There are five main aspects of a promotional mix. These are:
* Advertising - Presentation and promotion of ideas, goods, or services by an identified sponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails.
* Personal selling - A process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral
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