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Venture Management

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Case Study: Midwest Lighting, Inc.

NIDA Y-MBA Group 6

Case Study

Midwest Lighting, Inc.
สาหรับวิชา

BA 719 – Business Opportunity
Management

เสนอ
ดร. วรพล โสคติยานุร ักษ์
โดย

Y-MBA รุนที่ 28 กลุมที่ 6



25 เมษายน 2554
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Case Study: Midwest Lighting, Inc.

NIDA Y-MBA Group 6

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Case Study: Midwest Lighting, Inc.

NIDA Y-MBA Group 6

Table of Contents
1.

Background ......................................................................... 4

ประวัตความเป็ นมาของบริษัท (Company Background) .............................................4

ลักษณะการดาเนินธุรกิจ (Business Structure).........................................................5
กลยุทธ์ทางการตลาด (Marketing Strategy) ...........................................................6
การแข่งขัน........................................................................................................7
ความขัดแย ้งทีเกิดขึน ..........................................................................................7



2.

Questions & Answers........................................................... 9

3.

Lessons Learned ................................................................ 18

3

Case Study: Midwest Lighting, Inc.

1.

NIDA Y-MBA Group 6

Background

ประว ัติความเปนมาของบริษ ัท (Company…...

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