Price Strately Sunsilk

  • Premium Essay

    Price

    My strategy was mainly focused on the following pillars: - Try to avoid price war as much as possible - Track seasonality of demand through market demand always - Try to understand how much you should change in price based on demand predictions using the breakeven calculator - Use differing price sensitivities for business and leisure travelers and see where is Universal competitive edge across each of the 3 major markets - I was also trying to increase net profits by increasing rental costs

    Words: 253 - Pages: 2

  • Premium Essay

    Price Analysis

    Methods for price analysis performed in several other methods. Such as, comparison of proposed prices in received in response to the solicitation, however this method of comparing offered prices and arrange based on bid prices. As a general rule, we should expect offered price to almost close but not the same, if price competition has been occurred. The range of the prices will add confidence that the lowest price offered is reasonable. Moreover, people have to be careful when they are using comparison

    Words: 388 - Pages: 2

  • Premium Essay

    Wheat Price

    ARTICLE Wheat Price Inflation in Recent Times: Causes, Lessons and New Perspectives Sthanu R Nair, Leena Mary Eapen In this paper we demonstrate that the high level of wheat procurement during 2008-09 and 2009-10 at a higher minimum support price was necessitated by the difficult circumstances that the government faced, characterised by a precarious buffer stock position from 2005 to 2008. Hence, blaming larger procurement and a higher msp alone for the soaring wheat prices between 2008 and

    Words: 9021 - Pages: 37

  • Premium Essay

    Gas Prices

    Individual Paper- Gas Prices Petroleum gas affects many of us when it is constantly increasing and decreasing all the time. Over the past few years gas prices have varied from $3.11 a gallon to $3.97 a gallon. Petroleum gas prices do not just affect the companies that provide the product but affects the people of the United States. When gas prices increase it can cause many problems with people getting to where they need to go. Many people cannot afford the prices with jobs they have now, which

    Words: 854 - Pages: 4

  • Premium Essay

    Price Analysis

    Methods for price analysis performed in several other methods. Such as, comparison of proposed prices in received in response to the solicitation, however this method of comparing offered prices and arrange based on bid prices. As a general rule, we should expect offered price to almost close but not the same, if price competition has been occurred. The range of the prices will add confidence that the lowest price offered is reasonable. Moreover, people have to be careful when they are using comparison

    Words: 388 - Pages: 2

  • Premium Essay

    Sunsilk

    Executive Summary This marketing plan forms the basis of the introduction of an innovative and unique product by Sunsilk. The analysis allows us to the best strategies to help our product be successful with the internal and external environments which we have analyzed at our best understanding. Sunsilk Hair Colour Shampoo will be marketed as a unique and convenient product for consumers who need and want to colour their hair. And we would like to maintain the company’s status as the 2nd brand leader

    Words: 415 - Pages: 2

  • Premium Essay

    Price

    setting prices for their products at home and in new markets. AIM is manufacturer of Teak Furniture and the head office is based in Jakarta, Indonesia. Price Price can be defined as the sum of all the values that customers give up in order to gain the benefit of having or using a product or service. In simple words it’s the amount of money charged for a product or service. Pricing have a direct impact on the company’s bottom line. Even a small percentage of improvement in price can generate

    Words: 330 - Pages: 2

  • Premium Essay

    Price Discrimination

    Managerial Economics Unit 4: Price discrimination Rudolf Winter-Ebmer Johannes Kepler University Linz Winter Term 2012 Managerial Economics: Unit 4 - Price discrimination 1 / 39 OBJECTIVES Objectives ◮ Explain how managers use price discrimination to increase profits ⋆ ⋆ Identify submarkets with different price elasticities of demand Segment the market and charge different prices to consumers in each submarket Managerial Economics: Unit 4 - Price discrimination 2 / 39

    Words: 2016 - Pages: 9

  • Premium Essay

    An Assignment on Sunsilk (Marketting)

    Introduction “Sunsilk” the name relates  a hair care brand, primarily aimed at women, produced by the Unilever group.Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerate’s “billion dollar brands". Sun silk shampoos, conditioners and other hair care products are sold in 69 countries worldwide.Sunsilk is sold under a variety of different names in markets around the world including Elidor, Seda and Sedal. The brand is strongest in Asia, Latin America and

    Words: 3735 - Pages: 15

  • Premium Essay

    Gas Prices

    Today’s rising gas prices is a great concern for me in the economy we are in at the moment. The United States has a national debt level over 14trillion dollars and talk from many politicians is to raise taxes to pay for that debt. With that lingering in the back of our minds we have gas prices at the front. For many of us gas is a necessity to get from point A to B for many reasons such as, work, go to school, go to the grocery store, and doctor visits. These are reasons we cannot afford to miss

    Words: 340 - Pages: 2

  • Premium Essay

    Sunsilk Pakistan

    the analysis of different marketing functions of Lever Brothers Pakistan Limited. Applied on “Sunsilk”. In making this term report, we collected the whole data from publications, internet and various international business magazines. Apart from it I take the opportunity to acknowledge the real efforts of: Mr. Reza A. Syed, for guiding us, Ms. Ayesha Khan (Assistant Product Manager of Sunsilk) and Mr. Khurram (Product Manager) without whose support this report wouldn’t have been possible

    Words: 2587 - Pages: 11

  • Premium Essay

    Price Discrimination

    Price Discrimination Online: Hollywood Goes to the Web One of the most significant characteristics of the internet is that technology on the web allows for the collection of consumer behavior, attitudes, and profiles. When customers create profiles and make online purchases, behavior patterns and preferences are stored in customer databases, later analyzed to tailor specific services and products that match the customer profile best. The emergence of internet movie downloads will allow the industry

    Words: 641 - Pages: 3

  • Premium Essay

    Sunsilk Phase 1

    Marketing Project Phase – II Market Segmentation for Sunsilk Sunsilk’s market segmentation is Demographic as they target customers based on their gender and age. The target segment for Sunsilk is young girls and women from age 16 to 40 but, we see that in their promotional campaign Sunsilk targets the whole market irrespective of the age. Initially sunsilk’s target customers in terms of income were the upper middle class women because of the expensive offerings but later on, they started targeting

    Words: 896 - Pages: 4

  • Premium Essay

    Price Elasticity

    Urimindi The Price Elasticity of Demand is used to measure how the rate of response of quantity demanded changes due to a price increase or decrease. The formula used to compute the Price Elasticity of Demand (PEoD) is: PEoD = (% Change in Quantity Demanded) / (% Change in Price). To calculate the % change in quantity demanded, we use the formula: QDemand(NEW) - QDemand(OLD) / QDemand(OLD) To calculate the % change in price, we use the formula: Price(NEW) - Price(OLD) / Price(OLD) Elastic

    Words: 957 - Pages: 4

  • Premium Essay

    Price Discrimination

    shoppers to easily compare prices across thousands of stores. But it also enables businesses to collect detailed information about a customer's purchasing history, preferences, and financial resources and to set prices accordingly. So when you buy an airplane ticket or a DVD online, you may pay a higher or lower price than another customer buying the very same item from the very same site. In September 2000, Amazon.com reportedly outraged some customers when its price discrimination was revealed

    Words: 703 - Pages: 3

  • Free Essay

    The Price of Recklessness

    The Price of Recklessness Michele DiBartolo Briarcliffe College-Patchogue Campus The Price of Recklessness An American author once said, “Recklessness is a species of crime and should be so regarded on our streets and highways” (Plenty Quotes , 2013). This statement continues to hold truth in our nation’s daily life. History has proven that operating a vehicle is a responsibility and a privilege that should never be taken lightly. Choosing to drive while under the influence is a reckless

    Words: 363 - Pages: 2

  • Free Essay

    Price War

    http://news.cnet.com/8301-1035_3-57618080-94/price-war-cuts-roaming-fees-for-french-mobile-customers/?part=rss&subj=news&tag=2547-1_3-0-20 by Stephen Shankland January 30, 2014 9:46 AM PST Price war cuts roaming fees for French mobile customers Orange CEO Stephane Richard, shown here speaking at the LeWeb conference in 2013, has brought his company into a price war that's giving French mobile subscribers lower roaming rates elsewhere in Europe. Three French carriers -- Orange

    Words: 1414 - Pages: 6

  • Free Essay

    Sunsilk

    8% and the first rank Clear with 96.5% of brand awareness. Sunsilk Shampoo is a convenient product which is consumed by a large numbers of people in Vietnam because of its reasonable price and premium quality. Sunsilk shampoo is the typical kind of hair care products, which is launched by Unilever’s company in 1954. Currently, there are three popular options for Vietnamese customers to choose including Black, Pink and Yellow Sunsilk which have different functions and benefits to use. Moreover,

    Words: 935 - Pages: 4

  • Premium Essay

    Price Ceiling

    Price ceilings are government mandated maximum selling prices in order to make items more attainable. It can have a negative effect on the economy if not regulated to keep up with a changing market and tends to throttle a free market system. In a perfect market, prices will balance themselves. Ceiling price on bread lead to long lines, high costs in lost work hours, and binding prices for sellers. As an individual is required to wait in line for an hour, there is an hour of work cut into total

    Words: 586 - Pages: 3

  • Premium Essay

    Brand and Price

    of the Consumer, Brand is Far More Important than Price. Discuss this Statement in the Context of a Country of your Choice. Tutor Name: Katie Mulcahy Recently, the topic of brand and price which are important has become an intense debate. In some people's point of view, brand is far more important than price. Following this further, brand is a name or symbol of one company's product and it is connected with advertising, price and quality. Also, it will be the necessary one of

    Words: 2272 - Pages: 10

  • Premium Essay

    Price Discrimination

    one’s business successful. This is there price discrimination could help to solve the problem. Different prices for different segments, in different countries or in different amounts – there are few ways how to implement price discrimination for products and services. The main purpose of this work is to analyze those ways more deeply while looking for various examples concerning price discrimination. The tasks are as follow: To provide the definition of price discrimination by comparing 3 different

    Words: 4326 - Pages: 18

  • Premium Essay

    Price Waterhouse

    Price Waterhouse This company is a multinational professional services network. It is the second largest professional services network in the world. PwC is a network of firms in 157 countries with more than 184,000 people. In 2012 the company had total revenues of $31.5 billion, of which $14.9 billion was generated by its practice, $7.9 billion by its Tax practice and $8.7 billion by its Advisory practice The firm was formed in 1998 by a merger between Coopers & Lybrand and Price Waterhouse

    Words: 257 - Pages: 2

  • Premium Essay

    Price Mix

    Synergy Communication understands that the price must sustain these elements of the mix. Synergy Communication pricing strategy is based on the purpose that the organization will set itself to achieve. The company will develop a price strategy that will reflect skimming the price. This method will help Synergy Communication skim profits of the market layer by layer. For example, the company will set a high price, and then gradually lower the price to make the smart phone available to a wider

    Words: 339 - Pages: 2

  • Premium Essay

    Price Ceiling and Price Floor

    about marketing intervention, which is the price ceiling and price floors. Price ceiling is actually set below the equilibrium price by lowering the price of the goods so that consumers can be able to afford the goods, then price floors which is set above the equilibrium price by increasing the price of some goods in order to protect the interest of some certain producers, and also to see the efficiency and inefficiency of both the price ceiling and price floors. Efficiency which is the economics

    Words: 1167 - Pages: 5

  • Premium Essay

    Why the Highest Price Is Not the Best Price?

    Why the Highest Price is not the Best Price? It is about how to practice ‘value based pricing’ that support profits and promotes better relationships wth customers Accoring to them Value based pricing means finding out what the value is your offerings realtive to competitors and then charging as high as they can But t,s value based pricing usually shortsighted in 2 respects: 1)It does not consider the profiting from delivering superior value that may result in greaterprofitability 2)It weakens

    Words: 1222 - Pages: 5

  • Premium Essay

    Price Gouging

    Price gouging most likely is a negative term for most people. The reasons are price gouging can be meant as unreasonable and unfair charging comparing to normal at the time when people really need it. In addition, it can be meant that business owner suddenly raising the prices and taking the advantage of the increase demand due to an emergency event. There are many arguments saying price gouging is moral, or amoral. However, if we base on the cause of price gouging, it is not about moral or amoral

    Words: 451 - Pages: 2

  • Premium Essay

    Sunsilk Shampoo

    Sunsilk shampoo…product range ¨ Yellow Sunsilk with Bio Proteins from Vegetable Extracts: Normal hair needs wholesome nourishment. New Sunsilk with Bio Protein extracted from Vegetable milk has nutrients that deeply penetrate each hair strand, to nourish it leaving hair strong and beautiful. ¨ Black Sunsilk with Melanin from Plant Extracts: oleObject2 Dull hair needs a rich black shine. New

    Words: 616 - Pages: 3

  • Free Essay

    Price

    in the proliferation of Internet auction sites. Sellers are able to post goods for sale on sites such as eBay or eBid, with or without a reserve price, and buyers are able to place their bids from (theoretically) anywhere in the world. The price rises as more people bid, until there is only one buyer left, who then buys the product at the final bid price. Buyers can pay by credit card through an escrow company (that holds the funds until the goods are delivered) or can make arrangements directly with

    Words: 665 - Pages: 3

  • Free Essay

    The Price for Plastic

    Mariah Burkhardt Sharon Janusz ENG 121: English Composition I 30 October 2014 The True Price for Plastic Did you know that plastic bags are one of the largest sources of litter in the world? According to research discussed on “How Stuff Works”, plastic bags can take anywhere from two hundred to a thousand years to break down. They also give off toxic chemicals when burned, so burning is a hazardous way to rid of the material. Because of this it is difficult to safely dispose of plastic. According

    Words: 1660 - Pages: 7

  • Premium Essay

    Gas Prices

    residual fuel oil kept natural gas prices closely aligned with those for crude oil. More recently, however, the number of U.S. facilities able to switch between natural gas and residual fuel oil has declined, and over the past five years, U.S. natural gas prices have been on an upward trend with crude oil prices but with considerable independent movement. Natural gas market analysts generally emphasize weather and inventories as drivers of natural gas prices. Using an error-correction model

    Words: 330 - Pages: 2

  • Premium Essay

    Domestic Prices

    The Gross Domestic Product measures the value of economic activity within a country. Strictly defined, GDP is the sum of the market values, or prices, of all final goods and services produced in an economy during a period of time. There are, however, three important distinctions within this seemingly simple definition: 1. GDP is a number that expresses the worth of the output of a country in local currency. 2. GDP tries to capture all final goods and services as long as they are produced

    Words: 311 - Pages: 2

  • Premium Essay

    Price Elasticity

    Use the concepts of price elasticity of demand and elasticity of supply to explore and explain the large fluctuations in the retail price of gasoline over the last 3 years. Use price elasticity concepts to explore the accompanying closure of many gasoline retailers. Also, discuss the impact of cross-elasticity of demand. According to various literatures petroleum is the single largest source of energy used in the United States. It is said that the USA uses two times more petroleum than either

    Words: 1484 - Pages: 6

  • Premium Essay

    Fisher-Price

    navidad esta media se puede ver incrementada en un 10-15 %. No todos los proveedores dan los mismos márgenes de beneficio. Las marcas mas fuertes son Mattel (que absorbió a Fisher-Price). Y Hasbro, ambas son de EEUU, tienen productos similares y sus margenes de beneficio rondan el 12 %. Mattel abarca marcas como Fisher-Price, Tyco, Polly Pocket, Barbie, y algunos juegos de mesa. Estas marcas ofrecen descuentos a las grandes superficies, debido al volumen de compra de éstas, mientras que al detallista

    Words: 1945 - Pages: 8

  • Premium Essay

    Price Discrimination

    Price Discrimination Price discrimination exists when sales of identical goods or services are transacted at different prices from the same provider. In a theoretical market with perfect information, no transaction costs or prohibition on secondary exchange (or re-selling) to prevent arbitrage, price discrimination can only be a feature of monopoly markets. Otherwise, the moment the seller tries to sell the same good at different prices, the buyer at the lower price can arbitrage by selling

    Words: 3435 - Pages: 14

  • Premium Essay

    Price Flexibility

    PRICE FLEXIBILITY For coordination of activities to be preserved (or restored) when the economy is disturbed by changes in these determinants, something still more is required: each separate price must move in a direction that will restore equilibrium. This necessity for prices to adjust in certain directions may be expressed as a communications requirement. To put it in somewhat extreme form: for a given economic unit to plan its activities so that they will “mesh” with those of others, it must

    Words: 425 - Pages: 2

  • Free Essay

    Gold Price

    alternative course of action. In my course of action, flexibility is present in my short term financial goals. Flexibility also can defined as manipulate the plan based on current situation or unexpected situation. For example, the price of currency drop will affect the price of gym sets machine, it take 4 months’ time or longer to complete the gym machine purchases. Next, for the investment course, I planning saving RM 300 per month by reduce my entertainment cost and try to register and complete it

    Words: 4793 - Pages: 20

  • Free Essay

    Chili Prices

    Macroeconomics Short Essay 1 Chili Prices hot on short supply and rising demand PK KRISHNAKUMAR & JAYASHREE BHOSALE, ET Bureau Jul 16, 2015, 04.00AM IST Tags: * (Meanwhile, keeping with…) KOCHI/PUNE: Chili prices are getting hotter due to supply squeeze and rising demand. The prices of the largest exported spice from India are hovering around Rs 95-Rs 100 a kg, 20 per cent more than the prices a year ago, and may race to a new high depending on the demand, trade insiders say Chili

    Words: 839 - Pages: 4

  • Premium Essay

    Price Transparency

    Price Transparency Has The Time Come?? Price transparency works when all the parties involved in the transaction know the pricing behind the products being bought and sold. In regards to medical field; this would be the pricing of medical services. Historically, there has been a great deal of secrecy that often surrounds pricing. A number of initiatives in the late 20th century attempted to combat this by making information about prices more available. When price transparency is working well

    Words: 1438 - Pages: 6

  • Free Essay

    Price Strategy

    1. Price: Setting prices involves considering many factors, including the cost of food, cost of labor, what the competition is doing and what your target customers are willing to pay. Pricing is the only part of the marketing mix which brings in revenue. -Once a price has been set, consumers will often show a great deal of resistance to any attempts to change it. - Pricing frequently has important implications for the positioning of a product. - Price is the marketing mix variable for which a

    Words: 493 - Pages: 2

  • Premium Essay

    The China Price

    being children get bored in with the toys in a few months, parents don’t want them to last 10 years, but need them to be cheap and so that they can be thrown out after use. It is about the trade-off between good quality and low price. They took a risk going with low price, but succeeded, which is one the principles of economics: to face and work your way through trade-offs you need to make in order to achieve your objectives. Dumping is also one of the reasons Chinese have been able to capture the

    Words: 1354 - Pages: 6

  • Premium Essay

    Price Elasticity

    Business Proposal for Will Bury’s Price elasticity Scenario The purpose of this proposal is to provide recommendations to Will for increasing revenue, maximizing profits, determining the company’s profit-maximization quantity, increase product differentiation, and minimizing product costs. The proposal will also include the correlated processes for determining the appropriate recommendations and their correlation to pertinent economic principals. Company Overview Will Bury is an architect

    Words: 987 - Pages: 4

  • Premium Essay

    Price War

    How to Fight a Price War By Akshay R. Rao, Mark E. Bergen and Scott Davis IN THE BATTLE TO CAPTURE THE CUSTOMER companies use a wide range of tactics to ward off competitors. Increasingly, price is the weapon of choice – and frequently the skirmishing degenerates into a price war. Creating low price appeal is often the goal, but the result of one retaliatory price slashing after another is often a precipitous decline in industry profits. Look at the airline price wars of 1992. When American

    Words: 6913 - Pages: 28

  • Premium Essay

    Price Discrimination

    PRICE DISCRIMINATION Submitted By: S Date Abstract The aim of this research was to investigate the consumer’s buying behavior related to product differentiation. The report is comprised of three sections. The first section contains the introduction and background about the topic chosen is Product differentiation, the second sections contains the source of reports i.e. from where the data is collected and the last section belongs to the analysis, statistics and summary of the survey

    Words: 3348 - Pages: 14

  • Free Essay

    Price Discrimination

    principles Price discrimination Outline 1. Introduction............................................................................................................................3 2. Conditions for price discrimination........................................................................................3 3. Types of discrimination..........................................................................................................4 4. Advantages/Disadvantages of price discrimination

    Words: 5466 - Pages: 22

  • Premium Essay

    Food Price

    Global Food Prices Case study why did global food prices rises. 1. The farmer benefits from the government policies to promote production in ethanol because it created a incentive for farmers to plant more crops that can be turned into biofuels, and also farmers receive subsidies from the government between .29 to .36 per liter of ethanol. Placing a tariff on imports of sugar cane hurts the producers of sugar cane, and consumer of sugar cane such Brazil and typical consumers because nations

    Words: 334 - Pages: 2

  • Premium Essay

    Sunsilk

      SUNSILK – INNOVATIVE MARKETING STRATEGIES 1.INDUSTRY PROFILE Shampoo in India was derived from the Hindi word ‘Champi’ meaning hair massage. Theintroduction of shampoo in India dates back to the British reign in the country. Being arecent development the growth of shampoo or rather the penetration levels of shampoo inthe India has been commendable.The shampoo market in India is estimated to be Rs 2,500-3,000 crore. The shampoomarket is India is categorized according to the benefits they provide

    Words: 2304 - Pages: 10

  • Free Essay

    Sunsilk

    margarine and soap and could be imported more efficiently in larger quantities. * ABOUT SUNSILK: Sunsilk is a hair care brand, primarily aimed at women, producedby the Unilever group. Sunsilk is Unilever·s leading hair carebrand, and ranks as one of the Anglo-Dutch conglomerate's´billion dollar brands". Sunsilk shampoos, conditioners and otherhair care products are sold in 69 countries worldwide. Š Sunsilk is sold under a variety of different names in marketsaround the world including Elidor,

    Words: 531 - Pages: 3

  • Premium Essay

    Price as an Indicator

    "The ease with which defects of materials or workmanship can be concealed forces of purchaser to often judge quality by price." (W.C. Mitchell, 1912) Price is the monetary or non-monetary value that customers are willing to give up or exchange, for obtaining a desired product, which is beneficial for customers on their willingness and preferences. The consumer's preferences depend on the intrinsic characteristics of the product, such as quality and utility, are the main characteristics that customers

    Words: 1862 - Pages: 8

  • Premium Essay

    Price

    “The full monty”  They agreed with“opinion leading” youth magazine editors to publish advertorial pieces extolling them Constraints  Make sure Virgin’s prices are competitive  Make sure that its profitable  Don’t want to trigger off competitive reactions Pricing There are three options for pricing 1. Clone the industry prices 2. Pricing lower than the competition 3. Completely new pricing system First Option: Cloning The Industry Pros  Easy to promote  Simply to apply

    Words: 1485 - Pages: 6

  • Premium Essay

    Gas Prices

    Gasoline is a commodity that has seen violent swings in prices for the last decade. The current price of gas at my local Quik Trip is $3.63. This price has been as low as $2.99 and has been as high as $3.99 in the last four months alone. Many of my fellow G.O.P. brothers and sisters will have you to believe that President Obama is solely to blame for these price hikes. This is the furthest from the truth. There are many reasons that our prices at the pump are increasing, many of which the President

    Words: 1225 - Pages: 5

+
-