Porsche

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    Porsche Exposed

    A06-04-0004 PORSCHE EXPOSED BMW says that its decisions on where it locates production are driven by market needs, not currency considerations. Yet it has created natural hedges for itself by producing cars in America and Britain. By incurring costs in these markets, it greatly reduces the currency translation problem. Rival Porsche makes most of its cars in Germany, so its costs are mostly in euros. Yet a large chunk of its revenues come from sales of its sports cars in America. Lacking

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    Individual Case Analysis - Porsche

    Individual Case Analysis - Porsche 1) What are the most important general environment factors to be considered for the industry and the company and what is their effect (positive-negative-neutral)? What is your evidence for the importance of these factors? • Technology – Neutral – Though Porsche is a high end car with a high desirability it is not a market leader in technology. It is not behind the market either. It does have very advanced engine and tractions systems, and Porsche’s patented Doppelkupplung

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    Porsche Case Study

    decision process of a traditional Porsche customer. What conclusion can you draw? 3 Question 2: How does the traditional Porsche customer decision process contrast with the decision process for a Cayenne or Panamera customer? 4 Question 3: Which concepts from the chapter explain why Porsche sold so many lower-priced models in the 1970s and 1980s? 5 Question 4 : Explain how both positive and negative attitudes toward a brand like Porsche develop. How might Porsche change consumer attitudes toward

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    Porsche Case

    (Porsche case) Introduction: For its first few decades, Porsche AG lived by the philosophy of Ferry Porsche, Ferdinand s son. Ferry created the Porsche 356 because no one else made a car like he wanted. They did no market research, had no sales forecasts, no return-on-investment calculations. None of that ,he very simply built his dream car and figured that there would be other people who share that dream. So, really, Porsche AG from the beginning was very much like its customers: an achiever

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    Porsche Case Study

    | BMW Strategic Analysis | | | | Management 452.301 | Table of Contents Executive Summary 2 Introduction of Company and Current Situation 3 External Environment Analysis 4 General Environment 4 Industry Environment 6 Competitor Environment 7 Conclusion of External Environment Analysis 8 Internal Analysis 10 VRIN Analysis 10 Financial Analysis 12 Conclusion of Internal Analysis 15 Strategy 16 Identification of Key Problems 20 Recommendations and Implementations

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    Porsche

    Sylvia Glover, CMAS (AMT), CPAR 233 Eastdale Road South Apt. D Montgomery, Alabama, 36117 (334)513-9735 (334)647-1220 sylglov@hotmail.com OBJECTIVE Obtain meaningful employment with the opportunity for advancement. ------------------------------------------------- EDUCATION Virginia College Online Master of Business Administration-Healthcare Graduation: June 2015 GPA: 4.0 Virginia College Online Bachelor of Science Degree in Health Services Management Graduation: December

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    Porsche

    Proton: Its Rise, Fall, and Future Prospects For Dato’ Haji Syed Zainal Abidin Tahir (Syed Zainal, hereafter), Managing Director of Proton, recent headlines such as “Auto Sector Faces Numerous Challenges” and “European Carmakers Zoom in”[1] were simply reminders of the challenges his company faced. Proton had been troubled by its declining share of the domestic auto market (Exhibit 1) and consequent dwindling profits and margins. Without taking into account the government’s R&D grant in 2007/2008

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    Swot Porsche

    Porsche - SWOTs Strengths • High brand presence and reputation across the globe – popular luxury sportcars brand, preferred by rich, elite customers. • Superior product quality & reliability – in March 2010, J.D. Power and Associates ranked Porsche as providing the best long term reliability of any brand in US. Also, Porsche production plant in Stuttgart was hailed as “the best car factory in the world.” • Competitive advantage: Innovation & Expertise – with over 50 years

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    Porsche Case Study

    Porsche: Guarding the Old While Bringing in the New Background on Porsche The Porsche Company was founded by Ferdinand Porsche who credited himself for the design of the original Volkswagen Beetle and Adolf Hitler’s people’s car. He had already gathered over 30 years of valuable experience before designing the Porsche. The first result of this work in automobile development was an electric car called the Lohner Porsche which was powered by wheel-hub motors. In 1948 Porsche engineering office

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    Case Study 2 - Przetłumaczony

    Sprawa COMPANY Porsche: Ochrona Old w trakcie doprowadzania w nowego Porsche (czyt. Porsh - uh ) jest wyjątkowa firma . Ma zawsze była nisza , która sprawia, że ​​marka samochodów dla segmentu małych i charakterystyczny nabywców samochodów. W 2009 roku Porsche sprzedał tylko 27.717 samochodów w pięciu modeli sprzedaje się w USA . Honda sprzedała o 10 razy , że wiele Accords sam. Ale Porsche właściciele są tak rzadkie, jak ich pojazdów . Dlatego menedżerowie w Porsche spędzić wspaniałe dużo czasu

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    Porsche

    Porsche Consulting – THE MAGAZINE ThREE STEPS To AN EFFECTIvE STRATEGY “Of course we have a strategy,” is the answer any business leader would give when asked whether he or she has set mid- to long-term goals. Our captain of industry may even have his or her own strategist. And the strategy can surely be read somewhere; it’s been summarized in a presentation and announced to staff. but is that enough? porsche consulting’s observations have shown that many companies’ strategies do not have

    Words: 2107 - Pages: 9

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    Porsche Case

    traditional Porsche customer. Porsche is shortened version of Porsche Automobil Holding SE. It was founded by Ferdinand Porsche and it is a German holding company with investments in the automotive industry. Its products are luxury cars. Normally, the buying decision process includes five stages, which are 1. Problem/Need recognition 2. Information search 3. Evaluation of alternatives 4. Purchase decision 5. Post-purchase behavior. So according to the buyer decision process of a traditional Porsche customer

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    Porsche Case

    Marketing Examination (A Few Sample Questions) 1.We can safely say that when a customer’s purchase lives up to his or her expectations, the customer is experiencing this state of being. a. customer value b. self-esteem c. self-actualization d. customer satisfaction 2. This group of buyers share a particular need or want that can be satisfied through exchange relationships. a. segment b. target market c. market d. buying group 3. The marketing

    Words: 863 - Pages: 4

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    Porsche

    ------------------------------------------------- 1) Analyze the buyer decision process of a traditional Porsche ------------------------------------------------- customer. ------------------------------------------------- ------------------------------------------------- 1. Need Recognition ------------------------------------------------- - Financially successful people, show themselves with the ------------------------------------------------- right car. Image of exclusivity

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    Porsche Analysis Paper

    Huong Prof. Erickson MKTG 10300 May 4, 2012 Porsche Analysis Paper Porsche is success in the automobile sector and its involvement in VW. Porsche is by far the largest sports car maker in the world. In recent years it enjoyed the highest profit margin in the industry, thus enabled it to acquire the giant Volkswagen group. However, the global financial collapse ruined its takeover plan, eventually resulted in counter takeover by Volkswagen. Porsche Automobil Holding SE was founded on June 26,

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    Porsche

    Marketing: Assignment 1 Pg 186, Company Case: Cisco systems. Please answer questions in pro manner. (Answer the questions in favor of Cisco Systems) Assignment 2 Pg 162 Company Case: Porsche Write a 1-2 page paper as a group displaying your understanding of the questions posed in the Porsche case-brand awareness, changing customer attitudes, and other information from the case- including marketing strategy. Summarize your understanding of the concepts. Reminders: Did you write a summary

    Words: 300 - Pages: 2

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    Porsche Canada

    Management Porsche Canada: Selling Winter Driving Shuai Chen (Shawn), T00025213 1. What does a financial analysis of Rawlinson’s options reveal? Assume that Rawlinson has a $500,000 budget and Porsche dealers and Porsche Canada earn a margin of 15% each on its winter equipment. Winter equipment sale promotion is one of the most important events for auto companies. Following the assumption, Jasmin Rawlinson, the director of marketing for Porsche Canada, has a $500,000 budget for Porsche winter equipment

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    Porsche Canada

    Porsche Canada want to expand selling in Canada, but the marketing Group is facing the culture problem: Canadian Porsche owner doesn’t like to drive Porsche during Winter time/In Canadian ‘s mind Porsche are the Car only drivable during “good Sunny” day. Porsche Canada marketing group wants to educated Canadian that’s it’s safe to drive Porsche during winter time. Average Porsche owner was male 45 years old and in a high-income bracket ($100,000 per year and more)Porsche owner thought of themselves

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    Porsche

    The Brand Porsche The brand Porsche is built on decades of tradition and experience in the sports car segment. Customers value the pure dedication put into every single car and the company itself, demonstrated not only by Ferry Porsche, who was quoted saying: “I certainly have not given away my family name to sell off and cash out the company to the highest offer” (Ferry Porsche Interview, 1988). The car which is regarded to have shaped the company’s brand perception the most is the in 1964 released

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    Porsche Annual Report

    BMW, Rolls Royce (ow ned by VW) PRODUCT RANGE NATIONALLY- FOCUSED, SMALL, SPECIALIST PRODUCERS e.g., Bristol (U.K.), Classic Roadsters (U.S.), Morgan (U.K.) Narrow National © 2007 Prof. Dr. Bernd Venohr PERFORMANCE CAR PRODUCERS e.g., Porsche, Ferrari (ow ned by Fiat) Maserati, Lotus GEOGRAPHICAL SCOPE Global 27 Source: Robert M. Grant, Contemporary Strategy Analysis: Concepts, Techniques, Applications (5th edition, Blackwell, 2004) Porter’s Five Forces of Competition Framework:

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    Porsche Study

    SAP Customer Success Story Porsche AG, based in Stuttgart, Germany, is one of the world’s leading sports car manufacturers. Its name is synonymous with worldclass automotive precision, which means its customers expect both an exclusive car and exceptional service. To meet these expectations and retain its lead in the global market, Porsche restructured its international parts logistics using mySAP™ Supply Chain Management. PORSCHE AG PORSCHE OPTIMIZES ITS GLOBAL PARTS MANAGEMENT WITH mySAP™

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    Porsche Market

    Porsche: Guarding the Old While Bringing in the New Porsche: Guarding the Old While Bringing in the New Team 5 Principles of Marketing February 2014 Team 5 Principles of Marketing February 2014 1.  Develop a 1-2 paragraph summary of your assigned Company. When a person hears the name Porsche, immediately the word elite comes to mind, along with a few other words such as success, money, and speed. These terms are exactly what the owners of this one of a kind sports car are trying

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    Porche Case Study

    Jasmin Rawlinson, Director of marketing, Porsche Canada is designing a marketing plan to position Porsche as all season luxury car against the consumer perception and usage behavior of it being summer-only car. The current fiscal year at Porsche has ended July 2009 and the marketing plan is for the next fiscal year. Rawlinson wants to encourage Canadian Porsche owners to use their cars in wintertime as well. If this were to successfully happen, Porsche would not only tap into a new segment of consumers

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    Summery of Porsche Case

    Case summary (Porsche) Porsche is a unique company. It has always been a niche brand that makes car for a small and distinctive segment of automobile buyers. Porsche owners are as rare as their vehicles. For that reason, top managers at porsche spend a great deal of time thinking about their customers. Since its early days, Porsche has appealed to a very narrow segment of financially successful people. These are achievers who see themselves as entrepreneurial. They buy Porsche because the car

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    Porsche: Guarding the Old While Bringing in the New

    1. Analyze the buyer decision process of a traditional Porsche customer. What conclusions can you draw? The most important is the image of exclusivity the car provides. The care represents how successful they are and is like a self-image.; it stands for the things owners like to see in themselves and their lives. Need Recognition Financially successful people Information Search Strong and satisfying feelings Evaluation Alternative Accomplish daily task Purchase Decision Purchase

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    Porsche

    A.1 Environment Porsche was founded in 1931 by Ferdinand Porsche, along with his son and son-in-law, Anton Piëch, father of VW Chairman Ferdinand Piëch. Known in its early days as the Porsche Engineering Office, Porsche did not start off as an automaker, but rather a firm that sold design and engineering services to other carmakers. In 1934, Adolf Hitler commissioned Porsche to make a “people’s car” or “volkswagen.” The forerunner to the VW Beetle, the VW Type 60 hit the roads in the mid-1930s

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    Porsche

    Porsche : Guarding the Old While Bringing in the New Introduction Porsche : The company Porsche founded in 1931 Porsche appealed to financially succesful people. People buy Porsche because the car mirrors their self-image Unique company Managers of Porsche wants to know: -Who their customers are - What they think - How they feel The buyers decision process Low volume and increasingly fragment auto market Sold a few models, creating an image of excusivity Making decisions : Cayenne or Panamera

    Words: 1178 - Pages: 5

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    Porsche Case Study

    Case Study Porsche: Guarding the Old While Bringing in the New 1. Analyze the buyer decision process of a traditional Porsche customer. A typical Porsche customer does not go through the traditional buyer decision steps. “The five steps include; need recognition, information search, and evaluation of alternatives, purchase decision, and postpurchase behavior” (Kotler & Armstrong, 2014). These customers skip most of the 5 stages and jump right into the purchase decision. Although these

    Words: 1185 - Pages: 5

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    Porsche and Hedge Funds

    Profile In 2008, Porsche generated $13.5 Billion in pre-tax sales selling a record 98,652 automobiles and the world considered it an impossible success for CEO (Chef Executive Officer), Wendelin Wiedeking. Upon further investigation, the financial world discovered that the highest paid CEO in Germany had speculated on financial derivatives and successfully used hedge funds to amass this fortune and save the Porsche brand. Porsche was founded in 1931 by Ferdinand Porsche and was initially purely

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    Merger and Acquisitions: Porsche Case

    Porsche Agrees Sale to Qatar; Merger with VW May Complete Before 2011 17 Aug 09 http://www.ihsglobalinsight.com/SDA/SDADetail17491.htm The merger between Porsche and VW may be completed ahead of schedule, according to VW Group CFO Hans Dieter Poetsch, but questions are emerging about corporate governance over the process. IHS Global Insight Perspective Significance Qatar Holding will acquire a 10% voting stake in Porsche and 17% in eventual  parent group VW Group as a result of its 7-billion-euro investment in the 

    Words: 5524 - Pages: 23

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    Porsche Case Study

    Ocampo Chapter 5 Porsche Case Study: Guarding the Old While Bringing the New 1. Analyze the buyer Decision process of a traditional Porsche customer. a. Traditionally Porsche has developed a low volume and increasingly fragmented auto market. The availability of these high end models created an image of exclusivity. And this image is very important to the Porsche customer and they want their car to represent how successful they are. For the traditional Porsche customer the 1st

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    Porsche

    Porsche has perfectly positioned itself in a niche market. The brand—for which, as it was famously phrased in the movie Risky Business, "there is no substitute"—has just about everything going for it, even as the wider world of personal mobility crumbles. Its owner base is passionate as well as devoted and the automotive press routinely adores the brand. Due to its compact portfolio of four vehicles, all engineered according to the unimpeachable values of high performance, Porsche would seemingly

    Words: 2993 - Pages: 12

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    Porsche

    Rawlinson director of marketing at Porsche Canada requires guidance on how alter Canadians perception and behavior to favor winter driving. In addition, she must decide which mediums to choose for her 2010 marketing campaign. Analysis Porsche is an established luxury car manufacturer, who has recently opened a Canadian office. Canadians affluent communities consider Porsches the most prestigious Cars. Porsche customers are high-income individuals. Alternatives Porsche can choose to abandon the marketing

    Words: 2767 - Pages: 12

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    Porsch

    Porsche: Guarding the Old While Brining in the New 1. Analyze the buyer decision process of a traditional Porsche customer. The buyer decision process of a traditional Porsche customer starts with the consumer’s recognition of a need for the product. In this case it is the need for a new car. The Porsche marketers look to those needs that consumers look for in a car and find out what brought previous customers to their product so they can satisfy the needs of the new customers searching for

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    Porsche

    S O G IAO DU C VA D A O TAO HA NOI GIAO TRINH NGUYEN DC LIEU NHA XUAT BAN HA NOI so g i A o d u c vA dAo tao hA NOI NGUYEN BICH NGOC - DAO THI HUONG G lA O T R tN H TIENG ANH THIT TIN THITONG MAI ENGLISH FOR COMMERCIAL CORRESPONDENCES (Dung trong cac tritdng THCN) DA! tfO TH NGUYEN • ♦C AI TRUNG TAM HOC LIEUi _ _ NHA XUAT BAN h A NOI - 2006 n h A xuat ban h A n 0 i 4 - TONG DUY TAN, QUAN HOA n Klfi'M, h A NOI DT: (04) 8252916, 8257063 - FAX:

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    Porsche

    others. Viessmann, a company that specializes in heating, which has already implemented a Continuous Improvement Process in all of its business divisions, therefore decided to make its sales division the focus of its next step, and to bring in Porsche Consulting to implement process-oriented reorganization. By: Reiner Schloz, Photos by: Jens Mönnich, Viessmann Caracho_38_43_EN.qxd 09.01.2008 15:26 Uhr Seite 2 Caracho_38_43_EN.qxd 09.01.2008 15:26 Uhr Seite 3 Viessmann

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    Porsche: Guarding the Old While Bringing in the New

    This Case Study is about the marketing history and the present marketing management of Porsche. The Porsche company has been around for a very long time and has had its share of ups and downs in the automobile industry. In this case study, I am going to be discussing the marketing management orientations, the buyer decision processes, the various segmentation strategies used and touch on why Porsche sold lower priced models in the 1970’s and 1980’s. First let’s talk about Porsche’s marketing management

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    Porsche Case Study

    Porsche Case Study Shelly Huff The defining problem in this case study is clearly growth. Porsche wants to grow in several ways. One way that they would like to see growth is the number of female buyers. While the Cayenne did lure more women to the brand, the hope is to develop a new model that will appeal to both men and women to further attract a higher percentage of females, as well as male buyers new to the brand. Another way Porsche would like to see growth is within their dealer network

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    Porsche

    Melissa Wade Case #21: Porsche 6/13/2015 Porsche faces multiple internal and external environmental threats such as being smaller than its competitors making them more susceptible to market shifts. The company also faces brand dilution because of cultural differences between Volkswagen and Porsche management. The brand faces United States government regulations for gasoline efficiency which could impact the US market significantly. Porsche has great brand recognition and is known throughout

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    Porsche

    ТЕКУЩАЯ УСПЕВАЕМОСТЬ СТУДЕНТОВ STUDENTS' CURRENT GRADES ШУ-401,402 17.11.2015 Группа / Group Дата / Date 01 № 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 № студ.билета Y, % Student ID 41 1032122147 32 1032122149 50 1032122150 35 1032122151 53 1032122153 3 1032122154 34 1032122155 12 1032123167 26 1032133606 27 1032122157 12 1032122159 40 1032122160 34 1032122162 17 1032111662

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    Market Tarthe Age Demographic Rose from an Average Age of 48 in 2007 to an Average Age of 51 in 2012. Porsche’s Targeted Marketing Efforts Focus on Reducing the Average Age of the Porsche Owner and Increasing the Number

    Porsche’s targeted marketing efforts focus on reducing the average age of the Porsche owner and increasing the number of female owners. Porsche provides an example of an automotive icon focusing on demographics using age and gender. The “Engineered for magic, every day” campaign, in part, targets women with an image of a mother in a Porsche 911 in front of a school with the text reading school bus. Additionally, Porsche uses tennis star Maria Sharapova as a spokesperson to engage a younger female

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    Porsche

    Porsche: The Cayenne Launch Problem Statement At the time of the case, Porsche had just introduced the Porsche Cayenne, the brand's first SUV. As this is Porsche's first classification development, Porsche must consider how to position the Cayenne while saving its brand value, which has verifiably been connected with its sports cars. This issue has showed itself in online consumer-to-consumer discussions, for example, those on Rennlist, which have to

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    Organisational Change Management

    overcome the gasoline price crisis, Porsche has engineered higher gasoline efficiency vehicles. There are also production facilities located in various markets to increase the production rate and facilitate the production processes in order to meet the market demand which is the strength of Porsche. Porsche's strength in marketing and sales meeting buyer's needs and demands is remarkable as they acknowledge that nobody knows better than the buyers themselves. Porsche promotes local customization by

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    Porsche

    ------------------------------------------------- PORSCHE ------------------------------------------------- Marketing Case Study Report Group 1: Zipei Liu, Yoon Ji Lee, Junghyun Lee Abstract Analyzed the buyer decision process of consumers of Porsche and how the company developed throughout the history. Even mentioned from the very first sentence of the text, Porsche is a unique company. It holds a very unique customer value, as not much population over the world owns a car of such. In most places, owning a Porsche is considered

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    Porsche Case Study

    Porsche Case Study Michael S. Culver Embry Riddle Aeronautical University April 14, 2016 Porsche Case Study 1. Analyze the buyer decision process of a traditional Porsche customer. The buyer decision process of a traditional Porsche customer reflects the four factors influencing consumer behavior; cultural, social, personal, and psychological. Porsche targets the affluent and creates a culture of exclusivity in owning a Porsche. The typical customer buys into this culture and buys the car

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    Porsche

    Porsche exposed Stakeholders mean individual and organization. Corporate governance: it refers to relationship with all stakeholders, decision making, accountability, daily of regulatory. It involves regulatory and market mechanisms, and the roles and relationships between a company’s management, its board, its shareholders and other, and the goals for which the corporation is governed.[2][3] In contemporary business corporations, the main external stakeholder groups are shareholders, debtholders

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    Porsche

    1. How does Porsche differ – operating structure, financial results, etc. – from other major European-based auto manufacturers? To begin with Porsche is a privately owned company controlled by the Porsche and Piéch family. They hold all the 8.75 million voting shares while mainly large institutional investors hold the other 8.75 million non-voting shares. Despite the fact that stock exchange and analysts’ requests more frequent and more detailed financial reporting Porsche is not willing to meet

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    Porsche Case

    PORSCHE CASE “Porsche-a brand with heritage” A brand is a product but adds other dimensions that differentiate it in some way from other products designed to satisfy the same need. For the last 50 years Porsche is on the list for prestigious, premium, luxury brands with high percentage of awareness and loyal customer and behind strong brand stands successful branding strategy, strategy that Porsche have implemented through the years and strategy that brings amazing results among this large

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    Porsche

    the people dont like to see thing that dont have stuff the people dont like to see thing that dont have stuff the people dont like to see thing that dont have stuff the people dont like to see thing that dont have stuff the people dont like to see thing that dont have stuff the people dont like to see thing that dont have stuff the people dont like to see thing that dont have stuff the people dont like to see thing that dont have stuff the people dont like to see thing that dont have stuff the people

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    Porsche

    Porsche Porsche has perfectly positioned itself in a niche market. The brand—for which, as it was famously phrased in the movie Risky Business, "there is no substitute"—has just about everything going for it, even as the wider world of personal mobility crumbles. Its owner base is passionate as well as devoted and the automotive press routinely adores the brand. Due to its compact portfolio of four vehicles, all engineered according to the unimpeachable values of high performance, Porsche would

    Words: 2673 - Pages: 11

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