Business and Management
Submitted By marcyaguila
The development of the Internet has definitely had a significant impact on the way in which travel products and services are being marketed, distributed and sold. Due to their information-intensive nature, travel products are thought to be very suitable for sale on the Internet. These developments have changed travellers’ behaviour that now depends on the Internet to search for information, plan their travel, and purchase online. Different sources provide evidence that illustrate the importance of online travel shopping.
Research Objectives: * To explore the relationship between the Internet and the travel industry, with a special emphasis on the impacts brought by the Internet; * To identify the factors affecting the online travel shopping behaviour of FEU students, with special emphasis on the influence of trust and culture * To explore internet usage for information searching and product purchasing for online travel products by FEU students. * To determine the positive and negative effects of online travel shopping to the behaviour of FEU students.
Review of Related Literature
NEW TECHNOLOGIES. They provide travellers with greater access to information, and facilitate the purchase of remote tourism products. (New Web-based and mobile technologies have become important drivers of change in travel behaviour. They provide travellers with greater access to information, and facilitate the purchase of remote tourism products.) (In the context of tourism, this active participation of consumers is becoming especially prevalent through websites that provide consumers with the opportunity to save and print their own travel itineraries or to purchase tourism packages dynamically assembled based on their personal preferences.)
CONSUMER BEHAVIOR. The internet has had and will continue to have a tremendous impact on the way consumers…...