Marketing 4p for Big Companies
Unilever is organizing promotions with their brand “Baba” to increase sales. They often use even bundling, which means they sell several products together in one package.
Kotler, P, Armstrong, G, Saunders, J, Wong, V 1996, Principles of Marketing, Prentice Hall , Europe
Gyükeri Mercédesz, 2009, “Fő szerep a régióban”, manager magazin, November 2009, pp. 33-40.
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