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MBA Bahrain 15 Resit Assignment

Assessment 1. – Assignment (Coursework)

The assignment carries 50% of the marks allocated for the module. Students will complete an individual piece of coursework of 3,000 words, inclusive of appendices (+/- 10%). Please note that text in diagrams or tables does count towards the word count. References and a bibliography (reference list) will not count against the word limit for the assignment.

The assignment is a strategic evaluation of the following case:

GULF AIR and a return to profits next year (2010) It is important that attention be focused on a strategic appraisal of the company as opposed to providing lots of interesting facts over what interests you or what you find on the internet. Assessment will focus on students’ abilities in applying strategic models and frameworks in a coherent manner that enables them to develop a clear strategic view of the strategic position being studied. You do not need to (should not) reference any academic sources in this element of the assessment. Please note that is an exception and not the normal practice in assignments. Assessment criteria are detailed below.

Submission will follow the conventions normally expected of a business report. There must be no evidence of plagiarism, and the paper must clearly identify incorporated material from outside sources. The use of the Harvard style referencing is a requirement, as is word processing and the printing on white paper in black ink. It is suggested at the font is Times New Roman size 12 or similar. To retain anonymity the student(s) reference number(s) is to be on the top of each page, and each page is to be numbered on the bottom.

The following…...

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