Future Strategic Directions of Accor Hotels Group
This paper is critically assess a range of future strategic directions of Accor Hotels Group, illustrating how competitive advantage can be achieved and consider suitable ways of implementing a change in strategic direction.
Accor is the world’s leading hotel operator, has 45 years of experience. Its hotels spread over 92 countries with 4,400 hotels, the hotel brands from Luxury to budget – Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons/ibis Styles, Etap
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