Pest Framework For Nokia

  • Premium Essay

    Nokia

    “COMPARATIVE STUDY OF NOKIA MARKETING” Submitted In Partial Fulfillment of Requirements for the Award of the Degree Of BBA Of Punjab Technical University Under The Guidance Of MR. JAGJIT SINGH Submitted by Bhupinder Narang Roll no.104142461752 B.I.S GROUP OF COLLEGE GAGRA (MOGA) Certificate of supervision This is to certify that Mr. Bhupinder Narang S/o S. Ram Nath Narang Roll No 104142461752 has completed the research project “COMPARATIVE STUDY OF NOKIA MARKETING” under my supervision

    Words: 10557 - Pages: 43

  • Premium Essay

    Nokia

    In 2002 Nokia Mobile Phones was the world’s largest mobile phone producer and had over twice the market share of Motorola, its closest competitor (Financial Times 3-4-2003). In 2002, Nokia’s market share rose for the fifth year to an estimated 38%. Handsets were the main production of the organization, generating almost 80% of sales and 90% of the company’s earnings. In the first quarter of 2003, the mobile phone division of Nokia reported sales of US$5.95billion despite the average selling price

    Words: 461 - Pages: 2

  • Premium Essay

    Nokia

    issues: Nokia has been one of the best companies who have innovatively grown in the telecommunications industry for a while now but this era has seen to be slowly declining because of how the leader of ‘Nokia’ couldn’t cope up with the ever changing market and demand of consumers leading the shares of Nokia to decline. Nokia’s management wasn’t able to move with the changing of demand and invent new product ideas in the market where their competitors invented and reinvented and overthrew Nokia in just

    Words: 561 - Pages: 3

  • Premium Essay

    Nokia

    Nokia Introduction Nokia is the world leader in mobility. They make a wide range of mobile devices, services and software that enable people to go beyond communications to navigation, music, video and more. Nokia is not only the world leader in mobile phones. They are also the world’s largest camera manufacturer and a leader in digital music. Mobility has the power to help economies grow and societies develop. It is changing the world, in developed and developing countries alike. Their vision is

    Words: 2277 - Pages: 10

  • Premium Essay

    Nokia

    Nokia Corporation is a Finnishmultinational communications and information technology corporation headquartered inKeilaniemi, Espoo, Finland.[4] Its principal products are mobile telephones and portable IT devices. It also offers Internet services including applications, games, music, media andmessaging through its Ovi platform, and free-of-charge digital map information andnavigation services through its wholly owned subsidiary Navteq.[5] Nokia has a joint venture with Siemens, Nokia Siemens

    Words: 3425 - Pages: 14

  • Premium Essay

    Nokia

    This article is about the telecommunications corporation. For other uses, see Nokia (disambiguation). Nokia | | Type | Julkinen osakeyhtiö (Public) | Traded as | * OMX: NOK1V * NYSE: NOK | Industry | * Telecommunications equipment * Internet * Computer software | Founded | Tampere, Grand Duchy of Finland (1865) incorporated in Nokia (1871) | Founder(s) | * Fredrik Idestam * Leo Mechelin | Headquarters | Espoo, Finland | Area served | Worldwide | Key people

    Words: 438 - Pages: 2

  • Premium Essay

    Nokia

    Nikunj Daga 3 ABSTRACT _________________________________________________________________________________________________ This research studies the marketing strategies of Nokia, a high technology company in a developing country India. The study attempts to check the role of marketing activities in success of Nokia in India. After studying the past of the company and the history of Indian mobile industry, Nokia’s marketing strategies are examined through secondary resources. Then to check

    Words: 19506 - Pages: 79

  • Free Essay

    Nokia

    Welcome to Nokia Support Discussions, our global support community for English speakers since 2005. Have your questions answered and share your own knowledge and experience to help everyone get the best from their Nokia products. Most popular post: Nokia Windows Phone 8 App Updates Most recent post: Re: Calling through Voip. No Call Option in Viber, No Skype App for Calling in Nokia Asha 302. Whats the use of Voip then ? Deutsch Herzlich Willkommen im Nokia Netzwerk, unserer globalen Support

    Words: 484 - Pages: 2

  • Premium Essay

    Nokia

    Nokia: The Once and Future (?) King This is a case study I found from the Direct Marketing News. Nokia was still very popular when I was home in the summer of 2009; however, it fell down so hard within a short period after the iPhone came on the market. Nokia made the same mistake as Blockbuster when they responded to Netflix when Netflix initially emerged in the DVD market. Nokia did not consider the iPhone as a threat when Apple initially released its iPhone until it was too late to respond

    Words: 699 - Pages: 3

  • Premium Essay

    Nokia

     Nokia world’s largest producer and manufacturer of cell phones as well as has the largest distribution network around the world.  It is also known for the Creativity, Innovativeness, durability & reliability.  It has very good financial position, higher return on equity (ROE), return on assets (ROA) and net profit margins (NPM)  Nokia leads the global cell phone industry  Nokia dominates the world cellular industry because it has the Strong R & D facilities.  Nokia also possessing

    Words: 316 - Pages: 2

  • Premium Essay

    Nokia

    Analysis Strengths The strengths that Nokia could be gaining from the acquisition would be total control of the company, acquiring stock for a minimal price and reducing the overall cost. There are also other factors to include with regards to the acquisition. Nokia could block their major competitors with this acquisition and bring in a higher net project through the acquisition. Whether the acquired firm is left independent or dissolved within Nokia operation, the takeover can be a win-win situation

    Words: 563 - Pages: 3

  • Premium Essay

    Nokia

    the introduction of new Android based mobile phones. The company fell short in the smartphone era and its position as the number-one phone seller in the global market is under threat. The case study provides a brief analysis of what transpired at Nokia and how the strategy implemented by the management team from the period of the 1990s up to the 2010 led to the company losing its market shares at both ends of the mobile phone industry. During the period of 1991 and 1992 the company lost FM482million

    Words: 4755 - Pages: 20

  • Premium Essay

    Nokia Strategy Analysis

    Osório | Pedro Castro STRATEGIC MANAGEMENT SMARTPHONES Professor Francesco Castellaneta FIND INSIDE Table of Contents I. INTRODUCTION 2 o II. Mission, Vision, Core Values 2 INDUSTRY ANALYSIS 3 o o o o Pest analysis 3 Porter’s Five Forces of Competition Framework 4 Market Segmentation 5 Key success factors 8 III. COMPETITVE ADVANTAGE ANALYSIS 9 o o o Emergence of Competitive Advantage 9 Porter’s Value Chain 12 Porter’s Generic Strategies 15 IV. CORPORATE STRATEGY 16 o

    Words: 11144 - Pages: 45

  • Premium Essay

    Nokia

    Struggling Nokia aims high with low-end phone Bargain-basement handset touted as cash spinner in battle to catch upmarket rivals Tuesday, 30 April, 2013, 5:32am * The Nokia 105 has been released in some Asian markets. As Nokia battles to catch Apple and Samsung Electronics in the market for smartphones costing US$500 or more, it's counting on a bare-bones handset that sells for just US$20 to give it an edge. Priced 97 per cent below the latest iPhone, the Nokia 105 features preloaded

    Words: 1813 - Pages: 8

  • Free Essay

    Pest

    accessed 11.21.2011 PEST Analysis Understanding "Big Picture" Forces of Change Also PESTLE, PESTEL, PESTLIED, STEEPLE & SLEPT. PEST Analysis is a simple but important and widely-used tool that helps you understand the big picture of the Political, Economic, Socio-Cultural and Technological environment you are operating in. PEST is used by business leaders worldwide to build their vision of the future. It is important for these reasons:  By making effective use of PEST Analysis, you ensure that

    Words: 692 - Pages: 3

  • Premium Essay

    Nokia

    Nokia: Nokia Corporation is a multinational communications and information technology corporation (originally a paper production plant) that is headquartered in Espoo, Finland. Its principal products are mobile telephones and portable IT devices. It also offers Internet services including applications, games, music, media and messaging, and free-of-charge digital map information and navigation services through its wholly owned subsidiary Navteq. Nokia owns a company named Nokia Solutions and Networks

    Words: 6740 - Pages: 27

  • Premium Essay

    Pest

    PEST Analysis of Pakistan Telecom Sector: The Telecom sector all around the world and especially in Pakistan has experienced a tremendous growth in the last few years. The telecommunication sector of Pakistan was awarded the status of industry in 2005 and since then it has been one of the fastest growing sectors of Pakistan quite eminent from various factors such as the mobile density reaching 52.87 in April, 2008 and the number of mobile subscribers reaching 85 million. (Source: Pakistan Telecommunication

    Words: 407 - Pages: 2

  • Free Essay

    Nokia Pest Analysis

    Nokia pest analysisNokia pest analysisNokia pest analysisNokia pest analysisNokia pest analysisNokia pest analysisNokia pest analysisNokia pest analysisNokia pest analysisNokia pest analysisNokia pest analysisNokia pest analysisNokia pest analysisNokia pest analysisNokia pest analysisNokia pest analysisNokia pest analysisNokia pest analysisNokia pest analysisNokia pest analysisNokia pest analysisNokia pest analysisNokia pest analysisNokia pest analysisNokia pest analysisNokia pest analysisNokia pest

    Words: 257 - Pages: 2

  • Premium Essay

    Nokia

    1) Evaluate Nokia’s strategy and historical operating performance. Nokia, the global leader in mobile communications, competes in a fast moving and highly competitive mobile phone industry. Threatened by intense competition from iPhone, Android phones on the high end and rival products in the larger, lower-priced segment as well, Nokia’s strategic plan is to partner with Microsoft to build a new ecosystem with Windows Phone (WP) serving as Nokia’s primary smartphone platform while its own Symbian

    Words: 903 - Pages: 4

  • Premium Essay

    Pest

    1.1 PEST Analysis 1.1.1Political factors ‘“Open skies” refers to an international policy concept and air transport agreements, which liberalize the rules and regulations on international aviation’. It includes regulation relate to international airline market, and make able to reduce control by government. This regulation has a relationship with various factors, which includes both of both of travelers and freights, of airline industry (USlegal,2013). Nowadays, many countries joined to this

    Words: 601 - Pages: 3

  • Free Essay

    Nokia

    ab UBS Investment Research Nokia Here we go again… Following negative pre-announcement we downgrade from Buy to Neutral We believe the main issue behind Nokia’s profit warning has been increased pricing pressure in the high-end due to lack of competitive product. We believe investors will be unwilling to put faith in the execution on new devices. We downgrade to Neutral and will revisit when visibility emerges on new products. Do risks still remain on lowered expectations? To reach low-end of

    Words: 5216 - Pages: 21

  • Premium Essay

    Nokia

    Companies strive to change their way of thinking and try to develop new products as a service. Nokia is one of those companies, turning their business from a headset making company to an internet service company. However, In 2007 Apple introduced the iPhone. It is an internet based smartphone and with its unique features and friendly design the iPhone gave Nokia a serious rival. In conclusion Nokia is taking a positive but risky path. Entering a market where they are not that well developed can

    Words: 406 - Pages: 2

  • Premium Essay

    Pest

    PEST Analysis What is PEST Analysis? It is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning. The organization's marketing environment is made up of: 1. The internal environment e.g. staff (or internal customers), office technology, wages and finance, etc. 2. The micro-environment e.g. our external customers, agents and distributors, suppliers, our competitors

    Words: 867 - Pages: 4

  • Premium Essay

    Rise and Fall of Nokia

    A CASE ON RISE & FALL OF NOKIA (INSIGHT TO THEIR STRETEGIES) Submitted by: RAJIV KUMR ROHILA – S065 JAGDEEP SINGH - S029 TOSHIT KUMAR - N065 Case Overview NOKIA was the most successful European company of the 1990s. The Finnish mobile-phone manufacturer captured the emerging market for mobile phones and built the industry's most powerful brand. Its handsets virtually defined the industry from the

    Words: 6204 - Pages: 25

  • Premium Essay

    Nokia

    Smartphones: New challenges for the industry. Nokia and the Operating System of the future. Term-paper: Strategy II Deadline: 07/12/2010 | Bachelor in Business Administration Student Numbers: 0874165 | 0878950 | 0830480 A bstract Nokia is the biggest mobile phone manufacturer in the world. It produces and sells more mobile telephones than any other company in the globe. This gives them a competitive advantage, especially in terms of scale of its operations. However, the fact that it has been

    Words: 9542 - Pages: 39

  • Premium Essay

    Nokia

    Nokia N8–00 User Guide Issue 1.1 2 Contents Search in your device and on the internet Use your device offline Prolong battery life Personalisation Profiles Change your theme Home screen Organise your applications Telephone Call a phone number Search for a contact Call a contact Make a video call Make a conference call Use speed dial Use your voice to call a contact Make calls over the internet Call the last dialled number Record a phone conversation Turn to silence View your missed calls

    Words: 29227 - Pages: 117

  • Free Essay

    Pest

    Introduction to PEST Analysis (external environment) PEST analysis is concerned with the environmental influences on a business. The acronym stands for the Political, Economic, Social and Technological issues that could affect the strategic development of a business. Identifying PEST influences is a useful way of summarising the external environment in which a business operates. However, it must be followed up by consideration of how a business should respond to these influences. Political

    Words: 799 - Pages: 4

  • Premium Essay

    Nokia

    BIRKBECK UNIVERSITY OF LONDON Marketing Analysis Nokia Gabriel Fernando Scherer The Marketing Challenge - FFMN012H4 Neil Coade 18/11/2014 BRIEF HISTORY Nokia is a Finnish company with over a hundred years of history. When funded in 1871 the company used to produce a range of different products, such as tires, boots and cables. In 1967 Nokia merged with the Finnish Cable Networks and the Finnish Rubber, becoming a company dedicated to telecommunications, and was the first company to

    Words: 1667 - Pages: 7

  • Premium Essay

    Nokia

    CASE A – NOKIA CASE Question 1 From the 80’s until its peach in the early 2000’s, Nokia made various strategic decisions which led the Finnish company to a first rank world competitor on the mobile-phone market. Two main CEOs were implied, Kairamo, who had a strong vision for his company and Vuorilehto who acted with pragmatism to keep the Nokia dynamism. ACTIVITIES | SUB-ACTIVITIES | EXAMPLES | IMPACT ON VALUE (cost or differentiation advantage) | PRIMARY ACTIVITIES | Inbound logistics

    Words: 1168 - Pages: 5

  • Free Essay

    Pest

    construction and maintenance of the machine and the drivers of passenger vehicle. Women work like teachers, employees, owners of sari-sari stores, distributors and providers of healthcare. Family values: A. The family is the heart of the social framework and also includes uncles, cousins, aunts, grandparents, and voluntary relation such as god parents, sponsor and close friends like a nuclear family. B. It is general in Philippines the same family members are work in same companies. C. In fact

    Words: 1491 - Pages: 6

  • Premium Essay

    Pest

    PEST Analysis Template Situation being analysed: ______________________________________________________________________ PEST analysis (political, economical, social, technological) assesses a market, including competitors, from the standpoint of a particular proposition or a business. |criteria examples |political |economical |criteria examples | | |

    Words: 272 - Pages: 2

  • Premium Essay

    The Rise of Finland's Nokia

    ------------------------------------------------- The Rise of Finland’s Nokia Case Study No. 4 By: Maria Cristina C. Caymo, PhD-M Student FACTS: The case deals with the rise of the Nokia Corporation, from the relatively small country Finland, to global leader in the mobile phone market. The original Nokia Company was founded in 1865 to produce paper from wood pulp. In 1967, three companies, Nokia, Finnish Rubber Works and Finnish Cable Works in Finland merged to form the Nokia Corporation. The new company operated in

    Words: 2665 - Pages: 11

  • Free Essay

    Pest

    การรวมตัวกันในอุตสาหกรรม กลุ่มสมาชิกสมาคมโรงพยาบาลเอกชน เพื่อเป็นที่ปรึกษา ประชุมกำหนดแนวทางการทำงานร่วมกันของสมาชิก ตลอดจนการช่วยเหลือกันระหว่างสมาชิก 3.2 การวิเคราะห์โอกาสและข้อจำกัดจากสภาวะแวดล้อมโดยทั่วไป |สภาวะแวดล้อมโดยทั่วไป (PEST) |การคาดการณ์ที่จะเกิดขึ้น ในอนาคต |โอกาสมาก อุปสรรคมาก | | | | 1 | 2 | 3 | 4 | 5 | |

    Words: 588 - Pages: 3

  • Premium Essay

    Nokia

    Background of company: History of company Nokia Company was founded in Finland in year 1865 and was a pioneer manufacturer of pulp and paper. Nokia set up a division to develop design and manufacturing capabilities in data processing, industrial automation, and communications systems in 1967 (Nokia, n.d.). By 1987, Nokia introduced their first handheld phone for GSM, the European standard for digital mobile technology (Fundinguniverse, n.d.). Nokia started to focus on mobile phones and network

    Words: 4058 - Pages: 17

  • Free Essay

    Nokia

    “Pricing Techniques” Studied in- Mobile Industry Company- Nokia Background of the study: Pricing Techniques: are the methods adopted by a firm to set its selling price. It usually depends on the firm's average costs, and on the customer's perceived value of the product in comparison to his or her perceived value of the competing products. Different pricing methods place varying degree of emphasis on selection, estimation, and evaluation of costs, comparative analysis, and market

    Words: 2732 - Pages: 11

  • Premium Essay

    Nokia

    What are the key factors that Nokia lost its market share in mobile network? Nowadays , technology had become more stronger and popular among the people all walks from life. There are several factors that Nokia lost its market share in mobile network? Ignored the market - consumers started going mobile with music, apps and payments going mobile smartphones became the next billion $ business. Through app stores new and more innovative platforms created a whole new eco-system: open

    Words: 275 - Pages: 2

  • Premium Essay

    Pest Analysis

    1.0 QUESTION 1 “PEST analysis is used by businesses around the world to devise a strategic approach to their activities”. Discuss this statement describing in detail the components of the said analysis. 1.1 INTRODUCTION Apart from a company’s internal resources there are several other factors that have a profound impact the performance of a company. The internal resources usually refers to the employees of the firm, contractors, sub-contractors, suppliers and so on whereas the external environment

    Words: 2639 - Pages: 11

  • Premium Essay

    Nokia

    Index a) Nokia Corporation 1. Introduction 2. History i) Pre telecommunication Era 1) Industrial conglomerate ii) Telecommunications era 1) Networking equipment 2) First mobile phones 3) Involvement in GSM 3. Acquisitions 4. Logos b) Global Market Captured/Targeted By Nokia Corporation c) Peru i) Quick Facts ii) General Overview iii) Economy

    Words: 8281 - Pages: 34

  • Free Essay

    Pest

    PESTEL ANALYSIS PEST analysis stands for "Political, Economic, Social, and Technological analysis" and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research, and gives an overview of the different macro environmental factors that the company has to take into consideration POLITICAL FORCES: Italy has a parliamentary system, like

    Words: 342 - Pages: 2

  • Premium Essay

    Nokia

    ******************************************* Instructor’s Grade on Assignment: Instructor’s Comments: Executive Summary Within two decades, Nokia, a company that started as a wood pulp mill in 1967, became a leader in electronics manufacturing. Nokia has a complex supply chain making over 900,000 devices daily with 100 billion components from 60 different suppliers. (Nokia India: Battery Recall Logistics, 2011) During the company’s peak they experienced a defect with one of their batteries that challenged

    Words: 1796 - Pages: 8

  • Premium Essay

    Nokia

    1.Executive Summary Nokia is one of the world’s largest cell phone companies who follow a particular customer driven marketing strategy, which can be considered as a model for other company. Nokia segmented the market of world according to their economic condition and then try to targeting as much as they can. Suppose, Nokia itself launch varieties models of mobiles at varieties prices and positioning itself as more for more, the same for less and less for much less. They also try to bring their

    Words: 6081 - Pages: 25

  • Premium Essay

    Nokia

    analysis of Nokia in 2010-Szu-Han Wang Introduction Nokia was formed 140 years ago in Finland and now the company has become the leading mobile manufacturer in more than 120 countries across the globe. The paper presents the detailed analysis of the internal and external business environment of the Nokia Company. Macro environment: Macro environment reflects those factors that are in direct control of the business. PEST analysis completely evaluates the macro environment for Nokia. PEST analysis corresponds

    Words: 270 - Pages: 2

  • Premium Essay

    Nokia

    About the company Nokia Corporation (NYSE: NOK) is one of the world’s largest telecommunications equipment manufacturers. It has since established a leading brand presence in many local markets, and business has expanded considerably in all areas to support customer needs and the growth of the telecommunications industry. Nokia also produces mobile phone infrastructure and other telecommunications equipment for applications such as traditional voice telephony, ISDN, broadband access, professional

    Words: 809 - Pages: 4

  • Premium Essay

    Nokia

    诺基亚致力于在中国的长期发展并成为最佳的合作伙伴。凭借创新科技,诺基亚作为中国移 动通信系统和终端、宽带网络设备领先供应商的地位不断加强。中国是诺基亚全球最重要的生产和研发基地之一。诺基亚是中国移 动通信行业最大的出口企业。在中国,诺基亚建有2个全球性研发中心,办公机构遍布全国,员工逾4500人。 2 诺基亚SWOT分析 2.1 strengths(优势) 业界称诺基亚手机最大优势在于品牌和简单菜单,诺基亚在中国的品牌效应还是比较显著的,也拥有不少忠诚型顾客,NOKIA全球市场份额逼近40%。诺基亚手机由于性价比高,耐摔,而深得顾客的喜爱。以下为我总结的诺基亚企业的基本赢点: 2.1.1 以人为本的文化理念 以人为本的口号不仅体现了其文化理念,也体现了其人力资源管理理念。诺基亚公司特别注重对人的培养,通过各种渠道,创造优越条件,让员工去实现他们的个人价值,从而创造一种独特的企业文化,把广大员工凝聚到一起。 诺基亚很重视领导与管理之间的区别和平衡。领导是靠影响力,管理则是靠权力,影响力与权力是不一样的。诺基亚非常强调怎么去影响别人,而

    Words: 464 - Pages: 2

  • Premium Essay

    Pest

    ECRM 2007: 6th European Conference on Research Methodology for Business and Management Studies Using PEST Analysis as a Tool for Refining and Focusing Contexts for Information Systems Research Guo Chao Alex Peng, Miguel Baptista Nunes Department of Information Studies, University of Sheffield, Regent Court, Sheffield, S1 4DP, UK lip05gcp@sheffield.ac.uk, j.m.nunes@sheffield.ac.uk Abstract It is common for inexperienced researchers and research students to aim at investigating very wide contexts

    Words: 5493 - Pages: 22

  • Premium Essay

    Nokia

    haasteet ja uudet innovaatiot Matias Järnefelt Director, Corporate Strategy Nokia Company Confidential 1 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Outline of the discussion 1. Nokia’s vision and strategy in brief 2. Nokia’s approach to innovation 3. Nokia’s new services business Company Confidential 2 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Way of life Company Confidential 3 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Our vision A world where everyone

    Words: 1221 - Pages: 5

  • Free Essay

    Nokia

    Buku Petunjuk Nokia 1616/1800 9220431 Edisi 2.1ID Tombol dan komponen 1 7 Pilih a Kelu r 2 3 6 5 8 1 2 3 4 Lubang suara Layar Tombol putus/daya Tombol 5 6 7 8 4 Tombol Navi™ (tombol gulir) Tombol Panggil Tombol Pilihan Mikrofon 9 10 12 11 9 10 11 12 Lampu senter Soket headset Soket pengisi daya Loudspeaker Headset mungkin harus dibeli secara terpisah. Memasukkan kartu SIM dan baterai 1 Letakkan jari Anda di antara celah tersebut, lalu angkat penutup

    Words: 5636 - Pages: 23

  • Premium Essay

    Nokia

    csr - Nokia have self-enlightenment for their work in emerging countries... and then any legal requirements that we think will be relevent to stakeholders. BRIEF HISTORY OF NOKIA    Nokia is one of the world's biggest manufacturers of mobile phones. In the 2nd quarter of 2008, it was able to grab 80% share from the global market. It elevated Finland to being an even wealthier country accounting for 30% of it's GDP. Nevertheless, the success of Nokia started from its modest launching. Nokia was born

    Words: 3132 - Pages: 13

  • Premium Essay

    Nokia

    Log In Sign Up Search Explore distribution channels Source:-http://www.scribd.com/doc/50638214/Nokia-PPT There are three main distribution channels used by Nokia are as follows 1.Using the medium of distributor to superstockist toretailer who sells it to the final consumer 2. Via Nokia’s own stores called the Nokia priority stores. 3. Via organized retail channels like Mobilestore to name a few. Source:- http://www.scribd.com/doc/36106585/Sales-and-Distribution

    Words: 413 - Pages: 2

  • Premium Essay

    Nokia

    CONTENTS NOKIA AND THE SMARTPHONE INDUSTRY 3 LUMIA 800 3 MARKETING COMMUNICATION AT NOKIA LUMIA 3 MESSAGE STRATEGIES 4 CREATIVE EXECUTIONS 5 EXHIBITS 7 REFERENCES 11 NOKIA AND THE SMARTPHONE INDUSTRY Since1998 Nokia is largest manufacturer of mobile phone in the world and also the 14th world’s most valuable brand in 2011. Recently Nokia has not been performing well in smart phone category and other big players like Samsung, Sony, HTC and others had gained market share from Nokia. Nokia's

    Words: 1397 - Pages: 6

+
-