Promotional Mix Sunsilk

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    Marketing Mix

    Marketing mix, as it relates to marketing, refers to the four elements; product, place, price, and promotion. This paper will discuss the four aspects of the marketing mix, as well as how it affects the development of an organizations marketing strategy and tactics. Each phase of the marketing mix and how they are implemented will also be discussed. The organization that will be used as reference for the marketing mix will be Live Your Legend, which is in the online publishing industry. Live Your

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    Vodafone Promotional Campaign

    Vodafone - iPhone 5 Promotional Campaign Campaign brief: Background: Regarded as one of the world’s largest telecommunications company, Vodafone wants to massively promote the brand new iPhone 5 they are selling along with its highly beneficial packages. Although Apple’s latest creation is not exclusive for Vodafone, their pricing plans are just irresistible and most recommended. Objectives: The board of directors at Vodafone are hoping that the promotional campaign CRM Marketing produce and

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    Cme Promotional Strategy

    that Pacific Titan relies on for its success. The firm does not engage in any self-promotion at the present time, depending exclusively on referrals from clients, business associates, and friendly competitors. As a result, a promotional approach per se is nonexistent; the only operation expense thus far that could be described as such would be website maintenance. When representatives attend a trade show, it is as prospective customers, not as promoters of the company. Traditionally

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    Marketing Mix

    Marketing mix The Marketing mix is generally accepted as the use and specification of the "four P's" describing the strategic position of a product in the marketplace. One version of the marketing mix originated in 1948 when James Culliton said that a marketing decision should be a result of something similar to a recipe. This version was used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term "Marketing-Mix"

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    Strategic Influence of Promotional Mix on Organisation Sale Turnover in the Face of Strong Competitors

    2011 STRATEGIC INFLUENCE OF PROMOTIONAL MIX ON ORGANISATION SALE TURNOVER IN THE FACE OF STRONG COMPETITORS Department of Business Administration, Faculty of Management sciences University of Ado Ekiti, P.M.B 5363, Ekiti State Nigeria. Email: yommysun@yahoo.com Adebisi Sunday A., Babatunde Bayode O. 343 Adebisi Sunday. A (Ph.D) Department of Business Administration, College of Management and Social Sciences, Osun State University, P.M.B 2008, Okuku, Osun State, Nigeria Email: bayoogoga@yahoo

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    Promotional Mix

    Kia Thunder Rewards Zone The traditional promotion mix has four components: Advertising, Publicity, Sales promotions, and Personal selling. These four components are used together by a company to market their materials. The success of utilizing the promotion mix well can make or break a company’s promotional campaign. Although all components play a part in the campaign, one or another component may be used more extensively depending on the product or material being marketed. Living

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    Unilever Market Mix

    FFI Fragrances.[4] Product Mix- HUL The width of the HUL Product mix: The width of the product mix refers to the number of different product line the company carries E.g: Personal wash Laundry Skin care Oral care Deodorants Colour cosmetics Ayurvedic personal and health care Shampoo Tea Coffee Foods Ice cream Width = 12 The lenght of the HUL Product mix: The Lenght of the product mix refers to the total number of items in the product mix. E.g: Personal wash: Lux, Lifebuoy

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    Promotional Mix

    opening in Cyprus. The main idea is to promote a store, which is well established in Europe, and offers people high quality products at a low cost. First thing that we will discuss is why exactly this store. Second thing is to describe in detail promotional mix and how it will help my company. Let’s start with the store. The name of a supermarket chain opening in Cyprus is Lidl. Lidl is a German global discount supermarket chain, based in Neckarsulm, Baden-Württemberg, Germany, that operates over 10

    Words: 1776 - Pages: 8

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    Sunsilk

    Executive Summary This marketing plan forms the basis of the introduction of an innovative and unique product by Sunsilk. The analysis allows us to the best strategies to help our product be successful with the internal and external environments which we have analyzed at our best understanding. Sunsilk Hair Colour Shampoo will be marketed as a unique and convenient product for consumers who need and want to colour their hair. And we would like to maintain the company’s status as the 2nd brand leader

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    Marketing Mix

    Marketing Mix Shaunte Crump Marketing Mix Marketing is an important funcion to any organization. Marketing is defined as “planning and executing the conception, pricing, promotions, and distribution of ideas, goods, services, organizations and events. To create and maintain a relationship that will satisfy individual objective as well as the organizations. (Peters, S., 2005). Marketing is the driving force of any organization. There are four elements of the Marketing Mix product,

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    Marketing Mix

    MODULE-5 Marketing Notes 20 MARKETING MIX I n the previous lesson you learnt that marketing identifies consumers’ needs and supplies various goods and services to satisfy those needs most effectively. So the businessman needs to: (a) produce or manufacture the product according to consumers’ need; (b) make available it at a price that the consumers’ find reasonable; (c) supply the product to the consumers at different outlets they can conveniently approach; and (d) inform the consumers

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    An Assignment on Sunsilk (Marketting)

    Introduction “Sunsilk” the name relates  a hair care brand, primarily aimed at women, produced by the Unilever group.Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerate’s “billion dollar brands". Sun silk shampoos, conditioners and other hair care products are sold in 69 countries worldwide.Sunsilk is sold under a variety of different names in markets around the world including Elidor, Seda and Sedal. The brand is strongest in Asia, Latin America and

    Words: 3735 - Pages: 15

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    Promotional Tools

    The promotion that I have located is a promotional campaign from PepsiCo Vietnam for its new snack product Poca Twisties, which is also known as Twisties in other Asian market like Singapore, Malaysia or Thailand (this is an equivalent to PepsiCo’s Fritos/ Doritos for the Asian market). Beside using traditional promotion methods ad like print ads or broadcast ads (which will still be used after this specific campaign is over), the main content of this campaign is heavily emphasized on social media

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    Marketing Mix

    What are the marketing mix elements in your company’s marketing program? Describe in detail the product, place, price, and promotional elements of your company. Product Product refers to the physical product or service accessible to the consumer. A company’s product may include aspects such as appearance, packaging, service, and warranty. In today’s market, you can nearly find Coca-Cola or one of its many brands in over 200 countries around the world (Coca-Cola). Coca-Cola offers a wide variety

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    Marketing Mix

    The 4P Classification of the Marketing Mix Revisited Author(s): Walter van Waterschoot and Christophe van den Bulte Source: Journal of Marketing, Vol. 56, No. 4 (Oct., 1992), pp. 83-93 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/1251988 . Accessed: 21/10/2013 10:06 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit

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    Marketing Mix

    Marketing Mix XXXXXXXXXXXXX MKT/421 October 16, 2013 XXXXXXXXXXXXXX Marketing Mix The Marketing Mix Marketing mix is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The marketing mix helps companies define the marketing elements for successfully positioning your market offer. The term "marketing mix" became popularized after Neil H. Borden published his 1964 article, The Concept of

    Words: 1827 - Pages: 8

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    Sunsilk Pakistan

    the analysis of different marketing functions of Lever Brothers Pakistan Limited. Applied on “Sunsilk”. In making this term report, we collected the whole data from publications, internet and various international business magazines. Apart from it I take the opportunity to acknowledge the real efforts of: Mr. Reza A. Syed, for guiding us, Ms. Ayesha Khan (Assistant Product Manager of Sunsilk) and Mr. Khurram (Product Manager) without whose support this report wouldn’t have been possible

    Words: 2587 - Pages: 11

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    Sunsilk Phase 1

    Marketing Project Phase – II Market Segmentation for Sunsilk Sunsilk’s market segmentation is Demographic as they target customers based on their gender and age. The target segment for Sunsilk is young girls and women from age 16 to 40 but, we see that in their promotional campaign Sunsilk targets the whole market irrespective of the age. Initially sunsilk’s target customers in terms of income were the upper middle class women because of the expensive offerings but later on, they started targeting

    Words: 896 - Pages: 4

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    Marketing Mix

    10 Minute Guide Marketing Mix What it is The ‘Marketing Mix’ is a term used to describe the combination of tactics used by a business to achieve its objectives by marketing its products or services effectively to a particular target customer group. It is also referred to as the ‘4 Ps’ – Product, Price, Promotion and Place, or the ‘7 Ps’ – the 4 Ps with the addition of People, Process and Physical Evidence. What you should do Make sure you have identified each of your target customer groups

    Words: 2076 - Pages: 9

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    Promotional Mix

    There are five main aspects of a promotional mix.[1] These are: * Advertising - Presentation and promotion of ideas, goods, or services by an identified sponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails. * Personal selling - A process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral

    Words: 1522 - Pages: 7

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    Sunsilk

    8% and the first rank Clear with 96.5% of brand awareness. Sunsilk Shampoo is a convenient product which is consumed by a large numbers of people in Vietnam because of its reasonable price and premium quality. Sunsilk shampoo is the typical kind of hair care products, which is launched by Unilever’s company in 1954. Currently, there are three popular options for Vietnamese customers to choose including Black, Pink and Yellow Sunsilk which have different functions and benefits to use. Moreover,

    Words: 935 - Pages: 4

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    Promotional Activites

    Task 4 Jasmine Tucker Promotional activities Suitability of the promotional methods- Although I have came up with four different methods of promotion I will have to analyse the suitability of each of the methods. I will have to see if the budget that TOPSHOP currently have will be enough in order to be able to afford to use these methods, I will need to ensure that these methods would work within the town and I will also need to ensure

    Words: 373 - Pages: 2

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    Marketing Mix

    sales from the product. Stage 2: Growth At this stage sales will pick up after the firm has had intensive promotional drive, at this stage the firm will either succeed or fail and most products fail at this point. If a product passes this stage its chances of long-term success are very high. The failure at this stage may be an indication of poor product research and development or weak promotional activities. Stage 3: Maturity This is the stage that all producers want their products to reach. This

    Words: 1365 - Pages: 6

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    The Promotional Mix

    Abstract The promotional mix has been used for many years to help explain the promotional activities undertaken by organizations. Promotion is considered to be one of the 4P’s on the marketing mix. The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing a company uses to pursue its advertising and marketing objectives. In order to decide how too properly to utilize the mix is important to consider the relative

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    Promotional Mix

    the promotional mix lies in the marketing mix, what the promotional mix is, the four key elements it comprises of and whether TV advertising really is the most important. Research was conducted by drawing on marketing text books, industry magazines and phone/email questionnaires with marketing professionals. The results of the research indicate that the promotional mix is imperative to a marketing campaign and is tailored to suit the marketing message. The report concludes that the promotional mix

    Words: 1577 - Pages: 7

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    Marketing Mix

    Price does play an important part in the marketing mix, but it should not rule the business. Price should be in line with a customer's perception of value. Price must also match the quality of the product being offered. Knowing what the breakeven point is also is important. Without this information, the price may not be enough to cover the costs of selling the product. Placement and distribution is the third element of the marketing mix. This includes the physical placement such as location

    Words: 555 - Pages: 3

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    Promotional and Advertising Strategies

    Assignment 3: Promotional and Advertising Strategies BUS508 29 August 2014 Augusta Campus, Strayer University Promotional and Advertising Strategies Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected. The two promotional strategies that will be compared are from IKEA and Pottery Barn. IKEA is a Swedish company that sells a wide range of ready-to-assemble furniture, appliances, and home accessories

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    Sunsilk Shampoo

    Sunsilk shampoo…product range ¨ Yellow Sunsilk with Bio Proteins from Vegetable Extracts: Normal hair needs wholesome nourishment. New Sunsilk with Bio Protein extracted from Vegetable milk has nutrients that deeply penetrate each hair strand, to nourish it leaving hair strong and beautiful. ¨ Black Sunsilk with Melanin from Plant Extracts: oleObject2 Dull hair needs a rich black shine. New

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    Promotional Advertizing Strats

    Promotional and Advertising Strategies Nike and Under Armour Contemporary Business BUS08 December 6, 2014 Promotional and Advertising strategies are similar but at the same time very different. The advertising strategy is designed to sell a product. It is basically one way communications from the company to the consumer. This provides the consumer information to make a purchasing decision (Schermerhorn, Osborn, Uhl-Bien, & Hunt, 2012). Where as a promotional strategy is two way

    Words: 2655 - Pages: 11

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    Market Mix

    it is targeting. The action plan is called the marketing mix. The marketing mix is one of the biggest and most critical decisions that a company will make. A bad marketing mix can result in poor performance and the potential for financial losses. The marketing mix was defined by McCarthy forty years ago as the set of marketing tools that a firm uses to pursue its marketing objectives or goals (Kotler and Keller, 2006). The marketing mix is then broken down into four distinct categories. These categories

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    Market Mix

    3x Australian Specialized Retail business of the year. In this report I will be address the key characteristics of the product and estimate their significance to the market, the promotion methods and each component of the marketing mix. Assess the marketing mix that Braaap has selected for its specific market and evaluate their combined contribution to the organization’s marketing objectives and strategies. KEY CHARACTERISTICS OF BRAAAP PRODUCTS The braaap products including dirt bikes,

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    Marketing Mix

    The most important process that should be concentrated in marketing is creating an appropriate marketing mix. The main objective of a marketing mix is the accurate product for the accurate customer at the accurate place.  Product    * Produce more ‘sexy’ smart phones with slim, lightweight and fashionable designs to attract customers (e.g. the unique curved all-touch screen of Nokia N9 and Nokia Lumia 800).   * Focus on extending the OVI store (including music, games, apps, map etc)

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    Promotional Mix

    Minute Guide Promotional Mix What it is The 'promotional mix' is a term used to describe the set of tools that a business can use to communicate effectively the benefits of its products or services to its customers. The promotional mix includes the following tools – — advertising — public relations — sales promotion — direct marketing — personal selling The promotional mix is part of the wider marketing mix. To find out about the marketing mix see the 10-minute Marketing Mix. The challenge is

    Words: 2261 - Pages: 10

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    Promotional Strategies

    PROMOTIONAL STRATEGIES AND ADVERTISING STRATEGIES SONY VS SAMSUNG (Electronics) BRITTANY N FLYTHE STRAYER UNIVERSITY BUS508 CONTEMPORARY BUSINESS 06/17/2015 SONY AT A GLANCE Sony Corp. is engaged in the development, design, manufacture, and sale of electronic equipment, instruments, devices, game consoles, and software for consumers, professionals, and industrial markets. Its operations are carried out through the following segments: Consumer Products and Service; Professional, Device

    Words: 2493 - Pages: 10

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    Promotional Methods

    Task 1 Promotional Mix Definition | Organisation 1: Aldi | Organisation 2: Red Bull | Advertising public communication about causes, goods and services, ideas, organizations, people, and places, through means such as direct mail, telephone, print, radio, television, and internet. A vital part of marketing, advertisements are public notices designed to inform and motivate. Their objective is to change the thinking pattern (or buying behaviour) of the recipient, so that he or she is

    Words: 1387 - Pages: 6

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    P1, Report on Promotional Mix of Two Organizations

    P1 Report on Promotional mix of two organizations Introduction This is a report written after investigation into two shopping plazas. The report will be describing the promotional mix used by two organizations, which are Arkan plaza and The Hub by Sodic Group. I will then provide details and support the promotional mix with examples. I will also give examples of whether these types of promotional mixes raise sales or establish a local profile (the image of the business) then I will be talking

    Words: 3407 - Pages: 14

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    Marketing Mix

    As part of the marketing mix, promotion includes all activities that involve communicating with the customer about the product and its benefits and features. Once a company has worked on the product and price elements, it is time to start a conversation with the consumer about the product. This includes raising awareness through different mediums to increase sales, as well as to create and foster brand loyalty. Information provided to the customer at this stage helps them in making purchase decisions

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    P2@ Explain Role of Promotional Mix

    Explain the role of promotion within the marketing mix for a selected product or service. P2 Draft. Coca-Cola Promotion plays a very important role in an organisations success. This is because it can be heavily influenced by other elements of the marketing mix. Products and Services Many products and services are found to be within a product range. Coca-Cola has a range of drinks such as Coke, Diet Coke, Coke Cherry, Coke Zero etc. Coca-Cola chooses its promotion to best promote the product

    Words: 1104 - Pages: 5

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    Market Mix

    The Product Lidl Tower Gate Bourbon Cream biscuits are a household dry goods product; a desired type of biscuit amongst many individuals. Marketing Mix People Within the Lidl’s marketing mix ‘people’ are directly linked to the business and target markets, extensive research can uncover if there are enough individuals whom hold a demand for particular services and products. Hence why Lidl ensure their employees are effectively trained to their deliver products and services, it is a critical

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    Promotional Management

    Department of Tourism and Hospitality Management e-mail: mubinakhondkar@du.ac.bd Course Objectives Marketing communication, i.e. promotion, is a crucial but controllable component of the marketing mix. Integrated Marketing Communication (IMC) involves company’s total marketing communications mix-- advertising, direct marketing, personal selling, sales promotion, public relations and publicity. Marketer’s success in promoting their products and services mainly depends on the effective and efficient

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    Promotional Methods

    methods than the usual above the line channels of advertising. It includes promotional offers, competitions, trade fairs, sponsorship and social media. I have decided to focus on below the line promotion because it is a lot easier to manage. This means I know how and where I am going to promote my new product. Another reason is because it is significantly cheaper than above the line promotion. To finalizse my promotional mix I carried out a range of research including a questionnaire, focus group

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    Marketing Mix

    Chittagong Independent University (CIU) Chittagong Independent University (CIU) MARKETING MIX PROCEDURES: - A Case Study on “BSRM Xtreme 500W” Submitted to: Mr. Abu Sohel Mahmood Assistant Professor Independent Business School Chittagong Independent University Submitted by: Shaikat Saha ID: 15151009 ACKNOWLEDGEMENT I like to take the opportunity to express my sincere gratitude to those without the blessings and cooperation this report would not have been possible. First

    Words: 6955 - Pages: 28

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    Promotional and Legel

    Promotional & Legal Task 1: Apple & Sony Purpose of the Promotion Mix The purpose and objectives of the promotion mix. Apple and Sony’s purpose of using the promotion mix is to blend different methods and tools of communication you use in presenting your company, products or services to target customers. Effective promotion is a key component of the marketing mix, as it is the element that helps you attract customers, persuade them to buy, and generate loyalty. Objectives of the

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    Marketing Mix

    Marketing mix Product,Price, Place, Promotion the 4ps of Marketing When their products firms need to create a successful mix of: 1) The right product 2) Sold at the right price 3) In the right place 4) Using the most suitable promotion. To create the right marketing mix, businesses have to meet the following conditions: The Product: The product has to have the right features - for example, it must look good and work well. The price must be right. Consumer will need

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    Marketing Mix

    Marketing Mix Marketing Mix University of Phoenix Marketing Mix The marketing mix consists of the four P’s, which include product, place, price, and promotion. Marketing Teacher describes the marketing mix in a cake mix metaphor, “All cakes contain eggs, milk, flour, and sugar…However, you can alter the final cake by altering the amounts of mix elements contained in it. Further research also includes people and or physical process as additional P’s in the marketing mix. Marketing Mix by definition

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    The Promotions Mix

    products and services. Any movement away from the single message confuses the consumer and undermines the brand. The promotions mix (the marketing communications mix) is the specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships. Kotler et al (2010). Promotion is the element of the marketing mix which is entirely responsible for communicating the marketing proposition. Marketers work hard to create a unique marketing proposition

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    |Producing a Promotional Strategy

    |Producing a Promotional Strategy | |What is a promotional strategy? | |Most of us are familiar with market research as suppliers (or information providers) try to obtain information from us (or library users) | |on what we require. Promotion is the reverse side of this. Organisations

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    Sunsilk

      SUNSILK – INNOVATIVE MARKETING STRATEGIES 1.INDUSTRY PROFILE Shampoo in India was derived from the Hindi word ‘Champi’ meaning hair massage. Theintroduction of shampoo in India dates back to the British reign in the country. Being arecent development the growth of shampoo or rather the penetration levels of shampoo inthe India has been commendable.The shampoo market in India is estimated to be Rs 2,500-3,000 crore. The shampoomarket is India is categorized according to the benefits they provide

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    Sunsilk

    margarine and soap and could be imported more efficiently in larger quantities. * ABOUT SUNSILK: Sunsilk is a hair care brand, primarily aimed at women, producedby the Unilever group. Sunsilk is Unilever·s leading hair carebrand, and ranks as one of the Anglo-Dutch conglomerate's´billion dollar brands". Sunsilk shampoos, conditioners and otherhair care products are sold in 69 countries worldwide. Š Sunsilk is sold under a variety of different names in marketsaround the world including Elidor,

    Words: 531 - Pages: 3

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    Marketing Mix

    Marketing Mix University of Phoenix MKT/421 MARKETING Introduction Marketing mix is important for every company to choose which direction to go. The four p’s of marketing mix are product, price, place, and promotion. An evaluation mix of the four elements allows the company to achieve the expectations between the targeted customers and the organizational buyers. Elements of Marketing mix: • Product – The products or services offered to your customer: Their physical attributes

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