Oberoi Crm

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    Crm in Hotel Industry

    Customer relation management (CRM) Topic- Comparative analysis of CRM tools in Hospitality industry ACKNOWLEDGEMENT We would like to express our gratitude toward Mrs. Vandana Ahuja ma’am for her kind co-operation and encouragement which helped us in completion of this project. We would also like to express our special gratitude and thanks to industry persons of Taj and Oberoi group of hotels for giving us such attention and time. Our thanks and appreciations also go to our colleagues in

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    Crm Notes

    CRM 11- Performance measurement Important stakeholders of a company - Shareholders / Board of directors - Customers - Employees/Management An organisation must maximize the main sources of revenue, profit and growth within the context of both business and customer strategy. The three key stakeholders group are: Employee Value Employee value needs to be considered from two perspectives. #1 the value employees deliver to the organization - This is usually measured

    Words: 3196 - Pages: 13

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    Social Crm

    TIM SwISS IT MagazIne SpecIal Social CRM – vom Hype zum Standard TechnologIe Social CRM ist die Erweiterung von klassischem CRM um Social Media. Dadurch wird die Kommunikation zwischen Unternehmen und Kunden auf eine neue Stufe gehoben. vo n m a r K C i E l i E B a K Der auTor Dr. Mark Cieliebak hat an der Universität Dortmund Informatik studiert und anschliessend an der ETH Zürich in Bioinformatik promoviert. Danach hat er mehrere Jahre als Java-Entwickler und Architektur-Berater gearbeitet

    Words: 715 - Pages: 3

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    Effect of Crm

    Determining the Effect of CRM Software on Business Success Assignment Melissa Gilbert IT/205 May 20, 2012 David Thomas Determining the Effect of CRM Software on Business Success Assignment Title | IT205 Smart Scenario - Determining the Impact of CRM Software on Business Success | Email to Boss | RE: Emergency Executive meeting TOMORROW at 9:00AM | _______________________________________________________________________________________ From: Boss Subject: Emergency Executive

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    Crm Select Topic

    1. What is CRM? Define  CRM is concerned with the creation, development and enhancement of individualized customer relationships with carefully targeted customers and customer groups resulting in maximizing their total customer life-time value. Example of CRM Telemarketing teams CRM software can be particularly valuable for businesses that sell over the phone. A specialist business magazine has found that its current practice of keeping leads in different central databases makes it difficult

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    Crm System

    business. An ideal CRM system is a centralized collection all data sources under an organization and provides an atomistic real time vision of customer information. A CRM system is vast and significant, but it be can implemented for small business, as well as large enterprises also as the main goal is to assist the customers efficiently. | Usually an organization consists of various departments which predominantly have access to customer’s information either directly or indirectly. A CRM system piles up

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    Crm Ppt

    14-02-2013 CRM CYCLE CUSTOMER RELATIONSHIP MANAGEMENT How CRM Works Essentially CRM works by collecting leads or consumer information. Analyzing the collected information to understand customer or market requirements. Adjusting marketing campaigns accordingly to increase sales. CRM also serves for customer service and support making businesses efficient and improve customer satisfaction. In any business, the bottom-line of CRM work flow is to (1) Initiate Marketing, (2) Process Sales, (3)

    Words: 1278 - Pages: 6

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    Crm Software

    Sigrun Finnsdottir ACCT 367-01 Prof. Poyner 4/20/13 CRM Software: Customer Relationship Management Software Introduction to CRM Software It’s very important to a business to have good customer relationships; CRM Software’s main objectives are to attract new customers while maintaining and satisfying their current customers and trying to win back the trust of former customers. Customers are one of the most important variables for a business owner to pay attention to, when trying to create

    Words: 1431 - Pages: 6

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    Crm in Retail

    1.6 CRM Practices in Retail Sector India presents a huge opportunity to the world at age, to use as a hub. Standing on the threshold of a retail revolution and witnessing a fast changing retail landscape, India is all set to experience the phenomenon of global village. India is the “promised land” for global brands and Indian retailers A “Vibrant economy”. India tops in the list of emerging market for global retailer and India’s retail sector is expanding and modernizing rapidly in line with India’s

    Words: 2764 - Pages: 12

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    Crm in Recruitment

    Customer Relationship Management (CRM) system at a global recruitment firm. How it affects to operational management process. Mohd Faisal MOHD HAMA Abstract The present paper document on a study of implementing Customer Relationship Management System (CRM) at one global recruitment company headquartered in Manchester United Kingdom, as a way of operation process improvement. This paper will highlight on the company condition before implementing the CRM system, the transition and how it

    Words: 5360 - Pages: 22

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    Crm Impact on Business

    CRM Business Report Should We Adopt a CRM System? Prepared for Western Governor’s University Course: RWT1 Prepared by Charles Carr August 10, 2009 Table of Contents Executive Summary ……….…………………………..………..……………..iv Introduction …..…….…………………………………………..….……………1 Benefits or advantages…………………………………………………………2 Cost or Possible Disadvantages……………………………………...………..3 Impact on our Business……………………………………………………….…4 What Is the estimated cost………………………………………………………

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    Crm Unilever

    Implementasi CRM dalam perusahaan Unilever Indonesia Tbk. Unilever adalah salah satu perusahaan produksi dunia yang terbesar dengan omset $45 juta per tahun. Unilever beroperasi di 88 negara seluruh dunia dengan jumlah karyawan 255.000 orang. Dan 2 dari 12 Grup bisnisnya bermarkas di United States. PT Unilever Indonesia Tbk (perusahaan) didirikan pada 5 Desember 1933 sebagai Zeepfabrieken N.V. Lever dengan akta No. 33 yang dibuat oleh Tn.A.H. van Ophuijsen, notaris di Batavia. Perusahaan ini

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    Approaches of Crm

    2010.10.07. CRM – Customer Relationship Management Bianka Parragh, Phd Óbuda University Keleti Károly Faculty of Business and Management Institute of Enterprise Management • Approaches of Customer Relationship Management • The origins of CRM • The rise of CRM • The role of CRM • Types of CRM 1 2010.10.07. RE-INVENTING CRM In the late 1990s and early year of the 21th century, CRM was offered up as the next wave of marketing. The tools and techniques that would make traditional

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    Avoid the Four Perils of Crm

    REPORT SUMMARY Avoid the Four Perils of CRM by Darrell K. Rigby, Frederick F. Reichheld, and Phil Schefter Arun G Antony (P13111) According to the "Harvard Business Review," a full 55 percent of customer relationship management (CRM) technologies and methods do not produce results. A wide array of CRM technologies exist to help companies target new customers, collect data on existing customers and streamline the customer acquisition process. Though many of these technologies and methods tout

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    Oberoi Crm

    forward. The Oberoi Group The Oberoi Group, founded in 1934, operates 28 hotels and three cruisers in five countries. The Group is also engaged in flight catering, airport restaurants, travel and tour services, car rentals, project management and corporate air charters. Oberoi Hotels & Resorts is synonymous the world over with providing the right blend of service, luxury and quiet efficiency. Internationally acclaimed for all-round excellence and unparalleled levels of service, Oberoi hotels and

    Words: 310 - Pages: 2

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    Crm Strategy

    ESTRATEGIAS CRM EN EMPRESAS HOTELERAS. ESTADO DE LA INVESTIGACIÓN Y DEFINICIÓN DE UN MODELO DE ÉXITO INTEGRADOR Aurora Garrido Moreno Universidad de Málaga e-mail: agarridom@uma.es Antonio Padilla Meléndez Universidad de Málaga e-mail: apm@uma.es ABSTRACT El sector hotelero es especialmente relevante dentro de la actividad turística en general. Podemos afirmar que las empresas hoteleras se enfrentan en la actualidad a un entorno cada vez más cambiante, competitivo y con clientes más exigentes

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    Crm, Customer Relationship Management

    II. HISTORY OF CRM MARKET 3 Major Vendors 5 Current Offerings 6 III. DEFINITIONS OF CRM 6 IV. DRIVERS FOR CRM APPLICATIONS 9 Reasons for Adopting CRM: The Business Drivers 9 Cost Goals 10 V. THE CRM INDUSTRY 11 Size of the CRM Industry 12 Vendors 13 Technology and Service 15 VI. INFORMATION TECHNOLOGIES FOR CRM 20 Key CRM Tasks 20 IT Factors of CRM Tasks 22 VII. CONSULTANTS 23 VIII. RETURN ON INVESTMENT OF IMPLEMENTATION 24 Cost and time 24 Benefits 25 ROI of CRM Projects 27 IX

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    Crm & Ecrm Practice by Grameenphone

    cheaper techonology • Political Instability • Price War • Entrance of Wimax is great threat for GP internet service 7. CRM and eCRM (7.1) What is CRM ? According to Wilson (2002) CRM is a concept that enables an organization to tailor specific products or services to each individual customer according to his or her need. In the most advanced scenario, CRM may be used to create a personalized, customized, one-to-one experience that will give the individual customer a sense of being cared

    Words: 8682 - Pages: 35

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    Ms Oberoi and His Legecy

    LDEN/063 IBS Center for Management Research MS Oberoi and His Legacy This case was written by Nitya Iyer, under the direction of Debapratim Purkayastha, IBS Center for Management Research. It was compiled from published sources, and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. 2009, IBS Center for Management Research. All rights reserved. To order copies, call +91-8417-236667/68 or write

    Words: 10980 - Pages: 44

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    Defination of Crm

    CRM is an acronym that stands for Customer Relationship Management. It describes the strategy that a company uses to handle customer interactions. One example of a common CRM strategy is the rewards card program offered by many supermarkets. The store gives its customers a free card that gives them access to special deals and discounts when they swipe the card during checkout. But that card also tracks everything the customer buys and allows the store to create an extremely detailed customer profile

    Words: 632 - Pages: 3

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    Crm Prototype

    Ideas Of Research With CRM In Today’s Trends Section IV: Prototype CRM System For Fish Lover’s Section V: Extending System To Other Area Of Business. Section VI: Conclusion SECTION I: INTRODUCTION The key element of a business is to make profit. To reach these goal customers has to be satisfied. Giving attention to the customer’s need and requirement has become the foremost important goal of 99% of the companies today. Customer Relationship Management, or CRM is a strategy highly

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    Crm Implementation

    PROPOSAL FOR CRM IMPLEMENTATION AT WeCare HOSPITAL Contents Introduction 3 What is CRM? 3 Bibliography 4 Abstract Customer Relationship Management (CRM) systems helps businesses to manage customer interactions more effectively and efficiently. CRM enables businesses to understand their customer’s needs and formulate the businesses strategies with careful analysis. This paper outlines a proposal for the management in implementing a successful CRM model in WeCare Hospital, firstly

    Words: 1403 - Pages: 6

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    Crm the Eight Building Blocks of Crm: Vision

    Eight Building Blocks of CRM: Vision A successful CRM vision creates a positive perception of the enterprise, bolstered by loyal customer advocates. IT and operations leaders and CRM stakeholders should follow these six steps to a clear, actionable and successful CRM vision of how to get, keep, satisfy and increase customers. Key Challenges ■ Many enterprise IT operations and other leaders, as well as CRM stakeholders, find it hard to devise a well-thought-out CRM vision, even though it provides

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    Crm Curriculum

    practice of CRM derived from research and applications across businesses. These concepts and applications from real life case studies will help identify opportunities, which can be successfully implemented for long term profitability. Pedagogy – The teaching methodology will include a mix of lectures, discussions, presentations by practitioners, videos, exercises and case analysis. The cases are integrative in nature but will also help develop an appreciation of specific elements of CRM. Each session

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    IJMRR/ March 2013/ Volume 3/Issue 3/Article No-8/2557-2566 ISSN: 2249-7196 INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH AND REVIEW E - CRM: AN ULTIMATE STRATEGY FOR AN ORGANIZATION Sagar Deshmukh*1, N. Deepa2, A. Raj Shravanthi3 1 Research Scholar, Dept. of Agrl. and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India. 2 Assistant Professor, Dept. of Agrl. and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India. 3

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    Crm Case

    the expansion of the company the situation had become unacceptable. Management felt that it was time to implement a comprehensive CRM strategy with integrated technology specific to the needs of their financial divisions (both the mutual fund and the asset management sides). The three companies under the umbrella of Mashkin shared the same objectives for their new CRM approach: 1. To provide superior service to customers in addition to the benefit of the core product; 2. To identify, focus on

    Words: 3209 - Pages: 13

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    Crm Benefit

    Management decision making is nimble and well informed supported by real-time reporting across all business teams. Staff manage their time more effectively. CRM prompts users to follow up on activities and sends automated alerts when important actions occur. Marketing activity brings higher quality leads through continually improving contact segmentation and targeted campaigns. Pipeline reports are trusted and used as the basis for reliable sales and production forecasts to increase efficiency

    Words: 402 - Pages: 2

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    Crm System

    implementation of customer relationship management (CRM) systems. What is the most effective way to realize all of the benefits from CRM system implementation? Research for this report included a review of current literature on effective implementation of CRM systems and the market data on popular CRM systems on the market available on Gartner, the leading information technology research website. Major findings indicate that just simply buying into a CRM system would not bring the promised benefits associated

    Words: 2765 - Pages: 12

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    Crm - How It Works

    and Chief Marketing Officer of Offerpo, a new social marketing apps company, and Managing Director of Evoke CRM, his consultancy. How can you make social media work for your business? Social networking and other forums like it give the “biggest bang for your buck as far as measurable benefit. “A strategy should begin with an assessment of business goals…… and customer needs.” Social CRM should be phased in and not just jumped into lightly. 10 steps for creating a social networking business strategy:

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    Minitrex Crm

    QUESTIONS 5 REFERENCES 7 INTRODUCTION Customer relationship management (CRM) is a business strategy that put focus for meeting the needs of your customer. It does this by utilizing advanced technologies to organize, automate and integrate the marketing sales and customer service components of the business. CRM enables the company or enterprise to understand the customer value and there by combines the information of different divisions

    Words: 853 - Pages: 4

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    Articulo Crm

    ------------------------------------------------- Niveles de tecnología en un sistema CRM Aarón Gerardo García Molina 114985 Ismael Antonio Márquez García 115034 Gabriela Galindo Bustamante 116284 Ángel Raúl Macías Sánchez 107491 Juan Jesús Solorio Rayo 109243 Resumen El CRM (Customer Relationship management en español Administración basada en la relación

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    Crm Ahli Bank

    The Effect Of Customer Relationship Management (CRM) On Customer Satisfaction In Banking Sector by Abdelmenam Ahmed Deghady Supervisor : Dr. Ashraf Labib Table of Content CHAPTER 1 : INTRODUCTION................................................................................................3 1.1 Introduction..........................................................................................................................................................4 1.2 Research Problem..

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    Crm Highlight

    3. 4. 5. 6. four major perspectives on CRM: strategic, operational, analytical and collaborative several common misunderstandings about CRM a definition of CRM the six constituencies having an interest in CRM how important CRM issues vary across industries five generic models of CRM. Introduction The expression customer relationship management (CRM) has only been in use since the early 1990s. Since then there have been many attempts to define the domain of CRM, a number of which appear in Table 1.1

    Words: 8031 - Pages: 33

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    Mashkin Crm

    existing and prospective customers, study, analyze, and learn about customers’ needs, wants, and expectations. Acquiring and retaining customers will help to ensure our profitability. Using CRM we can manage how we get customers, keep them, and service them. First, we should identify and prioritize our CRM needs, both short-term and long-term. We should also consider how our tactics fit into the larger, more strategic long-term program. Through social listening, we can find out more about the

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    Trends in Crm

    TRENDS IN CRM Customers today are now equipped with tools to express their opinions on anything, at anytime and anywhere in the world. This has resulted in an increased desire by business entities to enhance their engagement with customers via the use of technology. The emergence of Smartphones and Tablet PC’s has been responsible for expanding the market space through its portability and processing capability. That being said, the following are some key trends in CRM which we have identified:

    Words: 425 - Pages: 2

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    Introduction to Crm

    Introduction to CRM CRM basically stands for Customer Relationship Management. It entails all aspects of interaction that a company has with its customers, whether it is in sales or service-related. Hence, CRM provides the business data to help you provide services or products that your customers want, provide better customer service, cross-sell and up-sell more effectively, close deals, retain current customers and to better understand who your customers are. The main purpose of CRM is generally

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    Crm in Hotels

    CRM IN HOTEL INDUSTRY WELCOMGROUP MAURYA SHERATON Customer Service is now more fashionably called Customer Relation Management. ITC Maurya Sheraton has been following an unstructured form of CRM with a narrow focus of serving the customer well and in a most efficient manner. The concept of Customer Relationship Management has a broader focus of not only serving the customer but also creating the customer and retaining him for measurable and substantial returns.

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    Crm at Minitrex

    (ch14)Initial Post to Week 3 Discussion Board – Organizations and Emerging Technology (list references). Wikipedia is not a scholarly reference. Please do not use it. Respond to at least 2 classmates’ posts to wk 3 Discussion BoardAssignments: * Case: (CRM at Minitrex) | | Week 4 Developing and Delivering on the IT Value Proposition (ch15), Developing IT Strategy for Business Value (ch16), Communicating with Business Managers (ch17)Initial Post to Week 4 Discussion Board – Current Event / Mind Map

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    Oberoi Crm

    Preparation of Budget of an event For a person new to the financial aspects of running an event, the planning of a budget may not be as easy as it first appears, since a great deal of information has to be collected which might not be obvious at the start. However, the time & effort put into careful preparation of a budget is extremely important to the success of the event. The budget for an event may be no more complicated than a list of revenues & costs, or it may be vastly complicated. Either

    Words: 401 - Pages: 2

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    Crm at Dell

    Dell’s CRM effort INTRODUCTION The computer industry encompasses computer software, computer hardware, as well as the production of computer components, assembly, logistics distribution, sales, marketing, and the provision of information technology services. Dell is in the business of manufacturing computers and servers. Its competitors are Hewlett Packard/Compaq, IBM, Apple and Gateway. The new trend in the computer industry is to become a virtual corporation and Dell is leading the way. According

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    Oberoi Hotel

    To: Vikram Oberoi, General Manager of Oberoi Hotel Group From: Venus Wang, Strategy Consultant Date: November 24, 2015 Re: Oberoi Group Consulting Project After a carefully review of Oberoi Group operation situation, I identified one issue waiting for immediate solution as one customer was heavily interrupted by train noises therefore cancelled his last nigh stay in Oberoi Vanyalilas resort. In order to meet company’s need for long-term growth, expansion

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    Mcdonalds Crm

    McDonalds CRM Case Study This is a review of McDonalds' CRM system, which can help you decide which Customer Relationship system is best for your business. McDonalds CRM Case Study Customer Relationship Management (CRM) is vitally important for businesses today. Not only can it help you improve your relationship with clients but it can also help to entice new customers and boost your profits. Aided by CRM software, businesses can really get to know their customers’ habits and interactions

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    Crm in New Age Banking

    The pulse of this era says that for a successful venture customer relationship management (CRM) is to recognized as a widely acceptable concept. In simple words to understand CRM we can consider it another name for the banker customer relationship. Macro-economic factors like globalization, liberalization and modernization has given it a new form. Today’s CRM requires real time interaction than that of the earlier times. Focus of various banks has changed from attracting customers

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    Crm at Minitrex

    CRM at Minitrex Surendra Garapati Wilmington University Customer Relationship Management: Customer Relationship Management is well known for practices and technologies that any organization will use to improve and investigate, for developing business relationships with customers and helping with customer maintenance there by driving to sales growth. This system is used to obtain information about the customers that are involved in the company relationships. That would include the company’s

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    Crm Management

    does not have knowledge of intricate features at electronic products and practical significance as features, may choose wrong product. How this situation is effectively addressed? What principle of CRM is implemented here & how? The  solution  is   achieved  by integrating the customer  in the  CRM  SYSTEM..  This new way of looking at the business involves integrating the customer  into all aspects of the supplier's business, and vice versa. This implies a relationship that is deeper and wider

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    Crm Presentation

    Relationship Management (CRM) Services, Support, Sales, Marketing Jasim January 2016 Table of Contents Section 1 What is CRM Section 2 CRM in Telecom Business Section 3 Table of Content CRM within IT Landscape Section 4 CRM Data Source Section 5 CRM and Business Strategy Section 6 CRM and Organization Section 7 CRM as A Differentiator Section 8 Current Telecom Challenges Section 9 Current and Decision Making What is CRM ? “(CRM) is a term that

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    Crm at Minitrex

    CRM at Minitrex Wilmington University IT Policy and Strategy CRM at Minitrex CRM is nothing but customer relationship management. CRM is very important and essential in an organization for its development. The main idea of CRM is relationship with customers. A good organization will maintain the customer’s information in healthy way, which will help them to develop a good relationship with customers and for good sales & marketing of the products. Today with the development and

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    Crm Project

    Section: __________ Project Description The objective of this individual project is for you to learn about CRM and understand the use and benefits of CRM technology in sales 1. In Blackboard, you have several resources available to you. Take advantage of them. Some are short videos on YouTube; others are websites on specific CRM technology companies. If you are on campus, you can also visit RB 170 (Ryder Building) when it is not occupied with a course, and log into the most popular web-based

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    Crm of Microsoft

    Microsoft Dynamics CRM 4.0 User’s Guide i Microsoft Dynamics CRM 4.0 User’s Guide Copyright Information in this document, including URL and other Internet Web site references, is subject to change without notice. Unless otherwise noted, the companies, organizations, products, domain names, e-mail addresses, logos, people, places, and events depicted in examples herein are fictitious. No association with any real company, organization, product, domain name, e-mail address, logo, person

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    Zalando – a Crm Success Story

    Zalando – A CRM Success Story « Business Development Strategies http://wearedevelopment.net/2012/03/11/zalando-a-crm-success-story/ BUSINESS DEVELOPMENT STRATEGIES Emerging Markets Zalando – A CRM Success Story MAR 11 Posted by Sebastian S. Vlasich 1 von 4 05.08.12 16:45 Zalando – A CRM Success Story « Business Development Strategies http://wearedevelopment.net/2012/03/11/zalando-a-crm-success-story/ Zalando GmbH, was founded by David Schneider, and Robert Gentz, in 2008

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