Entering New Markets, Methods and Expectations
outside the domestic market.
Such phenomenon, known as “delocalization of production”, can be defined as the social/ managerial/ organizational process through which firms not only deploy their sales on foreign markets, but they also draw supplies like raw materials, technology, facilities, equipment, financial resources and manpower.
The aim of this paper is to provide an analysis on winning internationalization strategies, that will help a company to successfully penetrate a new market.
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