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Tiger Air

In: Business and Management

Submitted By Tooth11
Words 603
Pages 3
Question 2
As an ever-expanding company lion air has massive plans for the expansion across Asia. The aviation industry in the Asia-Pacific region has shown robust growth in recent times. The Asian region is the fastest growing region regarding air travel with an average annual seven percent growth of air traffic is expected. As Asia contains some of the largest economies in the world it contains burgeoning lower and middle class that is increasingly using airplanes for domestic and international transport. But take a moment and ask yourself if you were CEO of a multi million-dollar budget airline carrier like lion airline where would you expand? (Engage with the audience) Yeah so you first think of popular travel destinations Japan, China etc that is a good starting base now must find out if there is a demand for the service you are providing. If you look at China for example the introduction of low-cost carriers is a new trend. Only in recent times has the Chinese government allowed LCC airlines carriers to operate within their borders. There are exciting new opportunities for airlines especially Low cost carriers with 82 new airports built in china will there is expected to be 415 million Chinese expected to fly at least once a year within their country by the end of this year according to forecasts from the (IATA) The untapped potential in China’s aviation market is an exciting opportunity. According toe Airbus it predicts the Chinese market will leapfrog the United States as the worlds largest domestic market with 10 years As long as Chinas population continues to grow there will be huge opportunities for LCC. If we take a look at japan we see that Japan is in the midst of a tourist boom. By August 2015, the number was up 49.1 percent from the 8.81 million logged for the same eight months a year earlier. By September, the nation had attracted 15 million…...

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