch College and the Graduate Center of the City University of
New York and Brooklyn College of the City
University of New York, New York.
Gonda, E. P., & Ortega, D. R. T.
(2012). I-Scoop, I-Patrol: An Analysis of the
News Selection and Publication of News Stories
Submitted by Citizen Journalists to TV Patrol’s
Bayan Mo, I-Patrol Mo and 24 Oras’ You

LPU-Cavite Research Article Format-Undergraduate

Scoop,College of Mass Communication,
University of the PhilippinesDiliman, Quezon
City, Philippines.
Kirkwood, A. (2013). Pros and
Cons of Citizen Journalism.Great2escape.
Retrieved November 24, 2013 http://great2escape.wordpress.com/2013/11/24/pr os-and-cons-of-citizen-journalism/.
Littlejohn, S. W., & Foss, K. A.
(2011). Theories of Human Communication,
Long Grove, IL: Waveland Press Inc.
Malinao, A. L. (2003). Journalism for Filipinos,Mandaluyong City, Philippines:
National Bookstore.
McQuail, D. (2013). Journalism and Society, Thousand
Oaks, California: SAGE
Publications Inc.
Meyer, E. L. (2010). By the
People: The Rise of Citizen Journalism, 25.
Washington, D.C.: Center for International Media
Assistance.
Mzumara, M. (2014). Citizen
Journalism – A Right WithResponsibility. The
Financial Gazette. Retrieved January 22,
2014http://www.financialgazette.co.zw/citizenjournalism-a-right-with-responsibility/.
Niyomukiza, D. (2013). Assessing
Mainstream Media vsCitizen Generated
Content.Pambazuka News, 650.Retrieved
October 17,
2013http://www.pambazuka.net/en/category/c
omment/89292.
Ressa, M. A. (2009). ABS-CBN launchesBoto Mo, I-Patrol Mo: AkoangSimula.
ABS-CBN News.Retrieved May 11, 2009 http://www.abscbnnews.com/nation/05/10/09/abs-cbn-launchesboto-mo-i-patrol-mo-ako-ang-simula. Russell, J. (2011). Philippines
Named Social Networking Capital of the
World.Asian Correspondent. Retrieved May 15,
2011
http://asiancorrespondent.com/54475/philippinesnamed-the-social-networking-capital-of-theworld-indonesia-malaysia-amongst-top-10/.

Santos, K. (2010). MEDIA
PHILIPPINES: Citizen Journalism Gets Public
Involved. Global Issues. RetrievedJuly 20,
2010http://www.globalissues.org/news/2010/07/20
/6352.
Smyth, P. (2011). Advantages and
Disadvantages of New Media.Retrieved
November 21, 2011 http://paulsmythlearnerrecord.blogspot.com/2011 /11/advantages-and-disadvantages-of-new.html.
Thornburg, R. M. (2011).
Producing Online News
Digital Skills, Stringer Stories, Washington, DC:
CQ Press.
Whaley, B. B., & Samter, W.
(2007). Explaining Communication:
Contemporary Theories and Exemplars,
Mawhah, New Jersey: Lawrence Erlbaum
Associates, Inc., Publishers.

BIOGRAPHIES
Aiza E. Saguit was born on
October
10,
1994
at
Dasmarinas City. She lives in
City of Imus, Cavite and presently on her third year taking up the course Bachelor of Arts in Communications major in Broadcasting under the department of the College of Arts and Sciences at Lyceum of the Philippines
University
Cavite
Campus.
This year 2014 she attended two seminars which are
"Social Awareness: A Shared Responsibility of Media and the Community" held at AFP Theater, Camp Aguinaldo,
Quezon City and JPL Lecture Series 2014 "Advocating
Change through the Responsible Use of Social Media" held at Lyceum of the Philippines University Cavite. She participated in Giling-Giliw Production team as a host in their "Two-Talk Ka-Talk Variety talk show." Also this 2014 she become a member of Creaticom an organization of AB
Communication students of the same university.
Last year, 2013 to 2014 she got employed as a sales representative at Convergys Philippines Northgate
Cyberzone,
Alabang,
Muntinlupa
City.

LPU-Cavite Research Article Format-Undergraduate

In the year 2010 to 2013 she got elected as the
Sangguniang Kabataan Chairperson at Barangay Anabu II-D
City of Imus, Cavite and also elected as their overall official
Sangguniang Kabataan Chairperson Secretary in City of
Imus.

Camille N. De Luna was born in
Bucal II, Maragondon Cavite. She is currently taking up Bachelor of
Arts in Communication at
Lyceum of the Philippines
University-Cavite Campus.
She once attended a nationwide leadership conference in Baguio as a representative of her school. She has also been at AFP Theater, Camp Aguinaldo,
Quezon City for the reason of attending a COMGUILD seminar with a theme “Social Awareness: A Shared
Responsibility of Media and the Community.” She also attended “Ad Speak- A Student Convention on Values
Advertising at Colegio de San Juan de Letran, Intramuros,
Manila. She has also been at “JPL Lecture Series” twice which was held at Lyceum of the Philippines University –
Cavite.
Ms. Camille N. De Luna is currently a member of
Creative Communicators (CREATICOM)- an organization for AB-Communication students in Lyceum of the
Philippines University-Cavite. In 2010, she has been awarded as the Leader of the Year. She has experienced writing scripts from year 2013 up to present.
Kyle Amos M. Licong was born in
Cavite City, August 31, 1996. He is currently on his third year, taking up Bachelor of Arts in
Mass Communication major in
Broadcasting under the Colleg of
Arts and Sciences at Lyceum of the Philippines University (LPU) at Gen. Trias, Cavite, Philippines.
In 2014, he attended different seminars including “Social Awareness: A Shared Responsibility of
Media and the Community” held at AFP Theater, Camp
Aguinaldo, Quezon City and Ad Speak 2014 – A Student
Convention on Values Advertising at Colegio de San Juan de Letran, Intramuros, Manila. He also attended on “Cyber
Ethics: Reorienting Netizens” in 2013 at Lyceum of the
Philippines University – Cavite. In 2012, he was present on the seminar about the developmental role of media in society, “One Role, One Goal: Change, also at Lyceum of the Philippines University – Cavite.
Mr. Kyle Amos M. Licong is positioned as the
Junior Layout Artist of The Laurel Leaf, the official

publication of LPU Cavite. From 2013 up to present, he is a member of Creaticom, an organization of AB Mass
Communication students of the same university.

Born at Chinese General Hospital Metro Manila, August 11, 1995 He is taking up AB Communication Major in broadcasting at Lyceum of the
Philippines University - Cavite
Campus.
He attended at “JPL Lecture Series” twice which was held at Lyceum of the Philippines University-Cavite.
Mr. Sean Marciano has been a member of Lyceum of the Philippines University’s - Sining ng Arte at Galaw (LPUSinAG) for 3 years (2012-2014) and he has been appointed as the former Assistant Company Manager during the year 20132014 and is currently the Auditor in the year 2014-2015. He is also a member in Creative Communicators (CREATICOM) 20132014.

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