Price Strategy For Sunsilk

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    Silver Prices

    FMCE gold demand and supply affeting prices and other factors commodities exchange mcx ncdex four commodities are there gold silver copper crude oil An index fund or index tracker is a collective investment scheme (usually a mutual fund or exchange-traded fund) that aims to replicate the movements of an index of a specific financial market Types of indexing Traditional indexing Indexing is traditionally known as the practice of owning a representative collection of securities, in the same

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    Price

    My strategy was mainly focused on the following pillars: - Try to avoid price war as much as possible - Track seasonality of demand through market demand always - Try to understand how much you should change in price based on demand predictions using the breakeven calculator - Use differing price sensitivities for business and leisure travelers and see where is Universal competitive edge across each of the 3 major markets - I was also trying to increase net profits by increasing rental costs

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    Transfer Price

    subsidiaries cross international boundaries, involve tax issues concerning the determination, analysis and adjustment of prices between this related entities. I. Transfer price 1. Transfer price definition The transfer prices are the prices at which an enterprise transfers physical goods and intangible property or provides services to associate enterprises. They are the prices charged for any transaction between affiliates entities. This transfer may be commercial, financial or technical

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    Price Decisions

    10. Pricing decisions Factors to consider when setting prices All profit organizations and many non profit organizations must set prices on their products or services. Simply defined, price is the amount of money charged for a product or service. More broadly, price is the sum of the values consumers exchange for the benefits of having or using the product or service. A company's pricing decisions are affected both by internal company factors and by external environmental factors. These factors

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    Product and Price

    the UK". • Product and price: one of the 7 ps • Pricing of a product is extremely crucial for a business because “the price of your product can either break or make your business”[i] • Examples of any 2 companies where pricing has helped in it’s success and other where it has caused a major downfall: Wal-Mart have gained and retained leadership position in its industrysimply because of their unique pricing strategy. They devised a unique pricing strategy that set them apart and gave

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    Sunsilk

    innovative and unique product by Sunsilk. The analysis allows us to the best strategies to help our product be successful with the internal and external environments which we have analyzed at our best understanding. Sunsilk Hair Colour Shampoo will be marketed as a unique and convenient product for consumers who need and want to colour their hair. And we would like to maintain the company’s status as the 2nd brand leader in hair care industry in Pakistan. The marketing strategies will enable us to reach the

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    Price

    setting prices for their products at home and in new markets. AIM is manufacturer of Teak Furniture and the head office is based in Jakarta, Indonesia. Price Price can be defined as the sum of all the values that customers give up in order to gain the benefit of having or using a product or service. In simple words it’s the amount of money charged for a product or service. Pricing have a direct impact on the company’s bottom line. Even a small percentage of improvement in price can generate

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    Price Discrimination

    Managerial Economics Unit 4: Price discrimination Rudolf Winter-Ebmer Johannes Kepler University Linz Winter Term 2012 Managerial Economics: Unit 4 - Price discrimination 1 / 39 OBJECTIVES Objectives ◮ Explain how managers use price discrimination to increase profits ⋆ ⋆ Identify submarkets with different price elasticities of demand Segment the market and charge different prices to consumers in each submarket Managerial Economics: Unit 4 - Price discrimination 2 / 39

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    An Assignment on Sunsilk (Marketting)

    Introduction “Sunsilk” the name relates  a hair care brand, primarily aimed at women, produced by the Unilever group.Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerate’s “billion dollar brands". Sun silk shampoos, conditioners and other hair care products are sold in 69 countries worldwide.Sunsilk is sold under a variety of different names in markets around the world including Elidor, Seda and Sedal. The brand is strongest in Asia, Latin America and

    Words: 3735 - Pages: 15

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    Sunsilk's Marketing Strategy

    scribd.com/doc/34994170/Sunsilk-Its-Branding-Strategies Executive summary The summery describes the history, mission, vision, purpose, and Sunsilk’s total brand and how company strategy manages these brands for segmentation, targeting, and positioning. This reporttells us that how company selects their segmentation, targeting and positioning strategy for aspecific product Sunsilk shampoo. This report tells that what are the pricing, promotion, and packaging strategy of Sunsilk shampoo. It also mentions

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    Price Strateg

    6.2 Price strategy 6.2.1 Price policy The insurant must aged 1 to 8 is eligible to join, while education fund will not be affected if insurant die or become disabled. In addition, with the increase of insurant’s age, the insurance costs must be risen. In the meanwhile, when set up the price, HSBC needs to consider about competitor’s products, offering discount to customers, and encourage the group purchase to make the product much more competitive. For the short term strategy, study abroad education

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    Easy Jet and Ryanair; Pricing Strategies, Flying High with Low Prices

    Easy Jet and Ryanair; pricing strategies Flying high with low prices Introduction Easy jet and Ryanair and the two largest low cost airlines in Europe, they dominate the industry. They introduce low prices to entice customers; the earlier the customer’s book, the cheaper the price. By introducing these prices, Easy Jet and Ryanair have forced other airlines such as British Airways and Lufthansa to lower their prices. Both airlines have copied the American ‘South West airlines’ business

    Words: 1670 - Pages: 7

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    Sunsilk Pakistan

    the analysis of different marketing functions of Lever Brothers Pakistan Limited. Applied on “Sunsilk”. In making this term report, we collected the whole data from publications, internet and various international business magazines. Apart from it I take the opportunity to acknowledge the real efforts of: Mr. Reza A. Syed, for guiding us, Ms. Ayesha Khan (Assistant Product Manager of Sunsilk) and Mr. Khurram (Product Manager) without whose support this report wouldn’t have been possible

    Words: 2587 - Pages: 11

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    Sunsilk Phase 1

    Marketing Project Phase – II Market Segmentation for Sunsilk Sunsilk’s market segmentation is Demographic as they target customers based on their gender and age. The target segment for Sunsilk is young girls and women from age 16 to 40 but, we see that in their promotional campaign Sunsilk targets the whole market irrespective of the age. Initially sunsilk’s target customers in terms of income were the upper middle class women because of the expensive offerings but later on, they started targeting

    Words: 896 - Pages: 4

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    Unilever Strategy

    UNILEVER’s STRATEGIES Global look and a case study in Vietnam UNILEVER’s STRATEGIES Global look and a case study in Vietnam Ha Noi, 23rd Dec, 2013 Ha Noi, 23rd Dec, 2013 LECTURER: Ngo Quy Nham (PhD.) Group Members: 1. Lê Hồng Ngọc Hân 2. Nguyễn Tài Minh 3. Trần Thị Tố Uyên 4. Phạm Thùy Dung 5. Nguyễn Quang Thái LECTURER: Ngo Quy Nham (PhD.) Group Members: 6. Lê Hồng Ngọc Hân 7. Nguyễn Tài Minh 8. Trần Thị Tố Uyên 9. Phạm Thùy Dung 10. Nguyễn Quang

    Words: 3445 - Pages: 14

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    Price Discrimination

    shoppers to easily compare prices across thousands of stores. But it also enables businesses to collect detailed information about a customer's purchasing history, preferences, and financial resources and to set prices accordingly. So when you buy an airplane ticket or a DVD online, you may pay a higher or lower price than another customer buying the very same item from the very same site. In September 2000, Amazon.com reportedly outraged some customers when its price discrimination was revealed

    Words: 703 - Pages: 3

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    Price War

    http://news.cnet.com/8301-1035_3-57618080-94/price-war-cuts-roaming-fees-for-french-mobile-customers/?part=rss&subj=news&tag=2547-1_3-0-20 by Stephen Shankland January 30, 2014 9:46 AM PST Price war cuts roaming fees for French mobile customers Orange CEO Stephane Richard, shown here speaking at the LeWeb conference in 2013, has brought his company into a price war that's giving French mobile subscribers lower roaming rates elsewhere in Europe. Three French carriers -- Orange

    Words: 1414 - Pages: 6

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    Sunsilk

    8% and the first rank Clear with 96.5% of brand awareness. Sunsilk Shampoo is a convenient product which is consumed by a large numbers of people in Vietnam because of its reasonable price and premium quality. Sunsilk shampoo is the typical kind of hair care products, which is launched by Unilever’s company in 1954. Currently, there are three popular options for Vietnamese customers to choose including Black, Pink and Yellow Sunsilk which have different functions and benefits to use. Moreover,

    Words: 935 - Pages: 4

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    An Empirical Study of Pricing Strategies in an Online Market with High-Frequency Price Information

    An Empirical Study of Pricing Strategies in an Online Market with High-Frequency Price Information Sara Fisher Ellison M.I.T. Christopher M. Snyder Dartmouth College June 2010 Abstract: We study competition among a score of firms participating in an online market for a commodity-type memory module. Firms were able to adjust prices continuously and prices determined how the firms were ranked and listed (lowest price listed first), with better ranks contributing to firms' sales. Using a

    Words: 12591 - Pages: 51

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    Price Strategies Unilever Dan Nestle

    Mata Kuliah : Manajemen Pemasaran Dosen : Prof Dr Ir Ujang Sumarwan, MSc UJIAN AKHIR TRIWULAN PRICE STRATEGIES UNILEVER DAN NESTLE Oleh: ` Marza Riyandika Nugraha P056132311.51 MAGISTER MANAJEMEN DAN BISNIS INSTITUT PERTANIAN BOGOR 2014 1. Jelaskan apa yang dimaksud dengan PRICE STRATEGIES. Harga adalah salah satu elemen dari bauran pemasaran yang dapat menghasilkan pendapatan, sementara elemen lainnya menghasilkan biaya. Dan harga merupakan elemen termudah dalam pemasaran

    Words: 971 - Pages: 4

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    Price Differentiation and Two Part Pricing Strategy of Amazon

    Price Differentiation and Two Part Pricing Strategy of Amazon By: Sonal Uban Amazon.com is an American international e-commerce company headquartered in Seattle, Washington. It is the world's largest online retailer[1] that started as an online bookstore, but soon diversified, selling furniture, food, toys, and jewelry among other things. [2] The company also produces the popular Kindle e-book reader and the Kindle Fire tablet computer—and is a major provider of cloud computing services

    Words: 2337 - Pages: 10

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    Setting the Price

    firm must set a price for the first time when it develops a new product, when it introduces its regular product into a new distribution channel or geographical area, and when it enters bids on new contract work. The firm must decide where to position its product on quality and price. Most marketers have three to five price points or tiers. Marriott Hotels is good at developing different brands or variations of brands for different price points - Marriot Vacation Villas (highest price), Marriot (high-medium

    Words: 3513 - Pages: 15

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    Marketing Strategy of Unilever Bd

    can get deep understand of actual situation of MN’s company’s activities by analyzing their exposed strategy. 1.3 Objective This Study is intended to analyze marketing strategies used by Unilever Bangladesh Ltd and globe. The main purpose of the study is to find what strategies the company uses to market its products and brands worldwide; the positive and negative aspects of those strategies. The report further analyzes the position of Unilever Bangladesh Ltd and globe in the several industries

    Words: 20044 - Pages: 81

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    Price Discrimination

    Introduction There are a lot of different pricing strategies defined and described. Different companies implement different pricing strategies. But the goal is the same for everyone – to gain maximum profits and to keep one’s business successful. This is there price discrimination could help to solve the problem. Different prices for different segments, in different countries or in different amounts – there are few ways how to implement price discrimination for products and services. The main purpose

    Words: 4326 - Pages: 18

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    Price Waterhouse

    Price Waterhouse This company is a multinational professional services network. It is the second largest professional services network in the world. PwC is a network of firms in 157 countries with more than 184,000 people. In 2012 the company had total revenues of $31.5 billion, of which $14.9 billion was generated by its practice, $7.9 billion by its Tax practice and $8.7 billion by its Advisory practice The firm was formed in 1998 by a merger between Coopers & Lybrand and Price Waterhouse

    Words: 257 - Pages: 2

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    Price Mix

    Synergy Communication understands that the price must sustain these elements of the mix. Synergy Communication pricing strategy is based on the purpose that the organization will set itself to achieve. The company will develop a price strategy that will reflect skimming the price. This method will help Synergy Communication skim profits of the market layer by layer. For example, the company will set a high price, and then gradually lower the price to make the smart phone available to a wider

    Words: 339 - Pages: 2

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    Price Ceiling and Price Floor

    about marketing intervention, which is the price ceiling and price floors. Price ceiling is actually set below the equilibrium price by lowering the price of the goods so that consumers can be able to afford the goods, then price floors which is set above the equilibrium price by increasing the price of some goods in order to protect the interest of some certain producers, and also to see the efficiency and inefficiency of both the price ceiling and price floors. Efficiency which is the economics

    Words: 1167 - Pages: 5

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    Subaru's Price Strategy

    Are Subaru’s customers price sensitive? I am in agreement with Joshua’s on whether the Outback’s customers are price sensitive. As he mentioned Subaru customers are not as picky as owners of other automobile makers. The target customer profile for the Outback or Subaru in general are financially stable and upscale buyers that were not impacted by the recession. However, as Joshua indicated they are in fact a frugal bunch who seeks less car than they can afford. Price sensitivity is considered

    Words: 577 - Pages: 3

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    Why the Highest Price Is Not the Best Price?

    Why the Highest Price is not the Best Price? It is about how to practice ‘value based pricing’ that support profits and promotes better relationships wth customers Accoring to them Value based pricing means finding out what the value is your offerings realtive to competitors and then charging as high as they can But t,s value based pricing usually shortsighted in 2 respects: 1)It does not consider the profiting from delivering superior value that may result in greaterprofitability 2)It weakens

    Words: 1222 - Pages: 5

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    Sunsilk Shampoo

    Sunsilk shampoo…product range ¨ Yellow Sunsilk with Bio Proteins from Vegetable Extracts: Normal hair needs wholesome nourishment. New Sunsilk with Bio Protein extracted from Vegetable milk has nutrients that deeply penetrate each hair strand, to nourish it leaving hair strong and beautiful. ¨ Black Sunsilk with Melanin from Plant Extracts: oleObject2 Dull hair needs a rich black shine. New

    Words: 616 - Pages: 3

  • Free Essay

    Price

    in the proliferation of Internet auction sites. Sellers are able to post goods for sale on sites such as eBay or eBid, with or without a reserve price, and buyers are able to place their bids from (theoretically) anywhere in the world. The price rises as more people bid, until there is only one buyer left, who then buys the product at the final bid price. Buyers can pay by credit card through an escrow company (that holds the funds until the goods are delivered) or can make arrangements directly with

    Words: 665 - Pages: 3

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    Product, Price, and Place Strategy

    Assignment 2 Product, Price & Place Strategy 2150-XXX Include full names and student Ids. March, 2010 Product Strategy Product Concept Core: Convenience that promotes a better future. Actual: A backpack with a built-in, removable, cooler-like lunch box on the bottom. Solar panels on the front that will charge built in batteries that can be used to charge ipods, cell phones, and/or cameras. Compartments for reusable plastic utensils that will be included in initial purchase

    Words: 1399 - Pages: 6

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    Price Discrimination

    Price discrimination is essentially a difference of price for the same product. Generally, Price discrimination refers to the situation where provider of goods or services implements a different sales price or charge standard for different recipients of same level and same quality of goods or services. Operators have no reasonable grounds for providing a different price of the same kind of goods or services to the buyers under the same conditions; this constitutes price discrimination. Price discrimination

    Words: 365 - Pages: 2

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    Price Promotion

    In this paper, the authors investigate how price promotions influence the post purchase consumption experience of hedonic products over time. Depending on whether there is an immediate consumption or a delay in consumption after receiving a discount, a price discount may either increase consumer enjoyment by enhancing positive moods while dampening the “pain” of payment or decrease consumer enjoyment by lowering attention during consumption. Four experiments were conducted to test if immediate or

    Words: 2793 - Pages: 12

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    Product and Price

    Product and Price The business that Hammonds Liquor is entering is the sale of alcohol. The purpose of this paper is to introduce the product and the pricing guidelines for which Hammonds Liquor will follow. The product itself will be various types of alcohol such as rum, vodka, tequila, and bourbon. There will be various sizes from a pint, a fifth, and a gallon offered of each type of alcohol. Hammonds Liquor will be selling vodka as one of the main products. The reason being that vodka is one

    Words: 557 - Pages: 3

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    Retail Price

    setting a retail price. The four factors are (1) the price sensitivity, (2) the cost of the merchandise and services, (3) competition and (4) legal restrictions. Some retailers also often use high/low pricing strategy. High/low pricing is a type of pricing strategy that usually small to medium size retailer firms’ use. Mostly firms will charge you at a high price and after the demand for the item has decreased, the firm will then lower the cost and sell it to customers at a discount price. The high/low

    Words: 723 - Pages: 3

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    Price Strategies on Interest

    Increase use of internet and its impac t on price level Increase use of internet and its impac t on price level INTRODUCTION: The evaluation of internet has open new gate for the world as the age of information technology and communication. People are interacted with each with use of medium like computer, Laptop, other communication device. The emergence of latest technology connect world in one village. People can communicate and interact and exchange their views, ideas and

    Words: 5093 - Pages: 21

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    Cost Price

    Distinguish between the terms "rates" and "price" as relates to transportation? ANS: A rate, appropriate to the regulation of transportation, refers to the amount that can be found in a Rate Tariff Book as payment to a carrier for performing a given transportation service, and is the lawful charge for the service. Under deregulation, price is a more appropriate term applying to what transportation carriers charge for their services; price representing the value of services performed

    Words: 3931 - Pages: 16

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    Gold Price

    survive in city and for better future life, I will start conduct and learning a personal financial planning to identify the short term, intermediate term, and long term goals want to achieve in future. After that, I need planning the appropriate strategy to achieve and take into account for risk, future economic condition and life situation. Short term goals A short term goal refers to future achievement that u wish to accomplish within one year period. Therefore, I have to develop a personal

    Words: 4793 - Pages: 20

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    Price Discrimination

    Price Discrimination | | Most businesses charge different prices to different groups of consumers for what is more or less the same good or service! This is price discrimination and it has become widespread in nearly every market. This note looks at variations of price discrimination and evaluates who gains and who loses?What is price discrimination?Price discrimination or yield management occurs when a firm charges a different price to different groups of consumers for an identical good or

    Words: 2313 - Pages: 10

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    Price Strategy

    1. Price: Setting prices involves considering many factors, including the cost of food, cost of labor, what the competition is doing and what your target customers are willing to pay. Pricing is the only part of the marketing mix which brings in revenue. -Once a price has been set, consumers will often show a great deal of resistance to any attempts to change it. - Pricing frequently has important implications for the positioning of a product. - Price is the marketing mix variable for which a

    Words: 493 - Pages: 2

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    Price Strategy

    including supplemental material and rights and permission policies, is available at http://ite.pubs.informs.org. 2 Ansari et al.: Using Simulation to Model Customer Behavior in the Context of Customer Lifetime Value Estimation where pt is the price paid by the customer at time t ; ct is the cost of servicing the customer at time t ; i is the discount rate or cost of capital for the firm; rt is the “retention rate,” or the probability that the customer will stay with the firm (stay “current”

    Words: 7074 - Pages: 29

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    Price Elasticity

    Business Proposal for Will Bury’s Price elasticity Scenario The purpose of this proposal is to provide recommendations to Will for increasing revenue, maximizing profits, determining the company’s profit-maximization quantity, increase product differentiation, and minimizing product costs. The proposal will also include the correlated processes for determining the appropriate recommendations and their correlation to pertinent economic principals. Company Overview Will Bury is an architect

    Words: 987 - Pages: 4

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    Price War

    How to Fight a Price War By Akshay R. Rao, Mark E. Bergen and Scott Davis IN THE BATTLE TO CAPTURE THE CUSTOMER companies use a wide range of tactics to ward off competitors. Increasingly, price is the weapon of choice – and frequently the skirmishing degenerates into a price war. Creating low price appeal is often the goal, but the result of one retaliatory price slashing after another is often a precipitous decline in industry profits. Look at the airline price wars of 1992. When American

    Words: 6913 - Pages: 28

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    Price Discrimination

    PRICE DISCRIMINATION Submitted By: S Date Abstract The aim of this research was to investigate the consumer’s buying behavior related to product differentiation. The report is comprised of three sections. The first section contains the introduction and background about the topic chosen is Product differentiation, the second sections contains the source of reports i.e. from where the data is collected and the last section belongs to the analysis, statistics and summary of the survey

    Words: 3348 - Pages: 14

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    Price Discrimination

    principles Price discrimination Outline 1. Introduction............................................................................................................................3 2. Conditions for price discrimination........................................................................................3 3. Types of discrimination..........................................................................................................4 4. Advantages/Disadvantages of price discrimination

    Words: 5466 - Pages: 22

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    Sunsilk

      SUNSILK – INNOVATIVE MARKETING STRATEGIES 1.INDUSTRY PROFILE Shampoo in India was derived from the Hindi word ‘Champi’ meaning hair massage. Theintroduction of shampoo in India dates back to the British reign in the country. Being arecent development the growth of shampoo or rather the penetration levels of shampoo inthe India has been commendable.The shampoo market in India is estimated to be Rs 2,500-3,000 crore. The shampoomarket is India is categorized according to the benefits they provide

    Words: 2304 - Pages: 10

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    Sunsilk

    margarine and soap and could be imported more efficiently in larger quantities. * ABOUT SUNSILK: Sunsilk is a hair care brand, primarily aimed at women, producedby the Unilever group. Sunsilk is Unilever·s leading hair carebrand, and ranks as one of the Anglo-Dutch conglomerate's´billion dollar brands". Sunsilk shampoos, conditioners and otherhair care products are sold in 69 countries worldwide. Š Sunsilk is sold under a variety of different names in marketsaround the world including Elidor,

    Words: 531 - Pages: 3

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    Price Discrimination Strategy

    Price Discrimination Strategy You own a local sub shop in a college town. You primarily serve two groups of people: local residents (both students and other local residents) and visitors to your town. Devise a price discrimination strategy that will increase your revenues compared to a single-pricing strategy. Price discrimination is common type of pricing strategy used by businesses with flexible pricing power. It is price competition between firms attempting to get an advantage in the market

    Words: 1299 - Pages: 6

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    Price

    “The full monty”  They agreed with“opinion leading” youth magazine editors to publish advertorial pieces extolling them Constraints  Make sure Virgin’s prices are competitive  Make sure that its profitable  Don’t want to trigger off competitive reactions Pricing There are three options for pricing 1. Clone the industry prices 2. Pricing lower than the competition 3. Completely new pricing system First Option: Cloning The Industry Pros  Easy to promote  Simply to apply

    Words: 1485 - Pages: 6

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