furnished by the spoken word there are three kinds. The first kind depends on the personal character of the speaker; the second on putting the audience into a certain frame of mind; the third on the proof, or apparent proof, provided by the words of the speech itself.
These three modes of persuasion are ethos, meaning disposition or character; pathos, which emotion or passion; and logos, meaning argument or discourse.
Ethos has to do with who you are, how you present yourself, the way in which you
Words: 565 - Pages: 3